Alexandra Borchardt
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alexandraborchardt.bsky.social
Alexandra Borchardt
@alexandraborchardt.bsky.social
Journalist, media researcher, consultant, Prof. Leadership TUM School of Management, ties: Wan-Ifra, EBU, Constructive Institute, Reuters Institute. #journalism #media #climate #AI #diversity #digital #democracy

More at: https://alexandraborchardt.com/
Pinned
Out now: „Leading Newsrooms in the Age of Generative AI“, the @ebu.ch News Report 2025. Learn from leading thinkers and doers, about management challenges and practical use cases. www.ebu.ch/guides/open/...
News Report 2025: Leading Newsrooms in the Age of Generative AI
Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at...
www.ebu.ch
Reposted by Alexandra Borchardt
#SUJ: We're still in Copenhagen 🇩🇰 discussing how #AI is transforming journalism. Today we will look specifically at AI policies for newsrooms and unions with publishers, journalists, academics, including @alexandraborchardt.bsky.social @utekorinth.bsky.social @aiquel.bsky.social.
November 7, 2025 at 9:52 AM
Reposted by Alexandra Borchardt
Participants stressed that any #AI policies must recognise and defend human work: "Integrity of the human mind and creativity in journalism must be protected," said Prof. @alexandraborchardt.bsky.social. Europeans should find their own path and establish rules to achieve this goal. #SUJ
November 7, 2025 at 10:59 AM
Reposted by Alexandra Borchardt
Only 2 weeks left until the #MTHCon25!
We’re excited about our track focused on journalism, featuring a keynote by Udbhav Tiwari @signal.org, followed by a panel discussion with @meinolfellers.bsky.social @dpa.com & @alexandraborchardt.bsky.social, moderated by journalist Svea Eckert!
🔗 t1p.de/zxlv4
September 10, 2025 at 9:43 AM
Reposted by Alexandra Borchardt
Nach einer Keynote von @alexandraborchardt.bsky.social Borchardt zum starken Journalismus im KI-Zeitalter startet unser Newcomer-Camp Press Ahead in München.
Wir wünschen allen Teilnehmer:innen einen schönen Tag mit interessanten Gesprächen und inspirierenden Einsichten.
#pressahead25
May 14, 2025 at 8:59 AM
Reposted by Alexandra Borchardt
🧠🤖 Zwischen Mensch & Maschine – Journalismus im KI-Zeitalter
Wie bleibt Journalismus stark, wenn Künstliche Intelligenz plötzlich mitschreibt?

Das erfahrt ihr in der Keynote von @alexandraborchardt.bsky.social bei Press Ahead.

🎫 Jetzt Ticket sichern unter www.bjv.de/press-ahead
#KI #Journalismus
May 5, 2025 at 2:15 PM
Reposted by Alexandra Borchardt
“One of the defining characteristics of news is accuracy”.

@alexandraborchardt.bsky.social makes the point that accuracy is a key issue when we are thinking about using AI in newsrooms at the presentation of the EBU's News Report.

www.ebu.ch/news/2025/04...
EBU News Report 2025: Leading Newsrooms in the Age of Generative AI
There is no going back as Artificial Intelligence (AI) transforms how the media work. This year’s EBU News Report shows the way ahead with a wealth of insights and practical steps on AI and journalism...
www.ebu.ch
April 30, 2025 at 9:15 AM
Reposted by Alexandra Borchardt
Still hungry for more on newsrooms in the age of #AI?

🎙️Then tune in to the Eurovision News Podcast with Laurent Frat for extra insights from lead author @alexandraborchardt.bsky.social & @ollez.bsky.social, Director of AI at Swedish Radio.

Hit play now!👇
social.ebu.ch/NR2025podcast
April 24, 2025 at 3:23 PM
Out now: „Leading Newsrooms in the Age of Generative AI“, the @ebu.ch News Report 2025. Learn from leading thinkers and doers, about management challenges and practical use cases. www.ebu.ch/guides/open/...
News Report 2025: Leading Newsrooms in the Age of Generative AI
Media organizations expect a lot from generative AI – particularly in their quest to reach broader audiences and make news work more efficient. But while the tech industry has churned out new tools at...
www.ebu.ch
April 23, 2025 at 11:34 AM
Reposted by Alexandra Borchardt
Donald Trump und das Weiße Haus kündigen eine neue Medienstrategie an. @alexandraborchardt.bsky.social beschreibt, wie der Journalismus darauf reagieren sollte und was wir auch in Deutschland davon lernen können: medieninsider.com/kolumne-alex...
Zeitenwende: Wie Journalismus nun reagieren muss • Medieninsider
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zuga...
medieninsider.com
February 21, 2025 at 7:28 AM
Reposted by Alexandra Borchardt
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zugang finden. @alexandraborchardt.bsky.social gibt 3 Impulse dafür: medieninsider.com/kolumne-alex...
Zeitenwende: Wie Journalismus nun reagieren muss • Medieninsider
Die neue Weltordnung unter Politikern wie Donald Trump wird eine andere sein. Das wird auch Auswirkungen auf Journalisten haben. Die Branche – vor allem der Politikjournalismus – muss einen neuen Zuga...
medieninsider.com
February 18, 2025 at 7:21 AM
Reposted by Alexandra Borchardt
China is winning the race for green supremacy

