Gather.co
@cometogather.bsky.social
We assemble independent executives, creators, and practitioners, with deep experience navigating and transforming large organizations to make progress happen. gather.co
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Gather.co
@cometogather.bsky.social
· May 6
This is Scuderia Ferrari HP . . . on AI
YouTube video by IBM
www.youtube.com
Our latest video showcases #IBM × #ScuderiaFerrari 's game-changing partnership! Two iconic brands revolutionizing the #Formula1 fan experience with #AI.
We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
95% of enterprise AI pilots fail while employees spend $13B on personal AI tools. The gap? Empathy. Our new research by @cjammet.bsky.social shows why human-centered design is the key to #AI success at scale. gather.co/research/ai-...
AI Pilots Are Failing Because We’re Not Listening - Gather
Our new white paper examines why human-centered design separates pilots that generate real ROI from those that become expensive technology theater. We’ve analyzed successful transformations across pri...
gather.co
October 30, 2025 at 8:19 PM
95% of enterprise AI pilots fail while employees spend $13B on personal AI tools. The gap? Empathy. Our new research by @cjammet.bsky.social shows why human-centered design is the key to #AI success at scale. gather.co/research/ai-...
#SportsMarketing's getting crowded. Even tennis coaches' boxes now command premium deals.
Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story.
Smart marketers find emerging opportunities b4 saturation.
www.thedrum.com/news/2025/09...
Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story.
Smart marketers find emerging opportunities b4 saturation.
www.thedrum.com/news/2025/09...
As women’s sport boom continues, where are the unheralded marketing opportunities?
In the first of an Agency Advice mini-series on sport, leading marketers tell us where the cultural and commercial opportunities are still growing in women’s sport.
www.thedrum.com
September 16, 2025 at 6:09 PM
#SportsMarketing's getting crowded. Even tennis coaches' boxes now command premium deals.
Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story.
Smart marketers find emerging opportunities b4 saturation.
www.thedrum.com/news/2025/09...
Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story.
Smart marketers find emerging opportunities b4 saturation.
www.thedrum.com/news/2025/09...
Our Founder Justin Tobin on why corporate #DEI silence = complicity. Leading companies know: real commitment to diversity is embedded in culture, not just mission statements. Essential reading 👇
www.fastcompany.com/91368873/wit...
#corporateculture
www.fastcompany.com/91368873/wit...
#corporateculture
With DEI, silence is complicity
Why stalwart company values should be a lodestone when navigating a chaotic economic landscape.
www.fastcompany.com
July 17, 2025 at 5:48 PM
Our Founder Justin Tobin on why corporate #DEI silence = complicity. Leading companies know: real commitment to diversity is embedded in culture, not just mission statements. Essential reading 👇
www.fastcompany.com/91368873/wit...
#corporateculture
www.fastcompany.com/91368873/wit...
#corporateculture
Reposted by Gather.co
My #MediaPost byline on @bsky.app's Trust Revolution: A platform where followers of you AND your topics actually see your content—no link suppression, no algorithmic manipulation. what a novel concept!
www.mediapost.com/publications...
www.mediapost.com/publications...
May 21, 2025 at 8:44 PM
My #MediaPost byline on @bsky.app's Trust Revolution: A platform where followers of you AND your topics actually see your content—no link suppression, no algorithmic manipulation. what a novel concept!
www.mediapost.com/publications...
www.mediapost.com/publications...
Our Community Strategy Lead @bxblanco.bsky.social just dropped essential insights in @adage.com about building inclusive communities that actually work.
Stop scheduling people's identities. Start creating spaces for real participation. 💡
adage.com/opinion/aa-h... #CommunityStrategy
Stop scheduling people's identities. Start creating spaces for real participation. 💡
adage.com/opinion/aa-h... #CommunityStrategy
5 ways to build inclusive communities that actually work
Truly inclusive communities aren’t built through calendars or panels, but through co-creation, consistency and a shift from performance to participation.
adage.com
June 24, 2025 at 6:59 PM
Our Community Strategy Lead @bxblanco.bsky.social just dropped essential insights in @adage.com about building inclusive communities that actually work.
Stop scheduling people's identities. Start creating spaces for real participation. 💡
adage.com/opinion/aa-h... #CommunityStrategy
Stop scheduling people's identities. Start creating spaces for real participation. 💡
adage.com/opinion/aa-h... #CommunityStrategy
Our Dave Gaspar in @campaignus.bsky.social : "If today's graduating marketers keep asking 'how does this drive sales?' they won't get caught up in the latest hot craze."
Marketing without sales impact is expensive art.
(Paywalled) www.campaignlive.com/article/cap-...
#Marketing #Sales
Marketing without sales impact is expensive art.
(Paywalled) www.campaignlive.com/article/cap-...
#Marketing #Sales
From Cap to Campaign: Ad industry advises grads ‘Find the right boss for you’
For our Question of the Week, we asked adland: What advice would you give to the next generation of marketers graduating college this month?
www.campaignlive.com
June 4, 2025 at 8:45 PM
Our Dave Gaspar in @campaignus.bsky.social : "If today's graduating marketers keep asking 'how does this drive sales?' they won't get caught up in the latest hot craze."
