Public relations for building products is changing fast.
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.
Here’s how manufacturers should prepare.
👇
www.draperdna.com/public-relat...
#ConstructionMarketing #BuildingProducts #PublicRelations
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.
Here’s how manufacturers should prepare.
👇
www.draperdna.com/public-relat...
#ConstructionMarketing #BuildingProducts #PublicRelations
February 5, 2026 at 3:07 PM
Public relations for building products is changing fast.
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.
Here’s how manufacturers should prepare.
👇
www.draperdna.com/public-relat...
#ConstructionMarketing #BuildingProducts #PublicRelations
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.
Here’s how manufacturers should prepare.
👇
www.draperdna.com/public-relat...
#ConstructionMarketing #BuildingProducts #PublicRelations
Garage design is shifting fast.
By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.
We outlined the trends shaping what comes next.
#ConstructionTrends
#BuildingProducts
#GarageDesign
By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.
We outlined the trends shaping what comes next.
#ConstructionTrends
#BuildingProducts
#GarageDesign
Garage Design Trends for 2026: EVs, Storage, Smart Tech
The garage is evolving. Explore the top garage design trends for 2026—from EV readiness to smart storage—and what they mean for building product brands.
www.draperdna.com
January 22, 2026 at 12:36 PM
Garage design is shifting fast.
By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.
We outlined the trends shaping what comes next.
#ConstructionTrends
#BuildingProducts
#GarageDesign
By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.
We outlined the trends shaping what comes next.
#ConstructionTrends
#BuildingProducts
#GarageDesign
2026 hardware trends, in plain English:
• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs
If you build hardware, this year matters.
#HardwareTrends #BuildingProducts #Architecture
• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs
If you build hardware, this year matters.
#HardwareTrends #BuildingProducts #Architecture
Hardware Trends for 2026: Smart, Sustainable, Spec-Ready
From smart locks to mixed metals and universal design, here’s what hardware manufacturers must prepare for in 2026—and how to win the spec.
www.draperdna.com
January 16, 2026 at 7:59 PM
2026 hardware trends, in plain English:
• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs
If you build hardware, this year matters.
#HardwareTrends #BuildingProducts #Architecture
• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs
If you build hardware, this year matters.
#HardwareTrends #BuildingProducts #Architecture
2026 flooring trends are raising the bar.
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.
Manufacturers: this is a strategy moment, not a styling exercise.
#Flooring #BuildingProducts #DesignTrends
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.
Manufacturers: this is a strategy moment, not a styling exercise.
#Flooring #BuildingProducts #DesignTrends
Flooring Trends 2026: What Manufacturers Must Prepare For
From resilient flooring and warm wood tones to PFAS pressure and sustainability, here’s how flooring manufacturers can win in 2026.
www.draperdna.com
January 15, 2026 at 3:22 PM
2026 flooring trends are raising the bar.
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.
Manufacturers: this is a strategy moment, not a styling exercise.
#Flooring #BuildingProducts #DesignTrends
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.
Manufacturers: this is a strategy moment, not a styling exercise.
#Flooring #BuildingProducts #DesignTrends
A lot happens behind the scenes at Hager. Our newsletter brings together new launches, learning opportunities, and company updates in one place. 📬✨
#HagerCompanies #IndustryUpdates #BuildingProducts #DoorHardware
#HagerCompanies #IndustryUpdates #BuildingProducts #DoorHardware
January 13, 2026 at 3:30 PM
A lot happens behind the scenes at Hager. Our newsletter brings together new launches, learning opportunities, and company updates in one place. 📬✨
#HagerCompanies #IndustryUpdates #BuildingProducts #DoorHardware
#HagerCompanies #IndustryUpdates #BuildingProducts #DoorHardware
Studco steel framing looking good in Milton, QLD 👌
For high-quality building products Australia-wide, think Studco.
#Studco #SteelFraming #QualitySteel #BuildingProducts #Construction
For high-quality building products Australia-wide, think Studco.
