We mapped the website marketing trends building products brands need to act on now. Read it. Fix your site. Win more work.
www.draperdna.com/website-mark...
We mapped the website marketing trends building products brands need to act on now. Read it. Fix your site. Win more work.
www.draperdna.com/website-mark...
Less noise. More proof.
Less posting. More teaching.
Less vibes. More value.
If your customers can’t spec, install, or trust your product from your content, you’re invisible.
Breakdown here: www.draperdna.com/social-media...
Less noise. More proof.
Less posting. More teaching.
Less vibes. More value.
If your customers can’t spec, install, or trust your product from your content, you’re invisible.
Breakdown here: www.draperdna.com/social-media...
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.
Here’s how manufacturers should prepare.
👇
www.draperdna.com/public-relat...
#ConstructionMarketing #BuildingProducts #PublicRelations
In 2026, AI, trust, and earned authority will decide which brands get specified and which get skipped.
Here’s how manufacturers should prepare.
👇
www.draperdna.com/public-relat...
#ConstructionMarketing #BuildingProducts #PublicRelations
They’re about outcomes.
We broke down the event trends shaping how building-products manufacturers engage architects, builders, contractors, and designers—and how to turn shows into real pipeline.
Read it here: www.draperdna.com/trade-show-t...
They’re about outcomes.
We broke down the event trends shaping how building-products manufacturers engage architects, builders, contractors, and designers—and how to turn shows into real pipeline.
Read it here: www.draperdna.com/trade-show-t...
Marketing trends and insights.
IBS and KBIS.
And your top three marketing challenges for 2026.
Knowing what is next is an advantage.
We have an opportunity to meet in person.
Share your challenges with us and we will help you solve them.
Marketing trends and insights.
IBS and KBIS.
And your top three marketing challenges for 2026.
Knowing what is next is an advantage.
We have an opportunity to meet in person.
Share your challenges with us and we will help you solve them.
Modular furniture. Storage that works. Healthier materials. Lighting that helps kids sleep instead of glow.
Full trend breakdown here: www.draperdna.com/childrens-be...
Modular furniture. Storage that works. Healthier materials. Lighting that helps kids sleep instead of glow.
Full trend breakdown here: www.draperdna.com/childrens-be...
It’s functional.
Wellness-forward baths. Kitchens that absorb daily life. Accessibility designed in from the start.
Here’s what it means for building products manufacturers—and how to respond.
#KitchenAndBath #ConstructionTrends
It’s functional.
Wellness-forward baths. Kitchens that absorb daily life. Accessibility designed in from the start.
Here’s what it means for building products manufacturers—and how to respond.
#KitchenAndBath #ConstructionTrends
It’s human.
Women in construction will play a defining role in how the industry adapts to labor shortages, AI, safety, and leadership demands in 2026.
Here’s what to expect—and how to prepare.
#WomenInConstruction #Construction2026
It’s human.
Women in construction will play a defining role in how the industry adapts to labor shortages, AI, safety, and leadership demands in 2026.
Here’s what to expect—and how to prepare.
#WomenInConstruction #Construction2026
Our guest: Sara Theis, one of the smartest voices in building products.
She talks about resilience, the power of cross-functional teams, why women in this industry actually have an advantage, and what real innovation in construction will require.
Enjoy
Our guest: Sara Theis, one of the smartest voices in building products.
She talks about resilience, the power of cross-functional teams, why women in this industry actually have an advantage, and what real innovation in construction will require.
Enjoy
It’s about designing outcomes.
Zoned spaces. Architectural shade. Climate comfort. Water-smart landscapes.
If you make products for the outdoors, this shift matters.
Here’s what’s coming—and how to prepare.
#OutdoorLiving #LandscapingTrends
It’s about designing outcomes.
Zoned spaces. Architectural shade. Climate comfort. Water-smart landscapes.
If you make products for the outdoors, this shift matters.
Here’s what’s coming—and how to prepare.
#OutdoorLiving #LandscapingTrends
By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.
We outlined the trends shaping what comes next.
#ConstructionTrends
#BuildingProducts
#GarageDesign
By 2026, garages are evolving into EV-ready, highly organized, smart utility spaces—and that has real implications for building product manufacturers.
We outlined the trends shaping what comes next.
#ConstructionTrends
#BuildingProducts
#GarageDesign
It’s about proving the right ones.
Embodied carbon, EPDs, electrification, and performance standards are changing how products get specified.
A clear look at what’s coming—and what manufacturers should prepare for now.
It’s about proving the right ones.
Embodied carbon, EPDs, electrification, and performance standards are changing how products get specified.
A clear look at what’s coming—and what manufacturers should prepare for now.
#MLKDay #DraperDNA
#MLKDay #DraperDNA
85,857 impressions
53,000+ visitors
260 responses
107 comments
Featuring the RockSteady drywall harness.
For building products marketers, this is what “working social” actually looks like.
Need help turning noise into growth? Say the word.
85,857 impressions
53,000+ visitors
260 responses
107 comments
Featuring the RockSteady drywall harness.
For building products marketers, this is what “working social” actually looks like.
Need help turning noise into growth? Say the word.
• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs
If you build hardware, this year matters.
#HardwareTrends #BuildingProducts #Architecture
• Smart locks must play nicely with others
• Accessibility is standard, not specialty
• Mixed metals are intentional, not chaotic
• Standards win specs
If you build hardware, this year matters.
#HardwareTrends #BuildingProducts #Architecture
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.
Manufacturers: this is a strategy moment, not a styling exercise.
#Flooring #BuildingProducts #DesignTrends
Resilient dominates but expectations are ruthless.
Warm tones beat cold gray.
Sustainability requires documentation.
PFAS questions are coming fast.
Manufacturers: this is a strategy moment, not a styling exercise.
#Flooring #BuildingProducts #DesignTrends
In 2026, siding systems are expected to drain, dry, and integrate cleanly with WRBs and air barriers. Manufacturers who explain the whole wall will earn trust. The rest will answer warranty calls.
#BuildingEnvelope #SidingSystems
In 2026, siding systems are expected to drain, dry, and integrate cleanly with WRBs and air barriers. Manufacturers who explain the whole wall will earn trust. The rest will answer warranty calls.
#BuildingEnvelope #SidingSystems
Tony shares what experience really buys you, why today’s tech can’t replace wisdom, and where the next era of building products is headed.
Take a look.
Tony shares what experience really buys you, why today’s tech can’t replace wisdom, and where the next era of building products is headed.
Take a look.
Experience wins.
Execution, training, reliable products, and manufacturers who reduce risk—not noise—will define the next cycle.
www.draperdna.com/construction...
Experience wins.
Execution, training, reliable products, and manufacturers who reduce risk—not noise—will define the next cycle.
www.draperdna.com/construction...
Layered lighting, tunable white, TM-30 color quality, outdoor darkness standards, fewer empty claims.
What to build. What to stop building. How to market it like you mean it.
www.draperdna.com/lighting-tre...
Layered lighting, tunable white, TM-30 color quality, outdoor darkness standards, fewer empty claims.
What to build. What to stop building. How to market it like you mean it.
www.draperdna.com/lighting-tre...
A deep, thoughtful blue that shows up across design, fashion, and home décor because it brings clarity, confidence, and calm.
This one’s built to last.
A deep, thoughtful blue that shows up across design, fashion, and home décor because it brings clarity, confidence, and calm.
This one’s built to last.
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.
For building product manufacturers, color is now a strategic decision—not a seasonal refresh.
Full breakdown
#Construction #BuildingProducts #ColorTrends
warmer neutrals, mineral blues, restorative darks, fewer safe-but-forgettable palettes.
For building product manufacturers, color is now a strategic decision—not a seasonal refresh.
Full breakdown
#Construction #BuildingProducts #ColorTrends
It’s about labor, energy, carbon, speed, and certainty.
Our latest post looks at the real trends shaping construction in 2026—and what they mean for building products manufacturers who want to stay specified.
#ConstructionTrends
It’s about labor, energy, carbon, speed, and certainty.
Our latest post looks at the real trends shaping construction in 2026—and what they mean for building products manufacturers who want to stay specified.
#ConstructionTrends
As we reflect on the year past and the new year ahead, it is important to remember these real luxuries of life.
Thank you and God bless!
As we reflect on the year past and the new year ahead, it is important to remember these real luxuries of life.
Thank you and God bless!
#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends
#2026Trends #DraperDNA #ResidentialTrends #CommercialTrends