Alexandra Borchardt
@alexandraborchardt.bsky.social
Journalist, media researcher, consultant, Prof. Leadership TUM School of Management. @ Wan-Ifra, EBU, Constructive Institute, Republik, Reuters Institute. #journalism #media #AI #diversity #democracy #climate
More at: https://alexandraborchardt.com/
More at: https://alexandraborchardt.com/
Pinned
News Report 2025: Leading Newsrooms in the Age of Generative AI
Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at...
www.ebu.ch
Out now: „Leading Newsrooms in the Age of Generative AI“, the @ebu.ch News Report 2025. Learn from leading thinkers and doers, about management challenges and practical use cases. www.ebu.ch/guides/open/...
Warum transformiert sich die Medienbranche so viel langsamer als andere? Hybris? Behäbigkeit, Ressourcen-Knappheit? Inkompetenz? Meine neue Kolumne für @medieninsider.com
Alle reden über Transformation, KI und neue Geschäftsmodelle – doch im Alltag arbeiten viele Redaktionen weiter wie vor zehn Jahren. Warum es der Branche so schwer fällt, Tempo aufzunehmen.
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Trends 2026: Die Unerträgliche Langsamkeit des Seins
Jetzt lesen auf Medieninsider
medieninsider.com
January 14, 2026 at 5:16 PM
Warum transformiert sich die Medienbranche so viel langsamer als andere? Hybris? Behäbigkeit, Ressourcen-Knappheit? Inkompetenz? Meine neue Kolumne für @medieninsider.com
Reposted by Alexandra Borchardt
'Sitting behind the screen all day and competing for reach was the job. The word “#reporting” — picking up stories from the streets by looking at things and talking to people, face-to-face or on the phone — was converted into the phrase “reporting on the ground”'
My prediction for the 2026 newsroom.
@alexandraborchardt.bsky.social: Editors will start tackling the 5% challenge — and it won’t be fun
www.niemanlab.org/2025/12/edit...
www.niemanlab.org/2025/12/edit...
December 18, 2025 at 2:45 PM
'Sitting behind the screen all day and competing for reach was the job. The word “#reporting” — picking up stories from the streets by looking at things and talking to people, face-to-face or on the phone — was converted into the phrase “reporting on the ground”'
My prediction for the 2026 newsroom.
@alexandraborchardt.bsky.social: Editors will start tackling the 5% challenge — and it won’t be fun
www.niemanlab.org/2025/12/edit...
www.niemanlab.org/2025/12/edit...
December 17, 2025 at 5:31 PM
My prediction for the 2026 newsroom.
Reposted by Alexandra Borchardt
ChatGPT has upped my appreciation for journalists who can think on the spot and speak in clear, compelling sentences - no script required.
My @niemanlab.org 2026 trend forecast: In-person journalism - live, face-to-face in theatres, cafés, and community spaces - will win the trust race.
My @niemanlab.org 2026 trend forecast: In-person journalism - live, face-to-face in theatres, cafés, and community spaces - will win the trust race.
December 11, 2025 at 9:17 PM
ChatGPT has upped my appreciation for journalists who can think on the spot and speak in clear, compelling sentences - no script required.
My @niemanlab.org 2026 trend forecast: In-person journalism - live, face-to-face in theatres, cafés, and community spaces - will win the trust race.
My @niemanlab.org 2026 trend forecast: In-person journalism - live, face-to-face in theatres, cafés, and community spaces - will win the trust race.
Ich freue mich auf die Arbeit für @republik.ch und mit dem Team, das ein starkes, unabhängiges Medienangebot für die Schweiz aufgebaut hat.
Wir dürfen zwei neue Mitglieder im Verwaltungsrat begrüssen: Willkommen an Bord, @alexandraborchardt.bsky.social und @jarjour.bsky.social!✨
Gleichzeitig verabschieden wir uns von @gespraechskultur.bsky.social, die ihr VR-Amt niederlegt. Vielen Dank für deinen Einsatz und deine Arbeit!
Gleichzeitig verabschieden wir uns von @gespraechskultur.bsky.social, die ihr VR-Amt niederlegt. Vielen Dank für deinen Einsatz und deine Arbeit!
