Borja Iglesias
@borjatabe.bsky.social
Dejé X porque ya olía demasiado a almizcle. Follow si lo has pillado.
CMO (Chief Meme Officer) | Experto en marketing digital | Profesor en UC3M. Y más cosas, como pone aquí: www.linkedin.com/in/borjaiglesiastabeayo/
Del Básquet Coruña🍊 y del Dépor🍍.
CMO (Chief Meme Officer) | Experto en marketing digital | Profesor en UC3M. Y más cosas, como pone aquí: www.linkedin.com/in/borjaiglesiastabeayo/
Del Básquet Coruña🍊 y del Dépor🍍.
Pinned
Borja Iglesias
@borjatabe.bsky.social
· Nov 20
Elon Musk イーロンマスク GIF
ALT: Elon Musk イーロンマスク GIF
media.tenor.com
Dejé X porque ya olía demasiado a almizcle.
Follow si lo has pillado.
Follow si lo has pillado.
You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
May 22, 2025 at 8:26 AM
You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
"Because everyone else is doing it" is not a marketing strategy.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
May 15, 2025 at 4:38 PM
"Because everyone else is doing it" is not a marketing strategy.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
"We're like a family here" 🚩🚩🚩
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
May 12, 2025 at 6:12 PM
"We're like a family here" 🚩🚩🚩
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
Reposted by Borja Iglesias
Them: "Hey, I'm not a social media expert, but..."
Social media manager:
Social media manager:
May 10, 2025 at 6:35 PM
Them: "Hey, I'm not a social media expert, but..."
Social media manager:
Social media manager:
Every joke is a risk, but so is every memorable campaign.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
May 8, 2025 at 3:05 PM
Every joke is a risk, but so is every memorable campaign.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
Reposted by Borja Iglesias
You haven't really worked in social media until a client says "just make it go viral" with a straight face.
May 7, 2025 at 4:51 PM
You haven't really worked in social media until a client says "just make it go viral" with a straight face.
There's nothing louder than a silent truth.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
May 6, 2025 at 9:17 AM
There's nothing louder than a silent truth.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
The best marketing doesn't need words.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
May 5, 2025 at 1:09 PM
The best marketing doesn't need words.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
Reposted by Borja Iglesias
Marketing and Legal when it's time to "align" on the campaign.
May 5, 2025 at 10:40 AM
Marketing and Legal when it's time to "align" on the campaign.
Nothing like the sweet silence of zero unsolicited advice.
Without a doubt, the best thing about working in social media is that no one (absolutely no one) ever tells you how to do your job.
April 29, 2025 at 1:07 PM
Nothing like the sweet silence of zero unsolicited advice.
Nothing kills a social strategy faster than this: Ignoring your social media manager.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
April 24, 2025 at 8:11 AM
Nothing kills a social strategy faster than this: Ignoring your social media manager.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
Actual footage of a social media manager reviewing yesterday's metrics.
April 22, 2025 at 3:23 PM
Actual footage of a social media manager reviewing yesterday's metrics.
Reposted by Borja Iglesias
The 5 stages of every marketing launch:
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
April 21, 2025 at 4:35 PM
The 5 stages of every marketing launch:
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
¿Cuántas veces al año te preguntas si estás en el lugar correcto? Yo me lo pregunto muy a menudo. Pero hace unos meses, algo cambió.
Esa vez, la sensación era distinta. Sabía que necesitaba un giro radical.
Y, rebuscando en mi interior, aparecieron dos respuestas:
Esa vez, la sensación era distinta. Sabía que necesitaba un giro radical.
Y, rebuscando en mi interior, aparecieron dos respuestas:
April 21, 2025 at 4:25 PM
¿Cuántas veces al año te preguntas si estás en el lugar correcto? Yo me lo pregunto muy a menudo. Pero hace unos meses, algo cambió.
Esa vez, la sensación era distinta. Sabía que necesitaba un giro radical.
Y, rebuscando en mi interior, aparecieron dos respuestas:
Esa vez, la sensación era distinta. Sabía que necesitaba un giro radical.
Y, rebuscando en mi interior, aparecieron dos respuestas:
You know an ad is brilliant when people feel it before they even think about it.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
April 18, 2025 at 10:18 AM
You know an ad is brilliant when people feel it before they even think about it.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
Reposted by Borja Iglesias
"We need this to go viral."
Of course you do, Steve.
Because nothing gets people talking like… a product roadmap update.
Of course you do, Steve.
Because nothing gets people talking like… a product roadmap update.
April 17, 2025 at 2:40 PM
"We need this to go viral."
Of course you do, Steve.
Because nothing gets people talking like… a product roadmap update.
Of course you do, Steve.
Because nothing gets people talking like… a product roadmap update.
Design turns heads.
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
April 16, 2025 at 8:19 AM
Design turns heads.
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
Social media comes with a trust tax. And you can't skip it.
You want social to drive sales.
Understandable. Sales are the point of any business, right?
But you can't just show up, post product shots, drop CTAs and expect the money to roll in.
That's not marketing. That's branded spam.
You want social to drive sales.
Understandable. Sales are the point of any business, right?
But you can't just show up, post product shots, drop CTAs and expect the money to roll in.
That's not marketing. That's branded spam.
April 14, 2025 at 6:18 PM
Social media comes with a trust tax. And you can't skip it.
You want social to drive sales.
Understandable. Sales are the point of any business, right?
But you can't just show up, post product shots, drop CTAs and expect the money to roll in.
That's not marketing. That's branded spam.
You want social to drive sales.
Understandable. Sales are the point of any business, right?
But you can't just show up, post product shots, drop CTAs and expect the money to roll in.
That's not marketing. That's branded spam.
Reposted by Borja Iglesias
"Working in marketing must be so much fun."
April 11, 2025 at 9:06 AM
"Working in marketing must be so much fun."
Here's a hard truth: No one comes to social to see your company content.
They're here for you.
The hot takes.
The inside stories.
The lessons learned the hard way.
You could have the best product in the world but if it comes from a corporate logo with zero personality, it's forgotten.
They're here for you.
The hot takes.
The inside stories.
The lessons learned the hard way.
You could have the best product in the world but if it comes from a corporate logo with zero personality, it's forgotten.
April 10, 2025 at 9:55 AM
Here's a hard truth: No one comes to social to see your company content.
They're here for you.
The hot takes.
The inside stories.
The lessons learned the hard way.
You could have the best product in the world but if it comes from a corporate logo with zero personality, it's forgotten.
They're here for you.
The hot takes.
The inside stories.
The lessons learned the hard way.
You could have the best product in the world but if it comes from a corporate logo with zero personality, it's forgotten.
Reposted by Borja Iglesias
Why did the SEO expert break up with PPC?
Because he wanted something organic and long-term.
Because he wanted something organic and long-term.
April 9, 2025 at 9:38 AM
Why did the SEO expert break up with PPC?
Because he wanted something organic and long-term.
Because he wanted something organic and long-term.
Everyone celebrates success. Few acknowledge the grind it takes to get there.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
April 8, 2025 at 9:14 AM
Everyone celebrates success. Few acknowledge the grind it takes to get there.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
What happens when a pencil brand borrows from Apple's playbook?
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
April 7, 2025 at 8:59 AM
What happens when a pencil brand borrows from Apple's playbook?
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
99% of B2B marketing is dry.
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
April 4, 2025 at 8:10 AM
99% of B2B marketing is dry.
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
Every team: “We had a cool idea for our socials!”
Social media manager:
Social media manager:
April 3, 2025 at 8:48 AM
Every team: “We had a cool idea for our socials!”
Social media manager:
Social media manager: