Draper DNA
@draperdna.bsky.social
Bringing innovative marketing ideas to the home and building industry. draperdna.com/blog/
Merry Christmas from all of us at Draper DNA.
Today’s about connection—family, friends, and the people who make the work we do meaningful. We hope your day is filled with warmth, joy, and the kind of stories worth retelling all year long.
Today’s about connection—family, friends, and the people who make the work we do meaningful. We hope your day is filled with warmth, joy, and the kind of stories worth retelling all year long.
December 25, 2025 at 3:18 PM
Merry Christmas from all of us at Draper DNA.
Today’s about connection—family, friends, and the people who make the work we do meaningful. We hope your day is filled with warmth, joy, and the kind of stories worth retelling all year long.
Today’s about connection—family, friends, and the people who make the work we do meaningful. We hope your day is filled with warmth, joy, and the kind of stories worth retelling all year long.
Tonight’s the pause before the celebration. Projects slow down. Deadlines take a breath. What stays constant is the pride we take in the people who build, create, and care. From all of us at Draper DNA, here’s to warm homes and the stories we’ll write together in the new year. Merry Christmas eve.
December 24, 2025 at 2:44 PM
Tonight’s the pause before the celebration. Projects slow down. Deadlines take a breath. What stays constant is the pride we take in the people who build, create, and care. From all of us at Draper DNA, here’s to warm homes and the stories we’ll write together in the new year. Merry Christmas eve.
Ever wonder how architects actually choose building products?
We break down the decision-making journey in our latest blog—and why building product brands need more than a brochure to win the spec.
Bonus: See why Draper DNA is the marketing agency architects and manufacturers actually trust.
We break down the decision-making journey in our latest blog—and why building product brands need more than a brochure to win the spec.
Bonus: See why Draper DNA is the marketing agency architects and manufacturers actually trust.
How Architects Select Building Products: The Process Behind the Design - Draper DNA
Understanding how architects select building products reveals key opportunities to support better, smarter design. Here’s how it works.
www.draperdna.com
December 23, 2025 at 2:58 AM
Ever wonder how architects actually choose building products?
We break down the decision-making journey in our latest blog—and why building product brands need more than a brochure to win the spec.
Bonus: See why Draper DNA is the marketing agency architects and manufacturers actually trust.
We break down the decision-making journey in our latest blog—and why building product brands need more than a brochure to win the spec.
Bonus: See why Draper DNA is the marketing agency architects and manufacturers actually trust.
Visualization is persuasion.
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
December 23, 2025 at 2:56 AM
Visualization is persuasion.
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
Kevin Smith, Draper DNA’s 3D Graphics Partner and founder of SPINE 3D, turns architectural plans into experiences that inspire action.
Real vision. Real impact.
#DraperDNA #SPINE3D #3DVisualization #ArchitecturalDesign #DigitalTwin
You've heard the Wicked hit, "Popular" we're sure. Did you know G-ahh-lenda was singing about the color of the year for 2025, Draper DNA blue?
Actually, Cerulean blue. Fresh, inspiring, and energizing.
Look for the Draper DNA Color of the Year 2026 in January.
Actually, Cerulean blue. Fresh, inspiring, and energizing.
Look for the Draper DNA Color of the Year 2026 in January.
December 18, 2025 at 9:28 PM
You've heard the Wicked hit, "Popular" we're sure. Did you know G-ahh-lenda was singing about the color of the year for 2025, Draper DNA blue?
Actually, Cerulean blue. Fresh, inspiring, and energizing.
Look for the Draper DNA Color of the Year 2026 in January.
Actually, Cerulean blue. Fresh, inspiring, and energizing.
Look for the Draper DNA Color of the Year 2026 in January.
Behind the scenes of There is a Difference:
That experience never expires—it evolves.
We flipped the script and interviewed our own guy, Shawn Draper, to share the why behind the series, the biggest aha moments, and where Draper DNA is heading next.
Tune in—it’s a good one.
That experience never expires—it evolves.
We flipped the script and interviewed our own guy, Shawn Draper, to share the why behind the series, the biggest aha moments, and where Draper DNA is heading next.
Tune in—it’s a good one.
There is a Difference, Experience Never Gets Old featuring Shawn Draper
YouTube video by Draper DNA
youtu.be
December 17, 2025 at 6:46 PM
Behind the scenes of There is a Difference:
That experience never expires—it evolves.
We flipped the script and interviewed our own guy, Shawn Draper, to share the why behind the series, the biggest aha moments, and where Draper DNA is heading next.
Tune in—it’s a good one.
That experience never expires—it evolves.
We flipped the script and interviewed our own guy, Shawn Draper, to share the why behind the series, the biggest aha moments, and where Draper DNA is heading next.
Tune in—it’s a good one.
Don't sell products, sell a lifestyle. Are you asking yourself how do you do this with your building products? Here's one tip - user generated content. Interested in learning more, we can help.
December 16, 2025 at 2:17 PM
Don't sell products, sell a lifestyle. Are you asking yourself how do you do this with your building products? Here's one tip - user generated content. Interested in learning more, we can help.
Selling building products isn’t simple. Dealers want margin, distributors want velocity, contractors want convenience. We get it — and that’s how we help you win.
👉 www.draperdna.com/deep-channel...
👉 www.draperdna.com/deep-channel...
Deep Channel Understanding: The Key to Building Products Marketing Success
Building products marketing fails without channel fluency. Learn why deep dealer, distributor, and retailer understanding gives Draper DNA clients a competitive edge.
www.draperdna.com
December 16, 2025 at 2:16 PM
Selling building products isn’t simple. Dealers want margin, distributors want velocity, contractors want convenience. We get it — and that’s how we help you win.
👉 www.draperdna.com/deep-channel...
👉 www.draperdna.com/deep-channel...
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
December 16, 2025 at 2:15 PM
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Marketing commercial construction and residential remodeling the same way? That’s a costly mistake.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Commercial vs. Residential Nuance: Two Markets, Two Playbooks
Commercial and residential construction aren’t the same. Learn how Draper DNA helps manufacturers win in both worlds with data-driven strategy and storytelling.
www.draperdna.com
December 11, 2025 at 7:16 PM
Marketing commercial construction and residential remodeling the same way? That’s a costly mistake.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Ghosting isn’t just a dating faux pas—it’s become a bad business habit.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
Why Ghosting Is Bad for Business (and What to Do Instead)
Ghosting isn’t just rude, it’s bad for business. Learn why it damages trust, wastes time, and what to say for lasting relationships.
www.draperdna.com
December 11, 2025 at 7:14 PM
Ghosting isn’t just a dating faux pas—it’s become a bad business habit.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
You have read our belief and practice that "Those that can do. Those that can not teach." We enjoy both. Here are a few projects we completed to increase storage and organization. We all seem to lack enough of both of these.
December 11, 2025 at 7:11 PM
You have read our belief and practice that "Those that can do. Those that can not teach." We enjoy both. Here are a few projects we completed to increase storage and organization. We all seem to lack enough of both of these.
Draper DNA is built around this idea. Intrigued?
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
December 8, 2025 at 3:31 PM
Draper DNA is built around this idea. Intrigued?
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
Meet Michele Wilson, a general contractor and owner of Sonder Luxe Home Solutions. She also owns Coffee with Contractors, a networking group just for the trades and the contractors. Michele is a role model of a woman in construction, so it makes sense you get meet and get to know her.
There is a Difference featuring Michele Wilson, Sonder-Luxe Home Solutions - Draper DNA
Meet Michele Wilson, general contractor and owner of Sonder Luxe Home Solutions and Coffee with Contractors, and learn about her successes.
www.draperdna.com
December 6, 2025 at 10:11 PM
Meet Michele Wilson, a general contractor and owner of Sonder Luxe Home Solutions. She also owns Coffee with Contractors, a networking group just for the trades and the contractors. Michele is a role model of a woman in construction, so it makes sense you get meet and get to know her.
People buy from people they can relate to best. Ave age of your customers customer (BPM + builder) is 56. The average age of the people you hire on staff or as an agency partner is 38. Simply stated you are hiring kids to talk with their parents. Click here to learn more - www.draperdna.com/ageism/.
December 6, 2025 at 10:10 PM
People buy from people they can relate to best. Ave age of your customers customer (BPM + builder) is 56. The average age of the people you hire on staff or as an agency partner is 38. Simply stated you are hiring kids to talk with their parents. Click here to learn more - www.draperdna.com/ageism/.
AI isn’t magic. It’s only as good as the information you feed it.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
How Building Product Manufacturers Can Train AI to Understand Their Business
Learn how building product mfrs can train AI to understand their business. Draper DNA explains why and how to align AI with your brand, products, and customers.
www.draperdna.com
December 6, 2025 at 10:08 PM
AI isn’t magic. It’s only as good as the information you feed it.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
Every pixel, on purpose.
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
December 6, 2025 at 10:05 PM
Every pixel, on purpose.
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
This Black Friday, while everyone else is cutting prices, we’re doubling down on value — strategy that performs, storytelling that connects, and creative that earns attention the right way.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
November 29, 2025 at 8:07 PM
This Black Friday, while everyone else is cutting prices, we’re doubling down on value — strategy that performs, storytelling that connects, and creative that earns attention the right way.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
At Draper DNA, we’re grateful for the builders, makers, dreamers, and doers who keep our industry moving forward. You inspire us to build better stories, stronger brands, and lasting connections.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
November 27, 2025 at 3:00 PM
At Draper DNA, we’re grateful for the builders, makers, dreamers, and doers who keep our industry moving forward. You inspire us to build better stories, stronger brands, and lasting connections.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
Every key tells a story — of builders, partners, and progress.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
November 25, 2025 at 3:43 PM
Every key tells a story — of builders, partners, and progress.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
Strategy you can scroll through.
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
November 21, 2025 at 6:31 PM
Strategy you can scroll through.
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle.
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™: A New Framework for Building Products Storytelling
Draper DNA’s Materiality Marketing™ fuses sustainability, performance, and lifestyle trends into one powerful story for building product manufacturers.
www.draperdna.com
November 20, 2025 at 10:21 PM
Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle.
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose.
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Spec-to-Site Framework™: Ensuring Specifications Become Installations
Draper DNA’s Spec-to-Site Framework™ protects specifications from leakage and ensures building products get installed as designed.
www.draperdna.com
November 18, 2025 at 2:47 PM
Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose.
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing