If your January needs a little glow-up, Armani Beauty has you covered—and yes, it involves free makeup. The luxury beauty brand is taking over The Grove with

This week, I checked in on the status of once powerful makeup brands that have been put up for sale. Additionally, Google welcomes ads to its AI shopping

For much of the past decade, K-beauty’s international success was closely tied to China and a wave of experimental skincare trends. That equation is now changing. According to a new report by Euromonitor International dubbed ‘Glass Skin & Global Wins: The Rise of K-Beauty’, the category’s resurgence, often referred to as ‘K-beauty 2.0’, is reshaping competitive dynamics across global beauty markets. Data shows that global online sales of K-beauty brands across 15 overseas markets arkets reached 86 per cent of total 2024 levels within the first three quarters of 2025.  Despite a slowdown in China, once the category’s largest export

In its latest reported quarter, e.l.f. Beauty posted 14.2% year-on-year revenue growth but missed analyst estimates and issued full-year guidance below expectations, disappointing the market. This setback comes even as the company expands its brand presence, including integrating its billion-dollar Rhode acquisition and continuing to gain shelf space and consumer attention. We’ll now explore how this weaker-than-expected guidance, despite ongoing brand expansion, reshapes e.l.f. Beauty’s broader investment narrative. AI is about to change healthcare. These 29 stocks are working on everything from early diagnostics to drug discovery. The best part – they are all under $10b in market cap –

If 2025 was a year of recalibration for beauty and retail, it was also a year of churn at the top. Across global groups, prestige retailers and challenger brands alike, leadership change became a defining feature of the landscape—driven by shifting consumer demand, intensifying competition, activist pressure and the need to execute transformation faster. The result was an executive cycle that reshaped boardrooms as much as brand strategies. No company illustrated the scale and pace of transition more clearly than L’Oréal. The group refreshed leadership across key divisions and regions, naming Christina Fair as President of Consumer Products North America

In 2025, beauty deals were dramatic and expansive as the industry kept up its momentum despite China’s decline and the uncertainty of US tariffs. Hailey Bieber’s beauty and skincare brand Rhode was acquired by Elf Beauty for $1 billion in May, and Kering sold Kering Beauté to L’Oréal for €4 billion in October. Among the other significant deals, L’Oréal acquired Color Wow and took a majority stake in Medik8, Ulta snapped up Space NK, Unilever purchased Dr. Squatch, and Rare Beauty Brands acquired Kate Somerville. “Scale, brand awareness, efficacy and cultural relevance continued to drive attention to the best performing

Two icons for the price of one mascara. YSL Beauty has teamed up with Gen Z “It girl” and former Model of the Year Alex Consani for the launch of its latest innovation, the Lash Latex Mascara. Available to purchase on Sephora.com starting Dec. 18, the new product mimics the feel of Couture Latex without the plastic. It’s made with a water-based bonding formula and a clump-free brush designed to lift and sculpt the lashes for up to 24 hours. This is YSL Beauty’s second mascara, after its cult-favorite Lash Clash Extreme Volume Mascara. Alex Consani for YSL Beauty’s new

Key Takeaways: Super agencies are rising because brands increasingly need integrated partners capable of scaling globally.Financial backing, particularly from private equity and institutional investors, is accelerating consolidation.The agencies being acquired have distinctive expertise, digital fluency, and cultural authority. The beauty industry is undergoing a structural shift. Earlier defined by boutique PR shops, niche creative studios, and smaller specialist firms, the landscape is now dominated by a new class of multidisciplinary “super agencies,” an expansive, globally connected group offering end-to-end services across strategy, creative, digital, influencer, and communications. These agencies promise an ability to meet the industry’s escalating demands with scale,

Sabrina Carpenter is my self-proclaimed It Girl of 2025. Are we shocked? Of course not. From her sparkly tour outfits to her yummy perfume line to her social media footprint, I’m the biggest fan girl, and I have no shame. She recently posted a photo dump that included the findings of her makeup bag, and I immediately clocked a few of the products that are also in my makeup bag, including my go-to lip liner and mascara.  What can I say, she has great taste, and her makeup bag includes finds from a Jennifer Aniston-worn brand and a concealer used

Meanwhile, LVMH’s perfumes and cosmetics division reported 2% organic sales growth to €1.9 billion in the third quarter of the year. The company said that the US remained stable in the first nine months of 2025. The US has become more strategically important for beauty labels, but prioritizing the region is not a sure-fire way to mitigate soft Chinese and travel retail sales. As more brands invest in the market, competition for American dollars is heating up. To stay ahead, brands will need to lean into their heritage and prove their genuine intentions to the American consumer, by offering convenient