Adam Tudor
@adamtudor.com
Head of SEO @ flauntdigital.bsky.social 20+ years agency, client side & freelance; SEO, AI, PPC, Content, CRO, Email et al. Longtime DJ & Gamer.
Reposted by Adam Tudor
We updated our CTR study analyzing impact of AIO presence on CTRs it's not looking good for traffic ...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
November 6, 2025 at 3:04 PM
We updated our CTR study analyzing impact of AIO presence on CTRs it's not looking good for traffic ...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)
www.seerinteractive.com/insights/aio...
Reposted by Adam Tudor
Google AI Overviews guide research, but Search still wins the sale
Google AI Overviews guide research, but Search still wins the sale
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
searchengineland.com
November 3, 2025 at 7:48 PM
Google AI Overviews guide research, but Search still wins the sale
Reposted by Adam Tudor
DOJ and Google wrap up ad tech monopoly hearing
DOJ and Google wrap up ad tech monopoly hearing
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
searchengineland.com
October 7, 2025 at 1:43 PM
DOJ and Google wrap up ad tech monopoly hearing
Reposted by Adam Tudor
“Stop thinking about how to rank a page. Start thinking about how to exist in the models that are replacing the page.”
This is a bold step - and not super easy - but take a moment to consider it if you can buff.ly/duItw9Y
🧵 5/5
This is a bold step - and not super easy - but take a moment to consider it if you can buff.ly/duItw9Y
🧵 5/5
The web isn’t URL-shaped anymore
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.
buff.ly
September 25, 2025 at 8:02 PM
“Stop thinking about how to rank a page. Start thinking about how to exist in the models that are replacing the page.”
This is a bold step - and not super easy - but take a moment to consider it if you can buff.ly/duItw9Y
🧵 5/5
This is a bold step - and not super easy - but take a moment to consider it if you can buff.ly/duItw9Y
🧵 5/5
Reposted by Adam Tudor
If you see strange Google rankings fluctuations... this might be why: Google tests forced pagination on SERPs 📊👇
@raygrieselhuber.bsky.social explains how this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting...
@raygrieselhuber.bsky.social explains how this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting...
September 15, 2025 at 8:20 AM
If you see strange Google rankings fluctuations... this might be why: Google tests forced pagination on SERPs 📊👇
@raygrieselhuber.bsky.social explains how this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting...
@raygrieselhuber.bsky.social explains how this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting...
Reposted by Adam Tudor
NEW www.youtube.com/watch?v=S85X...
The death of web traffic is coming.
It's a bigger trend (for marketers) than AI.
Yes, really.
And a lot of us aren't having the difficult but powerful conversations we need to have to keep doing our jobs right.
Thanks @csavage.bsky.social & @wistia.bsky.social 👇
The death of web traffic is coming.
It's a bigger trend (for marketers) than AI.
Yes, really.
And a lot of us aren't having the difficult but powerful conversations we need to have to keep doing our jobs right.
Thanks @csavage.bsky.social & @wistia.bsky.social 👇
The Death of Web Traffic: How Brands Can Survive In A New Era of Marketing with Rand Fishkin
YouTube video by Talking Too Loud with Chris Savage
www.youtube.com
June 4, 2025 at 9:41 PM
NEW www.youtube.com/watch?v=S85X...
The death of web traffic is coming.
It's a bigger trend (for marketers) than AI.
Yes, really.
And a lot of us aren't having the difficult but powerful conversations we need to have to keep doing our jobs right.
Thanks @csavage.bsky.social & @wistia.bsky.social 👇
The death of web traffic is coming.
It's a bigger trend (for marketers) than AI.
Yes, really.
And a lot of us aren't having the difficult but powerful conversations we need to have to keep doing our jobs right.
Thanks @csavage.bsky.social & @wistia.bsky.social 👇
So, Teams is trying to become an internal LinkedIn, interesting. Perhaps in future to be external...
support.microsoft.com/en-gb/office...
We're slowly moving towards the 'one app to rule them all' prophecy ... who could it be?! MS is usually late to the party and misses out on the good stuff.
support.microsoft.com/en-gb/office...
We're slowly moving towards the 'one app to rule them all' prophecy ... who could it be?! MS is usually late to the party and misses out on the good stuff.