#Studco #SteelFraming #QualitySteel #BuildingProducts #Construction
January 7, 2026 at 9:41 PM
Studco steel framing looking good in Milton, QLD 👌
For high-quality building products Australia-wide, think Studco.
#Studco #SteelFraming #QualitySteel #BuildingProducts #Construction
For high-quality building products Australia-wide, think Studco.
#Studco #SteelFraming #QualitySteel #BuildingProducts #Construction
Construction color trends for 2026 are clear:
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.
For building product manufacturers, color is now a strategic decision—not a seasonal refresh.
Full breakdown
#Construction #BuildingProducts #ColorTrends
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.
For building product manufacturers, color is now a strategic decision—not a seasonal refresh.
Full breakdown
#Construction #BuildingProducts #ColorTrends
Color Trends 2026: What Building Product Brands Must Prepare For
From warm neutrals to restorative darks, explore 2026 color trends shaping residential and commercial construction—and what they mean for building product manufacturers.
www.draperdna.com
January 7, 2026 at 4:08 AM
Construction color trends for 2026 are clear:
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.
For building product manufacturers, color is now a strategic decision—not a seasonal refresh.
Full breakdown
#Construction #BuildingProducts #ColorTrends
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.
For building product manufacturers, color is now a strategic decision—not a seasonal refresh.
Full breakdown
#Construction #BuildingProducts #ColorTrends
Leadership isn’t a title. It’s clarity.
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
December 28, 2025 at 2:48 PM
Leadership isn’t a title. It’s clarity.
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
Lead Strategist Shawn Draper shares how Draper DNA turns marketing talk into measurable growth for building product brands.
Smart strategy. Real results. No spin.
#DraperDNA #MarketingStrategy #BuildingProducts
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
December 16, 2025 at 2:15 PM
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Every pixel, on purpose.
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
December 6, 2025 at 10:05 PM
Every pixel, on purpose.
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle.
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™: A New Framework for Building Products Storytelling
Draper DNA’s Materiality Marketing™ fuses sustainability, performance, and lifestyle trends into one powerful story for building product manufacturers.
www.draperdna.com
November 20, 2025 at 10:21 PM
Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle.
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose.
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Spec-to-Site Framework™: Ensuring Specifications Become Installations
Draper DNA’s Spec-to-Site Framework™ protects specifications from leakage and ensures building products get installed as designed.
www.draperdna.com
November 18, 2025 at 2:47 PM
Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose.
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Clarity isn’t luck — it’s written that way.
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
November 16, 2025 at 7:40 PM
Clarity isn’t luck — it’s written that way.
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Every channel has friction.
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
November 13, 2025 at 3:24 PM
Every channel has friction.
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
Art direction is strategy you can see.
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
November 10, 2025 at 3:48 PM
Art direction is strategy you can see.
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
How does Draper DNA stand apart from other agencies?
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
How Draper DNA Differentiates in Building Products Marketing
Discover how Draper DNA differentiates itself with channel fluency, frameworks, and measurable results. We don’t just market building products—we move them.
heyor.ca
November 10, 2025 at 3:46 PM
How does Draper DNA stand apart from other agencies?
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
Building product manufacturers: the market is shifting fast. The winners will be the ones who lean on the right partners.
Here’s what that means for you → www.draperdna.com/blog-unlocki...
#Construction #BuildingProducts #Marketing
Here’s what that means for you → www.draperdna.com/blog-unlocki...
#Construction #BuildingProducts #Marketing
Why Building Product Mfrs Need Strategic Agency Partnerships
Draper DNA helps building product manufacturers unlock growth through strategy, storytelling, and lead generation expertise.
www.draperdna.com
September 17, 2025 at 2:33 PM
Building product manufacturers: the market is shifting fast. The winners will be the ones who lean on the right partners.
Here’s what that means for you → www.draperdna.com/blog-unlocki...