December 7, 2025 at 7:42 AM
Ich freue mich auf die Arbeit für @republik.ch und mit dem Team, das ein starkes, unabhängiges Medienangebot für die Schweiz aufgebaut hat.
Reposted by Alexandra Borchardt
#SUJ: We're still in Copenhagen 🇩🇰 discussing how #AI is transforming journalism. Today we will look specifically at AI policies for newsrooms and unions with publishers, journalists, academics, including @alexandraborchardt.bsky.social @utekorinth.bsky.social @aiquel.bsky.social.
November 7, 2025 at 9:52 AM
#SUJ: We're still in Copenhagen 🇩🇰 discussing how #AI is transforming journalism. Today we will look specifically at AI policies for newsrooms and unions with publishers, journalists, academics, including @alexandraborchardt.bsky.social @utekorinth.bsky.social @aiquel.bsky.social.
Reposted by Alexandra Borchardt
Participants stressed that any #AI policies must recognise and defend human work: "Integrity of the human mind and creativity in journalism must be protected," said Prof. @alexandraborchardt.bsky.social. Europeans should find their own path and establish rules to achieve this goal. #SUJ
November 7, 2025 at 10:59 AM
Participants stressed that any #AI policies must recognise and defend human work: "Integrity of the human mind and creativity in journalism must be protected," said Prof. @alexandraborchardt.bsky.social. Europeans should find their own path and establish rules to achieve this goal. #SUJ
Reposted by Alexandra Borchardt
Only 2 weeks left until the #MTHCon25!
We’re excited about our track focused on journalism, featuring a keynote by Udbhav Tiwari @signal.org, followed by a panel discussion with @meinolfellers.bsky.social @dpa.com & @alexandraborchardt.bsky.social, moderated by journalist Svea Eckert!
🔗 t1p.de/zxlv4
We’re excited about our track focused on journalism, featuring a keynote by Udbhav Tiwari @signal.org, followed by a panel discussion with @meinolfellers.bsky.social @dpa.com & @alexandraborchardt.bsky.social, moderated by journalist Svea Eckert!
🔗 t1p.de/zxlv4
September 10, 2025 at 9:43 AM
Only 2 weeks left until the #MTHCon25!
We’re excited about our track focused on journalism, featuring a keynote by Udbhav Tiwari @signal.org, followed by a panel discussion with @meinolfellers.bsky.social @dpa.com & @alexandraborchardt.bsky.social, moderated by journalist Svea Eckert!
🔗 t1p.de/zxlv4
We’re excited about our track focused on journalism, featuring a keynote by Udbhav Tiwari @signal.org, followed by a panel discussion with @meinolfellers.bsky.social @dpa.com & @alexandraborchardt.bsky.social, moderated by journalist Svea Eckert!
🔗 t1p.de/zxlv4
Reposted by Alexandra Borchardt
Nach einer Keynote von @alexandraborchardt.bsky.social Borchardt zum starken Journalismus im KI-Zeitalter startet unser Newcomer-Camp Press Ahead in München.
Wir wünschen allen Teilnehmer:innen einen schönen Tag mit interessanten Gesprächen und inspirierenden Einsichten.
#pressahead25
Wir wünschen allen Teilnehmer:innen einen schönen Tag mit interessanten Gesprächen und inspirierenden Einsichten.
#pressahead25
May 14, 2025 at 8:59 AM
Nach einer Keynote von @alexandraborchardt.bsky.social Borchardt zum starken Journalismus im KI-Zeitalter startet unser Newcomer-Camp Press Ahead in München.
Wir wünschen allen Teilnehmer:innen einen schönen Tag mit interessanten Gesprächen und inspirierenden Einsichten.
#pressahead25
Wir wünschen allen Teilnehmer:innen einen schönen Tag mit interessanten Gesprächen und inspirierenden Einsichten.
#pressahead25
Reposted by Alexandra Borchardt
🧠🤖 Zwischen Mensch & Maschine – Journalismus im KI-Zeitalter
Wie bleibt Journalismus stark, wenn Künstliche Intelligenz plötzlich mitschreibt?
Das erfahrt ihr in der Keynote von @alexandraborchardt.bsky.social bei Press Ahead.
