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draperdna.bsky.social
Draper DNA
@draperdna.bsky.social
Bringing innovative marketing ideas to the home and building industry. draperdna.com/blog/
AI-readable content, structured data, accessibility, performance, specifier hubs, real conversion paths. These aren’t “nice to haves” anymore.

We mapped the website marketing trends building products brands need to act on now. Read it. Fix your site. Win more work.
www.draperdna.com/website-mark...
February 5, 2026 at 3:14 PM
2026 social media trends for building products manufacturers are clear:
Less noise. More proof.
Less posting. More teaching.
Less vibes. More value.

If your customers can’t spec, install, or trust your product from your content, you’re invisible.

Breakdown here: www.draperdna.com/social-media...
February 5, 2026 at 3:08 PM
Public relations for building products is changing fast.
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.

Here’s how manufacturers should prepare.
👇

www.draperdna.com/public-relat...

#ConstructionMarketing #BuildingProducts #PublicRelations
February 5, 2026 at 3:07 PM
Trade shows in 2026 aren’t about presence.
They’re about outcomes.

We broke down the event trends shaping how building-products manufacturers engage architects, builders, contractors, and designers—and how to turn shows into real pipeline.

Read it here: www.draperdna.com/trade-show-t...
February 5, 2026 at 3:06 PM
Why are these three things important to your success?
Marketing trends and insights.
IBS and KBIS.
And your top three marketing challenges for 2026.

Knowing what is next is an advantage.
We have an opportunity to meet in person.
Share your challenges with us and we will help you solve them.
February 5, 2026 at 3:05 PM
Kids’ bedroom trends for 2026 are less “theme room,” more “room that survives childhood.”

Modular furniture. Storage that works. Healthier materials. Lighting that helps kids sleep instead of glow.

Full trend breakdown here: www.draperdna.com/childrens-be...
Children’s Bedroom Design Trends to Watch in 2026
From modular furniture to healthier materials, discover the children’s bedroom design trends shaping 2026—and what product brands should do now.
www.draperdna.com
January 29, 2026 at 2:23 PM
The biggest kitchen + bath shift heading into 2026 isn’t aesthetic.
It’s functional.

Wellness-forward baths. Kitchens that absorb daily life. Accessibility designed in from the start.
Here’s what it means for building products manufacturers—and how to respond.

#KitchenAndBath #ConstructionTrends
Kitchen & Bath Trends 2026: What Manufacturers Must Prepare For
From wellness baths to smart kitchens and accessibility by default, these are the kitchen and bath trends shaping 2026—and what manufacturers must do now.
www.draperdna.com
January 28, 2026 at 9:30 PM
The future of construction isn’t just digital or modular.
It’s human.

Women in construction will play a defining role in how the industry adapts to labor shortages, AI, safety, and leadership demands in 2026.

Here’s what to expect—and how to prepare.

#WomenInConstruction #Construction2026
Women in Construction: Key Trends Shaping 2026 | Workforce, Tech, Safety
Women in construction are reshaping the industry. Explore the workforce, technology, safety, and leadership trends defining construction in 2026—and how smart firms prepare now.
www.draperdna.com
January 27, 2026 at 10:14 PM
New episode of There Is a Difference is live.
Our guest: Sara Theis, one of the smartest voices in building products.

She talks about resilience, the power of cross-functional teams, why women in this industry actually have an advantage, and what real innovation in construction will require.

Enjoy
There Is a Difference: Sara Theis on Building Products Leadership
Sara Theis shares hard-won insights on leadership, AI, key accounts, and the future of building products in this episode of There Is a Difference by Draper DNA.
www.draperdna.com
January 27, 2026 at 10:12 PM
Outdoor living in 2026 isn’t about adding features.
It’s about designing outcomes.

Zoned spaces. Architectural shade. Climate comfort. Water-smart landscapes.

If you make products for the outdoors, this shift matters.
Here’s what’s coming—and how to prepare.

#OutdoorLiving #LandscapingTrends
Landscaping & Outdoor Living Trends for 2026 | What Manufacturers Need to Know
From outdoor kitchens to climate-smart landscapes, these are the outdoor living trends shaping 2026—and what product manufacturers must do to stay relevant.
www.draperdna.com
January 23, 2026 at 11:49 AM
Garage design is shifting fast.

By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.

We outlined the trends shaping what comes next.

#ConstructionTrends
#BuildingProducts
#GarageDesign
Garage Design Trends for 2026: EVs, Storage, Smart Tech
The garage is evolving. Explore the top garage design trends for 2026—from EV readiness to smart storage—and what they mean for building product brands.
www.draperdna.com
January 22, 2026 at 12:36 PM
Construction sustainability in 2026 isn’t about saying the right things.
It’s about proving the right ones.

Embodied carbon, EPDs, electrification, and performance standards are changing how products get specified.

