Badvertising
@badvertising.bsky.social
Stop adverts fuelling the climate emergency. Find out more & take action: http://badverts.org
It’s time to stop promoting pollution on London’s transport system.
👉 To learn more: badverts.org/fossil-ads
👉 Ask the Mayor to take action: actionnetwork.org/letters/time...
8/8
👉 To learn more: badverts.org/fossil-ads
👉 Ask the Mayor to take action: actionnetwork.org/letters/time...
8/8
Time to end adverts for polluting products on Transport for London sites
I've written to the London Mayor calling for an end to advertising for polluting products on Transport for London sites. You can email the Mayor here: https://actionnetwork.org/letters/time-to-end-ad...
actionnetwork.org
November 10, 2025 at 9:47 AM
It’s time to stop promoting pollution on London’s transport system.
👉 To learn more: badverts.org/fossil-ads
👉 Ask the Mayor to take action: actionnetwork.org/letters/time...
8/8
👉 To learn more: badverts.org/fossil-ads
👉 Ask the Mayor to take action: actionnetwork.org/letters/time...
8/8
Last week, Sadiq Khan attended the C40 World Mayors’ Conference which calls on city mayors to demonstrate climate leadership.
Khan co-chairs the C40 cities network, which promotes guidance to its members on why and how to cut ‘high-carbon’ polluting advertising in cities. 🧐
7/8
Khan co-chairs the C40 cities network, which promotes guidance to its members on why and how to cut ‘high-carbon’ polluting advertising in cities. 🧐
7/8
November 10, 2025 at 9:47 AM
Last week, Sadiq Khan attended the C40 World Mayors’ Conference which calls on city mayors to demonstrate climate leadership.
Khan co-chairs the C40 cities network, which promotes guidance to its members on why and how to cut ‘high-carbon’ polluting advertising in cities. 🧐
7/8
Khan co-chairs the C40 cities network, which promotes guidance to its members on why and how to cut ‘high-carbon’ polluting advertising in cities. 🧐
7/8
A 2025 report found that air pollution contributed to 30,000 deaths in the UK in 2025 and cost the UK upwards of £27 billion annually. 💰💨
And this may be as much as £50 billion when wider impacts, such as dementia, are accounted for.
Full report. 👇
6/8
And this may be as much as £50 billion when wider impacts, such as dementia, are accounted for.
Full report. 👇
6/8
Air pollution linked to 30,000 UK deaths in 2025 and costs the economy and NHS billions, warns Royal College of Physicians
www.rcp.ac.uk
November 10, 2025 at 9:47 AM
A 2025 report found that air pollution contributed to 30,000 deaths in the UK in 2025 and cost the UK upwards of £27 billion annually. 💰💨
And this may be as much as £50 billion when wider impacts, such as dementia, are accounted for.
Full report. 👇
6/8
And this may be as much as £50 billion when wider impacts, such as dementia, are accounted for.
Full report. 👇
6/8
A high-carbon ad ban would have an even bigger impact.
We don’t allow cigarette ads anymore and air pollution alone from burning fossil fuels kills around as many as tobacco. 🚭🚗💨
5/8
We don’t allow cigarette ads anymore and air pollution alone from burning fossil fuels kills around as many as tobacco. 🚭🚗💨
5/8
Facts and stats on air pollution
Poor air quality is bad for our health, planet and economies. Here are alarming statistics and facts about air pollution.
www.cleanairfund.org
November 10, 2025 at 9:47 AM
A high-carbon ad ban would have an even bigger impact.
We don’t allow cigarette ads anymore and air pollution alone from burning fossil fuels kills around as many as tobacco. 🚭🚗💨
5/8
We don’t allow cigarette ads anymore and air pollution alone from burning fossil fuels kills around as many as tobacco. 🚭🚗💨
5/8
Transport for London ended harmful junk food ads in 2019.
"The ground-breaking restrictions we introduced could not only influence behaviour and ultimately save lives but could directly save our NHS hundreds of millions of pounds.”
- Sadiq Khan
4/8
"The ground-breaking restrictions we introduced could not only influence behaviour and ultimately save lives but could directly save our NHS hundreds of millions of pounds.”
- Sadiq Khan
4/8
TfL advertising ban lowered purchases of unhealthy food - NIHR Evidence
After a Transport for London (TfL) advertising ban, sales of unhealthy food and drinks were lower than expected.
evidence.nihr.ac.uk
November 10, 2025 at 9:47 AM
Transport for London ended harmful junk food ads in 2019.
"The ground-breaking restrictions we introduced could not only influence behaviour and ultimately save lives but could directly save our NHS hundreds of millions of pounds.”