🎫 Jetzt Ticket sichern unter www.bjv.de/press-ahead
#KI #Journalismus
Wie bleibt Journalismus stark, wenn Künstliche Intelligenz plötzlich mitschreibt?
Das erfahrt ihr in der Keynote von @alexandraborchardt.bsky.social bei Press Ahead.
🎫 Jetzt Ticket sichern unter www.bjv.de/press-ahead
#KI #Journalismus
May 5, 2025 at 2:15 PM
🧠🤖 Zwischen Mensch & Maschine – Journalismus im KI-Zeitalter
Wie bleibt Journalismus stark, wenn Künstliche Intelligenz plötzlich mitschreibt?
Das erfahrt ihr in der Keynote von @alexandraborchardt.bsky.social bei Press Ahead.
🎫 Jetzt Ticket sichern unter www.bjv.de/press-ahead
#KI #Journalismus
Wie bleibt Journalismus stark, wenn Künstliche Intelligenz plötzlich mitschreibt?
Das erfahrt ihr in der Keynote von @alexandraborchardt.bsky.social bei Press Ahead.
🎫 Jetzt Ticket sichern unter www.bjv.de/press-ahead
#KI #Journalismus
Reposted by Alexandra Borchardt
“One of the defining characteristics of news is accuracy”.
@alexandraborchardt.bsky.social makes the point that accuracy is a key issue when we are thinking about using AI in newsrooms at the presentation of the EBU's News Report.
www.ebu.ch/news/2025/04...
@alexandraborchardt.bsky.social makes the point that accuracy is a key issue when we are thinking about using AI in newsrooms at the presentation of the EBU's News Report.
www.ebu.ch/news/2025/04...
EBU News Report 2025: Leading Newsrooms in the Age of Generative AI
There is no going back as Artificial Intelligence (AI) transforms how the media work. This year’s EBU News Report shows the way ahead with a wealth of insights and practical steps on AI and journalism...
www.ebu.ch
April 30, 2025 at 9:15 AM
“One of the defining characteristics of news is accuracy”.
@alexandraborchardt.bsky.social makes the point that accuracy is a key issue when we are thinking about using AI in newsrooms at the presentation of the EBU's News Report.
www.ebu.ch/news/2025/04...
@alexandraborchardt.bsky.social makes the point that accuracy is a key issue when we are thinking about using AI in newsrooms at the presentation of the EBU's News Report.
www.ebu.ch/news/2025/04...
Reposted by Alexandra Borchardt
Still hungry for more on newsrooms in the age of #AI?
🎙️Then tune in to the Eurovision News Podcast with Laurent Frat for extra insights from lead author @alexandraborchardt.bsky.social & @ollez.bsky.social, Director of AI at Swedish Radio.
Hit play now!👇
social.ebu.ch/NR2025podcast
🎙️Then tune in to the Eurovision News Podcast with Laurent Frat for extra insights from lead author @alexandraborchardt.bsky.social & @ollez.bsky.social, Director of AI at Swedish Radio.
Hit play now!👇
social.ebu.ch/NR2025podcast
April 24, 2025 at 3:23 PM
Still hungry for more on newsrooms in the age of #AI?
🎙️Then tune in to the Eurovision News Podcast with Laurent Frat for extra insights from lead author @alexandraborchardt.bsky.social & @ollez.bsky.social, Director of AI at Swedish Radio.
Hit play now!👇
social.ebu.ch/NR2025podcast
🎙️Then tune in to the Eurovision News Podcast with Laurent Frat for extra insights from lead author @alexandraborchardt.bsky.social & @ollez.bsky.social, Director of AI at Swedish Radio.
Hit play now!👇
social.ebu.ch/NR2025podcast
Out now: „Leading Newsrooms in the Age of Generative AI“, the @ebu.ch News Report 2025. Learn from leading thinkers and doers, about management challenges and practical use cases. www.ebu.ch/guides/open/...
News Report 2025: Leading Newsrooms in the Age of Generative AI
Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at...
www.ebu.ch
April 23, 2025 at 11:34 AM
Out now: „Leading Newsrooms in the Age of Generative AI“, the @ebu.ch News Report 2025. Learn from leading thinkers and doers, about management challenges and practical use cases. www.ebu.ch/guides/open/...