Marketing without sales impact is expensive art.
(Paywalled) www.campaignlive.com/article/cap-...
#Marketing #Sales
Marketing without sales impact is expensive art.
(Paywalled) www.campaignlive.com/article/cap-...
#Marketing #Sales
Our Managing Director @cjammet.bsky.social explores @bsky.app's trust revolution in #MediaPost. With 36M+ users, no algorithmic link suppression, and user-defined feeds, the platform offers unprecedented visibility for specialized content and expertise.
www.mediapost.com/publications...
www.mediapost.com/publications...
The Great Decentralization: BlueSky's Trust Revolution For Brands
While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform.
www.mediapost.com
May 21, 2025 at 7:46 PM
Our Managing Director @cjammet.bsky.social explores @bsky.app's trust revolution in #MediaPost. With 36M+ users, no algorithmic link suppression, and user-defined feeds, the platform offers unprecedented visibility for specialized content and expertise.
www.mediapost.com/publications...
www.mediapost.com/publications...
Reposted by Gather.co
My friends Jason Oberholtzer and Mike Rugnetta did some great work and got recognized for it, yeah baby
Our Head of Content @butterdishdemon.bsky.social just won a #Webby for Best Live #Podcast Recording with @neverpo.st !! 🏆
www.neverpo.st #WebbysWinner #IndependentTogether
www.neverpo.st #WebbysWinner #IndependentTogether
Never Post
A Podcast About and For the Internet
www.neverpo.st
May 21, 2025 at 5:16 PM
My friends Jason Oberholtzer and Mike Rugnetta did some great work and got recognized for it, yeah baby
Our Head of Content @butterdishdemon.bsky.social just won a #Webby for Best Live #Podcast Recording with @neverpo.st !! 🏆
www.neverpo.st #WebbysWinner #IndependentTogether
www.neverpo.st #WebbysWinner #IndependentTogether
Never Post
A Podcast About and For the Internet
www.neverpo.st
May 20, 2025 at 5:05 PM
Our Head of Content @butterdishdemon.bsky.social just won a #Webby for Best Live #Podcast Recording with @neverpo.st !! 🏆
www.neverpo.st #WebbysWinner #IndependentTogether
www.neverpo.st #WebbysWinner #IndependentTogether
Our MD @cjammet.bsky.social in @thedrum.bsky.social:
" #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable.
www.thedrum.com/news/2025/05...
" #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable.
www.thedrum.com/news/2025/05...
Can the CMO ever be replaced by a piece of kit?
For our Martech for Drummies focus, this week’s edition of Agency Advice asks top marketers exactly how the expansion of technology into every aspect of the ad biz is impacting the top of the totem po...
www.thedrum.com
May 7, 2025 at 7:41 PM
Our MD @cjammet.bsky.social in @thedrum.bsky.social:
" #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable.
www.thedrum.com/news/2025/05...
" #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable.
www.thedrum.com/news/2025/05...
Our latest video showcases #IBM × #ScuderiaFerrari 's game-changing partnership! Two iconic brands revolutionizing the #Formula1 fan experience with #AI.
We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
This is Scuderia Ferrari HP . . . on AI
YouTube video by IBM
www.youtube.com
May 6, 2025 at 2:12 AM
Our latest video showcases #IBM × #ScuderiaFerrari 's game-changing partnership! Two iconic brands revolutionizing the #Formula1 fan experience with #AI.
We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
Reposted by Gather.co
Reposted by Gather.co
LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE)
Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.
#ai #llm #news
Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.
#ai #llm #news
LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) via @sejournal, @siliconvallaeys
Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.
www.searchenginejournal.com
April 21, 2025 at 8:38 PM
Reposted by Gather.co
Instagram Experiments With Collaborative Stories Feature
www.socialmediatoday.com/news/instagr...
www.socialmediatoday.com/news/instagr...
a colorful instagram logo with a white circle in the middle
ALT: a colorful instagram logo with a white circle in the middle
media.tenor.com
April 21, 2025 at 8:43 PM
Instagram Experiments With Collaborative Stories Feature
www.socialmediatoday.com/news/instagr...
www.socialmediatoday.com/news/instagr...
Reposted by Gather.co
Tariff turmoil may have killed the tech M&A market’s comeback The tech market doesn’t need to be soaring up and to the right to foster healthy M&A activity. Deals can get done even in down markets. But can M&A thrive in an... @cosmicmeta.io #M&A
https://u2m.io/6sU3wJyi
https://u2m.io/6sU3wJyi
Tariff turmoil may have killed the tech M&A market’s comeback | TechCrunch
While investors had good reason to believe 2025 would be the year startup M&A started to return, tariffs have meddled with that plan.
techcrunch.com
April 21, 2025 at 6:18 PM
Tariff turmoil may have killed the tech M&A market’s comeback The tech market doesn’t need to be soaring up and to the right to foster healthy M&A activity. Deals can get done even in down markets. But can M&A thrive in an... @cosmicmeta.io #M&A
https://u2m.io/6sU3wJyi
https://u2m.io/6sU3wJyi
Thrilled to see Gather's David Gaspar in @creativebloq.com.web.brid.gy's best car ads roundup! His take on Mercedes' "Racing is a state of mind" campaign:
"The best car ads sell a feeling."
