Aaron Charlton
@aaroncharlton.bsky.social
Marketing Scientist & SEO
PhD in Marketing (Consumer Behavior) from U Oregon
Iraq/Afghanistan Veteran
PhD in Marketing (Consumer Behavior) from U Oregon
Iraq/Afghanistan Veteran
I've updated the marketing replication tracker through 2024. So far, 5 out of 45 (11%) of all direct replications of marketing studies (studies published in scientific marketing journals such as Journal of Consumer Research and Journal of Marketing Research). openmkt.org/research/rep...
January 1, 2025 at 11:23 PM
I've updated the marketing replication tracker through 2024. So far, 5 out of 45 (11%) of all direct replications of marketing studies (studies published in scientific marketing journals such as Journal of Consumer Research and Journal of Marketing Research). openmkt.org/research/rep...
Reposted by Aaron Charlton
If you had to cite an event that opened the "replication crisis" era, what would you point to?
November 26, 2024 at 10:18 AM
If you had to cite an event that opened the "replication crisis" era, what would you point to?
What I learned from Analyzing 35,000 1-Star Reviews of Doctors' Offices charltondigital.com/what-i-learn...
November 1, 2024 at 4:24 PM
What I learned from Analyzing 35,000 1-Star Reviews of Doctors' Offices charltondigital.com/what-i-learn...
Reposted by Aaron Charlton
I have a colada post coming on the interpretability of D+ and D- in the KS test. Seems nobody thinks of those values as particularly useful but they are. Any exceptions I should be aware of? Has anyone proposed they are interesting estimators on their own rather that mere test statistics?
September 8, 2024 at 10:28 AM
I have a colada post coming on the interpretability of D+ and D- in the KS test. Seems nobody thinks of those values as particularly useful but they are. Any exceptions I should be aware of? Has anyone proposed they are interesting estimators on their own rather that mere test statistics?
Reposted by Aaron Charlton
Super excited about this opportunity to present my research (with Bart de Langhe and Phil Fernbach) on the risks of using marketing personas in segmentation analysis!
Join us on Jan 9th at 12PM ET, register here: www.msi.org/events/msi-w...
Join us on Jan 9th at 12PM ET, register here: www.msi.org/events/msi-w...
MSI Webinar: The Pitfalls of Marketing Personas when Analyzing Customer Data - MSI - Marketing Scien...
01/09/2024 @ 12:00 pm - 12:30 pm - Segmentation, the process of dividing up a heterogeneous consumer base into smaller, more homogeneous, segments, is an essential part of marketing strategy. After se...
www.msi.org
December 12, 2023 at 10:13 PM
Super excited about this opportunity to present my research (with Bart de Langhe and Phil Fernbach) on the risks of using marketing personas in segmentation analysis!
Join us on Jan 9th at 12PM ET, register here: www.msi.org/events/msi-w...
Join us on Jan 9th at 12PM ET, register here: www.msi.org/events/msi-w...
Reposted by Aaron Charlton
The grad student blaming himself for not being able to replicate a famous psychology/cog-sci study
November 20, 2023 at 4:28 PM
The grad student blaming himself for not being able to replicate a famous psychology/cog-sci study
Reposted by Aaron Charlton
‘Super Size Me’: What happened when marketing researchers ordered a double retraction?
retractionwatch.com/2023/11/09/s...
@aaroncharlton.bsky.social is not happy
retractionwatch.com/2023/11/09/s...
@aaroncharlton.bsky.social is not happy
‘Super Size Me’: What happened when marketing researchers ordered a double retraction?
Gaurav Mishra via Flickr A year after the authors of two papers contacted the marketing journal where they had been published requesting retraction, the journal has pulled one, but decided to issue…
retractionwatch.com
November 10, 2023 at 12:36 AM
‘Super Size Me’: What happened when marketing researchers ordered a double retraction?
retractionwatch.com/2023/11/09/s...
@aaroncharlton.bsky.social is not happy
retractionwatch.com/2023/11/09/s...
