"You can be the *thing*
and subvert the thing."

Duolingo's Zaria Parvez on showing a sense of humour when managing social media for a well-known brand.

Social media posts are not enough to truly engage your audience.

Nor are blog posts, newsletters and articles.

The best way for companies to forge a strong emotional connection with people - and therefore influence them - is by building a community.

H/t Mark Schaefer at Marketing Congress

4 signs you're stuck in "make and sell" marketing:

🤑 Your goal is only to generate financial income

📈 Your research is focused on market share

⌚ Your KPIs are all short-term

📢 Your work is about awareness rather than sustainability

H/t Dr Victoria Hurth

I don't know why more people aren't talking about how Netflix has finally shared it's viewing statistics.

First report released today shows the hours viewed for each TV series/movie from January to June 2023.

There's always time for a good old-fashioned coin pusher arcade machine, even for busy marketers 🤨

5 questions to ask if you're a marketer:

1. Are you approaching every day as if it's day one? 
2. Are you pursuing a growth mindset?
3. Are you focused on the new?
4. What does your company stand for?
5. Are you comfortable being uncomfortable?

H/t Bob Safian on generation flux

👉 We're entering a new era of advertising.

We've had:
📺 The broadcast era: mass advertising

📍 The precision era: programmatic ads

Now it's:
🔮 The predictive era: AI & machine learning anticipate consumer needs & interests (and adjust ad text accordingly)

h/t Andy Serdons from Google Benelux

There are 3 new marketing realities:

🫂 The personal brand is the brand. How does your company show its humanity?

🗣️ The customer is the marketer. How can you help them tell your story?

♥ Emotional connection is about human stories, not product attributes.

h/t Mark Schaefer

Too many work meetings?

There's an AI tool that can attend meetings on your behalf, write you a transcript of everything that was said and even ask questions for you, said Google's Andy Serdons at Marketing Congress in Brussels this week

Day 2 of Marketing Congress:

Duolingo's social media guru Zaria Parvez shared her 10 commandments of creating a social-first brand.

Another highlight was a thought-provoking lunch with Bob Safian and marketing experts from across Belgium 🇧🇪

Thanks for a fun and inspiring event!

Day 1 of Marketing Congress in Brussels was incredible. Inspirational keynotes and conversations in a cool setting.

I was lucky enough to speak with Mark Schaefer whose opening keynote set a high bar for the rest of the day.

Let's rethink marketing in 2024!

What makes a good European digital comms campaign?

I'll be discussing this with @dgtlbrussels.bsky.social Jakub Szymik and Maria Linkova-Nijs in Brussels next week, as part of the Public Affairs Council's European Digital Advocacy Summit 2023.

Watching Napoleon at a cinema that's just 7 minutes from where the Battle of Waterloo took place ⚔️

B2B CMOs are under pressure as their jobs become more complex:

🙋‍♀️62% say customer experience has moved from sales to marketing

📊 57% now manage data analytics and performance measurement

💵 More than ever they must prove they're driving revenue

More: adage.com/article/mark...

When it comes to B2B, is the sales funnel outdated?

➰ B2B buyer journeys are not linear

🧑‍💻 Today only 17% is conducted face-to-face & many buyers prefer no sales interaction at all

👫 There can be 10-15 decision-makers with very different viewpoints

Read more: www.marketingweek.com/b2b-brands-a...

Holiday packing