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Stop adverts fuelling the climate emergency. Find out more & take action: http://badverts.org
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Amongst the host of polluting sponsors at the 2026 Winter Olympics, Leonardo - one of the world’s biggest arms manufacturers - is a key partner/ equipment provider for the Games.

In his latest report Matt Rendell questions where this leaves the spirit of the Olympic truce 🧵

youtu.be/i0YGk6lUSUw
February 13, 2026 at 8:51 AM
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In our latest report on the ground at the Winter Olympics, Matt Rendell introduces the Utopiads - a four day sustainable alternative to the Games.🧵

youtu.be/XUFOXqI0wjo
February 11, 2026 at 1:08 PM
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cooldownnetwork.bsky.social
🚨 “The biggest threat to the Olympic dream is fossil fuels.”

Nearly 130 winter Olympians, Paralympians and future hopefuls have written to the IOC demanding a change to the hypocritical sponsorship policy of the Games. 🧵 1/6

Full story. 👇
“The biggest threat to the Olympic dream is fossil fuels”: Winter athletes push the IOC to reconsider polluting sponsors — Cool Down
Nearly 90 Olympians and Paralympians, alongside more than 40 athletes hoping to compete at future Olympic Games, write to the IOC stating that fossil fuel sponsorship is incompatible with the long-ter...
www.cooldownclimate.org
February 11, 2026 at 11:37 AM
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The Winter Olympics, for a short time, has put Milan in the international spotlight. But what will the Games leave behind?

In Matt Rendell’s latest report, he documents the speculative developers that have used the Games to build expensive apartments. 🧵
youtu.be/jz1-PpRLxZ8
February 10, 2026 at 8:39 AM
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The Olympics aren’t just about sport.

Since Milan’s last Olympic bid for the 2004 Games, influential groups have harnessed cultural and sporting mega-events to attract people of high net worth to invest in the city - all while neglecting the needs of ordinary residents. 🔥

youtu.be/9lKgEbmhc6c
February 9, 2026 at 10:05 AM
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The Winter Olympics have begun with protests across Milan. On Thursday Greenpeace unveiled a sculpture of the Olympic rings drenched in oil, symbolising the Games’ partnership with mega polluter ENI.

youtu.be/6ELcrtAA90I
February 8, 2026 at 11:03 AM
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In his third report from Italy’s Olympic and climate frontlines, Matt Rendell explains how a huge amount of construction has gone into the 2026 Winter Olympics, much of it entirely unnecessary. 🏗️

youtu.be/sfhWLPQUeDA
February 7, 2026 at 12:29 PM
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The Opening Ceremony of the twenty-fifth Olympic Winter Games starts tonight at 8pm. But instead of being held at a winter sport venue, the event will take place at the San Siro football Stadium - a site not without controversy. 🎿🔥

youtu.be/katuNyQJSEY
February 6, 2026 at 7:14 PM
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Welcome to the 2026 Milan-Cortina Winter Olympics; a festival of international sport in the middle of a global climate crisis that puts athletes, fans and sport itself at risk. 🏂🔥

youtu.be/ynH09MP2xg0
February 6, 2026 at 5:26 PM
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🚨 Campaign win! 🚨

In the run up to the Milano Cortina Winter Olympics, Florence has banned all adverts for fossil fuel products and services.

This a seismic moment for the campaign in Italy, and an embarrassing one for the Winter Games. 🧵 1/5
Florence City Council passes fossil ad ban in run up to Winter Games — Badvertising
As the Milano–Cortina Winter Olympics kick off tomorrow with fireworks, flyovers and forced optimism, the climate contradictions at the heart of the Games have become impossible to ignore.
www.badverts.org
February 5, 2026 at 2:02 PM
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The 2026 Winter Olympics start tomorrow, at a time when pollution-fuelled global heating is putting the whole of winter sport in crisis. ❄️🔥

youtu.be/jr0PFhBOCAE
February 5, 2026 at 11:18 AM
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No snow ➡️ no winter sports ➡️ no future for the Winter Olympics. 

The companies sponsoring the Winter Olympics melt the very snow we depend on. ❄️🔥

youtu.be/_R2fMT5lfTo
Save Our Snow
YouTube video by New Weather Institute
youtu.be
February 4, 2026 at 1:56 PM
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"The Olympic Games are one of the world’s biggest sponsoring events. As such, it may seem disappointing that there are no specific, measurable sustainability requirements for sponsors."

A reminder of just how polluting this year's Winter Games are. 🧵 1/5
Olympic Games In Italy: The Climate Perspective
Climate review of the 2026 Milano Cortina Olympic and Paralympic Games, including reuse of buildings, criticized forest logging and questioned oil company sponsorship.
www.forbes.com
February 3, 2026 at 12:05 PM
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greenpeace.org
Winter sport needs snow-not fossil fuels

Eni, one of the world’s biggest oil and gas corporations, is using the Winter Olympics to greenwash its fossil-fuelled destruction

If you agree that polluters shouldn’t get a podium at the Games, share the video

(Proudly human-made. No AI)

#WinterOlympics
February 3, 2026 at 8:00 AM
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🏂 Our report on the environmental impact of the Winter Olympics partnering with major polluters has been hitting the headlines! 

theecologist.org/2026/jan/18/...
January 30, 2026 at 9:20 AM
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📝🎿What do people think about fossil ads in winter sports? 

We asked people in Italy, France, Germany, Sweden, Norway, Canada and the UK, and the result was clear – people want to stop fossil ads in winter sports. 

www.badverts.org/latest/new-p...
New polling finds 8 out of 10 in Olympic host nations want winter sports to stop advertising fossil fuel — Badvertising
One week ahead of the Milano Cortina 2026 Winter Olympics, new international polling reveals overwhelming public concern about the loss of snow and ice due to global heating - and strong support for e...
www.badverts.org
January 29, 2026 at 11:30 AM
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🎿 Thousands within the winter sport community - including olympic gold medalists, world champions and winter sports icons - are calling on FIS and the IOC to consider the ethical, environmental and health consequences of promoting polluters.
January 28, 2026 at 10:01 AM
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🚬Milan has some of the most polluted air in Europe. Yet the Winter Olympics are promoting the same pollution the city is trying to curb with its strict smoking bans.
January 27, 2026 at 10:52 AM
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🙌 Major climate win! 

Amsterdam has become the first capital in the world to legally ban meat and fossil fuel advertising.

🌍 More than 50 cities worldwide have now pledged to ban the advertising of fossil fuels.

www.desmog.com/2026/01/23/a...
Amsterdam Defies Last-Minute Lobbying to Become First Capital City to Ban Fossil Fuel Ads
Amsterdam city council has passed a legally binding ban on advertising for fossil fuels and meat products across public spaces in the city, becoming the first capital in the world to prohibit such ads...
www.desmog.com
January 26, 2026 at 9:39 AM
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⏪ Earlier this week, the New Weather Institute and SGR published 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝗧𝗼𝗿𝗰𝗵𝗲𝗱.

The report reveals how the Winter Olympics is threatening the future of snow sports.

Here's the scoop on the polluting sponsors at the Games. 🧵 1/6

📖: www.newweather.org/wp-content/u...
January 22, 2026 at 10:22 AM
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"2026 Winter Olympics Could Wipe Out 3,000 Ice Rinks Worth of Snow"

New piece on @ndtv.com covering the key findings from 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝗧𝗼𝗿𝗰𝗵𝗲𝗱, a new report from SGR and the New Weather Institute.

Full story 👉 www.ndtv.com/world-news/2...

Report 👉 www.newweather.org/wp-content/u...
January 21, 2026 at 10:46 AM
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🚨 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝗧𝗼𝗿𝗰𝗵𝗲𝗱 🚨

❄️ In a new report, The New Weather Institute reveals the climate impact of the world's leading snow sports event - the Winter Olympics.

Background and full story. 🧵 1/9

Full report 👉 www.newweather.org/wp-content/u...
January 19, 2026 at 12:33 PM
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Pro cyclists urge Australia's largest cycling race - the Tour Down Under - to drop its "embarassing" fossil fuel sponsor. 👏
‘It’s embarrassing’: riders say time is up for fossil fuel sponsorship of heat-affected Tour Down Under
Cyclists prepare for Australia’s big race by training in extreme temperatures – and they have noticed a contradiction in the relationship with Santos
www.theguardian.com
January 13, 2026 at 9:14 AM
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🚨 Sportswashing alert! 🚨

The Women's Super League signs a sponsorship contract with major polluting car manufacturer, Mercedes-Benz.

Despite having some of the most outspoken advocates for climate action, women's football in the UK is headed in the wrong direction. ⏪🧵

1/6
January 12, 2026 at 12:32 PM
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How Sadler’s Wells hired one of the UK’s biggest PR agencies to help it defend a sponsorship deal with Barclays.

PR agency Brunswick Group has worked with 52+ oil & gas companies since 2001, including BP, Shell, and Aramco. 🧵

1/7
How a Big Oil PR Firm Helped Top UK Cultural Institutions Defend Their Fossil Fuel Sponsorships
Brunswick Group’s strategies aimed to neutralise growing calls for theatres, museums, and galleries to distance themselves from climate polluters.
www.desmog.com
January 7, 2026 at 8:54 AM