Claire Drinkwater
@clairedw.bsky.social
📣 Marketing and PR pro for Fortune 500 companies
🌏 World travel writer since 2012
🧑💻 Digital, social, SEO and AI
🍫 Made in Britain, living in Belgium
🌏 World travel writer since 2012
🧑💻 Digital, social, SEO and AI
🍫 Made in Britain, living in Belgium
10 Non-Obvious Social Media Trends You Need to Consider Right Now, from the always insightful Mark Schaefer:
businessesgrow.com/2024/01/08/n...
businessesgrow.com/2024/01/08/n...
10 Non-Obvious Social Media Trends You Need to Consider Right Now - Schaefer Marketing Solutions: We...
Let's take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead! These 10 non-obvious social media trends will make you think
businessesgrow.com
January 10, 2024 at 2:57 AM
10 Non-Obvious Social Media Trends You Need to Consider Right Now, from the always insightful Mark Schaefer:
businessesgrow.com/2024/01/08/n...
businessesgrow.com/2024/01/08/n...
This will indeed be a landmark legal case. Yesterday NY Times filed a lawsuit against Open AI for copyright infringement, i.e. when ChatGPT reproduces vast chunks of NYT articles in its output
the fact that basically every AI model has just been ignoring the fact that copyright exists for literally everything that isn't explicitly open access is insane. https://www.npr.org/2023/08/16/1194202562/new-york-times-considers-legal-action-against-openai-as-copyright-tensions-swirl
December 28, 2023 at 3:09 AM
This will indeed be a landmark legal case. Yesterday NY Times filed a lawsuit against Open AI for copyright infringement, i.e. when ChatGPT reproduces vast chunks of NYT articles in its output
"You can be the *thing*
and subvert the thing."
Duolingo's Zaria Parvez on showing a sense of humour when managing social media for a well-known brand.
and subvert the thing."
Duolingo's Zaria Parvez on showing a sense of humour when managing social media for a well-known brand.
December 18, 2023 at 11:16 AM
"You can be the *thing*
and subvert the thing."
Duolingo's Zaria Parvez on showing a sense of humour when managing social media for a well-known brand.
and subvert the thing."
Duolingo's Zaria Parvez on showing a sense of humour when managing social media for a well-known brand.
Social media posts are not enough to truly engage your audience.
Nor are blog posts, newsletters and articles.
The best way for companies to forge a strong emotional connection with people - and therefore influence them - is by building a community.
H/t Mark Schaefer at Marketing Congress
Nor are blog posts, newsletters and articles.
The best way for companies to forge a strong emotional connection with people - and therefore influence them - is by building a community.
H/t Mark Schaefer at Marketing Congress
December 15, 2023 at 10:53 AM
Social media posts are not enough to truly engage your audience.
Nor are blog posts, newsletters and articles.
The best way for companies to forge a strong emotional connection with people - and therefore influence them - is by building a community.
H/t Mark Schaefer at Marketing Congress
Nor are blog posts, newsletters and articles.
The best way for companies to forge a strong emotional connection with people - and therefore influence them - is by building a community.
H/t Mark Schaefer at Marketing Congress
4 signs you're stuck in "make and sell" marketing:
🤑 Your goal is only to generate financial income
📈 Your research is focused on market share
⌚ Your KPIs are all short-term
📢 Your work is about awareness rather than sustainability
H/t Dr Victoria Hurth
🤑 Your goal is only to generate financial income
📈 Your research is focused on market share
⌚ Your KPIs are all short-term
📢 Your work is about awareness rather than sustainability
H/t Dr Victoria Hurth
December 13, 2023 at 5:51 PM
4 signs you're stuck in "make and sell" marketing:
🤑 Your goal is only to generate financial income
📈 Your research is focused on market share
⌚ Your KPIs are all short-term
📢 Your work is about awareness rather than sustainability
H/t Dr Victoria Hurth
🤑 Your goal is only to generate financial income
📈 Your research is focused on market share
⌚ Your KPIs are all short-term
📢 Your work is about awareness rather than sustainability
H/t Dr Victoria Hurth
I don't know why more people aren't talking about how Netflix has finally shared it's viewing statistics.
