Deidre Popovich
@drpop.bsky.social
(Dr./She/Her) Associate Professor of Marketing @texastechuniv.bsky.social. I study consumer psychology. Opinions expressed here are my own.
The penny might be on its way out 🪙 I shared my thoughts with Scripps News about what that means for consumers — from price perception to fairness at the register.
Check it out: www.scrippsnews.com/us-news/the-...
#ConsumerPsychology #BehavioralEconomics #Marketing
Check it out: www.scrippsnews.com/us-news/the-...
#ConsumerPsychology #BehavioralEconomics #Marketing
The end is in sight for the penny as retailers find themselves short
We may be seeing the beginning of the end for the penny as local shortages are showing up in pockets of the country, but most Americans haven't felt it — yet.
www.scrippsnews.com
October 29, 2025 at 2:08 PM
The penny might be on its way out 🪙 I shared my thoughts with Scripps News about what that means for consumers — from price perception to fairness at the register.
Check it out: www.scrippsnews.com/us-news/the-...
#ConsumerPsychology #BehavioralEconomics #Marketing
Check it out: www.scrippsnews.com/us-news/the-...
#ConsumerPsychology #BehavioralEconomics #Marketing
The end of the penny? 🪙 I spoke with The U.S. Sun about how losing that little coin could reshape how we think about prices, spending, and value.
Check it out: www.the-sun.com/money/153144...
#BehavioralEconomics #ConsumerPsychology #MarketingInsights
Check it out: www.the-sun.com/money/153144...
#BehavioralEconomics #ConsumerPsychology #MarketingInsights
Target & Walmart shoppers hit with long lines & fees as payment option vanishes
DESPITE the coin sitting at the heart of American culture for more than two centuries, the US Mint is quietly winding down penny production. Experts say it could mark the beginning of the end for A…
www.the-sun.com
October 22, 2025 at 4:32 PM
The end of the penny? 🪙 I spoke with The U.S. Sun about how losing that little coin could reshape how we think about prices, spending, and value.
Check it out: www.the-sun.com/money/153144...
#BehavioralEconomics #ConsumerPsychology #MarketingInsights
Check it out: www.the-sun.com/money/153144...
#BehavioralEconomics #ConsumerPsychology #MarketingInsights
4 years. 208 weeks. Countless workouts. 🚴♀️
Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
October 7, 2025 at 11:10 PM
4 years. 208 weeks. Countless workouts. 🚴♀️
Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
🎃 Halloween candy is getting a major glow-up! I shared thoughts with The Food Institute on flavor mashups, better-for-you treats & playful packaging.
Full article 👉 foodinstitute.com/focus/hallow...
#Halloween2025 #FoodTrends #CandyMashups
Full article 👉 foodinstitute.com/focus/hallow...
#Halloween2025 #FoodTrends #CandyMashups
Halloween 2025: Consumers Crave Flavor Mashups, Value - The Food Institute
Halloween spending is rather strategic in 2025, with consumers craving novelty, better-for-you treats, and – above all else – value. Budget-conscious buying is especially reshaping the candy aisle.
foodinstitute.com
September 29, 2025 at 5:48 PM
🎃 Halloween candy is getting a major glow-up! I shared thoughts with The Food Institute on flavor mashups, better-for-you treats & playful packaging.
Full article 👉 foodinstitute.com/focus/hallow...
#Halloween2025 #FoodTrends #CandyMashups
Full article 👉 foodinstitute.com/focus/hallow...
#Halloween2025 #FoodTrends #CandyMashups
I hope we can move past this anti-science climate and remember that public health saves lives. The CDC is made up of people dedicated to protecting our communities. Violence is never the answer. www.nbcnews.com/news/us-news...
What we know about the Atlanta shooting near the CDC and Emory University
One DeKalb County officer was fatally shot when a man opened fire Friday afternoon. The suspect was also shot and died from his injuries, police said.
www.nbcnews.com
August 9, 2025 at 1:30 PM
I hope we can move past this anti-science climate and remember that public health saves lives. The CDC is made up of people dedicated to protecting our communities. Violence is never the answer. www.nbcnews.com/news/us-news...
We just published in @theconversation.com: Insurance warning signs in doctor’s offices may unintentionally silence patients. Even brief mentions of cost can suppress important conversations. Read our research → theconversation.com/insurance-wa...
#healthcare #patients #behavioralscience #trust
#healthcare #patients #behavioralscience #trust
Insurance warning signs in doctors’ offices might discourage patients from speaking openly about their health
Those signs about surprise insurance charges are intended to keep patients informed – but new research points to a negative side effect.
theconversation.com
August 6, 2025 at 1:28 PM
We just published in @theconversation.com: Insurance warning signs in doctor’s offices may unintentionally silence patients. Even brief mentions of cost can suppress important conversations. Read our research → theconversation.com/insurance-wa...
#healthcare #patients #behavioralscience #trust
#healthcare #patients #behavioralscience #trust
Okay, I have to admit I have been somewhat obsessed with Dubai chocolate lately. Not sure how I feel about the comparison to pumpkin spice... www.wsj.com/tech/dubai-c...
Is Dubai Chocolate the Next Pumpkin Spice?
Social media fueled a flavor mix of chocolate, pistachio and kataifi dough—and now big food companies are betting on its staying power.
www.wsj.com
July 26, 2025 at 3:05 PM
Okay, I have to admit I have been somewhat obsessed with Dubai chocolate lately. Not sure how I feel about the comparison to pumpkin spice... www.wsj.com/tech/dubai-c...
🛍️ Wish lists aren't just shopping tools—they're self-control in disguise.
Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying.
Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸
#BehavioralScience #Consumers
www.freep.com/story/money/...
Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying.
Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸
#BehavioralScience #Consumers
www.freep.com/story/money/...
Social media influencers try to get us to buy more: Here's how to beat them at their game
How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you with an impulse buy.
www.freep.com
June 24, 2025 at 1:44 PM
🛍️ Wish lists aren't just shopping tools—they're self-control in disguise.
Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying.
Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸
#BehavioralScience #Consumers
www.freep.com/story/money/...
Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying.
Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸
#BehavioralScience #Consumers
www.freep.com/story/money/...
Caitlin Clark is lifting the entire WNBA — higher ticket sales, ratings, merch, and visibility. The hostility she faces reflects what many overachieving women endure: jealousy over impact. Success for one woman can be a win for all. Act like it. #WNBA #WomenSupportingWomen
June 18, 2025 at 2:53 PM
Caitlin Clark is lifting the entire WNBA — higher ticket sales, ratings, merch, and visibility. The hostility she faces reflects what many overachieving women endure: jealousy over impact. Success for one woman can be a win for all. Act like it. #WNBA #WomenSupportingWomen
Just spoke with ABC 10 News about how some companies are using tariffs as part of their marketing strategy—framing import taxes as a rationale for price increases or a signal of national loyalty. Economic policy meets brand narrative.
Watch: www.10news.com/politics/eco...
Watch: www.10news.com/politics/eco...
Tariffs as a marketing strategy? Here's how companies are framing the import tax
Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.
www.10news.com
May 20, 2025 at 9:08 PM
Just spoke with ABC 10 News about how some companies are using tariffs as part of their marketing strategy—framing import taxes as a rationale for price increases or a signal of national loyalty. Economic policy meets brand narrative.
Watch: www.10news.com/politics/eco...
Watch: www.10news.com/politics/eco...
Excited to share this new @ttu.edu feature on our research about the illusion of calorie fluency—how confidence in understanding calorie info can outpace actual knowledge.
🔗 www.ttu.edu/now/posts/20...
#Nutrition #BehavioralScience #PublicHealth #AcademicResearch
🔗 www.ttu.edu/now/posts/20...
#Nutrition #BehavioralScience #PublicHealth #AcademicResearch
Trying to Eat Healthier? Don’t Just Consider the Calories | May 2025 | Texas Tech Now | TTULike Texas Tech University on FacebookFollow Texas Tech University on X (twitter)Subscribe to Texas Tech Univ...
www.ttu.edu
May 20, 2025 at 2:48 PM
Excited to share this new @ttu.edu feature on our research about the illusion of calorie fluency—how confidence in understanding calorie info can outpace actual knowledge.
🔗 www.ttu.edu/now/posts/20...
#Nutrition #BehavioralScience #PublicHealth #AcademicResearch
🔗 www.ttu.edu/now/posts/20...
#Nutrition #BehavioralScience #PublicHealth #AcademicResearch
Excited to share our latest publication in the Journal of Business Research!
doi.org/10.1016/j.jb...
This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another.
#ConsumerPsychology
doi.org/10.1016/j.jb...
This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another.
#ConsumerPsychology
Redirecting
doi.org
May 14, 2025 at 12:39 PM
Excited to share our latest publication in the Journal of Business Research!
doi.org/10.1016/j.jb...
This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another.
#ConsumerPsychology
doi.org/10.1016/j.jb...
This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another.
#ConsumerPsychology
Quoted in this piece: "As Prices Rise, Repair and Resale Could Become Economic Lifelines."
I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️
dismalscience.journalism.cuny.edu/2025/05/10/a...
I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️
dismalscience.journalism.cuny.edu/2025/05/10/a...
As Prices Rise, Repair and Resale Could Become Economic Lifelines | Dismal Science
dismalscience.journalism.cuny.edu
May 13, 2025 at 1:49 PM
Quoted in this piece: "As Prices Rise, Repair and Resale Could Become Economic Lifelines."
I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️
dismalscience.journalism.cuny.edu/2025/05/10/a...
I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️
dismalscience.journalism.cuny.edu/2025/05/10/a...
Reposted by Deidre Popovich
Calorie counts on menus may confuse consumers rather than help them make healthier choices.
A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
buff.ly
May 13, 2025 at 3:48 AM
Calorie counts on menus may confuse consumers rather than help them make healthier choices.
A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating.
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
theconversation.com
May 12, 2025 at 12:36 PM
New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating.
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
Read more 👉 theconversation.com/calorie-coun...
#BehavioralScience #Nutrition #FoodPolicy
When I was 3, Sesame Street taught me to read. Decades later, I became a business professor—and my voice has aired on NPR.
PBS & NPR shape lives. Mine included.
📺 Donate.
📞 Call your reps.
🎓 #SavePublicMedia #ISupportPBS #NPR
PBS & NPR shape lives. Mine included.
📺 Donate.
📞 Call your reps.
🎓 #SavePublicMedia #ISupportPBS #NPR
May 3, 2025 at 2:35 PM
When I was 3, Sesame Street taught me to read. Decades later, I became a business professor—and my voice has aired on NPR.
PBS & NPR shape lives. Mine included.
📺 Donate.
📞 Call your reps.
🎓 #SavePublicMedia #ISupportPBS #NPR
PBS & NPR shape lives. Mine included.
📺 Donate.
📞 Call your reps.
🎓 #SavePublicMedia #ISupportPBS #NPR
🚨 Just published in the Journal of Retailing!
People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension.
Calorie familiarity masks confusion.
Visibility ≠ clarity.
doi.org/10.1016/j.jr...
People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension.
Calorie familiarity masks confusion.
Visibility ≠ clarity.
doi.org/10.1016/j.jr...
Redirecting
doi.org
May 1, 2025 at 1:11 PM
🚨 Just published in the Journal of Retailing!
People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension.
Calorie familiarity masks confusion.
Visibility ≠ clarity.
doi.org/10.1016/j.jr...
People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension.
Calorie familiarity masks confusion.
Visibility ≠ clarity.
doi.org/10.1016/j.jr...
This week, the Texas Legislature is debating two bills that would triple funding for charter schools and would set aside $1 billion to create a private school voucher program.
But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
How Vouchers & Charter Schools Hurt Public School Funding: A Q&A with Dr. David Knight & Dr. David DeMatthews
app.sosha.ai
April 15, 2025 at 7:56 PM
This week, the Texas Legislature is debating two bills that would triple funding for charter schools and would set aside $1 billion to create a private school voucher program.
But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
Reposted by Deidre Popovich
Seems like a good day to remind everyone that Auschwitz — a complex of over 40 concentration and extermination camps — was not located in Nazi Germany either.
April 14, 2025 at 7:16 PM
Seems like a good day to remind everyone that Auschwitz — a complex of over 40 concentration and extermination camps — was not located in Nazi Germany either.
I am briefly discussing Costco on the Marketplace podcast this morning. #Costco #earnings #socialresponsibility
When boycotts go your way
Podcast Episode · Marketplace Morning Report · 03/06/2025 · 8m
podcasts.apple.com
March 6, 2025 at 1:40 PM
I am briefly discussing Costco on the Marketplace podcast this morning. #Costco #earnings #socialresponsibility
So honored and grateful to have been awarded the Chancellor’s Council Distinguished Research Award at Texas Tech University. This is the highest faculty honor in the Texas Tech University System.
#FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
#FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
February 13, 2025 at 5:33 PM
So honored and grateful to have been awarded the Chancellor’s Council Distinguished Research Award at Texas Tech University. This is the highest faculty honor in the Texas Tech University System.
#FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
#FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
Finally my starting word was the word! 🤩🎉
Wordle 1,290 1/6
🟩🟩🟩🟩🟩
Wordle 1,290 1/6
🟩🟩🟩🟩🟩
December 30, 2024 at 2:23 PM
Finally my starting word was the word! 🤩🎉
Wordle 1,290 1/6
🟩🟩🟩🟩🟩
Wordle 1,290 1/6
🟩🟩🟩🟩🟩
Reposted by Deidre Popovich
I’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.”
Public service announcement: An A is for excellence, not for effort.
The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
Public service announcement: An A is for excellence, not for effort.
The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
Opinion | No, You Don’t Get an A for Effort
High marks reward excellence, not grit.
www.nytimes.com
December 26, 2024 at 2:59 PM
I’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.”
Public service announcement: An A is for excellence, not for effort.
The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
Public service announcement: An A is for excellence, not for effort.
The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
Davis College @texastechuniv.bsky.social is currently conducting a brief research study about pets. Please participate if you have a cat or dog! 🐶🐱
December 15, 2024 at 5:23 PM
Davis College @texastechuniv.bsky.social is currently conducting a brief research study about pets. Please participate if you have a cat or dog! 🐶🐱
Reposted by Deidre Popovich