A clear look at what’s coming—and what manufacturers should prepare for now.
Construction Sustainability Trends for 2026: What Manufacturers Must Do
From embodied carbon to EPDs and electrification, these are the construction sustainability trends manufacturers must prepare for in 2026.
www.draperdna.com
January 21, 2026 at 1:22 PM
Honoring Dr. Martin Luther King Jr. today. His legacy reminds us that progress demands leadership, courage, and accountability. Reflection matters—but action is what carries the work forward.

#MLKDay #DraperDNA
January 19, 2026 at 7:44 PM
One post. One question. Big response.

85,857 impressions
53,000+ visitors
260 responses
107 comments

Featuring the RockSteady drywall harness.

For building products marketers, this is what “working social” actually looks like.

Need help turning noise into growth? Say the word.
January 17, 2026 at 4:15 PM
2026 hardware trends, in plain English:

• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs

If you build hardware, this year matters.

#HardwareTrends #BuildingProducts #Architecture
Hardware Trends for 2026: Smart, Sustainable, Spec-Ready
From smart locks to mixed metals and universal design, here’s what hardware manufacturers must prepare for in 2026—and how to win the spec.
www.draperdna.com
January 16, 2026 at 7:59 PM
2026 flooring trends are raising the bar.
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.

Manufacturers: this is a strategy moment, not a styling exercise.

#Flooring #BuildingProducts #DesignTrends
Flooring Trends 2026: What Manufacturers Must Prepare For
From resilient flooring and warm wood tones to PFAS pressure and sustainability, here’s how flooring manufacturers can win in 2026.
www.draperdna.com
January 15, 2026 at 3:22 PM
Moisture management is no longer a detail—it’s the main event.

In 2026, siding systems are expected to drain, dry, and integrate cleanly with WRBs and air barriers. Manufacturers who explain the whole wall will earn trust. The rest will answer warranty calls.

#BuildingEnvelope #SidingSystems
Siding & Moisture Management Trends to Prepare for in 2026
From rainscreens to WRBs, here’s how siding and moisture management are evolving in 2026—and what building products manufacturers must do now.
www.draperdna.com
January 14, 2026 at 3:30 PM
This week on There is a Difference, we’re featuring Tony Stall—a seasoned leader who’s seen the construction industry transform over 35+ years.

Tony shares what experience really buys you, why today’s tech can’t replace wisdom, and where the next era of building products is headed.

Take a look.
There Is a Difference: Tony Stall on Experience, Leadership, and the Evolution of Construction
What does real experience look like in construction? Tony Stall shares 35 years of hard-earned insight on leadership, building products, and where the industry is headed.
www.draperdna.com
January 13, 2026 at 12:58 PM
Construction trends for 2026 point to one thing:
Experience wins.

Execution, training, reliable products, and manufacturers who reduce risk—not noise—will define the next cycle.
www.draperdna.com/construction...
Construction Trends 2026: Why Experience Wins
Construction in 2026 will reward experience, execution, and trusted manufacturers. See the key trends shaping builders, brands, and project outcomes.
www.draperdna.com
January 12, 2026 at 4:29 PM
Lighting trends for 2026 are forcing manufacturers to grow up.

Layered lighting, tunable white, TM-30 color quality, outdoor darkness standards, fewer empty claims.

What to build. What to stop building. How to market it like you mean it.
www.draperdna.com/lighting-tre...
Lighting Trends for 2026: What Manufacturers Must Prepare For
From tunable white to outdoor darkness standards, these lighting trends for 2026 show manufacturers what to build, market, and stop ignoring.
www.draperdna.com
January 9, 2026 at 12:14 PM
Introducing Inkwell, Draper DNA’s Color of the Year for 2026.

A deep, thoughtful blue that shows up across design, fashion, and home décor because it brings clarity, confidence, and calm.

This one’s built to last.
January 8, 2026 at 3:20 PM
Construction color trends for 2026 are clear:
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.

For building product manufacturers, color is now a strategic decision—not a seasonal refresh.

Full breakdown

#Construction #BuildingProducts #ColorTrends
Color Trends 2026: What Building Product Brands Must Prepare For
From warm neutrals to restorative darks, explore 2026 color trends shaping residential and commercial construction—and what they mean for building product manufacturers.
www.draperdna.com
January 7, 2026 at 4:08 AM
Construction innovation isn’t about buzzwords anymore.
It’s about labor, energy, carbon, speed, and certainty.

Our latest post looks at the real trends shaping construction in 2026—and what they mean for building products manufacturers who want to stay specified.

#ConstructionTrends
2026 Is Coming for Building Products Manufacturers (In a Hard Hat). Here’s How to Be Ready. - Draper DNA
Explore the construction innovation trends shaping 2026 and what building products manufacturers must do now to stay specified, relevant, and competitive.
www.draperdna.com
January 6, 2026 at 3:26 AM
This image is from the most viewed post in 2025. It was posted upon learning of the passing of a great friend and our subsequent reflection.

As we reflect on the year past and the new year ahead, it is important to remember these real luxuries of life.

Thank you and God bless!
January 6, 2026 at 3:24 AM
A dozen weeks of field research produced an incredible daily series of blog posts of trends for 2026. We encourage you to follow along and share with your associates.

#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends
January 6, 2026 at 3:23 AM