@aaroncharlton.bsky.social is not happy
Reposted by Aaron Charlton
Anyone else think it was weird that NYTimes called Francesca Gino a Harvard professor, but Professors Nelson (Berkeley), Simmons (Wharton) and Simonsohn (ESADE) are "bloggers"?
www.nytimes.com/2023/09/30/b...
www.nytimes.com/2023/09/30/b...
The Harvard Professor and the Bloggers
When Francesca Gino, a rising academic star, was accused of falsifying data — about how to stop dishonesty — it didn’t just torch her career. It inflamed a crisis in behavioral science.
www.nytimes.com
October 2, 2023 at 5:27 AM
Anyone else think it was weird that NYTimes called Francesca Gino a Harvard professor, but Professors Nelson (Berkeley), Simmons (Wharton) and Simonsohn (ESADE) are "bloggers"?
www.nytimes.com/2023/09/30/b...
www.nytimes.com/2023/09/30/b...
Reposted by Aaron Charlton
Translation: Our literature has no foundation.
Had a conversation recently that I'm still trying to parse through my mind. A colleague of mine when discussing QRP's and fraud in psych science--noted to me that "everyone" p-hacked until about 10 years ago and so we just have to accept that as part of the foundation of our literature
October 26, 2023 at 2:52 PM
Translation: Our literature has no foundation.
Reposted by Aaron Charlton
Part 3: Falsified Data and Error in Andrew Wakefield's 1998 (Retracted) Vaccine-Autism Study www.awayclinic.com/post/falsifi...
October 23, 2023 at 10:17 PM
Part 3: Falsified Data and Error in Andrew Wakefield's 1998 (Retracted) Vaccine-Autism Study www.awayclinic.com/post/falsifi...
Reposted by Aaron Charlton
Zoé Ziani (who isn't on BlueSky AFAICT) has posted a long post-mortem on the Gino-Ariely case.
She explains how she came to suspect Gino’s work, the resistance she met during her Ph.D., her experience working with Data Colada, and the lessons business academia should learn from these scandals...
She explains how she came to suspect Gino’s work, the resistance she met during her Ph.D., her experience working with Data Colada, and the lessons business academia should learn from these scandals...
A Post Mortem on the Gino Case | The Organizational Plumber
My perspective on the Gino-Ariely scandal, and what we should learn from it.
www.theorgplumber.com
October 23, 2023 at 7:56 PM
Zoé Ziani (who isn't on BlueSky AFAICT) has posted a long post-mortem on the Gino-Ariely case.
She explains how she came to suspect Gino’s work, the resistance she met during her Ph.D., her experience working with Data Colada, and the lessons business academia should learn from these scandals...
She explains how she came to suspect Gino’s work, the resistance she met during her Ph.D., her experience working with Data Colada, and the lessons business academia should learn from these scandals...
Reposted by Aaron Charlton
I'm sorry, but this anonymous op-ed from seven tenured professors at Harvard Business School re: the Gino case is the most chicken-shit use of tenure I have ever seen. It worsens my already poor assessment of HBS/Harvard www.thecrimson.com/article/2023...
Seven Tenured HBS Faculty Speak Out | Opinion | The Harvard Crimson
Seven Tenured HBS Faculty Speak Out | Opinion | The Harvard Crimson
www.thecrimson.com
October 18, 2023 at 1:24 PM
I'm sorry, but this anonymous op-ed from seven tenured professors at Harvard Business School re: the Gino case is the most chicken-shit use of tenure I have ever seen. It worsens my already poor assessment of HBS/Harvard www.thecrimson.com/article/2023...
Reposted by Aaron Charlton
I'll share a new chart here each day.
Today's chart:
The number of polio cases worldwide has been pushed down enormously over decades.
2 out of 3 strains of wild poliovirus have already been eradicated globally (in 2015 and 2019).
But there's still a challenge ahead. /1
Today's chart:
The number of polio cases worldwide has been pushed down enormously over decades.
2 out of 3 strains of wild poliovirus have already been eradicated globally (in 2015 and 2019).
But there's still a challenge ahead. /1
October 11, 2023 at 4:21 PM
I'll share a new chart here each day.
Today's chart:
The number of polio cases worldwide has been pushed down enormously over decades.
