Aleksandra Sagan
banner
aleksagan.bsky.social
Aleksandra Sagan
@aleksagan.bsky.social
👩‍💻 Reporter at The Logic: thelogic.co
🛍️ Retail, e-commerce and tech

💬 Reach me securely on Signal @aleksagan.12

📍Vancouver, B.C.
Shopify reported its highest quarterly revenue in its history today + touted how its AI investments will fuel future growth. But, despite an early bump to the share price, its stock has now slid ~12% in mid-day trading.
Shopify revenues rise as company continues AI push - The Logic
The e-commerce giant says it is now in ‘pole position’ to take advantage of an anticipated AI-powered shopping boom
thelogic.co
February 11, 2026 at 5:34 PM
Come work with me at @thelogic.co! We're hiring an Alberta reporter based out of Calgary. Details (inc. salary and benefits) here: thelogic.applytojobs.ca/editorial/44...

Have questions? Feel free to pop into my DMs and I'll do my best to answer or point you in the right direction.
The Logic Job Board - Alberta reporter
Job vacancy for the role of Alberta reporter
thelogic.applytojobs.ca
February 9, 2026 at 5:44 PM
Shopify laid off at least 53 people in its partnership division reorganization late last month. Here's what that means for those who remain and the partners it works with: thelogic.co/news/shopify...
Layoffs and AI shift leave Shopify partners puzzled about future - The Logic
At least 53 people from Shopify’s partnerships division were let go, including many partner managers. Sources say there’s little clarity on what will happen next.
thelogic.co
February 9, 2026 at 5:42 PM
Reposted by Aleksandra Sagan
Y Combinator is no longer investing in Canadian startups, forcing firms that want to join the Silicon Valley accelerator to reincorporate, likely in the United States.

Scoop by @muradhem.bsky.social.

thelogic.co/news/exclusi...
Y Combinator is no longer investing in Canadian startups - The Logic
Silicon Valley’s most famous accelerator now requires Canadian firms to incorporate in the U.S., Cayman Islands or Singapore in order for it to invest
thelogic.co
January 26, 2026 at 8:25 PM
Reposted by Aleksandra Sagan
In December, the Canadian government gave $1 million to Ottawa's JSI Telecom to commercialize AI-driven data analytics.

JSI, a wiretaps and investigation support firm, had a banner year in U.S. government sales in 2025, including a big new contract with ICE.

thelogic.co/news/exclusi...
Ottawa is subsidizing a tech firm that provides wiretapping tools to ICE - The Logic
The $1-million contribution came after the U.S. agency showed up in force in Minneapolis
thelogic.co
January 26, 2026 at 5:23 PM
See-through leggings. Unflattering butt seams. An attack ad placed in a newspaper by its founders. Lululemon's stock price has fallen and its North American sales are floundering. Here's what's next, especially if Chip Wilson and an activist investor have anything to say about it:
How Lululemon lost its way - The Logic | Aleksandra Sagan
“Whenever the stock is down as much as Lululemon stock is down, there’s always pressure on the board to do something about it,” David Swartz, a Morningstar analyst, told me. So what is the board doin...
www.linkedin.com
January 23, 2026 at 4:40 PM
Today, Shopify announced it was "starting a new chapter" for how it would work with partners. That meant a restructuring that saw "fairly significant" layoffs across its partner division, @thelogic.co has learned:
Shopify cuts ‘significant’ number of staff as part of major restructuring - The Logic
The e-commerce firm said the restructuring is part of its plans for “a new chapter” in how it works with its partners
thelogic.co
January 21, 2026 at 10:53 PM
I'm looking to speak with people who are or recently have been job hunting for tech jobs in Canada for a story I am working on. I'm keen to hear about your experience with the current state of the tech job market.

Feel free to drop into my DMs.
January 14, 2026 at 4:35 PM
@data-cwu.bsky.social Hello, I'm a reporter w/ @thelogic.co. I'm hoping to get in touch for a story. Can you give me a follow so I can send a DM please?
January 12, 2026 at 11:14 PM
Reposted by Aleksandra Sagan
Shopify employees once received $1,000 when they had a baby. Now they get a onesie and a children’s book about entrepreneurship co-authored by company president Harley Finkelstein.

Scoop by @aleksagan.bsky.social.

thelogic.co/news/shopify...
Shopify has slashed benefits as part of a cost-cutting spree - The Logic
Employees once received $1,000 when they had a baby. Now they get a onesie and a children’s book about entrepreneurship co-authored by Shopify president Harley Finkelstein.
thelogic.co
January 12, 2026 at 5:32 PM
Shopify is launching a new system to help AI agents shop online and opening up a key feature to more businesses as it tries to capture more chatbot-based commerce. @muradhem.bsky.social breaks it down:
Shopify makes a play to set the standard for AI shopping - The Logic
The commerce firm is launching a new protocol with Google to shape how AI agents and chatbots interact with retailers, and is opening up its database to non-clients
thelogic.co
January 12, 2026 at 6:10 PM
Reposted by Aleksandra Sagan
Busy year. It’s hard to choose, but here are some of my favourite stories from @thelogic.co over the past 12 months.

And if you want to support fearless, independent journalism, and you’re not already a subscriber, please do consider signing up.

👉 thelogic.co
December 18, 2025 at 5:53 PM
Reposted by Aleksandra Sagan
Shopify has laid off scores of employees across several rounds of redundancies in the past two years.