Reposted by Alexandra Borchardt
Donald Trump und das Weiße Haus kündigen eine neue Medienstrategie an. @alexandraborchardt.bsky.social beschreibt, wie der Journalismus darauf reagieren sollte und was wir auch in Deutschland davon lernen können: medieninsider.com/kolumne-alex...
Zeitenwende: Wie Journalismus nun reagieren muss • Medieninsider
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zuga...
medieninsider.com
February 21, 2025 at 7:28 AM
Donald Trump und das Weiße Haus kündigen eine neue Medienstrategie an. @alexandraborchardt.bsky.social beschreibt, wie der Journalismus darauf reagieren sollte und was wir auch in Deutschland davon lernen können: medieninsider.com/kolumne-alex...
Reposted by Alexandra Borchardt
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zugang finden. @alexandraborchardt.bsky.social gibt 3 Impulse dafür: medieninsider.com/kolumne-alex...
Zeitenwende: Wie Journalismus nun reagieren muss • Medieninsider
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zuga...
medieninsider.com
February 18, 2025 at 7:21 AM
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zugang finden. @alexandraborchardt.bsky.social gibt 3 Impulse dafür: medieninsider.com/kolumne-alex...
Reposted by Alexandra Borchardt
China is winning the race for green supremacy
- The west needs to co-operate, cautiously, with Beijing in the renewable energy trade, says FT editorial board
www.ft.com/content/d365...
- The west needs to co-operate, cautiously, with Beijing in the renewable energy trade, says FT editorial board
www.ft.com/content/d365...
China is winning the race for green supremacy
The west needs to co-operate, cautiously, with Beijing in the renewable energy trade
www.ft.com
January 13, 2025 at 10:57 AM
China is winning the race for green supremacy
- The west needs to co-operate, cautiously, with Beijing in the renewable energy trade, says FT editorial board
www.ft.com/content/d365...
- The west needs to co-operate, cautiously, with Beijing in the renewable energy trade, says FT editorial board
www.ft.com/content/d365...
Reposted by Alexandra Borchardt
🚨NEW: Our new report on our recent convening held w/ @thomsonfoundation.bsky.social in Brussels, Belgium on navigating if, when and how to communicate journalistic uses of AI to the public is published!
January 8, 2025 at 1:49 PM
🚨NEW: Our new report on our recent convening held w/ @thomsonfoundation.bsky.social in Brussels, Belgium on navigating if, when and how to communicate journalistic uses of AI to the public is published!
Wie digitale Medienmarken profitabel und auch bei jungen Nutzern erfolgreich sein können, erzählt Zetland CEO @tavklitgaard.bsky.social in diesem Interview für @medieninsider.bsky.social medieninsider.com/zetland-daen...
Zetland-CEO Tav Klitgaard im Interview: „Wir mögen keine Perfektion“ • Medieninsider
2016 ging das dänische Online-Medium Zetland an den Start. Heute zählt es nach eigenen Angaben 40.000 Abonnenten, ist profitabel und expandiert. Ein Interview mit CEO Tav Klitgaard.
medieninsider.com
January 5, 2025 at 11:27 AM
Wie digitale Medienmarken profitabel und auch bei jungen Nutzern erfolgreich sein können, erzählt Zetland CEO @tavklitgaard.bsky.social in diesem Interview für @medieninsider.bsky.social medieninsider.com/zetland-daen...
Reposted by Alexandra Borchardt
Gute einführende Keynote von @alexandraborchardt.bsky.social ! Redaktionen müssen sich mit #KI beschäftigen, die Chancen sind enorm. Probleme: u.a. (Un)Sichtbarkeit von Journalismus, Vertrauen in Informationen oder die Schwächung von Individualrechten, wenn Wahrscheinlichkeit die Recherche bestimmt.
December 11, 2024 at 5:25 PM
Gute einführende Keynote von @alexandraborchardt.bsky.social ! Redaktionen müssen sich mit #KI beschäftigen, die Chancen sind enorm. Probleme: u.a. (Un)Sichtbarkeit von Journalismus, Vertrauen in Informationen oder die Schwächung von Individualrechten, wenn Wahrscheinlichkeit die Recherche bestimmt.
Reposted by Alexandra Borchardt
"It has become obvious that values and emotions like a sense of justice, pride, shame, and fear shape people’s voting decisions often more than rational choice theory would suggest. Newsrooms must account for that."