- Sadiq Khan
4/8
"The ground-breaking restrictions we introduced could not only influence behaviour and ultimately save lives but could directly save our NHS hundreds of millions of pounds.”
- Sadiq Khan
4/8
Polluting oil companies use ads on the underground to lobby Parliament. 📺💨
So we’ve flipped their trick and picked the station closest to TfL's main offices to ask Sadiq Khan to end ads promoting pollution. 😏
3/8
So we’ve flipped their trick and picked the station closest to TfL's main offices to ask Sadiq Khan to end ads promoting pollution. 😏
3/8
Revealed: Hundreds of Ad Campaigns by Oil and Gas Companies Have Appeared on London Public Transport Since Mayor’s Carbon Zero Pledge
Sadiq Khan faces calls to ban fossil fuel industry messaging from tube stations and buses.
www.desmog.com
November 10, 2025 at 9:47 AM
Polluting oil companies use ads on the underground to lobby Parliament. 📺💨
So we’ve flipped their trick and picked the station closest to TfL's main offices to ask Sadiq Khan to end ads promoting pollution. 😏
3/8
So we’ve flipped their trick and picked the station closest to TfL's main offices to ask Sadiq Khan to end ads promoting pollution. 😏
3/8
London’s ambition for cleaner air and climate action is getting undermined by ads for big polluters all over the transport system - things like oil companies, SUVs and frequent flights. 🛢️✈️
Find out about the campaign 👇
2/8
Find out about the campaign 👇
2/8
Fossil Ads — Badvertising
www.badverts.org
November 10, 2025 at 9:47 AM
London’s ambition for cleaner air and climate action is getting undermined by ads for big polluters all over the transport system - things like oil companies, SUVs and frequent flights. 🛢️✈️
Find out about the campaign 👇
2/8
Find out about the campaign 👇
2/8
For the full breakdown, read "Promoting pollution before reporting climate". 👇 8/8
UK newspapers gave more space to polluting ads than COP29 — Badvertising
New Weather Institute analysis reveals print media promoted high-carbon lifestyles during COP29 instead of covering climate action As the world prepares for this year’s international climate talks —...
www.badverts.org
November 8, 2025 at 11:30 AM
For the full breakdown, read "Promoting pollution before reporting climate". 👇 8/8
It’s hypocritical for newspapers to report on climate talks while promoting polluters. 🤥
In 2019, Sweden’s Dagens ETC banned fossil fuel ads - it’s time UK media did the same. 7/8
In 2019, Sweden’s Dagens ETC banned fossil fuel ads - it’s time UK media did the same. 7/8
Swedish newspaper stops taking adverts from fossil fuel firms
Dagens ETC says ban is crucial for its credibility and urges other media to follow suit
www.theguardian.com
November 8, 2025 at 11:30 AM
It’s hypocritical for newspapers to report on climate talks while promoting polluters. 🤥
In 2019, Sweden’s Dagens ETC banned fossil fuel ads - it’s time UK media did the same. 7/8
In 2019, Sweden’s Dagens ETC banned fossil fuel ads - it’s time UK media did the same. 7/8
“Reporters warn that we must stop burning fossil fuels, but those who still buy newspapers are bombarded with adverts suggesting everyone else is enjoying long haul flights and luxury cruises"
- Brendan Montague, the study’s author and Editor of The Ecologist. 6/8
- Brendan Montague, the study’s author and Editor of The Ecologist. 6/8
November 8, 2025 at 11:30 AM
“Reporters warn that we must stop burning fossil fuels, but those who still buy newspapers are bombarded with adverts suggesting everyone else is enjoying long haul flights and luxury cruises"
- Brendan Montague, the study’s author and Editor of The Ecologist. 6/8
- Brendan Montague, the study’s author and Editor of The Ecologist. 6/8
Last year, UN Secretary General António Guterres emphasised the role that advertising and PR companies play in normalising pollution.
They are, he argued, the 'mad men fuelling the madness' and urged news media to stop taking fossil fuel ads. 📺💨 5/8
They are, he argued, the 'mad men fuelling the madness' and urged news media to stop taking fossil fuel ads. 📺💨 5/8
Stop ‘Mad Men fuelling the madness’- UN Secretary-General calls for fossil fuel ad ban — Badvertising
In a special address in New York to mark World Environment Day, today the UN Secretary-General António Guterres has backed the call for the world to stop promoting its own destruction and introduce a ...
www.badverts.org
November 8, 2025 at 11:30 AM
Last year, UN Secretary General António Guterres emphasised the role that advertising and PR companies play in normalising pollution.
