Alan S. Morrison
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alansmorrison.bsky.social
Alan S. Morrison
@alansmorrison.bsky.social
Helping you achieve biz/org goals with #PR, #Photography & #Copy
OUBS MBA 'poster boy'
CIPR-qualified, MCIPR Accredited w/ 29 client recommendations.
Super-connector.
Ex-photo-journo, Sub, Editor, Pic Ed, broadcaster.
https://bit.ly/m/ASMMediaAndPR
Pinned
The Day Job: Part 1 youtu.be/z18CpKirWRA?...
#PR
Public Relations
YouTube video by ASM Media & PR
youtu.be
Reposted by Alan S. Morrison
Wildflowers still blooming
November 8, 2025 at 9:22 AM
𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝘀𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗔𝘂𝘁𝘂𝗺𝗻 𝘀𝘂𝗻𝘀𝗲𝘁 😍
Happy Weekend 🙂
Alt-Text: Pink and orange clouds sunset with sun hidden behind them, silhouetted trees foreground
#Photography #Sunset #AutumnVibes #Weekend
November 8, 2025 at 11:01 AM
Who in PR avoided embarrassing mistakes this week? 🤔
And who kept doing facepalms? 🤦
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&S…
Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the government…
www.prmoment.com
November 7, 2025 at 6:01 PM
Who in PR avoided embarrassing mistakes this week? 🤔
And who kept doing facepalms? 🤦
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&S…
Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the government…
www.prmoment.com
November 7, 2025 at 12:56 PM
𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗜 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝟯.𝟱 𝗠𝗜𝗟𝗟𝗜𝗢𝗡 𝗽𝗵𝗼𝘁𝗼 𝘃𝗶𝗲𝘄𝘀 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗽𝘀?

𝗜'𝘃𝗲 𝗻𝗼𝘄 𝗴𝗼𝗻𝗲 𝗼𝘃𝗲𝗿 𝟰 𝗺𝗶𝗹𝗹𝗶𝗼𝗻! 😃

Hope your weekend goes that well, or better. 🙂

#Photography #GoogleMaps #LocalGuide
November 7, 2025 at 11:01 AM
Who in PR avoided embarrassing mistakes this week? 🤔
And who kept doing facepalms? 🤦
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&S…
Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the government…
www.prmoment.com
November 7, 2025 at 7:01 AM
𝗠𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗣R 𝗳𝗼𝗿 @openuniversity.bsky.social 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗵𝗼𝗼𝗹 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗕𝗮𝗻𝗸 business-school.open.ac.uk/alumni/profe...
𝗥𝗲𝗮𝗱 𝗶𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗴𝗹𝗼𝗯𝗮𝗹 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻.
#ad #PR #Communications #MeasurementMatters
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your… |...
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down what’s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. 📖 Read the full article: https://ow.ly/jvPu50XfyPB
www.linkedin.com
November 6, 2025 at 6:00 PM
𝗠𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗣R 𝗳𝗼𝗿 @openuniversity.bsky.social 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗵𝗼𝗼𝗹 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗕𝗮𝗻𝗸 business-school.open.ac.uk/alumni/profe...
𝗥𝗲𝗮𝗱 𝗶𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗴𝗹𝗼𝗯𝗮𝗹 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻.
#ad #PR #Communications #MeasurementMatters
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your… |...
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down what’s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. 📖 Read the full article: https://ow.ly/jvPu50XfyPB
www.linkedin.com
November 6, 2025 at 12:55 PM
𝗠𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗣R 𝗳𝗼𝗿 @openuniversity.bsky.social 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗵𝗼𝗼𝗹 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗕𝗮𝗻𝗸 business-school.open.ac.uk/alumni/profe...
𝗥𝗲𝗮𝗱 𝗶𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗴𝗹𝗼𝗯𝗮𝗹 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻.
#ad #PR #Communications #MeasurementMatters
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your… |...
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down what’s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. 📖 Read the full article: https://ow.ly/jvPu50XfyPB
www.linkedin.com
November 6, 2025 at 11:02 AM
𝗠𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗣R 𝗳𝗼𝗿 @openuniversity.bsky.social 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗰𝗵𝗼𝗼𝗹 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗕𝗮𝗻𝗸 business-school.open.ac.uk/alumni/profe...
𝗥𝗲𝗮𝗱 𝗶𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗴𝗹𝗼𝗯𝗮𝗹 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻.
#ad #PR #Communications #MeasurementMatters
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your… |...
🔍 What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down what’s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. 📖 Read the full article: https://ow.ly/jvPu50XfyPB
www.linkedin.com
November 6, 2025 at 7:00 AM
𝗬𝗼𝘂𝗧𝘂𝗯𝗲'𝘀 𝗴𝘂𝗶𝗱𝗲 𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘃𝗼𝗱𝗰𝗮𝘀𝘁 (𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘀𝗲𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁) 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗮𝗱𝗶𝗻𝗴
Adding pictures to podcasts has enabled the to gain a vastly bigger audience on YouTube.
But the content still needs to be delivering for the target audiences.
Read blog.youtube/creator-and-...
#Vodcasts
The definitive guide to creating engaging podcast content
Once your podcast is set up on YouTube, the next step is to think like a YouTube creator. Success on the platform, especially for podcasters, hinges on your ability to translate a great audio experience into a compelling visual package. It's a new skillset that blends the art of audio production with the science of video strategy.
blog.youtube
November 5, 2025 at 11:00 AM
Reposted by Alan S. Morrison
4️⃣0️⃣
October 31, 2025 at 6:34 PM
𝗛𝗮𝗿𝗱 𝗮𝗴𝗿𝗲𝗲 😂

𝗬𝗼𝘂?

Happy Weekend 🙂

Alt-Text: Cover of song 𝘙𝘦𝘢𝘤𝘩 𝘖𝘶𝘵 𝘐'𝘭𝘭 𝘉𝘦 𝘛𝘩𝘦𝘳𝘦 with comment by @writerlytone.bsky.social "Still the only acceptable use of the phrase to 'reach out' "

#Weekend #Jargon
November 1, 2025 at 11:01 AM
Thanks to @thecourier.co.uk for fab coverage of Strathmore Community Rugby Trust winning £100k from @tnlcommunityfund.org.uk for the next 3 years of its Rugby Academy helping young people develop life, career & rugby skills🙏 😀
#PR #ItStartsWithCommunity #NationalLottery
bsky.app/profile/thec...
October 29, 2025 at 12:56 PM
𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 @emollick.bsky.social'𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝗹𝗶𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝗳𝗼𝗿 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘁𝗮𝘀𝗸𝘀 www.oneusefulthing.org/p/an-opinion...
#AI #AITools
An Opinionated Guide to Using AI Right Now
What AI to use in late 2025
www.oneusefulthing.org
October 29, 2025 at 11:01 AM
Thanks to @thecourier.co.uk for fab coverage of Strathmore Community Rugby Trust winning £100k from @tnlcommunityfund.org.uk for the next 3 years of its Rugby Academy helping young people develop life, career & rugby skills🙏 😀
#PR #ItStartsWithCommunity #NationalLottery
bsky.app/profile/thec...
October 29, 2025 at 11:01 AM
𝗗𝗼 𝘁𝗵𝗲𝘀𝗲 𝘀𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝘀𝘂𝗻𝗿𝗶𝘀𝗲𝘀 𝗺𝗮𝗸𝗲 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗵𝗼𝗿𝘁𝗲𝗿 𝗱𝗮𝘆𝘀? 😍

Happy Weekend! 🙂

Alt-text: Pink clouds in blue sky, silhouetted trees foreground.

#Photography #Autumn #Sunrise #Weekend
October 25, 2025 at 10:01 AM
Who in PR read the room well this week? 🤔
And who was tone deaf? 🦻
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: AWS, trains and automobiles
Hell hath no fury like a journo family scorned The AA press office was probably having a quiet-ish start to the week, and then along came my good buddy,…
www.prmoment.com
October 24, 2025 at 5:00 PM
𝗜'𝗺 𝘃𝗲𝗿𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝘁𝗼 Mike Talbot 𝗳𝗼𝗿 𝗺𝘆 𝟯𝟬𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹. 🙏 ☺️
In this case, for the event photography I did for Montrose Triathlon Club of its House of Dun, Garden & Estate NTS Duathlon.
I now have 56 LinkedIn Recommendations from people I've worked with in my career.
#PR #EventPhotographer
October 24, 2025 at 5:00 PM
Who in PR read the room well this week? 🤔
And who was tone deaf? 🦻
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: AWS, trains and automobiles
Hell hath no fury like a journo family scorned The AA press office was probably having a quiet-ish start to the week, and then along came my good buddy,…
www.prmoment.com
October 24, 2025 at 11:55 AM
Who in PR read the room well this week? 🤔
And who was tone deaf? 🦻
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: AWS, trains and automobiles
Hell hath no fury like a journo family scorned The AA press office was probably having a quiet-ish start to the week, and then along came my good buddy,…
www.prmoment.com
October 24, 2025 at 10:01 AM
𝗜'𝗺 𝘃𝗲𝗿𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝘁𝗼 Mike Talbot 𝗳𝗼𝗿 𝗺𝘆 𝟯𝟬𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹. 🙏 ☺️
In this case, for the event photography I did for Montrose Triathlon Club of its House of Dun, Garden & Estate NTS Duathlon.
I now have 56 LinkedIn Recommendations from people I've worked with in my career.
#PR #EventPhotographer
October 24, 2025 at 10:01 AM
Who in PR read the room well this week? 🤔
And who was tone deaf? 🦻
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR
Good and Bad PR: AWS, trains and automobiles
Hell hath no fury like a journo family scorned The AA press office was probably having a quiet-ish start to the week, and then along came my good buddy,…
www.prmoment.com
October 24, 2025 at 6:00 AM
Reposted by Alan S. Morrison
Beautiful sky on this morning’s run.
October 22, 2025 at 8:06 AM
Reposted by Alan S. Morrison
How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation
Validate User
academic.oup.com
October 22, 2025 at 8:21 PM