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behaviourresuk.bsky.social
Behavioural Research UK (BR-UK)
@behaviourresuk.bsky.social
1.9K followers 62 following 210 posts
Leadership hub for behavioural research funded by UK Research & Innovation @ESRC. Involving eight Universities & partners in government, charities & business. Learn more www.br-uk.ac.uk
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Behavioural Research UK (BR-UK) @behaviourresuk.bsky.social · 21d
Don't miss our January webinar which explores the findings and recommendations of the SPIRE project! Register at: us02web.zoom.us/webinar/regi...
Promotional flyer for a webinar hosted by Behavioural Research UK, scheduled for 11am on January 12th, 2026. The event is titled “Scoping of Policy Impacts for Regulating E-cigarettes (SPIRE)” and focuses on data and decision-analytic modeling for vape regulation. The flyer features headshots of four speakers: Hazel Squires, Jamie Brown, Loren Kock, and Lion Shahab, with their academic titles and affiliations. It includes a QR code labeled “REGISTER,” and encourages viewers to catch up on past webinars via YouTube. The design uses teal, orange, and black text on a light background.
Reposted by Behavioural Research UK (BR-UK)
tattanbirch.bsky.social
In our new paper in The Lancet Public Health, we find that nicotine pouch use is rising in Britain, driven largely by increases among young adults, particularly young men.

🔗 Press release:
ucl.ac.uk/news/2025/de...

📄 Paper:
thelancet.com/journals/lan...
Nicotine pouch rise driven by young men
Use of nicotine pouches has risen substantially in Great Britain over the last five years, particularly among young men, with one in 13 (7.5%) men aged 16 to 24 now using them, according to a new study led by researchers at UCL.
ucl.ac.uk
December 17, 2025 at 9:59 AM
behaviourresuk.bsky.social
New research from UCL shows nicotine pouch use has increased rapidly in Great Britain over the last five years, driven almost entirely by young people – especially young men. Now 1 in 13 men aged 16–24 use pouches. Findings highlight the need for age-of-sale and marketing regulation.
December 17, 2025 at 9:50 AM
behaviourresuk.bsky.social
We can announce Professor Paul Taylor will be a keynote speaker joining us on 30/06/26 at the Building Capability in Behavioural Research Conference. Professor Taylor is Chief Scientific Adviser, National Police Chiefs’ Council, will share insights on the future of behavioural research & policy
Promotional poster for an event titled “Building Capability in Behavioural Research,” taking place on June 30th, 2026 at the Teaching and Learning Building, University of Birmingham. The design features logos for Behavioural Research UK and Centre-UB at the top. On the right is a headshot of the keynote speaker, Professor Paul Taylor. Text announces a keynote by Professor Paul Taylor, Chief Scientific Adviser at the National Police Chiefs’ Council and Chair of the Social and Behavioural Science for Emergencies Steering Group. Additional text highlights early bird registration, a QR code for registration, and a call to submit abstracts by January 15th, 2026, with a message encouraging attendees not to miss the opportunity to learn about the future of behavioural research and policy.
December 16, 2025 at 1:46 PM
behaviourresuk.bsky.social
Don't miss our January webinar which explores the findings and recommendations of the SPIRE project! Register at: us02web.zoom.us/webinar/regi...
Promotional flyer for a webinar hosted by Behavioural Research UK, scheduled for 11am on January 12th, 2026. The event is titled “Scoping of Policy Impacts for Regulating E-cigarettes (SPIRE)” and focuses on data and decision-analytic modeling for vape regulation. The flyer features headshots of four speakers: Hazel Squires, Jamie Brown, Loren Kock, and Lion Shahab, with their academic titles and affiliations. It includes a QR code labeled “REGISTER,” and encourages viewers to catch up on past webinars via YouTube. The design uses teal, orange, and black text on a light background.
December 5, 2025 at 1:09 PM
behaviourresuk.bsky.social
We are excited to share a new blog post from the BR-UK team. As generative AI reshapes our field, we are curating essential resources and offering practical guidance to help you use these tools effectively and responsibly.
Read the blog: www.ncrm.ac.uk/news/show.ph...
NCRM News | When behavioural research meets generative AI: promises, pitfalls and practical guidance
Imagine you have two months to complete a systematic review on an unfamiliar topic. Faced with the possibility of identifying more relevant papers than you could review in this timeframe, you conside
www.ncrm.ac.uk
November 26, 2025 at 4:27 PM
behaviourresuk.bsky.social
We have changed platforms for today's webinar aiming to connect Acas with researchers interested in their toolkit. To join us on Teams at 1pm, register at: events.teams.microsoft.com/event/f5a077...
November 26, 2025 at 9:09 AM
behaviourresuk.bsky.social
Our co-Director, @susanmichie.bsky.social has made @clarivate.com's #highlycited2025 list. A list that includes researchers with a broad, significant impact in their fields, with many papers in the top 1% of citations. The list also uses additional metrics, expert judgment, & qualitative analysis.
November 14, 2025 at 10:10 AM
behaviourresuk.bsky.social
Have your say! #BCBR2026 will include a live debate on a thought-provoking topic about human behaviour — and we want your ideas!