They are, he argued, the 'mad men fuelling the madness' and urged news media to stop taking fossil fuel ads. 📺💨 5/8
They are, he argued, the 'mad men fuelling the madness' and urged news media to stop taking fossil fuel ads. 📺💨 5/8
But it wasn't just the lack of COP coverage that was at issue. 🧐
One third of 𝗮𝗹𝗹 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 in UK national papers during climate talks promoted polluting products - flights, cars, oil, banks funding fossil fuels, and petrol-pumping supermarkets. 4/8
One third of 𝗮𝗹𝗹 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 in UK national papers during climate talks promoted polluting products - flights, cars, oil, banks funding fossil fuels, and petrol-pumping supermarkets. 4/8
Climate reporting deluged by high carbon adverts
Newspapers in Britain carried more adverts for polluting travel than reports of the last climate conference.
theecologist.org
November 8, 2025 at 11:30 AM
But it wasn't just the lack of COP coverage that was at issue. 🧐
One third of 𝗮𝗹𝗹 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 in UK national papers during climate talks promoted polluting products - flights, cars, oil, banks funding fossil fuels, and petrol-pumping supermarkets. 4/8
One third of 𝗮𝗹𝗹 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 in UK national papers during climate talks promoted polluting products - flights, cars, oil, banks funding fossil fuels, and petrol-pumping supermarkets. 4/8
The COP29 talks took up 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗽𝗲𝗿 𝗰𝗲𝗻𝘁 of all editorial space in the leading 10 UK newspapers during the two days when the issue was highest on the international news agenda. 🙃 3/8
UK Newspapers Publish More Ads for Polluting Products than Climate Coverage
British national newspapers devoted more than triple the space to advertising polluting industries such as oil, airlines and sports utility vehicles than they did to covering last year’s U.N. climate ...
www.desmog.com
November 8, 2025 at 11:30 AM
The COP29 talks took up 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗽𝗲𝗿 𝗰𝗲𝗻𝘁 of all editorial space in the leading 10 UK newspapers during the two days when the issue was highest on the international news agenda. 🙃 3/8
✈️ UK national newspapers overall dedicated more space to advertising high carbon travel (1,745 column inches) than reporting the climate talks at COP29 (1,540 ins).
When the world met to tackle the climate crisis, Britain’s papers sold more space to making it worse. 🤥 2/8
When the world met to tackle the climate crisis, Britain’s papers sold more space to making it worse. 🤥 2/8
November 8, 2025 at 11:30 AM
✈️ UK national newspapers overall dedicated more space to advertising high carbon travel (1,745 column inches) than reporting the climate talks at COP29 (1,540 ins).
When the world met to tackle the climate crisis, Britain’s papers sold more space to making it worse. 🤥 2/8
When the world met to tackle the climate crisis, Britain’s papers sold more space to making it worse. 🤥 2/8
Without pushback, polluting sponsors will continue to promote their harmful products in sport and esport.
Join us in changing that by signing the Fossil Free Declaration as a concerned fan and encouraging sports orgs and athletes to join you. 👇 5/5
Join us in changing that by signing the Fossil Free Declaration as a concerned fan and encouraging sports orgs and athletes to join you. 👇 5/5
The Fossil Free Declaration — Cool Down
Launched by the Cool Down - Sport For Climate Action Network, the Declaration is a pledge for sports organisations, athletes, and fans to demonstrate climate leadership by rejecting sponsorships and c...
www.cooldownclimate.org
November 5, 2025 at 2:57 PM
Without pushback, polluting sponsors will continue to promote their harmful products in sport and esport.
Join us in changing that by signing the Fossil Free Declaration as a concerned fan and encouraging sports orgs and athletes to join you. 👇 5/5
Join us in changing that by signing the Fossil Free Declaration as a concerned fan and encouraging sports orgs and athletes to join you. 👇 5/5
And high-carbon industries still continue to pump dirty money into Esports. ⛽️💰
In 'e-Sportwashing', we documented polluting sponsorship deals with the US Army, Shell, and even Russia's state fossil fuel company, Gazprom. 4/5
📖: www.newweather.org/wp-content/u...
In 'e-Sportwashing', we documented polluting sponsorship deals with the US Army, Shell, and even Russia's state fossil fuel company, Gazprom. 4/5
📖: www.newweather.org/wp-content/u...
November 5, 2025 at 2:57 PM
And high-carbon industries still continue to pump dirty money into Esports. ⛽️💰
In 'e-Sportwashing', we documented polluting sponsorship deals with the US Army, Shell, and even Russia's state fossil fuel company, Gazprom. 4/5
📖: www.newweather.org/wp-content/u...
