Crystal Horton
banner
crystalhorton.bsky.social
Crystal Horton
@crystalhorton.bsky.social
Platinum GBP Product Expert | Exclusive Local Services Ads Managed Partner (LSA) | https://crystalhorton.com/
🚨 New GBP Email Notification
📢 Keep your Google Business Profile trustworthy & reliable!

✅ Keep info accurate & up-to-date
✅ Welcome genuine customer feedback
✅ Avoid fake reviews & incentives

Violating policies can lead to profile restrictions.
February 24, 2025 at 4:34 PM
Reposted by Crystal Horton
Why should Google be avoided for business critical solutions?
February 7, 2025 at 9:38 PM
Wondering why your LSA lead phone numbers are suddenly blocked out? You’re not alone!

Google is doing it to experiment and track how often users click to access the potential customer’s phone number to get more insight into how many leads are used by providers.

What do you think about this change?
December 16, 2024 at 3:40 PM
Reposted by Crystal Horton
Google adds FAQs on site reputation abuse policy searchengineland.com/google-adds-...
Google adds FAQs on site reputation abuse policy
Google added several frequently asked questions around the site reputation abuse policy.
searchengineland.com
December 6, 2024 at 8:45 PM
Woo hoo!
Google posts are showing up in the overview tab with photos and videos on maps!! I really hope this sticks. Photos, videos, reviews and now posts! 💥
December 7, 2024 at 2:57 PM
Reposted by Crystal Horton
Check out @nearmedia.bsky.social newest podcast @gsterling.bsky.social & I discuss
-Google's relaxed stance on GBP business names
-@randfish.bsky.social research on 300M queries
- How Businesses must adapt to dynamics by balancing SEO, branding, & new tools. www.nearmedia.co/ep-185-gbps-...
Ep 185: GBP’s Biz Name Shift, Fishkin’s Search Query Insights, & AI's Growing Role in Challenging Google
Google's relaxed stance on extended descriptors in business names aids SEO visibility but carries risks. Research from 300M queries shows branded searches dominate. AI tools like ChatGPT gain ground, ...
www.nearmedia.co
December 7, 2024 at 2:36 PM
Reposted by Crystal Horton
For the past 2 years the most common issue in the GBP forums has been suspensions

We track the ups & downs over the past 1.5 yrs to understand the what, why & impact of Google shifting the burden of customer suspension costs to business owners, volunteers & public

www.nearmedia.co/waves-of-gbp...
Waves of GBP Suspensions Reflect Google Support Failures
Google has shifted the burden of customer support costs to business owners, volunteers and the public.
www.nearmedia.co
December 4, 2024 at 1:39 PM
Woo hoo! ☕♟️ Coffee & Chess kind of Sunday morning.
December 1, 2024 at 3:37 PM
Reposted by Crystal Horton
support.google.com/maps/contact...
This new form is interesting. I’m curious to see what happens when a business is reported for having pressured a customer to leave a review.
Report business conduct - Google Maps Help
support.google.com
November 29, 2024 at 8:49 PM
Reposted by Crystal Horton
A significant change to Google's Business Profile Guidelines!

Businesses selling products/services with minimum age requirements (e.g. alcohol, cannabis) MUST have a storefront.

No more restricted product SABs.

1/3
November 27, 2024 at 12:07 PM
Agreed!! I admire the brilliance that is put together in these campaigns and the landing page setups too!!
Happy Black Friday to all the marketing folks working hard today to fill my inbox with offers from any company I ever once gave my email to.
November 29, 2024 at 7:23 PM
“LSA are taking up more space at the top of the serps AND in the Local Pack.”
LSA are taking up more space at the top of the serps AND in the Local Pack. But no surface is being left unadorned. Here is a view of the Local Finder where they show 3 ads and a Map before even one local listing is seen
November 29, 2024 at 3:13 PM
Reposted by Crystal Horton
@nearmedia.bsky.social podcast 184: GBP suspension woes and support #fails; Siri building search-like experience; Google antitrust, ChatGPT market share and the fragmentation of search.
Ep 184: GBP Suspension Woes & Support #fails, Siri Sherlocking Search, the Fragmentation of Search
How listing suspensions reflect the failures of GBP, Siri seems poised to sherlock search as search is fragmenting across the ecosystem
www.nearmedia.co
November 24, 2024 at 8:20 PM
Friendly Reminder: Today’s Nov 21st. Check your LSA/GBP connection.
🚨 Today’s the Day! 🚨

Starting Today, your Google Local Service Ads (LSAs) must be linked to an affiliated Google Business Profile (GBP) to remain active.
November 21, 2024 at 5:21 PM
Has anyone else noticed that LSA now lacks the green checkmark? 🤔 Also, the ProList has shifted from saying ‘Google Guaranteed’ to just ‘Sponsor.’ Is this a sign of changes? Curious to hear your thoughts!
November 20, 2024 at 11:58 PM
Reposted by Crystal Horton
The Google Analytics GA4 data issue is now fixed - according to Google - story updated at www.seroundtable.com/google-analy...
November 20, 2024 at 2:48 PM
Woo hoo!
November 20, 2024 at 5:49 PM
Brilliant!
SICK IDEA!
Sign up for a competitor emails
Put into a folder
Make your screen really small
Take a single screen grab of all your competitor emails and subject lines.
Upload to ChatGPT and ask which headlines it would click on & why. You can do this in 30 seconds. Killer tip from Jay Schwedelson.
November 20, 2024 at 3:56 AM
Reposted by Crystal Horton
Have a problem with your Google Business Profile? Here is a starter pack list of Google Product Experts that solve the problem

go.bsky.app/MYVdKBD
November 16, 2024 at 3:03 PM
This is so cool!
November 17, 2024 at 4:30 PM