First report released today shows the hours viewed for each TV series/movie from January to June 2023.
First report released today shows the hours viewed for each TV series/movie from January to June 2023.
December 12, 2023 at 8:31 PM
I don't know why more people aren't talking about how Netflix has finally shared it's viewing statistics.
First report released today shows the hours viewed for each TV series/movie from January to June 2023.
First report released today shows the hours viewed for each TV series/movie from January to June 2023.
There's always time for a good old-fashioned coin pusher arcade machine, even for busy marketers 🤨
December 12, 2023 at 5:09 PM
There's always time for a good old-fashioned coin pusher arcade machine, even for busy marketers 🤨
5 questions to ask if you're a marketer:
1. Are you approaching every day as if it's day one?
2. Are you pursuing a growth mindset?
3. Are you focused on the new?
4. What does your company stand for?
5. Are you comfortable being uncomfortable?
H/t Bob Safian on generation flux
1. Are you approaching every day as if it's day one?
2. Are you pursuing a growth mindset?
3. Are you focused on the new?
4. What does your company stand for?
5. Are you comfortable being uncomfortable?
H/t Bob Safian on generation flux
December 11, 2023 at 6:57 PM
5 questions to ask if you're a marketer:
1. Are you approaching every day as if it's day one?
2. Are you pursuing a growth mindset?
3. Are you focused on the new?
4. What does your company stand for?
5. Are you comfortable being uncomfortable?
H/t Bob Safian on generation flux
1. Are you approaching every day as if it's day one?
2. Are you pursuing a growth mindset?
3. Are you focused on the new?
4. What does your company stand for?
5. Are you comfortable being uncomfortable?
H/t Bob Safian on generation flux
👉 We're entering a new era of advertising.
We've had:
📺 The broadcast era: mass advertising
📍 The precision era: programmatic ads
Now it's:
🔮 The predictive era: AI & machine learning anticipate consumer needs & interests (and adjust ad text accordingly)
h/t Andy Serdons from Google Benelux
We've had:
📺 The broadcast era: mass advertising
📍 The precision era: programmatic ads
Now it's:
🔮 The predictive era: AI & machine learning anticipate consumer needs & interests (and adjust ad text accordingly)
h/t Andy Serdons from Google Benelux
December 10, 2023 at 11:08 AM
👉 We're entering a new era of advertising.
We've had:
📺 The broadcast era: mass advertising
📍 The precision era: programmatic ads
Now it's:
🔮 The predictive era: AI & machine learning anticipate consumer needs & interests (and adjust ad text accordingly)
h/t Andy Serdons from Google Benelux
We've had:
📺 The broadcast era: mass advertising
📍 The precision era: programmatic ads
Now it's:
🔮 The predictive era: AI & machine learning anticipate consumer needs & interests (and adjust ad text accordingly)
h/t Andy Serdons from Google Benelux
There are 3 new marketing realities:
🫂 The personal brand is the brand. How does your company show its humanity?
🗣️ The customer is the marketer. How can you help them tell your story?
♥ Emotional connection is about human stories, not product attributes.
h/t Mark Schaefer
🫂 The personal brand is the brand. How does your company show its humanity?
🗣️ The customer is the marketer. How can you help them tell your story?
♥ Emotional connection is about human stories, not product attributes.
h/t Mark Schaefer
December 9, 2023 at 4:42 PM
There are 3 new marketing realities:
🫂 The personal brand is the brand. How does your company show its humanity?
🗣️ The customer is the marketer. How can you help them tell your story?
♥ Emotional connection is about human stories, not product attributes.
h/t Mark Schaefer
🫂 The personal brand is the brand. How does your company show its humanity?
🗣️ The customer is the marketer. How can you help them tell your story?
♥ Emotional connection is about human stories, not product attributes.
h/t Mark Schaefer
Too many work meetings?
There's an AI tool that can attend meetings on your behalf, write you a transcript of everything that was said and even ask questions for you, said Google's Andy Serdons at Marketing Congress in Brussels this week
There's an AI tool that can attend meetings on your behalf, write you a transcript of everything that was said and even ask questions for you, said Google's Andy Serdons at Marketing Congress in Brussels this week
December 9, 2023 at 9:49 AM
Too many work meetings?
There's an AI tool that can attend meetings on your behalf, write you a transcript of everything that was said and even ask questions for you, said Google's Andy Serdons at Marketing Congress in Brussels this week
There's an AI tool that can attend meetings on your behalf, write you a transcript of everything that was said and even ask questions for you, said Google's Andy Serdons at Marketing Congress in Brussels this week
Day 2 of Marketing Congress:
Duolingo's social media guru Zaria Parvez shared her 10 commandments of creating a social-first brand.
Another highlight was a thought-provoking lunch with Bob Safian and marketing experts from across Belgium 🇧🇪
Thanks for a fun and inspiring event!
Duolingo's social media guru Zaria Parvez shared her 10 commandments of creating a social-first brand.
Another highlight was a thought-provoking lunch with Bob Safian and marketing experts from across Belgium 🇧🇪
Thanks for a fun and inspiring event!
December 8, 2023 at 6:01 PM
Day 2 of Marketing Congress:
Duolingo's social media guru Zaria Parvez shared her 10 commandments of creating a social-first brand.
Another highlight was a thought-provoking lunch with Bob Safian and marketing experts from across Belgium 🇧🇪
Thanks for a fun and inspiring event!
Duolingo's social media guru Zaria Parvez shared her 10 commandments of creating a social-first brand.
Another highlight was a thought-provoking lunch with Bob Safian and marketing experts from across Belgium 🇧🇪
Thanks for a fun and inspiring event!
Day 1 of Marketing Congress in Brussels was incredible. Inspirational keynotes and conversations in a cool setting.
I was lucky enough to speak with Mark Schaefer whose opening keynote set a high bar for the rest of the day.
Let's rethink marketing in 2024!
I was lucky enough to speak with Mark Schaefer whose opening keynote set a high bar for the rest of the day.
Let's rethink marketing in 2024!
December 7, 2023 at 7:26 PM
Day 1 of Marketing Congress in Brussels was incredible. Inspirational keynotes and conversations in a cool setting.
I was lucky enough to speak with Mark Schaefer whose opening keynote set a high bar for the rest of the day.
Let's rethink marketing in 2024!
I was lucky enough to speak with Mark Schaefer whose opening keynote set a high bar for the rest of the day.
Let's rethink marketing in 2024!
So apparently in Mechelen there's a Pringles factory that produces 100,000 tonnes of these snacks annually, non-stop, with a third of its output going to the UK. Yet we still can't get smokey bacon flavour Pringles in Belgium.
www.theguardian.com/food/2023/de...
www.theguardian.com/food/2023/de...
Inside the surprisingly secretive world of crisp flavours
Why can you buy lasagne flavour snacks in Thailand but not in Italy? Which country can cope with the hottest chilli? And why do Germans like paprika so much?
www.theguardian.com
December 4, 2023 at 8:17 PM
So apparently in Mechelen there's a Pringles factory that produces 100,000 tonnes of these snacks annually, non-stop, with a third of its output going to the UK. Yet we still can't get smokey bacon flavour Pringles in Belgium.
www.theguardian.com/food/2023/de...
www.theguardian.com/food/2023/de...
What makes a good European digital comms campaign?
I'll be discussing this with @dgtlbrussels.bsky.social Jakub Szymik and Maria Linkova-Nijs in Brussels next week, as part of the Public Affairs Council's European Digital Advocacy Summit 2023.
I'll be discussing this with @dgtlbrussels.bsky.social Jakub Szymik and Maria Linkova-Nijs in Brussels next week, as part of the Public Affairs Council's European Digital Advocacy Summit 2023.
December 1, 2023 at 6:56 PM
What makes a good European digital comms campaign?
I'll be discussing this with @dgtlbrussels.bsky.social Jakub Szymik and Maria Linkova-Nijs in Brussels next week, as part of the Public Affairs Council's European Digital Advocacy Summit 2023.
I'll be discussing this with @dgtlbrussels.bsky.social Jakub Szymik and Maria Linkova-Nijs in Brussels next week, as part of the Public Affairs Council's European Digital Advocacy Summit 2023.
Watching Napoleon at a cinema that's just 7 minutes from where the Battle of Waterloo took place ⚔️
November 25, 2023 at 9:47 PM
Watching Napoleon at a cinema that's just 7 minutes from where the Battle of Waterloo took place ⚔️
Do you have excellent English writing and communication skills? Would you like to work for a truly international company?
Come and join my friendly team in Brussels:
www.linkedin.com/jobs/view/37...
Come and join my friendly team in Brussels:
www.linkedin.com/jobs/view/37...
UPS hiring Customer Communications Specialist in Brussels, Brussels Region, Belgium | LinkedIn
Posted 10:09:54 PM. Explore your next opportunity at a Fortune Global 500 organization. Envision innovative…See this and similar jobs on LinkedIn.
www.linkedin.com
November 11, 2023 at 3:17 PM
Do you have excellent English writing and communication skills? Would you like to work for a truly international company?
Come and join my friendly team in Brussels:
www.linkedin.com/jobs/view/37...
Come and join my friendly team in Brussels:
www.linkedin.com/jobs/view/37...
🧑💻 Should CEOs be on social media?
🏦 Readers of financial publications trust a CEO who uses social media up to 9 times more
👥 80% of employees prefer working for a CEO who uses social media
🧐 82% researched the CEO before joining a company
www.raconteur.net/leadership/c...
🏦 Readers of financial publications trust a CEO who uses social media up to 9 times more
👥 80% of employees prefer working for a CEO who uses social media
🧐 82% researched the CEO before joining a company
www.raconteur.net/leadership/c...
Should CEOs be on social media?
A proactive online presence can help leaders achieve deeper and more authentic relationships with customers and employees alike
www.raconteur.net
November 5, 2023 at 8:29 PM
🧑💻 Should CEOs be on social media?
🏦 Readers of financial publications trust a CEO who uses social media up to 9 times more
👥 80% of employees prefer working for a CEO who uses social media
🧐 82% researched the CEO before joining a company
www.raconteur.net/leadership/c...
🏦 Readers of financial publications trust a CEO who uses social media up to 9 times more
👥 80% of employees prefer working for a CEO who uses social media
🧐 82% researched the CEO before joining a company
www.raconteur.net/leadership/c...
💌 Is direct mail back in fashion?
Direct-to-consumer brands are now experimenting with 'old fashioned' advertising channels again to overcome the data privacy hurdles of digital marketing, according to Ad Age:
adage.com/article/mark...
Direct-to-consumer brands are now experimenting with 'old fashioned' advertising channels again to overcome the data privacy hurdles of digital marketing, according to Ad Age:
adage.com/article/mark...
Why DTC brands are increasing direct mail marketing
After long relying on digital marketing, DTC brands keep experimenting with traditional channels to overcome cost and data privacy hurdles.
adage.com
November 2, 2023 at 5:26 PM
💌 Is direct mail back in fashion?
Direct-to-consumer brands are now experimenting with 'old fashioned' advertising channels again to overcome the data privacy hurdles of digital marketing, according to Ad Age:
adage.com/article/mark...
Direct-to-consumer brands are now experimenting with 'old fashioned' advertising channels again to overcome the data privacy hurdles of digital marketing, according to Ad Age:
adage.com/article/mark...
B2B CMOs are under pressure as their jobs become more complex:
🙋♀️62% say customer experience has moved from sales to marketing
📊 57% now manage data analytics and performance measurement
💵 More than ever they must prove they're driving revenue
More: adage.com/article/mark...
🙋♀️62% say customer experience has moved from sales to marketing
📊 57% now manage data analytics and performance measurement
💵 More than ever they must prove they're driving revenue
More: adage.com/article/mark...
October 16, 2023 at 6:17 PM
B2B CMOs are under pressure as their jobs become more complex:
🙋♀️62% say customer experience has moved from sales to marketing
📊 57% now manage data analytics and performance measurement
💵 More than ever they must prove they're driving revenue
More: adage.com/article/mark...
🙋♀️62% say customer experience has moved from sales to marketing
📊 57% now manage data analytics and performance measurement
💵 More than ever they must prove they're driving revenue
More: adage.com/article/mark...
When it comes to B2B, is the sales funnel outdated?
➰ B2B buyer journeys are not linear
🧑💻 Today only 17% is conducted face-to-face & many buyers prefer no sales interaction at all
👫 There can be 10-15 decision-makers with very different viewpoints
Read more: www.marketingweek.com/b2b-brands-a...
➰ B2B buyer journeys are not linear
🧑💻 Today only 17% is conducted face-to-face & many buyers prefer no sales interaction at all
👫 There can be 10-15 decision-makers with very different viewpoints
Read more: www.marketingweek.com/b2b-brands-a...
October 15, 2023 at 8:38 PM
When it comes to B2B, is the sales funnel outdated?
➰ B2B buyer journeys are not linear
🧑💻 Today only 17% is conducted face-to-face & many buyers prefer no sales interaction at all
👫 There can be 10-15 decision-makers with very different viewpoints
Read more: www.marketingweek.com/b2b-brands-a...
➰ B2B buyer journeys are not linear
🧑💻 Today only 17% is conducted face-to-face & many buyers prefer no sales interaction at all
👫 There can be 10-15 decision-makers with very different viewpoints
Read more: www.marketingweek.com/b2b-brands-a...
Reposted by Claire Drinkwater
TikTok and Disney Begin Partnership With First-Of-Its-Kind Content Hub
Fans will be able to...
- Watch videos from across Disney's brands
- Create their own videos with Disney music and effects
- Play daily Disney trivia
- Collect and trade "Character Cards" to win unique profile frames
Fans will be able to...
- Watch videos from across Disney's brands
- Create their own videos with Disney music and effects
- Play daily Disney trivia
- Collect and trade "Character Cards" to win unique profile frames
TikTok and Disney Begin Partnership With First-Of-Its-Kind Content Hub Celebrating 100 Years of The ...
Disney100 activation with TikTok features content from Disney, Disney Parks, Pixar, Marvel, Star Wars, National Geographic, and ESPN, including nostalgic theme songs, iconic moments, unique behind-th...
newsroom.tiktok.com
October 13, 2023 at 1:53 PM
TikTok and Disney Begin Partnership With First-Of-Its-Kind Content Hub
Fans will be able to...
- Watch videos from across Disney's brands
- Create their own videos with Disney music and effects
- Play daily Disney trivia
- Collect and trade "Character Cards" to win unique profile frames
Fans will be able to...
- Watch videos from across Disney's brands
- Create their own videos with Disney music and effects
- Play daily Disney trivia
- Collect and trade "Character Cards" to win unique profile frames
Reposted by Claire Drinkwater
Reposted by Claire Drinkwater
Delicious to read this recap of a summer where audiences rewarded movies thst were interesting and ignored the usual slop and particularly the executives panicking they might need to figure out how to have good taste
September 4, 2023 at 6:54 PM
Delicious to read this recap of a summer where audiences rewarded movies thst were interesting and ignored the usual slop and particularly the executives panicking they might need to figure out how to have good taste