Zexin “Marsha” Ma
@zxma.bsky.social
Assistant Professor @ UConn | I study how storytelling influences health-related attitudes and behaviors.
Ma, Z. (2022). The role of narrative pictorial warning labels in communicating alcohol-related cancer risks. Health Communication. 37(10), 1345-1353. doi.org/10.1080/1041...
The Role of Narrative Pictorial Warning Labels in Communicating Alcohol-Related Cancer Risks
This study examined the role of pictorial warning labels (PWLs) featuring narrative content in communicating alcohol-related cancer risks. In an online experiment, 169 adult alcohol consumers were ...
doi.org
January 3, 2025 at 2:08 PM
Ma, Z. (2022). The role of narrative pictorial warning labels in communicating alcohol-related cancer risks. Health Communication. 37(10), 1345-1353. doi.org/10.1080/1041...
Ma, R., & Ma, Z. (2022). Social media use and demographics predicted knowledge about alcohol as a cancer risk factor. American Journal of Health Promotion. 36(6), 1025-1028. doi.org/10.1177/0890...
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doi.org
January 3, 2025 at 2:08 PM
Ma, R., & Ma, Z. (2022). Social media use and demographics predicted knowledge about alcohol as a cancer risk factor. American Journal of Health Promotion. 36(6), 1025-1028. doi.org/10.1177/0890...
Ma, Z. & Yang, G. (2022). Show me a photo of the character: Exploring the interaction between text and visuals in narrative persuasion. Journal of Health Communication. 27(2), 125-133. doi.org/10.1080/1081...
Show Me a Photo of the Character: Exploring the Interaction between Text and Visuals in Narrative Persuasion
The use of narrative text in health messaging has been ubiquitous. With the popularity of promoting public health on social media, it becomes critical to investigate what visual images should be us...
doi.org
January 3, 2025 at 2:08 PM
Ma, Z. & Yang, G. (2022). Show me a photo of the character: Exploring the interaction between text and visuals in narrative persuasion. Journal of Health Communication. 27(2), 125-133. doi.org/10.1080/1081...
Ma, R., & Ma, Z. (2022). “You know nothing about how alcohol might lead to cancer!” Effects of threatening and hedging languages on intentions to reduce and stop drinking alcohol. Journal of Health Communication. 27(7), 460-470. doi.org/10.1080/1081...
“You Know Nothing about How Alcohol Might Lead to Cancer!” Effects of Threatening and Hedging Languages on Intentions to Reduce and Stop Drinking
Alcohol causes cancer, but many alcohol consumers are not aware of this risk. Research is needed to identify effective communication strategies to increase risk perceptions and decrease alcohol con...
doi.org
January 3, 2025 at 2:08 PM
Ma, R., & Ma, Z. (2022). “You know nothing about how alcohol might lead to cancer!” Effects of threatening and hedging languages on intentions to reduce and stop drinking alcohol. Journal of Health Communication. 27(7), 460-470. doi.org/10.1080/1081...
Ma, Z., & Ma, R. (2023). Designing cancer warning labels for alcoholic beverages: Examining the impact of visual elements. Health Education & Behavior. 50(5), 586–594. doi.org/10.1177/1090...
Designing Cancer Warning Labels for Alcoholic Beverages: Examining the Impact of Visual Elements - Zexin Ma, Rong Ma, 2023
Alcohol is a known carcinogen. However, public awareness of cancer risk associated with alcohol use is low. A promising approach to raising awareness is to incl...
doi.org
January 3, 2025 at 2:08 PM
Ma, Z., & Ma, R. (2023). Designing cancer warning labels for alcoholic beverages: Examining the impact of visual elements. Health Education & Behavior. 50(5), 586–594. doi.org/10.1177/1090...
Ma, Z. (2024). “I can see a story from the warning”: Understanding the role of perceived narrativity in pictorial warning. Health Communication. 39(4), 675-684. doi.org/10.1080/1041...
“I Can See a Story from the Warning”: Understanding the Role of Perceived Narrativity in Pictorial Warning Labels
This study examined the role of perceived narrativity in pictorial warning labels (PWLs) in countering warning reactance and increasing warning effectiveness and support in the context of communica...
doi.org
January 3, 2025 at 2:08 PM
Ma, Z. (2024). “I can see a story from the warning”: Understanding the role of perceived narrativity in pictorial warning. Health Communication. 39(4), 675-684. doi.org/10.1080/1041...
Ma, Z., Hintz, E. A., & Cassano, B. (2024). “You are telling the story yourself”: Defining and developing narrative pictorial warning labels. Health Communication, 39(12), 2920–2930. doi.org/10.1080/1041...
“You are Telling the Story Yourself”: Defining and Developing Narrative Pictorial Warning Labels
Pictorial warning labels (PWLs) featuring narrative content are promising strategies for communicating health risks and motivating behavior change. The objectives of this study were to (1) identify...
doi.org
January 3, 2025 at 2:08 PM
Ma, Z., Hintz, E. A., & Cassano, B. (2024). “You are telling the story yourself”: Defining and developing narrative pictorial warning labels. Health Communication, 39(12), 2920–2930. doi.org/10.1080/1041...
Ma, Z., Hintz, E.A., & Cassano, B. (2024). “Are we saying every time you drink, you’ll get cancer?” Lessons learned from a focus group study of communicating difficult-to-swallow health-risk information. Frontiers in Communication. doi.org/10.3389/fcom...
Frontiers | “Are we saying every time you drink, you’ll get cancer?” Lessons learned from a focus group study of communicating difficult-to-swallow health-risk information
doi.org
January 3, 2025 at 2:08 PM
Ma, Z., Hintz, E.A., & Cassano, B. (2024). “Are we saying every time you drink, you’ll get cancer?” Lessons learned from a focus group study of communicating difficult-to-swallow health-risk information. Frontiers in Communication. doi.org/10.3389/fcom...
Ma, Z., Haworth, J., & Hu, J. (2024). Effects of narrative versus non-narrative pictorial warning labels on visual attention and alcohol-related cancer risk perceptions: An eye-tracking study. Addictive Behaviors. doi.org/10.1016/j.ad...
Redirecting
doi.org
January 3, 2025 at 2:08 PM
Ma, Z., Haworth, J., & Hu, J. (2024). Effects of narrative versus non-narrative pictorial warning labels on visual attention and alcohol-related cancer risk perceptions: An eye-tracking study. Addictive Behaviors. doi.org/10.1016/j.ad...
Ma, Z., Haworth, J., Rash, C., & Hu, J. (2024). Binge drinking status as a moderator in narrative versus non-narrative pictorial warning labels: Roles of cognitive elaboration and retrospective reflection. Health Communication. doi.org/10.1080/1041...
Binge Drinking Status as a Moderator in Narrative Versus Non-Narrative Pictorial Warning Labels: Roles of Cognitive Elaboration and Retrospective Reflection
This study examined the potential role of binge drinking status in moderating the persuasive effects of narrative versus non-narrative pictorial warning labels (PWLs). In an online longitudinal exp...
doi.org
January 3, 2025 at 2:08 PM
Ma, Z., Haworth, J., Rash, C., & Hu, J. (2024). Binge drinking status as a moderator in narrative versus non-narrative pictorial warning labels: Roles of cognitive elaboration and retrospective reflection. Health Communication. doi.org/10.1080/1041...