Daniel O'Keefe
@djokeefe.bsky.social
Emeritus professor, Northwestern University. Social science of persuasive communication.
www.dokeefe.net
www.dokeefe.net
Reposted by Daniel O'Keefe
The University at Buffalo is hiring a Department Chair for our new Department of AI and Society. This is a very interdisciplinary department; social scientists are welcome and encouraged to apply. Please feel free to share widely! www.ubjobs.buffalo.edu/postings/58816
Professor, Department Chair of AI and Society
The Department of AI and Society at the University at Buffalo, invites applications from outstanding scholars with excellent leadership abilities for the position of Department Chair. The Department o...
www.ubjobs.buffalo.edu
November 12, 2025 at 2:39 AM
The University at Buffalo is hiring a Department Chair for our new Department of AI and Society. This is a very interdisciplinary department; social scientists are welcome and encouraged to apply. Please feel free to share widely! www.ubjobs.buffalo.edu/postings/58816
Reposted by Daniel O'Keefe
Please apply to postdoc with us at Northwestern/Kellogg. This position in the Dispute Resolution Research Center is a terrific opportunity.
Apply for the @drrc-kellogg.bsky.social Dispute Resolution Research Center Postdoctoral Fellowship at @kelloggschoolnu.bsky.social Northwestern Kellogg! Advance research on conflict & cooperation with top scholars and join a powerful alumni network. Deadline soon: Nov 1
🔗 tinyurl.com/drrcpostdoc2...
🔗 tinyurl.com/drrcpostdoc2...
Postdoctoral fellow information
tinyurl.com
October 28, 2025 at 8:04 PM
Please apply to postdoc with us at Northwestern/Kellogg. This position in the Dispute Resolution Research Center is a terrific opportunity.
Reposted by Daniel O'Keefe
📢POSTDOC POSITION ANNOUNCEMENT📢
@nourkteily.bsky.social & I are recruiting a postdoc in the #LitowitzCenter for Enlightened Disagreement. We seek research excellence regarding navigating conflict.
Application deadline: Nov. 17.
Salary: ~$80k.
facultyrecruiting.northwestern.edu/apply/MjQzNw==
@nourkteily.bsky.social & I are recruiting a postdoc in the #LitowitzCenter for Enlightened Disagreement. We seek research excellence regarding navigating conflict.
Application deadline: Nov. 17.
Salary: ~$80k.
facultyrecruiting.northwestern.edu/apply/MjQzNw==
Northwestern Faculty Search -
facultyrecruiting.northwestern.edu
October 5, 2025 at 6:24 PM
📢POSTDOC POSITION ANNOUNCEMENT📢
@nourkteily.bsky.social & I are recruiting a postdoc in the #LitowitzCenter for Enlightened Disagreement. We seek research excellence regarding navigating conflict.
Application deadline: Nov. 17.
Salary: ~$80k.
facultyrecruiting.northwestern.edu/apply/MjQzNw==
@nourkteily.bsky.social & I are recruiting a postdoc in the #LitowitzCenter for Enlightened Disagreement. We seek research excellence regarding navigating conflict.
Application deadline: Nov. 17.
Salary: ~$80k.
facultyrecruiting.northwestern.edu/apply/MjQzNw==
Reposted by Daniel O'Keefe
📣New Preprint Alert!
Esther Maassen meticulously simulated the effect of p-hacking and publication bias on effect size & heterogeneity estimates.
💡bad: selective outcome reporting & optional dropping
💡bad: publication bias
💡not so bad: optional stopping/outlier removal
osf.io/preprints/ps...
Esther Maassen meticulously simulated the effect of p-hacking and publication bias on effect size & heterogeneity estimates.
💡bad: selective outcome reporting & optional dropping
💡bad: publication bias
💡not so bad: optional stopping/outlier removal
osf.io/preprints/ps...
OSF
osf.io
June 19, 2025 at 8:46 AM
📣New Preprint Alert!
Esther Maassen meticulously simulated the effect of p-hacking and publication bias on effect size & heterogeneity estimates.
💡bad: selective outcome reporting & optional dropping
💡bad: publication bias
💡not so bad: optional stopping/outlier removal
osf.io/preprints/ps...
Esther Maassen meticulously simulated the effect of p-hacking and publication bias on effect size & heterogeneity estimates.
💡bad: selective outcome reporting & optional dropping
💡bad: publication bias
💡not so bad: optional stopping/outlier removal
osf.io/preprints/ps...
Reposted by Daniel O'Keefe
🧵 Why do facts often change beliefs but not attitudes?
In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.
In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.
April 2, 2025 at 1:04 PM
🧵 Why do facts often change beliefs but not attitudes?
In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.
In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.
Reposted by Daniel O'Keefe
I am really pleased to see our meta-analysis of media literacy interventions (160 studies!) has been published in HCR. Unsurprisingly, there is a lot of nuance. One piece of good news is that the interventions work longitudinally.
Free download here:
academic.oup.com/hcr/advance-...
Free download here:
academic.oup.com/hcr/advance-...
Media literacy interventions: meta-analytic review of 40 years of research
Abstract. We conducted a comprehensive meta-analysis of 160 media literacy interventions from 1983 to 2023, finding overall positive effects. Effects were
academic.oup.com
March 30, 2025 at 9:31 PM
I am really pleased to see our meta-analysis of media literacy interventions (160 studies!) has been published in HCR. Unsurprisingly, there is a lot of nuance. One piece of good news is that the interventions work longitudinally.
Free download here:
academic.oup.com/hcr/advance-...
Free download here:
academic.oup.com/hcr/advance-...
Reposted by Daniel O'Keefe
Just read this lovely experiment on the (null) persuasive effects of "listening" by Erik Santoro, @dbroockman.bsky.social @jkalla.bsky.social and @ronip.bsky.social
www.pnas.org/doi/epub/10....
Left: survey of prior beliefs
Right: Results
It's the persuasive appeal that does the work.
www.pnas.org/doi/epub/10....
Left: survey of prior beliefs
Right: Results
It's the persuasive appeal that does the work.
February 26, 2025 at 4:37 PM
Just read this lovely experiment on the (null) persuasive effects of "listening" by Erik Santoro, @dbroockman.bsky.social @jkalla.bsky.social and @ronip.bsky.social
www.pnas.org/doi/epub/10....
Left: survey of prior beliefs
Right: Results
It's the persuasive appeal that does the work.
www.pnas.org/doi/epub/10....
Left: survey of prior beliefs
Right: Results
It's the persuasive appeal that does the work.
Reposted by Daniel O'Keefe
So far persuasion work in polisci has mostly centered on
message -> opinion
(main result imo: messages have small fx in the right direction that don't differ too much by message or person or issue)
with less work on
message -> attention
need to figure out experimental paradigm for attention
message -> opinion
(main result imo: messages have small fx in the right direction that don't differ too much by message or person or issue)
with less work on
message -> attention
need to figure out experimental paradigm for attention
What idiotic Democratic electeds do not grasp is that you do not capture attention with calm, inside-voice claims or strict message discipline. Both those things make you BORING and easy to ignore, especially in a fragmented media ecosystem
January 28, 2025 at 2:52 PM
So far persuasion work in polisci has mostly centered on
message -> opinion
(main result imo: messages have small fx in the right direction that don't differ too much by message or person or issue)
with less work on
message -> attention
need to figure out experimental paradigm for attention
message -> opinion
(main result imo: messages have small fx in the right direction that don't differ too much by message or person or issue)
with less work on
message -> attention
need to figure out experimental paradigm for attention
Reposted by Daniel O'Keefe
I've updated the marketing replication tracker through 2024. So far, 5 out of 45 (11%) of all direct replications of marketing studies (studies published in scientific marketing journals such as Journal of Consumer Research and Journal of Marketing Research). openmkt.org/research/rep...
January 1, 2025 at 11:23 PM
I've updated the marketing replication tracker through 2024. So far, 5 out of 45 (11%) of all direct replications of marketing studies (studies published in scientific marketing journals such as Journal of Consumer Research and Journal of Marketing Research). openmkt.org/research/rep...
Reposted by Daniel O'Keefe
🚨New publication out today🚨 led by my former advisee, Emily Andrews, this meta-analysis highlights the importance of trust and conspiracy theories in vaccine hesitancy, and the nuanced role each plays. Read here: www.tandfonline.com/doi/full/10....
Vaccine Hesitancy and Its Epistemic Antecedents: A Meta-Analysis
Although much attention has been given to vaccine hesitancy, there is still considerable ambiguity regarding its epistemological antecedents. The current meta-analysis addresses this theoretical an...
www.tandfonline.com
November 25, 2024 at 3:24 PM
🚨New publication out today🚨 led by my former advisee, Emily Andrews, this meta-analysis highlights the importance of trust and conspiracy theories in vaccine hesitancy, and the nuanced role each plays. Read here: www.tandfonline.com/doi/full/10....
Now in print (Open Access):
doi.org/10.1080/1931...
Explains a common reasoning mistake in communication research, identifies multiple examples of the mistake, and discusses implications of and remedies for this problem.
doi.org/10.1080/1931...
Explains a common reasoning mistake in communication research, identifies multiple examples of the mistake, and discusses implications of and remedies for this problem.
Message-level Claims Require Message-level Data Analyses: Aligning Claims and Evidence in Communication Research
Researchers often invoke individual-level correlations (correlations between properties of individuals) as a basis for message-level claims (claims about properties of messages). For example: “Peop...
doi.org
November 15, 2024 at 2:19 PM
Now in print (Open Access):
doi.org/10.1080/1931...
Explains a common reasoning mistake in communication research, identifies multiple examples of the mistake, and discusses implications of and remedies for this problem.
doi.org/10.1080/1931...
Explains a common reasoning mistake in communication research, identifies multiple examples of the mistake, and discusses implications of and remedies for this problem.
Reposted by Daniel O'Keefe
New Pub:
Mike Kotowski and I wanted to move forward the technology of employing opinion leaders for vaccine promotion campaigns. So we developed a new method of identifying their self-schema and matching campaign recruiting messages to it. Free copies here:
www.tandfonline.com/eprint/SA3AT...
Mike Kotowski and I wanted to move forward the technology of employing opinion leaders for vaccine promotion campaigns. So we developed a new method of identifying their self-schema and matching campaign recruiting messages to it. Free copies here:
www.tandfonline.com/eprint/SA3AT...
Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign
The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...
www.tandfonline.com
November 1, 2024 at 8:05 PM
New Pub:
Mike Kotowski and I wanted to move forward the technology of employing opinion leaders for vaccine promotion campaigns. So we developed a new method of identifying their self-schema and matching campaign recruiting messages to it. Free copies here:
www.tandfonline.com/eprint/SA3AT...
Mike Kotowski and I wanted to move forward the technology of employing opinion leaders for vaccine promotion campaigns. So we developed a new method of identifying their self-schema and matching campaign recruiting messages to it. Free copies here:
www.tandfonline.com/eprint/SA3AT...
Reposted by Daniel O'Keefe
NEW📚Our *free* #openaccess book "Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems" is out🚀
A privilege to work w/Peter Neijens, @judith-moeller.bsky.social @theoaraujo.bsky.social.
🙏@ascor.bsky.social for support.
📢Share #CommSky
www.aup.nl/en/book/9789...
A privilege to work w/Peter Neijens, @judith-moeller.bsky.social @theoaraujo.bsky.social.
🙏@ascor.bsky.social for support.
📢Share #CommSky
www.aup.nl/en/book/9789...
Measuring Exposure and Attention to Media and Communication
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners i...
www.aup.nl
August 26, 2024 at 5:56 AM
NEW📚Our *free* #openaccess book "Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems" is out🚀
A privilege to work w/Peter Neijens, @judith-moeller.bsky.social @theoaraujo.bsky.social.
🙏@ascor.bsky.social for support.
📢Share #CommSky
www.aup.nl/en/book/9789...
A privilege to work w/Peter Neijens, @judith-moeller.bsky.social @theoaraujo.bsky.social.
🙏@ascor.bsky.social for support.
📢Share #CommSky
www.aup.nl/en/book/9789...
Reposted by Daniel O'Keefe
Old--but perhaps of current interest: www.tandfonline.com/doi/abs/10.1...
Pessimistic Rumination Predicts Defeat of Presidential Candidates, 1900 to 1984
Published in Psychological Inquiry: An International Journal for the Advancement of Psychological Theory (Vol. 1, No. 1, 1990)
www.tandfonline.com
August 6, 2024 at 11:52 PM
Old--but perhaps of current interest: www.tandfonline.com/doi/abs/10.1...
Humbled. And grateful.
www.icahdq.org/blogpost/152...
www.icahdq.org/blogpost/152...
Congratulations ICA 2024 Award Winners! - International Communication Association
www.icahdq.org
July 1, 2024 at 12:58 PM
Humbled. And grateful.
www.icahdq.org/blogpost/152...
www.icahdq.org/blogpost/152...
Reposted by Daniel O'Keefe
Congratulations to @aecoppock.bsky.social whose book, “Persuasion in Parallel,” has won the Robert E. Lane Best Book Award from the APSA Political Psychology Section! Thanks to Margit Tavits and Josh Gubler for serving on the committee.
June 11, 2024 at 10:49 PM
Congratulations to @aecoppock.bsky.social whose book, “Persuasion in Parallel,” has won the Robert E. Lane Best Book Award from the APSA Political Psychology Section! Thanks to Margit Tavits and Josh Gubler for serving on the committee.
Reposted by Daniel O'Keefe
BlueSky June!
Many people who have a BlueSky account still prioritize posting, reading, and asking questions on Twitter.
So for the rest of June, I ask you to commit to using BlueSky before the mess called X.
Please retweet and tag people!
1/
Many people who have a BlueSky account still prioritize posting, reading, and asking questions on Twitter.
So for the rest of June, I ask you to commit to using BlueSky before the mess called X.
Please retweet and tag people!
1/
June 7, 2024 at 5:50 AM
BlueSky June!
Many people who have a BlueSky account still prioritize posting, reading, and asking questions on Twitter.
So for the rest of June, I ask you to commit to using BlueSky before the mess called X.
Please retweet and tag people!
1/
Many people who have a BlueSky account still prioritize posting, reading, and asking questions on Twitter.
So for the rest of June, I ask you to commit to using BlueSky before the mess called X.
Please retweet and tag people!
1/
Preprint now online (Open Access) concerning a common reasoning mistake in communication research:
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Message-level Claims Require Message-level Data Analyses: Aligning Claims and Evidence in Communication Research
Researchers often invoke individual-level correlations (correlations between properties of individuals) as a basis for message-level claims (claims about properties of messages). For example: “Peop...
www.tandfonline.com
May 4, 2024 at 4:07 PM
Preprint now online (Open Access) concerning a common reasoning mistake in communication research:
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Reposted by Daniel O'Keefe
Our meta-analysis of 2018-20 ad experiments is now out at APSR!
paper (open-access): doi.org/10.1017/S0003055423001387
Tagging bluesky coauthors @dbroockman.bsky.social, @benmtappin.bsky.social and @jslez.bsky.social
Thread ⬇️
paper (open-access): doi.org/10.1017/S0003055423001387
Tagging bluesky coauthors @dbroockman.bsky.social, @benmtappin.bsky.social and @jslez.bsky.social
Thread ⬇️
February 15, 2024 at 5:11 PM
Our meta-analysis of 2018-20 ad experiments is now out at APSR!
paper (open-access): doi.org/10.1017/S0003055423001387
Tagging bluesky coauthors @dbroockman.bsky.social, @benmtappin.bsky.social and @jslez.bsky.social
Thread ⬇️
paper (open-access): doi.org/10.1017/S0003055423001387
Tagging bluesky coauthors @dbroockman.bsky.social, @benmtappin.bsky.social and @jslez.bsky.social
Thread ⬇️
Reposted by Daniel O'Keefe
Hey commsky folks! Some ideas/arguments about persuasive messaging theory/research that I've wanted to make for a while:
doi.org/10.1093/hcr/...
Hope you'll check it out!
#commsky
doi.org/10.1093/hcr/...
Hope you'll check it out!
#commsky
October 16, 2023 at 6:21 PM
Hey commsky folks! Some ideas/arguments about persuasive messaging theory/research that I've wanted to make for a while:
doi.org/10.1093/hcr/...
Hope you'll check it out!
#commsky
doi.org/10.1093/hcr/...
Hope you'll check it out!
#commsky
Reposted by Daniel O'Keefe
Help out my awesome grad student:
Seeking gay men for a paid ($40) research opportunity aimed at increasing the effectiveness of sexual health messaging for the Queer community. If interested, please fill out this eligibility survey: delaware.ca1.qualtrics.com/jfe/form/SV_...
Seeking gay men for a paid ($40) research opportunity aimed at increasing the effectiveness of sexual health messaging for the Queer community. If interested, please fill out this eligibility survey: delaware.ca1.qualtrics.com/jfe/form/SV_...
delaware.ca1.qualtrics.com
October 6, 2023 at 8:45 PM
Help out my awesome grad student:
Seeking gay men for a paid ($40) research opportunity aimed at increasing the effectiveness of sexual health messaging for the Queer community. If interested, please fill out this eligibility survey: delaware.ca1.qualtrics.com/jfe/form/SV_...
Seeking gay men for a paid ($40) research opportunity aimed at increasing the effectiveness of sexual health messaging for the Queer community. If interested, please fill out this eligibility survey: delaware.ca1.qualtrics.com/jfe/form/SV_...