#AutomotiveAds #AdExcellence
What's your all-time favorite car ad?
www.creativebloq.com/creative-ins...
"The best car ads sell a feeling."
#AutomotiveAds #AdExcellence
What's your all-time favorite car ad?
www.creativebloq.com/creative-ins...
The best car ads of all time
The automotive ads that drove advertising innovation forward.
www.creativebloq.com
April 21, 2025 at 6:47 PM
Thrilled to see Gather's David Gaspar in @creativebloq.com.web.brid.gy's best car ads roundup! His take on Mercedes' "Racing is a state of mind" campaign:
"The best car ads sell a feeling."
#AutomotiveAds #AdExcellence
What's your all-time favorite car ad?
www.creativebloq.com/creative-ins...
"The best car ads sell a feeling."
#AutomotiveAds #AdExcellence
What's your all-time favorite car ad?
www.creativebloq.com/creative-ins...
Reposted by Gather.co
YouTube Continues To Dominate Streaming Market Share www.socialmediatoday.com/news/youtube...
YouTube Continues To Dominate Streaming Market Share
YouTube’s CTV viewing numbers continue to rise.
www.socialmediatoday.com
April 21, 2025 at 3:09 PM
YouTube Continues To Dominate Streaming Market Share www.socialmediatoday.com/news/youtube...
Reposted by Gather.co
“Evolution of Apps” - new cartoon and post marketoonist.com/2025/04/evol...
#marketing #cartoon #marketoon
#marketing #cartoon #marketoon
April 14, 2025 at 4:13 PM
“Evolution of Apps” - new cartoon and post marketoonist.com/2025/04/evol...
#marketing #cartoon #marketoon
#marketing #cartoon #marketoon
#MIT research shows banning #AI tools drives shadow usage. Smart orgs adapt security for the AI era w/ local #LLMs & secure #RAG. Enable innovation w/ guardrails, not prohibition. The future belongs to those who empower creativity while respecting security. #BYOAI
www.pymnts.com/news/artific...
www.pymnts.com/news/artific...
How to Manage Risks When Employees Use AI Secretly for Work | PYMNTS.com
Employees who use generative artificial intelligence tools in the workplace without company approval or oversight — a practice known as “bring your own
www.pymnts.com
April 21, 2025 at 2:08 PM
Reposted by Gather.co
When billionaires manage the deeds and algorithms, you're not seeing the true flow of information and discourse; you're seeing it through the enshittified profiteering-tinted lenses that the owners want you to see.
March 20, 2025 at 10:02 PM
When billionaires manage the deeds and algorithms, you're not seeing the true flow of information and discourse; you're seeing it through the enshittified profiteering-tinted lenses that the owners want you to see.
Reposted by Gather.co
This whole thread is a great example of why the decentralized web is so necessary, especially one who's query/feed logic is MANAGED AND OWNED BY THE USER THEMSELVES.
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 10:02 PM
This whole thread is a great example of why the decentralized web is so necessary, especially one who's query/feed logic is MANAGED AND OWNED BY THE USER THEMSELVES.
Reposted by Gather.co
We view the Bluesky app as a lobby to the open social web, and we don't demote or throttle links.
We believe it should be easy for you to connect your social following here with your web presence elsewhere.
We believe it should be easy for you to connect your social following here with your web presence elsewhere.
March 20, 2025 at 8:57 PM
We view the Bluesky app as a lobby to the open social web, and we don't demote or throttle links.
We believe it should be easy for you to connect your social following here with your web presence elsewhere.
We believe it should be easy for you to connect your social following here with your web presence elsewhere.
Reposted by Gather.co
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
We 💙 links!
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.
For those setting up analytics, Bluesky's referrer is go.bsky.app.
"AI's true value lies in amplifying human capabilities." Gather #founder Justin Tobin shares with @forbes.com why the #humanfactor remains essential in successful #AI implementation.
www.forbes.com/councils/for... #AI #FutureOfWork
www.forbes.com/councils/for... #AI #FutureOfWork
The Human Factor: Why AI Needs Human Talent More Than Ever
The question isn't whether AI will replace humans; it's how we can thoughtfully combine human intelligence with artificial intelligence to drive transformation.
www.forbes.com
March 18, 2025 at 6:27 PM
"AI's true value lies in amplifying human capabilities." Gather #founder Justin Tobin shares with @forbes.com why the #humanfactor remains essential in successful #AI implementation.
www.forbes.com/councils/for... #AI #FutureOfWork
www.forbes.com/councils/for... #AI #FutureOfWork