- The west needs to co-operate, cautiously, with Beijing in the renewable energy trade, says FT editorial board

www.ft.com/content/d365...
China is winning the race for green supremacy
The west needs to co-operate, cautiously, with Beijing in the renewable energy trade
www.ft.com
January 13, 2025 at 10:57 AM
Reposted by Alexandra Borchardt
🚨NEW: Our new report on our recent convening held w/ @thomsonfoundation.bsky.social in Brussels, Belgium on navigating if, when and how to communicate journalistic uses of AI to the public is published!
January 8, 2025 at 1:49 PM
Wie digitale Medienmarken profitabel und auch bei jungen Nutzern erfolgreich sein können, erzählt Zetland CEO @tavklitgaard.bsky.social in diesem Interview für @medieninsider.bsky.social medieninsider.com/zetland-daen...
Zetland-CEO Tav Klitgaard im Interview: „Wir mögen keine Perfektion“ • Medieninsider
2016 ging das dänische Online-Medium Zetland an den Start. Heute zählt es nach eigenen Angaben 40.000 Abonnenten, ist profitabel und expandiert. Ein Interview mit CEO Tav Klitgaard.
medieninsider.com
January 5, 2025 at 11:27 AM
Reposted by Alexandra Borchardt
Gute einführende Keynote von @alexandraborchardt.bsky.social ! Redaktionen müssen sich mit #KI beschäftigen, die Chancen sind enorm. Probleme: u.a. (Un)Sichtbarkeit von Journalismus, Vertrauen in Informationen oder die Schwächung von Individualrechten, wenn Wahrscheinlichkeit die Recherche bestimmt.
December 11, 2024 at 5:25 PM
Reposted by Alexandra Borchardt
Why dictatorships fail gradually, and then suddenly www.theatlantic.com/internationa...
The Sudden Collapse of Bashar al-Assad
The fall of the Russian- and Iranian-backed regime in Syria offers the possibility of change.
www.theatlantic.com
December 8, 2024 at 2:47 PM
Reposted by Alexandra Borchardt
Chinese state media is concerned by the exodus of X users to Bluesky. "State outlets, which put considerable resources into amassing millions of followers on X — including by buying ads, deploying bots, & hiring influencers — have recently seen their growth plateau." www.semafor.com/article/11/2...
Bluesky boom worries Chinese media | Semafor
State outlets, which put considerable resources into amassing millions of followers on Elon Musk’s social media platform, have recently seen their growth plateau.
www.semafor.com
December 7, 2024 at 11:11 AM
Wishful thinking or important project for 2025? I’m convinced that newsrooms have to reinvent their political journalism if they want to shape public discourse in the future. My prediction for @niemanlab.org www.niemanlab.org/2024/12/news...
Newsrooms reinvent their political journalism
"What if reporting on racist, misogynist, dehumanizing opinions and comments has the opposite effect from what most journalists intend — normalizing propaganda and even making political candidates see...
www.niemanlab.org
December 7, 2024 at 9:09 AM
Wann braucht Journalismus, der mit #KI bearbeitet oder erstellt wurde, einen Transparenzhinweis? Warum die nicht immer vertrauensbildend sind, beschreibe ich in meiner neuen Kolumne für Medieninsider. medieninsider.com/kolumne-alex...
KI-Siegel für Journalismus? Wenn, dann richtig • Medieninsider
Der Einsatz künstlicher Intelligenz im Journalismus erfordert Fingerspitzengefühl – zu schnell ist Vertrauen verspielt. Als Ausgleich wird Transparenz gefordert. Doch könnte sich diese sogar negativ a...
medieninsider.com
November 28, 2024 at 8:10 PM
Wann sollten Redaktionen ihren #Journalismus kennzeichnen, wenn sie mit #KI arbeiten? Warum Transparenz nicht immer hilft, beschreibe ich in meiner neuen Kolumne für Medieninsider. medieninsider.com/kolumne-alex...
November 28, 2024 at 8:04 PM
Reposted by Alexandra Borchardt
Here's a taste of what the Reuters Institute does:

Our signature Digital News Report reutersinstitute.politics.ox.ac.uk/digital-news...
Our daily roundup www.linkedin.com/newsletters/...
English newsletter politics.us4.list-manage.com/subscribe?u=...
Spanish newsletter mailchi.mp/politics.ox....
Digital News Report 2024
digitalnewsreport.org
November 27, 2024 at 12:39 PM
Reposted by Alexandra Borchardt
Über ein Unwort, das sich in der Branche etabliert hat und mehr Verwirrung stiftet als Transparenz herstellt.
medieninsider.com/kw47-2024/24...
Was ist überhaupt ein „Verlagsangebot“? • Medieninsider
Im Lese-Letter diese Woche: Die neue Digitalstategie beim Focus Magazin, außertarifliche Gehälter beim RBB und in der ARD sowie der BDZV-Branchenbericht.
medieninsider.com
November 21, 2024 at 9:34 AM
Reposted by Alexandra Borchardt
Here's our latest edition of Journalism Today with an opportunity at the Institute, how two Argentinian newspapers have achieved 100,000s of subscribers, and a link to our latest podcast.

Click to read, subscribe and share ⬇️

www.linkedin.com/pulse/journa...
Journalism today. 19 Nov
By Matthew Leake and Marina Adami 🗞️ 3 top news stories 1. An exciting opportunity.
www.linkedin.com
November 19, 2024 at 11:17 AM
Reposted by Alexandra Borchardt
For journalists interested in adopting a more community-centered approach to their work, there is a growing list of case studies, and examples, to learn from.

Here are 18 sources I hope will provide inspiration, affirmation, and validation for this work.
damianradcliffe.medium.com/reading-list...
Reading List: 18 books and reports for community-centered journalists
Rich sources full of ideas and case studies for those curious about implementing, or deepening, a more community-driven approach
damianradcliffe.medium.com
November 16, 2024 at 7:20 PM