This is the first time Pantone has chosen a shade of white. The company says it's "a lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection."

When most people think of color standardization systems, they probably don't think of global brand dominance, cultural influence, or sophisticated marketing strategies. Yet Pantone has achieved something remarkable: it has transformed a technical color-matching system into one of the most recognizable and influential brands in the design world—and increasingly, far beyond it. Founded in 1963 by Lawrence Herbert, Pantone began as a solution to a practical problem: ensuring color consistency across different materials and manufacturing processes.

Living rooms are designed to feel relaxed, open, and welcoming. Teal, blue-green and Pantone’s Cloud Dancer airy white shades are the main colors. It keeps everything light, inspired by nature, water, and fresh air. The soft, warm white works perfectly on walls, curtains, sofa, cushions, or other home decors. It feels calming and comfortable helping the room feel brighter and more open without looking plain or boring.

Origin

La couleur blanche n’équivaut pas à une absence de sens : elle est historiquement, culturellement et politiquement chargée.

Origin

Against a backdrop of rising white nationalism, the ‘global authority on colour’ has chosen white as the shade of 2026. Four experts wade in on the implications for everything from interior design cho...

Against a backdrop of rising white nationalism, the ‘global authority on colour’ has chosen white as the shade of 2026. Four experts wade in on the implications for everything from interior design choices to racial politics

Against a backdrop of rising white nationalism, the ‘global authority on colour’ has chosen white as the shade of 2026. Four experts wade in on the implications for everything from interior design cho...