#Construction #BuildingProducts #Marketing
Here’s what that means for you → www.draperdna.com/blog-unlocki...
#Construction #BuildingProducts #Marketing
Schluter®-DITRA-PS is the latest innovation within the market leading Schluter®-DITRA family of products. The ideal preparation for tiling...
buildinginnovationsnews.co.uk/post/schlute...
#tiling #floorcoverings #flooring #buildingproducts #building #SchluterSystems
buildinginnovationsnews.co.uk/post/schlute...
#tiling #floorcoverings #flooring #buildingproducts #building #SchluterSystems
May 21, 2025 at 2:08 PM
Schluter®-DITRA-PS is the latest innovation within the market leading Schluter®-DITRA family of products. The ideal preparation for tiling...
buildinginnovationsnews.co.uk/post/schlute...
#tiling #floorcoverings #flooring #buildingproducts #building #SchluterSystems
buildinginnovationsnews.co.uk/post/schlute...
#tiling #floorcoverings #flooring #buildingproducts #building #SchluterSystems
What do aluminium windows, ceramic materials, and concrete have in common? Their prices continued to rise in 2024 — and will likely continue upward in 2025 as well.
hardwarenews.au/articleID/20...
#buildingproducts #prices #statistics #hardware #homeimprovement #retailer #hardwarestore
hardwarenews.au/articleID/20...
#buildingproducts #prices #statistics #hardware #homeimprovement #retailer #hardwarestore
May 17, 2025 at 12:17 AM
What do aluminium windows, ceramic materials, and concrete have in common? Their prices continued to rise in 2024 — and will likely continue upward in 2025 as well.
hardwarenews.au/articleID/20...
#buildingproducts #prices #statistics #hardware #homeimprovement #retailer #hardwarestore
hardwarenews.au/articleID/20...
#buildingproducts #prices #statistics #hardware #homeimprovement #retailer #hardwarestore
Limo's Mitre 10 Hardware & Rural Supplies in Nathalia (VIC) has been placed on the market. Plus Barkly Hardware and Porters. Read here:
hardwarenews.au/articleID/20...
#hardware #homeimprovement #retailer #hardwarestore #buildingproducts
hardwarenews.au/articleID/20...
#hardware #homeimprovement #retailer #hardwarestore #buildingproducts
May 17, 2025 at 12:16 AM
Limo's Mitre 10 Hardware & Rural Supplies in Nathalia (VIC) has been placed on the market. Plus Barkly Hardware and Porters. Read here:
hardwarenews.au/articleID/20...
#hardware #homeimprovement #retailer #hardwarestore #buildingproducts
hardwarenews.au/articleID/20...
#hardware #homeimprovement #retailer #hardwarestore #buildingproducts
If your agency needs you to explain the difference between fiber cement and vinyl…
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
May 13, 2025 at 5:34 PM
If your agency needs you to explain the difference between fiber cement and vinyl…
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
It’s time for an upgrade.
Draper DNA gets it—and gets results.
New post: Why building products manufacturers choose them as agency of record - tinyurl.com/yvrfbz8m
#BuildingProducts #MarketingThatBuilds #DraperDNA
UKGBC statistics show that 60% of material use and waste generation in the UK comes from #construction, demolition and excavation. One of the ways to reduce this impact is by considering principles of the #circulareconomy when developing #buildingproducts.
specifierreview.com/2024/11/22/c...
specifierreview.com/2024/11/22/c...
A daunting climate crisis, but every business can take steps forward - Specifier Review
Not everyone can grow up to be a world leader called to give their guidance at a COP29 climate summit, but everyone – from whatever industry – can do their bit.
specifierreview.com
November 25, 2024 at 8:27 AM
UKGBC statistics show that 60% of material use and waste generation in the UK comes from #construction, demolition and excavation. One of the ways to reduce this impact is by considering principles of the #circulareconomy when developing #buildingproducts.
specifierreview.com/2024/11/22/c...
specifierreview.com/2024/11/22/c...