Which topic is most relevant to the future of behavioural research, how findings are applied, or the interpretation of human behaviour

Tell us here tinyurl.com/y28tut27
Microsoft Forms
tinyurl.com
November 13, 2025 at 2:28 PM
behaviourresuk.bsky.social
🧠 Have your say! As part of #BCBR2026, we are hosting a live debate on a thought-provoking topic about human behaviour — and we want your topic suggestions!

We’re looking for debate topics that spark curiosity, invite multiple perspectives, and engage both specialists and non-specialists.
Banner for the “Building Capability in Behavioural Research” 2026 Conference, organized by Centre–UB and Behavioural Research UK. The event date is 30 June 2026. The banner announces that abstract submission and registration are now open and provides the website link: uobevents.eventsair.com/bcbr2026. The background shows people walking across a large open plaza viewed from above.
October 28, 2025 at 3:10 PM
behaviourresuk.bsky.social
📢Building Capability in Behavioural Research 20206 Conference open for registrations!

Join leading researchers, practitioners, & policymakers at for engaging keynotes, presentations, and networking sessions, designed to strengthen collaboration & innovation in behavioural research.
Banner for the “Building Capability in Behavioural Research” 2026 Conference, organised by Centre–UB and Behavioural Research UK. The event date is 30 June 2026. The banner announces that abstract submission and registration are now open and provides the website link: uobevents.eventsair.com/bcbr2026. The background shows people walking across a large open plaza viewed from above.
October 24, 2025 at 9:44 AM
behaviourresuk.bsky.social
Join us for our next webinar on Surfacing and Mitigating the “Hidden Risks” of AI!

Discover a novel framework focusing on #human - #AI interaction risks & the BR-UK AI Repository.

Don't miss out - sign up now! 🔗https://us02web.zoom.us/webinar/register/WN_RlgVfWR9TX2BhaAdatH2WQ#/registration
Banner for BR-UK event “Surfacing and Mitigating the ‘Hidden Risks’ of AI,” featuring Holly Marquez, Dr Moira Nicolson, Dr Amy Rodger, and Dr Maggie Guanyu Yang. Event on 24 Nov 2025 at 10am GMT, online via Zoom, with a QR code to register.
October 20, 2025 at 12:54 PM
behaviourresuk.bsky.social
Join BR-UK and Acas for a webinar introducing Acas’s new Behavioural Insights model and toolkit that is designed to identify key employer behaviours that support better workplace relationships.

🎙️ Speakers: Dr Annette Cox & Dr Leah Culhane (Acas)
💡 Chaired by Professor Linda Bauld (BR-UK)
Flyer outlining the details of an upcoming webinar from BR-UK in partnership with Acas with decorative shapes in the background. Text reads: BR-UK online webinar: Using behavioural insights to shift employer behaviour. Date and time: November 26th at 1pm. Speakers: Dr Annette Cox and Dr Leah Culhane from Acas. Chaired by Prof. Linda Bauld, BR-UK Co-Director. Link to register included. Abstract for webinar reads: BR-UK invites researchers to a webinar introducing Acas’s new Behavioural Insights (BI) model and toolkit. The session is aimed at potential collaborators interested in using the toolkit to trial and evaluate interventions that encourage positive employer behaviour.  
October 10, 2025 at 3:09 PM
Reposted by Behavioural Research UK (BR-UK)
ukri.org
We're pleased to be funding early career researchers to explore how AI is transforming science.

The UK Metascience Unit has announced a cohort of 29 researchers that will receive funding through the AI Metascience Fellowship Programme.

Read more: www.ukri.org/news/interna...
International fellowships to explore AI’s impact on science
New £4 million programme funds early career researchers in the UK, US and Canada to investigate how artificial intelligence (AI) is transforming science.
www.ukri.org
October 9, 2025 at 10:36 AM
behaviourresuk.bsky.social
🚨 Last chance to register! Join BR-UK's Research Showcase webinar later today to learn more about key findings from our demonstration projects. Don’t miss out, sign up below!
behaviourresuk.bsky.social Behavioural Research UK (BR-UK) @behaviourresuk.bsky.social · Oct 3
Dive into BR-UK's latest findings in our October webinar! Introduced by Professor Linda Bauld & facilitated by Professor @susanmichie.bsky.social and Dr @sharoncox.bsky.social. Register for insights and a Q&A via the link below:
us02web.zoom.us/webinar/regi...
A blue and white slide with the text 'Research Showcase'. Facilitated by Susan Michie, BR-UK Co-Director, Dr Sharon Cox, BR-UK Deputy Director & EDII Co-Lead, Professor Linda Bauld, BR-UK Co-Director. In this webinar, our research team will present the key findings from our Demonstration Projects. These projects research focused on how we used existing/expanded frameworks and data to generate rapid new findings.
October 6, 2025 at 7:53 AM
behaviourresuk.bsky.social
Dive into BR-UK's latest findings in our October webinar! Introduced by Professor Linda Bauld & facilitated by Professor @susanmichie.bsky.social and Dr @sharoncox.bsky.social. Register for insights and a Q&A via the link below:
us02web.zoom.us/webinar/regi...
A blue and white slide with the text 'Research Showcase'. Facilitated by Susan Michie, BR-UK Co-Director, Dr Sharon Cox, BR-UK Deputy Director & EDII Co-Lead, Professor Linda Bauld, BR-UK Co-Director. In this webinar, our research team will present the key findings from our Demonstration Projects. These projects research focused on how we used existing/expanded frameworks and data to generate rapid new findings.
October 3, 2025 at 1:43 PM
behaviourresuk.bsky.social
📅 It’s less than a week until BR-UK's Research Showcase! Dive into findings from five innovative projects. #BRUK #BehaviouralScience
Register now to watch on Zoom 🔗
us02web.zoom.us/webinar/regi...
A blue and white slide with the text 'Research Showcase'. Facilitated by Susan Michie, BR-UK Co-Director, Dr Sharon Cox, BR-UK Deputy Director & EDII Co-Lead, Professor Linda Bauld, BR-UK Co-Director. In this webinar, our research team will present the key findings from our Demonstration Projects. These projects research focused on how we used existing/expanded frameworks and data to generate rapid new findings.
September 30, 2025 at 9:54 AM
behaviourresuk.bsky.social
Missed our first AI Help Desk session? No worries! 🎥 Catch the recording and get ready for two more chances to join, one in November and another in January! Secure your spot now: usher.ed.ac.uk/behavioural-...
Section 4: BR-UK AI Help Desk | Behavioural Research UK (BR-UK) | Usher Institute
Bi-monthly online advice sessions supporting researchers navigating this fast-evolving space.
usher.ed.ac.uk
September 24, 2025 at 12:22 PM
behaviourresuk.bsky.social
🌟 Discover how behavioural insights drive policy improvements in health, sustainability, and safety! Join the BR-UK Research Showcase webinar to explore key findings from 5 cross-disciplinary projects. Don’t miss out!
us02web.zoom.us/webinar/regi...
A blue and white slide with the text 'Research Showcase'. Facilitated by Susan Michie, BR-UK Co-Director, Dr Sharon Cox, BR-UK Deputy Director & EDII Co-Lead, Professor Linda Bauld, BR-UK Co-Director. In this webinar, our research team will present the key findings from our Demonstration Projects. These projects research focused on how we used existing/expanded frameworks and data to generate rapid new findings.
September 22, 2025 at 10:15 AM
behaviourresuk.bsky.social
Want to make a real impact on complex societal challenges? Explore how entertainment can be a powerful tool for change! In this month's blog BR-UK Research Fellow Dr. Amy Rodger discusses using video games to shift behaviours at scale. Read via the link below: usher.ed.ac.uk/behavioural-...
Game On: Leveraging the Largest Entertainment Medium to Promote Climate Action | Behavioural Research UK (BR-UK) | Usher Institute
In this blog, Dr Amy Rodger and co-authors Dr Clayton Whittle & Mr Trevin York, explore the potential of video games, with their vast global reach and engaging features, to inspire environmental behav...
usher.ed.ac.uk
September 19, 2025 at 10:52 AM
behaviourresuk.bsky.social
📢 Join us for our October webinar, the BR-UK Research Showcase! Gain insight into findings from each of the five BR-UK projects, followed by a Q&A session and discussion. Register now: us02web.zoom.us/webinar/regi...
A blue and white slide with the text 'Research Showcase'. Facilitated by Susan Michie, BR-UK Co-Director, Dr Sharon Cox, BR-UK Deputy Director & EDII Co-Lead, Professor Linda Bauld, BR-UK Co-Director. In this webinar, our research team will present the key findings from our Demonstration Projects. These projects research focused on how we used existing/expanded frameworks and data to generate rapid new findings.
September 12, 2025 at 10:04 AM
Reposted by Behavioural Research UK (BR-UK)
profjohndrury.bsky.social
At @bps-social-psych.bsky.social the @behaviourresuk.bsky.social funded symposium on our 2024 riots project @swedishprotests.bsky.social @drannetempleton.bsky.social
September 10, 2025 at 8:58 AM
behaviourresuk.bsky.social
Our September session is full, but great news: you can still snag a spot for the November and January sessions! Don’t miss out, sign up now! ⬇️
behaviourresuk.bsky.social Behavioural Research UK (BR-UK) @behaviourresuk.bsky.social · Sep 3
🌟Exciting news! We're launching the BR-UK AI Help Desk with bi-monthly advice sessions for the behavioral research community. Starting this month, join us to explore AI's evolving landscape with expert guidance. Sign up to learn & share! #AIHelpDesk #BehaviouralResearch
Section 4: BR-UK AI Help Desk | Behavioural Research UK (BR-UK) | Usher Institute
A soon-to-come initiative of bi-monthly online advice sessions supporting researchers in navigating this fast-evolving space.
usher.ed.ac.uk
September 10, 2025 at 12:46 PM
behaviourresuk.bsky.social
🚦 New study alert! Researchers from BR-UK and @hbcproject.bsky.social are revolutionising road safety with an ontology-based framework. By standardising intervention reporting, we can better tackle speeding and save lives.

