Bryan Clark
@bryanclark.bsky.social
Ex-journalist (NYT, TNW, Wired, others...). Now VP of Editorial at Graphite.
Writes about systems that break people and people who break systems.
Writes about systems that break people and people who break systems.
Pinned
The immigrant scapegoat isn't just wrong, it's engineered. And understanding why it works is more important than debunking it for the hundredth time. 🧵
Reposted by Bryan Clark
Dead kids didn’t matter. Endless school shootings didn’t matter. But a single liberal with a firearm? That broke the GOP.
January 28, 2026 at 2:51 PM
Dead kids didn’t matter. Endless school shootings didn’t matter. But a single liberal with a firearm? That broke the GOP.
Reposted by Bryan Clark
the only good lighting at this Airbnb is in the garage so now I have a bunch of thirst traps with a kayak on the wall in the background
January 28, 2026 at 1:58 PM
the only good lighting at this Airbnb is in the garage so now I have a bunch of thirst traps with a kayak on the wall in the background
Reposted by Bryan Clark
Here’s part 3 of week’s Dot Com Bubble series. I explain how the economics of AI are much worse than the dot com bubble, with far fewer customers, way more debt, and markets with an unhealthy obsession with one stock - NVIDIA.
podcasts.apple.com/us/podcast/b...
Linktr.ee/betteroffline
podcasts.apple.com/us/podcast/b...
Linktr.ee/betteroffline
AI Is Worse Than The Dot Com Bubble: Part Three
Podcast Episode · Better Offline · 01/29/2026 · 14m
podcasts.apple.com
January 29, 2026 at 5:54 AM
Here’s part 3 of week’s Dot Com Bubble series. I explain how the economics of AI are much worse than the dot com bubble, with far fewer customers, way more debt, and markets with an unhealthy obsession with one stock - NVIDIA.
podcasts.apple.com/us/podcast/b...
Linktr.ee/betteroffline
podcasts.apple.com/us/podcast/b...
Linktr.ee/betteroffline
I wrote about all the ways we’re being manipulated into spending more at the grocery store.
The 9.6-Degree Secret: How Grocery Stores Turn Your Brain Into a Spending Algorithm
Inside the psychology experiments, shrinkflation schemes, and sensory manipulation tactics designed to make you spend more—even when you know exactly what's happening.
open.substack.com
January 29, 2026 at 12:08 PM
I wrote about all the ways we’re being manipulated into spending more at the grocery store.
Reposted by Bryan Clark
Scientists should invent a Good Day clock that counts down to everything being fine
January 28, 2026 at 2:03 AM
Scientists should invent a Good Day clock that counts down to everything being fine
Reposted by Bryan Clark
ilhan omar is actually one of the bravest people in the world.
January 28, 2026 at 2:05 AM
ilhan omar is actually one of the bravest people in the world.
The immigrant scapegoat isn't just wrong, it's engineered. And understanding why it works is more important than debunking it for the hundredth time. 🧵
January 29, 2026 at 12:27 AM
The immigrant scapegoat isn't just wrong, it's engineered. And understanding why it works is more important than debunking it for the hundredth time. 🧵
Reposted by Bryan Clark
Paper salt tubes from McDonalds will be the collector's item of 2038
January 28, 2026 at 10:11 PM
Paper salt tubes from McDonalds will be the collector's item of 2038
Something I keep noticing:
The companies most aggressive about calling customers "family" or "community" are usually the ones with the worst policies for actual employees.
The warmer the language, the colder the math.
I don't have data on this yet. Just a pattern I can't unsee.
The companies most aggressive about calling customers "family" or "community" are usually the ones with the worst policies for actual employees.
The warmer the language, the colder the math.
I don't have data on this yet. Just a pattern I can't unsee.
January 28, 2026 at 4:23 PM
Something I keep noticing:
The companies most aggressive about calling customers "family" or "community" are usually the ones with the worst policies for actual employees.
The warmer the language, the colder the math.
I don't have data on this yet. Just a pattern I can't unsee.
The companies most aggressive about calling customers "family" or "community" are usually the ones with the worst policies for actual employees.
The warmer the language, the colder the math.
I don't have data on this yet. Just a pattern I can't unsee.
The grocery store piece I published yesterday came from a single stat I obsessed over: 9.6-degrees.
That's the exact angle cereal mascots look down from boxes, calibrated for eye contact with 7-year-olds. Brand trust increases 16%. Connection jumps 28%.
Scientists. Measuring cartoon rabbits.
That's the exact angle cereal mascots look down from boxes, calibrated for eye contact with 7-year-olds. Brand trust increases 16%. Connection jumps 28%.
Scientists. Measuring cartoon rabbits.
January 28, 2026 at 3:51 PM
The grocery store piece I published yesterday came from a single stat I obsessed over: 9.6-degrees.
That's the exact angle cereal mascots look down from boxes, calibrated for eye contact with 7-year-olds. Brand trust increases 16%. Connection jumps 28%.
Scientists. Measuring cartoon rabbits.
That's the exact angle cereal mascots look down from boxes, calibrated for eye contact with 7-year-olds. Brand trust increases 16%. Connection jumps 28%.
Scientists. Measuring cartoon rabbits.
The weirdest thing about AI in journalism isn’t the tech. It’s how fast editors stopped pretending they cared.
January 27, 2026 at 7:26 PM
The weirdest thing about AI in journalism isn’t the tech. It’s how fast editors stopped pretending they cared.
In 2014, researchers at Yale and Cornell measured the exact angle cereal mascots look down from their boxes.
Cap'n Crunch. Tony the Tiger. The Trix Rabbit. All positioned at exactly 9.6 degrees.
Why? 🧵
Cap'n Crunch. Tony the Tiger. The Trix Rabbit. All positioned at exactly 9.6 degrees.
Why? 🧵
January 27, 2026 at 6:33 PM
In 2014, researchers at Yale and Cornell measured the exact angle cereal mascots look down from their boxes.
Cap'n Crunch. Tony the Tiger. The Trix Rabbit. All positioned at exactly 9.6 degrees.
Why? 🧵
Cap'n Crunch. Tony the Tiger. The Trix Rabbit. All positioned at exactly 9.6 degrees.
Why? 🧵
After a decade writing at places like NYT, Wired, WaPo—and running the newsroom at TNW—I finally figured out what the best stories have in common:
They're not about things that are broken.
They're about things working exactly as designed: Just not for you.
I started a Substack about it. 🧵
They're not about things that are broken.
They're about things working exactly as designed: Just not for you.
I started a Substack about it. 🧵
January 27, 2026 at 4:52 PM
After a decade writing at places like NYT, Wired, WaPo—and running the newsroom at TNW—I finally figured out what the best stories have in common:
They're not about things that are broken.
They're about things working exactly as designed: Just not for you.
I started a Substack about it. 🧵
They're not about things that are broken.
They're about things working exactly as designed: Just not for you.
I started a Substack about it. 🧵
My daily routine is mass chaos held together by one really good playlist. Give me your current jam to add to it?
January 23, 2026 at 9:26 PM
My daily routine is mass chaos held together by one really good playlist. Give me your current jam to add to it?