In 'e-Sportwashing', we documented polluting sponsorship deals with the US Army, Shell, and even Russia's state fossil fuel company, Gazprom. 4/5
📖: www.newweather.org/wp-content/u...
Ending its petrostate partnership for the Esports Games is welcome, but the Olympics continues to promote the worst polluters. 💰💨
In a report last year, we found that just three sponsorship deals from the Paris Games will produce more pollution than eight coal power plans. 🏭 3/5
In a report last year, we found that just three sponsorship deals from the Paris Games will produce more pollution than eight coal power plans. 🏭 3/5
November 5, 2025 at 2:57 PM
Ending its petrostate partnership for the Esports Games is welcome, but the Olympics continues to promote the worst polluters. 💰💨
In a report last year, we found that just three sponsorship deals from the Paris Games will produce more pollution than eight coal power plans. 🏭 3/5
In a report last year, we found that just three sponsorship deals from the Paris Games will produce more pollution than eight coal power plans. 🏭 3/5
The partnership’s end is described as 'mutual'. 🧐
But given Saudi Arabia’s ongoing human rights abuses and resistance to climate action, the Olympic Games may be distancing itself to preserve its reputation. 2/5
But given Saudi Arabia’s ongoing human rights abuses and resistance to climate action, the Olympic Games may be distancing itself to preserve its reputation. 2/5
Saudi Arabia Is a ‘Wrecking Ball’ in Global Climate Talks
www.nytimes.com
November 5, 2025 at 2:57 PM
The partnership’s end is described as 'mutual'. 🧐
But given Saudi Arabia’s ongoing human rights abuses and resistance to climate action, the Olympic Games may be distancing itself to preserve its reputation. 2/5
But given Saudi Arabia’s ongoing human rights abuses and resistance to climate action, the Olympic Games may be distancing itself to preserve its reputation. 2/5
While they can get away with it, the world's most polluting companies will continue to use sport to clean up their image.
✍️ Help us change that by calling on the ICC, other sports orgs, and elite athletes to distance themselves from harmful industries. 9/9
✍️ Help us change that by calling on the ICC, other sports orgs, and elite athletes to distance themselves from harmful industries. 9/9
The Fossil Free Declaration — Cool Down
Launched by the Cool Down - Sport For Climate Action Network, the Declaration is a pledge for sports organisations, athletes, and fans to demonstrate climate leadership by rejecting sponsorships and c...
www.cooldownclimate.org
November 4, 2025 at 11:41 AM
While they can get away with it, the world's most polluting companies will continue to use sport to clean up their image.
✍️ Help us change that by calling on the ICC, other sports orgs, and elite athletes to distance themselves from harmful industries. 9/9
✍️ Help us change that by calling on the ICC, other sports orgs, and elite athletes to distance themselves from harmful industries. 9/9
And the polluting company also tops the list of sponsors in sport.
Aramco has deals with FIFA, Formula 1, Concacaf, and the ICC to name just a few. 💰💨 8/9
Aramco has deals with FIFA, Formula 1, Concacaf, and the ICC to name just a few. 💰💨 8/9
FIFA, Formula 1, ICC Under Fire For Aramco Sponsorships
Aramco is spending billions of dollars on sports sponsorships with FIFA, Formula 1, Concacaf and international cricket that buy it goodwill and visibility.
www.forbes.com
November 4, 2025 at 11:41 AM
And the polluting company also tops the list of sponsors in sport.
Aramco has deals with FIFA, Formula 1, Concacaf, and the ICC to name just a few. 💰💨 8/9
Aramco has deals with FIFA, Formula 1, Concacaf, and the ICC to name just a few. 💰💨 8/9
As the world's largest polluting company, Aramco's contribution to climate breakdown is significant.
In the growing field of climate attribution science, Aramco tops the list of contributors to global warming. 7/9
📖: news.climate.columbia.edu/2025/01/17/f...
In the growing field of climate attribution science, Aramco tops the list of contributors to global warming. 7/9
📖: news.climate.columbia.edu/2025/01/17/f...
November 4, 2025 at 11:41 AM
As the world's largest polluting company, Aramco's contribution to climate breakdown is significant.
In the growing field of climate attribution science, Aramco tops the list of contributors to global warming. 7/9
📖: news.climate.columbia.edu/2025/01/17/f...
In the growing field of climate attribution science, Aramco tops the list of contributors to global warming. 7/9
📖: news.climate.columbia.edu/2025/01/17/f...