Discover more below:
New BR-UK Pre-Print Available Now | Behavioural Research UK (BR-UK) | Usher Institute
New Study Tests Ontology-Based Framework for Road Safety Interventions
usher.ed.ac.uk
September 5, 2025 at 12:19 PM
behaviourresuk.bsky.social
🌟Exciting news! We're launching the BR-UK AI Help Desk with bi-monthly advice sessions for the behavioral research community. Starting this month, join us to explore AI's evolving landscape with expert guidance. Sign up to learn & share! #AIHelpDesk #BehaviouralResearch
Section 4: BR-UK AI Help Desk | Behavioural Research UK (BR-UK) | Usher Institute
A soon-to-come initiative of bi-monthly online advice sessions supporting researchers in navigating this fast-evolving space.
usher.ed.ac.uk
September 3, 2025 at 8:21 AM
behaviourresuk.bsky.social
🌟 Over 300 people engaged with our May webinar on Responsible use of AI in behavioural research. See how GenAI helped us capture the key discussions in our latest blog! Dive in via the link below: usher.ed.ac.uk/behavioural-...
AI in Behavioral and Social Research: Ethical Considerations, Challenges and Opportunities | Behavioural Research UK (BR-UK) | Usher Institute
We used GenAI to test whether it could improve our efficiency by producing summaries of our webinar content. Here we describe how well it worked for the second time.
usher.ed.ac.uk
August 29, 2025 at 10:32 AM