Antoine Minoux
antoineminoux.bsky.social
Antoine Minoux
@antoineminoux.bsky.social
Software designer with 2x bootstrapped SaaS exits, building the customer support tool for modern SaaS (getfernand.com) + better email routing (improvmx.com)
POV: Balancing a 9-5 job and $50k MRR side project while keeping your wife (and co-founder!) happy
November 13, 2025 at 2:16 PM
I'm the one that picked all 365 images for our inbox zero UI in 2025, yet I'm always amazed at how my brain fights through the inbox to get things treated and know which picture will show today

I'm not even an inbox zero kind of guy

The human brain is so easy to manipulate
June 24, 2025 at 9:41 AM
Superhuman-like inbox.
Mintlify-like knowledge base.
Chatbase-like trained chat AI agent.

@getfernand now does it all in one calm, human-first product.
Still only $29/user/month.
June 6, 2025 at 1:33 PM
I dressed like a 1960s French postman and handed out 1,000 letters today.

A massive digital marketing conference is happening in my city this week: 70,000+ people, not far from our target audience.

We didn’t get a booth. I wanted to do something different:
May 6, 2025 at 7:40 PM
I'm about to do the most awkward thing of my career

Bit frightened, but also excited to see if it works or was just plain stupid
May 5, 2025 at 12:33 PM
We sold our SaaS for 7 figures in January.

While researching our buyer, I saw he often mentioned the MFM podcast.

Small thing—but it made me feel we were from the same corner of the internet.

Trust like that isn’t engineered. It just shows up.
April 14, 2025 at 2:59 PM
What in the German bureaucratic fuck is that?

There's a law telling you should report incoming wire transfers above 12.500€ from abroad.

This is the registration screen asking for a reporting number, but which?

Bonus: you can only call the hotline from a FIXED phone line 🤯
March 21, 2025 at 12:34 PM
Am I the only one who never made the connection that a11y also spelled ally? Learning everyday 🤯
March 20, 2025 at 8:41 AM
Customer: Your app sucks on mobile
Me: Hmm... yeah, I know, it's not incredible... PWA has limitations with what we can do... 😕
Customer: It's so small I can't read anything
Me: Hmm...?
> Sends screenshot
> Turns out they had checked "Desktop site" on Chrome and forgot to untick
February 26, 2025 at 11:31 AM
Product leadership at Google right now:
"JUST MAKE THE AI BUTTON BIGGER!!"

I've been using Gmail for 18 years now, and never been that close to replace it with something else. Sad.
February 19, 2025 at 4:32 PM
Today, we're releasing Shared drafts, a feature transforming how product teams collaborate when replying to customers. It's perfect for founders delegating their inbox to VAs or working with support agencies 🚀
February 10, 2025 at 9:21 AM
Reposted by Antoine Minoux
I'm selling the "SaasNext" domains in .com, .co and .io.

I initially had in mind to create an alternative of ProductHunt but @tsanlis.bsky.social is doing a way better job with Uneed.best.

If you go to the website, you'll see the initial idea I had but it's all fake right now ;)
January 14, 2025 at 9:48 AM
I'm excited to announce that ImprovMx.com has been acquired!

It's crazy to think that what we bought as an unmonetized side project for $5,000 seven years ago turned into a $350k+ ARR business with 3000+ paying customers.

All of this while still working a 9-5 at a big tech firm 🤯
ImprovMX — Free email forwarding. Email aliases for your domain name.
Set up email forwarding in seconds and start receiving and sending emails with your domain name. Absolutely free. No registration. 24/7 Support.
improvmx.com
January 2, 2025 at 9:16 PM
We're currently at our Dec. company retreat with @cnicodeme.com.

A tradition is to cook something extravagant for Saturday's dinner while working on a new meaningful feature we could ship that same evening.

This year: Beef wellington + shared collaborative drafts for @getfernand.
December 7, 2024 at 11:34 AM
We're currently at our Dec. company retreat with @cnicodeme.com.

A tradition is to cook something crazy for Saturday's dinner while working on a new meaningful feature we could ship that same evening.

This year: Shared drafts on @getfernand. Follow along for updates and progress ⤵︎
December 7, 2024 at 11:31 AM
We're currently at our Dec. company retreat with @cnicodeme.com.

A tradition is to cook something crazy for Saturday's dinner while working on a new meaningful feature we could ship that same evening.

This year: Beef wellington. Follow along for live updates from the kitchen ⤵︎
December 7, 2024 at 11:31 AM
Bootstrapping: a visual representation. Oil on canvas, 2024. 😬
December 6, 2024 at 3:41 PM
Co-founder breakups are one of the most common reasons startups fail.

I feel so lucky that my co-founder @cnicodeme.com and I have found a dynamic that’s rock solid over the 15 years we collaborated together.

It's a bit unconventional, so I thought I'd share:
November 28, 2024 at 2:19 PM
You can try a million things to reduce churn, but nothing will beat this:

- Relentless focus on uptime and product quality (even if your product sucks, it should do what it advertises reliably)
- Obsessive customer support

Everything else comes second
November 28, 2024 at 8:31 AM
Running @ImprovMx taught me a surprising lesson: reliability often trumps innovation

Founders think they need to add features to stay relevant, but the truth is that a boring, reliable service beats a flashy, half-baked one every time.

Hard thing is to balance it out
November 26, 2024 at 8:00 AM
I never thought reducing work to 4 days a week would boost productivity, but it has.

More rest = sharper focus. I'm just procrastinating less, and spending more time actively working on the things that matter.

It’s counterintuitive until you try it.
November 25, 2024 at 4:57 PM
ChatGPT is sending decent traffic to us as from August. This seems legit and it checks out with the discussions I have with our customers but I'm wondering why it started so abruptly.

Is anyone seeing anything similar?
November 22, 2024 at 9:43 AM