The drumbeat of cuts has had a damaging impact on morale as staff become accustomed to the ever-present threat of losing their jobs.

Story by @aleksagan.bsky.social.

thelogic.co/news/exclusi...
Shopify’s constant layoffs have left employees exhausted and afraid - The Logic
After mass layoffs in 2022 and 2023, Shopify has since made scores of smaller cuts, The Logic has learned. Sources claim the move has been a major blow to morale.
thelogic.co
December 12, 2025 at 4:54 PM
“People are being laid off all the time:" A look at the regular drumbeat of layoffs at Shopify where staff have become accustomed to seeing coworkers vanish from Slack.
Shopify’s constant layoffs have left employees exhausted and afraid - The Logic
After mass layoffs in 2022 and 2023, Shopify has since made scores of smaller cuts, The Logic has learned. Sources claim the move has been a major blow to morale.
thelogic.co
December 12, 2025 at 5:24 PM
Messing up Cyber Monday? "It’s catastrophic," one retailer said of their experience being locked out of their Shopify store for hours during an outage on one of the biggest sales days of the year.
Frustrated retailers say Shopify left them in the dark during Cyber Monday outage - The Logic
As some Shopify merchants scrambled to respond to the outage, the firm’s executives took to social media to celebrate a record-breaking day of sales
thelogic.co
December 3, 2025 at 11:05 PM
Compensation will soon be "100 per cent" tied to the billed revenue salespeople bring in through merchants that use Shopify.
Shopify overhauls how it pays salespeople following fraud scandal - The Logic
Compensation will be tied to the revenue merchants bring in on Shopify rather than a previous system which was based on expected sales
thelogic.co
December 2, 2025 at 8:18 PM
Some Shopify merchants found they were unable to log into their online stores or use the company's point-of-sale system in their physical locations amid a partial outage of Shopify services on one of the biggest shopping days of the year.
Shopify battles partial service outage amid Cyber Monday sales rush - The Logic
Merchants report being unable to access their stores’ backends or use in-store point-of-sale systems on one of the year’s biggest shopping days
thelogic.co
December 1, 2025 at 8:52 PM
Shopify salespeople inflated the value of the deals they were closing amid aggressive quotas and a lack of accountability, sources told me. When management found out, after big deals failed to bring in the numbers projected, they gave staff an ultimatum: own up or be found out.
Shopify rocked by sales fraud scandal that led to ultimatums and firings - The Logic
Shopify salespeople were inflating the value of the deals they were closing. When management found out, they told staff to own up or face the consequences.
thelogic.co
November 24, 2025 at 1:37 PM
Are you a retailer who has been prepping their digital storefront so that AI agents, like Chat-GPT, will be quicker to recommend your products? Would love to chat with you for a story. My DMs are open.
November 11, 2025 at 4:33 PM
Shopify "parted ways" with 3 key executives, said new COO Jess Hertz in an internal message to staff earlier this month, including CRO Bobby Morrison. The departures marked a "turning point" after Shopify drifted too far from its "core."
Shopify’s new COO said sudden departure of key execs was a ‘turning point’ - The Logic
The firm had shifted too far from its “core,” new chief operating officer Jess Hertz told staff in an internal message seen by The Logic
thelogic.co
October 31, 2025 at 9:49 PM
Reposted by Aleksandra Sagan
Scoop: We got hold of the memo new Shopify COO Jess Hertz sent to staff after the sudden departure of three of the firm's most senior execs.

Hertz said their departure was a "turning point" for the firm after it had "drifted" from its "core".

By @aleksagan.bsky.social.

thelogic.co/news/exclusi...
Shopify’s new COO said sudden departure of key execs was a ‘turning point’ - The Logic
The firm had shifted too far from its “core,” new chief operating officer Jess Hertz told staff in an internal message seen by The Logic
thelogic.co
October 31, 2025 at 9:08 PM
"The AI is just not there," says one merchant who pays for a premium tier that promises 24/7 support and a dedicated service rep, but is now faced w/ an "endless back and forth" with AI. How Shopify's plan to turnaround its struggling customer-service dept. by using more AI has left merchants angry:
Shopify merchants left angry and confused as company goes big on AI support - The Logic
Following years of layoffs, Shopify has turned to AI to improve its floundering merchant support service. Many paying customers aren’t happy.
thelogic.co
October 31, 2025 at 4:48 PM
Seth Rogen's Houseplant "makes nice things for people who love weed" and sells them using Shopify Payments. Other cannabis accessory retailers say they're barred from doing the same. They're asking Shopify for a level playing field.
Cannabis accessory retailers accuse Shopify of Seth Rogen bias - The Logic
Shopify has blocked many cannabis accessory retailers from using its tech to process orders. Some claim a different set of rules apply to Rogen.
thelogic.co
October 30, 2025 at 3:02 PM
If you work(ed) at #Shopify and have been a part of the ongoing quiet layoffs, and want to speak about it securely, reach me at aleksagan.12 on Signal or pop into my DMs.
October 28, 2025 at 6:43 PM
Amazon has intimidated workers, displayed anti-union messages and frozen pay at a newly unionized Delta, B.C., warehouse, alleges the union representing them. Amazon, which is fighting the unionization in court, says the union is presenting "a false narrative."
Amazon accused of freezing pay and intimidating staff as part of union crackdown - The Logic
Amazon has launched a “calculated effort” to try and stop a union from forming at one of its warehouses in British Columbia, according to documents seen by The Logic
thelogic.co
October 22, 2025 at 6:51 PM