2 out of 3 strains of wild poliovirus have already been eradicated globally (in 2015 and 2019).
But there's still a challenge ahead. /1
Today's chart:
The number of polio cases worldwide has been pushed down enormously over decades.
2 out of 3 strains of wild poliovirus have already been eradicated globally (in 2015 and 2019).
But there's still a challenge ahead. /1
Reposted by Aaron Charlton
If you’re interested in joining our ECR meta-science event on 26th October in Amsterdam, please sign up by Thursday (12th October)!
Sign-up form:
docs.google.com/forms/d/e/1F...
Sign-up form:
docs.google.com/forms/d/e/1F...
And a little extra treat: We’re also organising a pre-conference on meta-research for ECRs!
If you’re early-career, doing research on research, and would like to present your work to/hang out with peers in the Netherlands on 26th October, let us know here: forms.gle/fCqZYaiNmjWy...
If you’re early-career, doing research on research, and would like to present your work to/hang out with peers in the Netherlands on 26th October, let us know here: forms.gle/fCqZYaiNmjWy...
October 10, 2023 at 11:19 AM
If you’re interested in joining our ECR meta-science event on 26th October in Amsterdam, please sign up by Thursday (12th October)!
Sign-up form:
docs.google.com/forms/d/e/1F...
Sign-up form:
docs.google.com/forms/d/e/1F...
I'm doing a series of short blog posts for about the Andrew Wakefield "vaccine-autism" hoax/grift. Part 1 focuses on the conflicts of interest. Wakefield was paid by a lawyer to find the problems so he could sue big pharma.
www.awayclinic.com/post/andrew-...
www.awayclinic.com/post/andrew-...
October 3, 2023 at 11:52 PM
I'm doing a series of short blog posts for about the Andrew Wakefield "vaccine-autism" hoax/grift. Part 1 focuses on the conflicts of interest. Wakefield was paid by a lawyer to find the problems so he could sue big pharma.
www.awayclinic.com/post/andrew-...
www.awayclinic.com/post/andrew-...
Just finished editing Wikipedia. Another of Dan Ariely's stories has fallen apart. www.newyorker.com/magazine/202...
October 2, 2023 at 4:04 PM
Just finished editing Wikipedia. Another of Dan Ariely's stories has fallen apart. www.newyorker.com/magazine/202...
Reposted by Aaron Charlton
Anyone aware of formal analyses of "fit index hacking" in CFA/SEM, e.g., making changes based on modification indices (such as correlating errors terms) to meet conventional fit benchmarks, but not disclosing this in the paper?
September 25, 2023 at 3:20 PM
Anyone aware of formal analyses of "fit index hacking" in CFA/SEM, e.g., making changes based on modification indices (such as correlating errors terms) to meet conventional fit benchmarks, but not disclosing this in the paper?
Reposting some of my favorite blog posts on OpenMKT.org.
#1 --> Reviewing Pham’s “feeling the future” paper to illustrate how easy it is to unintentionally p-hack
openmkt.org/blog/2023/re... Pham has publicly pushed back against every reform. Here I looked into why that is.
#1 --> Reviewing Pham’s “feeling the future” paper to illustrate how easy it is to unintentionally p-hack
openmkt.org/blog/2023/re... Pham has publicly pushed back against every reform. Here I looked into why that is.
Reviewing Pham's "feeling the future" paper to illustrate how easy it is to unintentionally p-hack -...
Context: Michel Pham has responded to Krefeld-Schwalb and Scheibehenne (2022) “Tighter Nets for Smaller Fishes” paper in a way that I believe fails to acknowledge how widespread p-hacking is and h...
openmkt.org
September 25, 2023 at 2:15 PM
Reposting some of my favorite blog posts on OpenMKT.org.
#1 --> Reviewing Pham’s “feeling the future” paper to illustrate how easy it is to unintentionally p-hack
openmkt.org/blog/2023/re... Pham has publicly pushed back against every reform. Here I looked into why that is.
#1 --> Reviewing Pham’s “feeling the future” paper to illustrate how easy it is to unintentionally p-hack
openmkt.org/blog/2023/re... Pham has publicly pushed back against every reform. Here I looked into why that is.