Borja Iglesias
@borjatabe.bsky.social
Dejé X porque ya olía demasiado a almizcle. Follow si lo has pillado.
CMO (Chief Meme Officer) | Experto en marketing digital | Profesor en UC3M. Y más cosas, como pone aquí: www.linkedin.com/in/borjaiglesiastabeayo/
Del Básquet Coruña🍊 y del Dépor🍍.
CMO (Chief Meme Officer) | Experto en marketing digital | Profesor en UC3M. Y más cosas, como pone aquí: www.linkedin.com/in/borjaiglesiastabeayo/
Del Básquet Coruña🍊 y del Dépor🍍.
You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
May 22, 2025 at 8:26 AM
You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
"We're like a family here" 🚩🚩🚩
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
May 12, 2025 at 6:12 PM
"We're like a family here" 🚩🚩🚩
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
Every joke is a risk, but so is every memorable campaign.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
May 8, 2025 at 3:05 PM
Every joke is a risk, but so is every memorable campaign.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
There's nothing louder than a silent truth.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
May 6, 2025 at 9:17 AM
There's nothing louder than a silent truth.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
The best marketing doesn't need words.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
May 5, 2025 at 1:09 PM
The best marketing doesn't need words.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
Actual footage of a social media manager reviewing yesterday's metrics.
April 22, 2025 at 3:23 PM
Actual footage of a social media manager reviewing yesterday's metrics.
Pero Hecary es más que una marca. Es un movimiento. Es para hombres que buscan la excelencia en cada aspecto de su vida. Para los que no se conforman con lo mínimo y entienden que cada pequeño hábito suma.
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
April 21, 2025 at 4:25 PM
Pero Hecary es más que una marca. Es un movimiento. Es para hombres que buscan la excelencia en cada aspecto de su vida. Para los que no se conforman con lo mínimo y entienden que cada pequeño hábito suma.
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
You know an ad is brilliant when people feel it before they even think about it.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
April 18, 2025 at 10:18 AM
You know an ad is brilliant when people feel it before they even think about it.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
That's exactly what this JBL ad nails.
A close-up of skin with goosebumps.
Just three words: "Music feels better."
It's not about features. Not about specs.
It's about what happens when music hits.
Design turns heads.
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
April 16, 2025 at 8:19 AM
Design turns heads.
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
Copy changes minds.
The best websites don't just look good. They say something worth remembering.
It's not the color palette that drives conversions.
It's the clarity.
The hook.
The message that hits like, "Yes. That's exactly what I need."
Everyone celebrates success. Few acknowledge the grind it takes to get there.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
April 8, 2025 at 9:14 AM
Everyone celebrates success. Few acknowledge the grind it takes to get there.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
Success isn't just about talent.
It's about the grind. The late nights, the early mornings, the unseen sacrifices.
It tests your patience and your discipline.
It requires repetition, consistency and unwavering focus.
What happens when a pencil brand borrows from Apple's playbook?
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
April 7, 2025 at 8:59 AM
What happens when a pencil brand borrows from Apple's playbook?
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.
Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
99% of B2B marketing is dry.
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
April 4, 2025 at 8:10 AM
99% of B2B marketing is dry.
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
Scayle said: let's do the opposite.
Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.
No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.
And guess what?
Every team: “We had a cool idea for our socials!”
Social media manager:
Social media manager:
April 3, 2025 at 8:48 AM
Every team: “We had a cool idea for our socials!”
Social media manager:
Social media manager:
Culture isn't about forced happy hours or pizza parties—it's about trust, values and how you treat colleagues.
It's okay to admit it. You miss the illusion of culture that came from trapping people in one place.
But if culture only works under surveillance, it’s not culture. It's control.
It's okay to admit it. You miss the illusion of culture that came from trapping people in one place.
But if culture only works under surveillance, it’s not culture. It's control.
April 2, 2025 at 8:03 AM
Culture isn't about forced happy hours or pizza parties—it's about trust, values and how you treat colleagues.
It's okay to admit it. You miss the illusion of culture that came from trapping people in one place.
But if culture only works under surveillance, it’s not culture. It's control.
It's okay to admit it. You miss the illusion of culture that came from trapping people in one place.
But if culture only works under surveillance, it’s not culture. It's control.
That black slice? Yes, it should have been smaller.
Viral posts are built on insights, not instincts.
Viral posts are built on insights, not instincts.
March 27, 2025 at 11:18 AM
That black slice? Yes, it should have been smaller.
Viral posts are built on insights, not instincts.
Viral posts are built on insights, not instincts.
If you only trust people when you can see them, you don't trust them at all.
Newsflash: Remote workers are still crushing deadlines, driving growth, and delivering results. Just without the pointless commute.
Commitment isn't about sitting at a desk, it's about what you deliver.
Newsflash: Remote workers are still crushing deadlines, driving growth, and delivering results. Just without the pointless commute.
Commitment isn't about sitting at a desk, it's about what you deliver.
March 26, 2025 at 10:02 AM
If you only trust people when you can see them, you don't trust them at all.
Newsflash: Remote workers are still crushing deadlines, driving growth, and delivering results. Just without the pointless commute.
Commitment isn't about sitting at a desk, it's about what you deliver.
Newsflash: Remote workers are still crushing deadlines, driving growth, and delivering results. Just without the pointless commute.
Commitment isn't about sitting at a desk, it's about what you deliver.
This is the fastest way to lose your best people.
Nothing kills a great team faster than tolerating bad behavior.
It doesn't happen overnight. It creeps in. A slow erosion of standards.
Nothing kills a great team faster than tolerating bad behavior.
It doesn't happen overnight. It creeps in. A slow erosion of standards.
March 25, 2025 at 12:18 PM
This is the fastest way to lose your best people.
Nothing kills a great team faster than tolerating bad behavior.
It doesn't happen overnight. It creeps in. A slow erosion of standards.
Nothing kills a great team faster than tolerating bad behavior.
It doesn't happen overnight. It creeps in. A slow erosion of standards.
When six different people work on the social post.
March 24, 2025 at 10:12 AM
When six different people work on the social post.
When life gives you ketchup counterfeiters, turn it into a branding masterclass. 🍅
Heinz faced a sneaky problem: restaurants refilling their bottles with counterfeit ketchup. Instead of sending cease-and-desist letters, they pulled off a genius move.
Heinz faced a sneaky problem: restaurants refilling their bottles with counterfeit ketchup. Instead of sending cease-and-desist letters, they pulled off a genius move.
March 21, 2025 at 11:57 AM
When life gives you ketchup counterfeiters, turn it into a branding masterclass. 🍅
Heinz faced a sneaky problem: restaurants refilling their bottles with counterfeit ketchup. Instead of sending cease-and-desist letters, they pulled off a genius move.
Heinz faced a sneaky problem: restaurants refilling their bottles with counterfeit ketchup. Instead of sending cease-and-desist letters, they pulled off a genius move.
Focus beats FOMO. Social media success isn't about being everywhere—it's about being in the right place with the right content.
Just because a platform exists doesn't mean you have to be on it.
If you're posting everywhere and getting nowhere, here's why:
Just because a platform exists doesn't mean you have to be on it.
If you're posting everywhere and getting nowhere, here's why:
March 20, 2025 at 5:33 PM
Focus beats FOMO. Social media success isn't about being everywhere—it's about being in the right place with the right content.
Just because a platform exists doesn't mean you have to be on it.
If you're posting everywhere and getting nowhere, here's why:
Just because a platform exists doesn't mean you have to be on it.
If you're posting everywhere and getting nowhere, here's why:
Weak leadership blames location. Strong leadership gets results.
If your business crumbles the moment people aren't physically in the office, the problem isn't remote work. It's you.
Building a strong company isn't about stuffing people into a building.
If your business crumbles the moment people aren't physically in the office, the problem isn't remote work. It's you.
Building a strong company isn't about stuffing people into a building.
March 19, 2025 at 4:21 PM
Weak leadership blames location. Strong leadership gets results.
If your business crumbles the moment people aren't physically in the office, the problem isn't remote work. It's you.
Building a strong company isn't about stuffing people into a building.
If your business crumbles the moment people aren't physically in the office, the problem isn't remote work. It's you.
Building a strong company isn't about stuffing people into a building.
💸💸💸 I'm all for salary transparency.
Because let's face it, candidates are expected to be completely open about their experience, skills, and even salary history... but companies get to play coy about their pay?
Because let's face it, candidates are expected to be completely open about their experience, skills, and even salary history... but companies get to play coy about their pay?
March 18, 2025 at 10:16 AM
💸💸💸 I'm all for salary transparency.
Because let's face it, candidates are expected to be completely open about their experience, skills, and even salary history... but companies get to play coy about their pay?
Because let's face it, candidates are expected to be completely open about their experience, skills, and even salary history... but companies get to play coy about their pay?
"Make the logo bigger!" Every marketer has faced this request. But have you ever seen it delay a Mars launch? 😧🚀
Adobe's ad hilariously captures every marketer's worst nightmare. 😳
Have you ever had a project derailed by a wild, last-minute change? Drop your best marketing horror story below! 👇
Adobe's ad hilariously captures every marketer's worst nightmare. 😳
Have you ever had a project derailed by a wild, last-minute change? Drop your best marketing horror story below! 👇
March 13, 2025 at 12:35 PM
"Make the logo bigger!" Every marketer has faced this request. But have you ever seen it delay a Mars launch? 😧🚀
Adobe's ad hilariously captures every marketer's worst nightmare. 😳
Have you ever had a project derailed by a wild, last-minute change? Drop your best marketing horror story below! 👇
Adobe's ad hilariously captures every marketer's worst nightmare. 😳
Have you ever had a project derailed by a wild, last-minute change? Drop your best marketing horror story below! 👇
Funny how "going the extra mile" only counted when they could see you suffering.
It turns out that remote workers are productive. They just don't have to be the last one in the office to prove it.
Effort isn't about where you work. It's about what you get done.
It turns out that remote workers are productive. They just don't have to be the last one in the office to prove it.
Effort isn't about where you work. It's about what you get done.
March 12, 2025 at 5:18 PM
Funny how "going the extra mile" only counted when they could see you suffering.
It turns out that remote workers are productive. They just don't have to be the last one in the office to prove it.
Effort isn't about where you work. It's about what you get done.
It turns out that remote workers are productive. They just don't have to be the last one in the office to prove it.
Effort isn't about where you work. It's about what you get done.
Your whiteboard isn't a magic wand. 🪄
If your company's innovation strategy is "throw people in a room and hope for the best," you don't have a creativity process, you have a wish.
Think back to your most creative idea.
If your company's innovation strategy is "throw people in a room and hope for the best," you don't have a creativity process, you have a wish.
Think back to your most creative idea.
March 7, 2025 at 10:40 AM
Your whiteboard isn't a magic wand. 🪄
If your company's innovation strategy is "throw people in a room and hope for the best," you don't have a creativity process, you have a wish.
Think back to your most creative idea.
If your company's innovation strategy is "throw people in a room and hope for the best," you don't have a creativity process, you have a wish.
Think back to your most creative idea.