Getting started with storyline from Viva Engage in Microsoft Teams - Microsoft SupportYour Privacy Choices Opt-Out Icon
Storyline from Viva Engage is available directly in Teams. Post to your storyline, follow posts from others in your org, and post on behalf of leaders
support.microsoft.com
May 22, 2025 at 8:43 AM
So, Teams is trying to become an internal LinkedIn, interesting. Perhaps in future to be external...
support.microsoft.com/en-gb/office...
We're slowly moving towards the 'one app to rule them all' prophecy ... who could it be?! MS is usually late to the party and misses out on the good stuff.
support.microsoft.com/en-gb/office...
We're slowly moving towards the 'one app to rule them all' prophecy ... who could it be?! MS is usually late to the party and misses out on the good stuff.
What is the landscape like in 2025 for cookies anyway?
Excellent summary & insights from QueryClick 🙌 💯
www.queryclick.com/blog/cookie-...
Excellent summary & insights from QueryClick 🙌 💯
www.queryclick.com/blog/cookie-...
Cookie Free Marketing Measurement in 2025 - QueryClick
Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?
www.queryclick.com
May 15, 2025 at 9:48 AM
What is the landscape like in 2025 for cookies anyway?
Excellent summary & insights from QueryClick 🙌 💯
www.queryclick.com/blog/cookie-...
Excellent summary & insights from QueryClick 🙌 💯
www.queryclick.com/blog/cookie-...
Reposted by Adam Tudor
@Semrush just released an insightful new AI Overviews study, sharing insights about the shift happening in search, among others 👇
🚀 AI Overviews are on the rise: 13.14% of all queries triggered AI Overviews in March 2025. That’s up from 6.49% in January 2025.
...
🚀 AI Overviews are on the rise: 13.14% of all queries triggered AI Overviews in March 2025. That’s up from 6.49% in January 2025.
...
May 6, 2025 at 11:15 AM
@Semrush just released an insightful new AI Overviews study, sharing insights about the shift happening in search, among others 👇
🚀 AI Overviews are on the rise: 13.14% of all queries triggered AI Overviews in March 2025. That’s up from 6.49% in January 2025.
...
🚀 AI Overviews are on the rise: 13.14% of all queries triggered AI Overviews in March 2025. That’s up from 6.49% in January 2025.
...
Reposted by Adam Tudor
Google Gemini has 350M monthly users, reveals court hearing
Google Gemini has 350M monthly users, reveals court hearing
Gemini, Google’s AI chatbot, had 350 million monthly active users around the globe as of March, according to internal data revealed in Google’s ongoing antitrust suit. The Information first reported the stat. Usage of Google’s AI offerings has exploded in the last year. Gemini had just 9 million daily active users in October 2024, but […]
tcrn.ch
April 23, 2025 at 3:55 PM
Google Gemini has 350M monthly users, reveals court hearing
Reposted by Adam Tudor
New studies show AI Overviews hurt the click-through rates on Google Search www.seroundtable.com/ai-overviews...
More Studies Show AI Overviews Hurt Google Click Through Rates
In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data.
www.seroundtable.com
April 23, 2025 at 11:41 AM
New studies show AI Overviews hurt the click-through rates on Google Search www.seroundtable.com/ai-overviews...
Reposted by Adam Tudor
It’s been another busy few weeks in the world of search. As ever, Google’s been tweaking, testing, and launching new features that could impact your website’s visibility. I’ve grouped these updates into categories to he...
Google Updates Small Businesses Need To Know: April 2025
It's been another busy few weeks in the world of search. As ever, Google's been tweaking, testing, and launching new features that could impact your website's
nikki-pilkington.com
April 15, 2025 at 7:47 AM
It’s been another busy few weeks in the world of search. As ever, Google’s been tweaking, testing, and launching new features that could impact your website’s visibility. I’ve grouped these updates into categories to he...
Absolute gold! Though have barely had chance to read through fully yet...! 💡 ⚡
What content works well in LLMs?
A new study of brand mentions and citations in Chat GPT & Co
www.growth-memo.com
April 4, 2025 at 2:21 PM
Absolute gold! Though have barely had chance to read through fully yet...! 💡 ⚡
Reposted by Adam Tudor
Google's Danny Sullivan explained the SEO considerations involved when a site starts publishing in a completely new topic category. via @martinibuster.bsky.social
#seonews #Google
#seonews #Google
Google Explains SEO Impact Of Adding New Topics
Google's Danny Sullivan explained the SEO considerations involved when a site starts publishing in a completely new topic category. via @martinibuster.bsky.social
#seonews #Google
www.searchenginejournal.com
April 2, 2025 at 9:52 AM
Google's Danny Sullivan explained the SEO considerations involved when a site starts publishing in a completely new topic category. via @martinibuster.bsky.social
#seonews #Google
#seonews #Google
Amazon showcases the first real 'Buyer AI' ?
Amazon Unveils AI Agent That Can Shop and Place Orders | PYMNTS.com
Amazon launched an AI agent on Monday (March 31) that can use a web browser to do things like shop for products and services on behalf of users. It can
www.pymnts.com
April 3, 2025 at 10:38 AM
Amazon showcases the first real 'Buyer AI' ?
Happy April Fool's Day! Here's a great one from the archives...! archive.google/pigeonrank/
Google Technology
archive.google
April 1, 2025 at 9:02 AM
Happy April Fool's Day! Here's a great one from the archives...! archive.google/pigeonrank/
Reposted by Adam Tudor
🚨 Google March 2025 Core Update has finished its release today (March 27) - Remember there’s a new version of the Latest Google Rankings Shift Looker Studio Dashboard is here 👀👇 Perfect to spot rankings changes after an update! Get it here: lookerstudio.google.com/u/0/reportin...
March 27, 2025 at 1:36 PM
🚨 Google March 2025 Core Update has finished its release today (March 27) - Remember there’s a new version of the Latest Google Rankings Shift Looker Studio Dashboard is here 👀👇 Perfect to spot rankings changes after an update! Get it here: lookerstudio.google.com/u/0/reportin...
What's occurring this week? I've been exploring AI capabilities in detail across different engines for a range of support tasks, research and general day-to-day use. Always human checked and verified! Really enjoying the differences between the engines 🥰
February 13, 2025 at 11:06 AM
What's occurring this week? I've been exploring AI capabilities in detail across different engines for a range of support tasks, research and general day-to-day use. Always human checked and verified! Really enjoying the differences between the engines 🥰
Reposted by Adam Tudor
Reposted by Adam Tudor
Not only is this article about a funny hack for turning off AI Overviews (since so many people don't like it), the vast majority of the 150+ comments also come from users claiming not to like it.
arstechnica.com/google/2025/...
arstechnica.com/google/2025/...
“Just give me the f***ing links!”—Cursing disables Google’s AI overviews
The latest trick to stop those annoying AI answers is also the most cathartic.
arstechnica.com
February 3, 2025 at 3:22 PM
Not only is this article about a funny hack for turning off AI Overviews (since so many people don't like it), the vast majority of the 150+ comments also come from users claiming not to like it.
arstechnica.com/google/2025/...
arstechnica.com/google/2025/...
Monday be like ... 🤓
Google Blocking SEO Rank Checking Tools As Volatility Continues
For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO co...
www.seroundtable.com
January 20, 2025 at 11:17 AM
Monday be like ... 🤓
Great read + comments 👍 👀
Britain should stop pretending it wants more economic growth
Almost everyone in politics has something they prioritise over it
www.ft.com
January 17, 2025 at 2:35 PM
Great read + comments 👍 👀
An excellent piece published yesterday. We're seeing about 97% of AIO listings be for informational searches, and around 80% of them being sourced from the top 10 organic listings 😎 ✅
Studies Suggest How To Rank On Google's AI Overviews
Learn how to optimize your content with structured data, long-tail keywords, and mobile-friendly design to rank in Google’s AI Overviews and boost visibility.
www.searchenginejournal.com
January 14, 2025 at 1:00 PM
An excellent piece published yesterday. We're seeing about 97% of AIO listings be for informational searches, and around 80% of them being sourced from the top 10 organic listings 😎 ✅
What's occurring this week? Lots of auditing & impact assessments across rank, traffic, visibility, change and value given the NCU & DCU double team 🤜 🤛 2025 strategies 🍾 and priority areas being outlined to address & enhance! 🥰 📈
December 18, 2024 at 1:00 PM
What's occurring this week? Lots of auditing & impact assessments across rank, traffic, visibility, change and value given the NCU & DCU double team 🤜 🤛 2025 strategies 🍾 and priority areas being outlined to address & enhance! 🥰 📈