Interesting insights on where to take political reporting in 2025:
Interesting insights on where to take political reporting in 2025:
Wishful thinking or important project for 2025? I’m convinced that newsrooms have to reinvent their political journalism if they want to shape public discourse in the future. My prediction for @niemanlab.org www.niemanlab.org/2024/12/news...
Newsrooms reinvent their political journalism
"What if reporting on racist, misogynist, dehumanizing opinions and comments has the opposite effect from what most journalists intend — normalizing propaganda and even making political candidates see...
www.niemanlab.org
December 9, 2024 at 5:44 PM
"It has become obvious that values and emotions like a sense of justice, pride, shame, and fear shape people’s voting decisions often more than rational choice theory would suggest. Newsrooms must account for that."
Interesting insights on where to take political reporting in 2025:
Interesting insights on where to take political reporting in 2025:
Reposted by Alexandra Borchardt
Why dictatorships fail gradually, and then suddenly www.theatlantic.com/internationa...
The Sudden Collapse of Bashar al-Assad
The fall of the Russian- and Iranian-backed regime in Syria offers the possibility of change.
www.theatlantic.com
December 8, 2024 at 2:47 PM
Why dictatorships fail gradually, and then suddenly www.theatlantic.com/internationa...
Reposted by Alexandra Borchardt
Chinese state media is concerned by the exodus of X users to Bluesky. "State outlets, which put considerable resources into amassing millions of followers on X — including by buying ads, deploying bots, & hiring influencers — have recently seen their growth plateau." www.semafor.com/article/11/2...
Bluesky boom worries Chinese media | Semafor
State outlets, which put considerable resources into amassing millions of followers on Elon Musk’s social media platform, have recently seen their growth plateau.
www.semafor.com
December 7, 2024 at 11:11 AM
Chinese state media is concerned by the exodus of X users to Bluesky. "State outlets, which put considerable resources into amassing millions of followers on X — including by buying ads, deploying bots, & hiring influencers — have recently seen their growth plateau." www.semafor.com/article/11/2...
Wishful thinking or important project for 2025? I’m convinced that newsrooms have to reinvent their political journalism if they want to shape public discourse in the future. My prediction for @niemanlab.org www.niemanlab.org/2024/12/news...
Newsrooms reinvent their political journalism
"What if reporting on racist, misogynist, dehumanizing opinions and comments has the opposite effect from what most journalists intend — normalizing propaganda and even making political candidates see...
www.niemanlab.org
December 7, 2024 at 9:09 AM
Wishful thinking or important project for 2025? I’m convinced that newsrooms have to reinvent their political journalism if they want to shape public discourse in the future. My prediction for @niemanlab.org www.niemanlab.org/2024/12/news...
Reposted by Alexandra Borchardt
"Les redaccions reinventen el seu periodisme polític". @alexandraborchardt.bsky.social
Newsrooms reinvent their political journalism
"What if reporting on racist, misogynist, dehumanizing opinions and comments has the opposite effect from what most journalists intend — normalizing propaganda and even making political candidates see...
www.niemanlab.org
December 6, 2024 at 4:23 PM
"Les redaccions reinventen el seu periodisme polític". @alexandraborchardt.bsky.social
Wann braucht Journalismus, der mit #KI bearbeitet oder erstellt wurde, einen Transparenzhinweis? Warum die nicht immer vertrauensbildend sind, beschreibe ich in meiner neuen Kolumne für Medieninsider. medieninsider.com/kolumne-alex...
KI-Siegel für Journalismus? Wenn, dann richtig • Medieninsider
Der Einsatz künstlicher Intelligenz im Journalismus erfordert Fingerspitzengefühl – zu schnell ist Vertrauen verspielt. Als Ausgleich wird Transparenz gefordert. Doch könnte sich diese sogar negativ a...
medieninsider.com
November 28, 2024 at 8:10 PM
Wann braucht Journalismus, der mit #KI bearbeitet oder erstellt wurde, einen Transparenzhinweis? Warum die nicht immer vertrauensbildend sind, beschreibe ich in meiner neuen Kolumne für Medieninsider. medieninsider.com/kolumne-alex...