Chris Martin
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chrisdmartin.bsky.social
Chris Martin
@chrisdmartin.bsky.social
Research Director at Ipsos MORI Scotland tending the Scottish Household Survey. Anti-doping officer for Scottish Croquet Association.
Reposted by Chris Martin
Delighted to see our @ipsosinscotland.bsky.social work on survey nonresponse for @scottishgov.bsky.social published today. It explores what underpins challenges persauding people to take part in gov surveys, and suggests practical behavioural solutions (1/3) bit.ly/4oW1F8w
Understanding Survey Nonresponse Behaviours: Evidence and Practical Solutions
This report summarises key findings from research to extend understanding of the challenges posed by nonresponse and nonresponse bias in the Scottish Government's general population surveys, and ident...
bit.ly
November 11, 2025 at 11:49 AM
July 16, 2025 at 8:34 PM
Excitement building..
May 10, 2025 at 4:39 PM
Happiest time, even digitally. #davegorman
March 15, 2025 at 4:09 PM
Reposted by Chris Martin
So proud of our Ukrainian team - working under very challenging conditions - are able to do this for @economist.com Zelensky’s ratings are still very high….
March 14, 2025 at 5:31 PM
If you looking for some entertainment to take your mind off the news and the madness of power, can I commend the not recent but very very excellent GBH by Alan Bleasdale with Robert Lindsay and Michael Palin. Streaming on C4.
March 7, 2025 at 1:14 PM
And if you think 2 in 10 is far too high, don't look at the favourability scores among 16-34 year olds. 😬
NEW from @ipsosinscotland.bsky.social: 7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk. t.co/zJADcRTfTQ
March 4, 2025 at 10:35 AM
First gig in a while. Super excited.
February 15, 2025 at 7:42 PM
Reposted by Chris Martin
How aligning with public priorities on jobs, wages, & public services could be key for politicians wanting to win back trust on the economy – read Ipsos Scotland's MD Emily Gray in the Herald 👉 shorturl.at/JbRgc

#trust #politics #economy #UK #Scotland
Yes, it's the economy, stupid: but how do politicians convince voters?
When it comes to their priorities for growing the economy, politicians’ and the public’s views diverge
shorturl.at
February 6, 2025 at 10:52 AM
Was watching the Apprentice. Tempted to steal the line "I'm going to create legacy that reverberates through time" for a PDR goal.
February 4, 2025 at 4:27 PM
Assuming your voting preferences are clear, does adding googly eyes to your ballot paper invalidate your vote? I hope not. #colintonfairmileheadbyelection
January 23, 2025 at 8:34 AM
Only an idiot would assume that the Output Area Classification is derived at Datazone level and not at Output Area level. I'm that idiot.
January 21, 2025 at 1:48 PM
Many childhood heroes loose their luster as you age. But for me, not Jimmy Carter. Despite his classically good innings, i'm still sad about his passing. Such a decent person. This is a good summary. www.theguardian.com/commentisfre...
How will 2025 turn out? The life of Jimmy Carter offers an unexpected clue | Jonathan Freedland
Dismissed as a loser at the time, the former US president left behind an enduring legacy – with lessons for today, says Guardian columnist Jonathan Freedland
www.theguardian.com
January 5, 2025 at 11:33 AM
I know SPSS is not the fashionable thing any more and R is now holding sway, but I'm very much re-falling in love with the its Aggregate command at the moment.
December 18, 2024 at 12:54 PM
Reposted by Chris Martin
Wrote about trust in @heraldscotland.bsky.social earlier this week
TLDR: we don't trust each other, experts, or lots of professions less, but political trust really has slumped to new lows, plus gen z are less trusting, which should bother us.
www.heraldscotland.com/news/2478313...
Widening generational gulf may spell trouble for UK as social bonds fray
The emergence of a generational gulf in social trust may also be a warning sign of problems to come. If Gen Z remain less trusting of ordinary…
www.heraldscotland.com
December 13, 2024 at 9:34 PM
And that's the full report on mixed mode methodologies and the major Scottish surveys published today. www.gov.scot/publications.... Lots of detail - fill your boots! Summary version also available. Great working with @rachelormston.bsky.social, Peter Lynn and others on this.
Long term survey strategy: mixed mode research report
This document contains findings from research exploring mixed mode survey designs in the context of the Scottish Government’s general population surveys. The report details information on key issues, ...
www.gov.scot
December 13, 2024 at 10:49 AM
Survey nerd Klaxon alert. Summary report on mixed mode methodologies published today. www.gov.scot/publications... Full report to come. Photo is Rachel Ormston presenting key points to Survey Futures forum. #mixedmode #surveyresearch
December 6, 2024 at 5:36 PM
Back in Stirling for a couple of days with the lovely SHCS surveyor team.
November 18, 2024 at 6:26 PM
November 6, 2024 at 8:59 AM
We're adding to our team of housing surveyors to join the SHCS team. The SHCS is part of the largest national survey in Scotland. It provides national estimates on the condition and energy efficiency of homes in Scotland as well as Fuel Poverty. For more details… www.linkedin.com/posts/imchri...
Chris Martin on LinkedIn: The Scottish House Condition Survey - Join Our Team of Housing…
The Scottish House Condition Survey - Join Our Team of Housing Surveyors Do you know about house construction? Are you an architect, EHO, building/quantity…
www.linkedin.com
October 9, 2024 at 2:56 PM
Well, I have to say that the Strava AI summary is pretty spot on.
October 5, 2024 at 11:30 AM
The 10 anniversary of the Independence referendum reminds me how good the food puns were are my results party: satire and vinegar crisps; sour cream and union pringles; and of course John Curt Ice Tea. Love a election night etc.
September 18, 2024 at 12:51 PM
It's 'Rallings and Thrasher notional 2019 results on new boundaries' day. I shouldn't be this excited but I am! #electionnerd
January 16, 2024 at 8:41 PM
I've reached the stage of offers of trifle being a threat.
December 25, 2023 at 8:38 PM
The change of approach only really impacted mode of approach, not the mode of interview. Compare and contrast with earlier work on Scottish Household Survey. www.gov.scot/publications...
November 30, 2023 at 3:48 PM