Zexin “Marsha” Ma
@zxma.bsky.social
Assistant Professor @ UConn | I study how storytelling influences health-related attitudes and behaviors.
Reposted by Zexin “Marsha” Ma
Many have asked for the LLM Survey paper. The release was bungled a bit by PNAS, but it is live now: www.pnas.org/doi/10.1073/...
The potential existential threat of large language models to online survey research | PNAS
The advancement of large language models poses a severe, potentially existential threat
to online survey research, a fundamental tool for data coll...
www.pnas.org
November 20, 2025 at 7:41 PM
Many have asked for the LLM Survey paper. The release was bungled a bit by PNAS, but it is live now: www.pnas.org/doi/10.1073/...
Reposted by Zexin “Marsha” Ma
Very happy to update the {traktok} #rstats readme. After 1.5 years, you can finally search TikTok again without access to the Research API. It's slow and a bit clunky, but it works! Thanks, @michaelgoodier.bsky.social for the crucial hint!
November 11, 2025 at 8:38 AM
Very happy to update the {traktok} #rstats readme. After 1.5 years, you can finally search TikTok again without access to the Research API. It's slow and a bit clunky, but it works! Thanks, @michaelgoodier.bsky.social for the crucial hint!
Reposted by Zexin “Marsha” Ma
Public health is under attack by a deluge of misinformation. We offer a consensus report from the American Psychological Association summarizing what we know & what interventions are effective in countering it. We provide 8 concrete recommendations. Open-access - awspntest.apa.org/fulltext/202...
October 23, 2025 at 12:11 PM
Public health is under attack by a deluge of misinformation. We offer a consensus report from the American Psychological Association summarizing what we know & what interventions are effective in countering it. We provide 8 concrete recommendations. Open-access - awspntest.apa.org/fulltext/202...
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In light of today’s news about the National Cancer Institute announcing a 4% payline, it’s really important to communicate to people that the previous 10% payline was still effectively a lottery and the result of decades of underfunding the NIH. Paylines used to be 25%.
July 24, 2025 at 12:30 AM
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🚨New pub with @drxnan.bsky.social on a systematic review of reviews of narrative persuasion: academic.oup.com/anncom/artic...
The persuasive effects of narratives: a systematic review of reviews
Abstract. This systematic review of reviews aimed to determine whether and the extent to which narratives were persuasive. Our analysis of 30 systematic re
academic.oup.com
June 29, 2025 at 1:46 PM
🚨New pub with @drxnan.bsky.social on a systematic review of reviews of narrative persuasion: academic.oup.com/anncom/artic...
Reposted by Zexin “Marsha” Ma
Hey #ica25, introducing The Mobile Observation of Advertising Toolkit, a new app for capturing ads in the wild from Instagram, Facebook, TikTok, & YouTube.
@icacm.bsky.social Data Collection Tools & Datasets
Sunday 15th | 4:30 PM - 5:45 PM | Colorado B (Grand 2)
@internetobservatory.org.au
@icacm.bsky.social Data Collection Tools & Datasets
Sunday 15th | 4:30 PM - 5:45 PM | Colorado B (Grand 2)
@internetobservatory.org.au
June 14, 2025 at 5:13 PM
Hey #ica25, introducing The Mobile Observation of Advertising Toolkit, a new app for capturing ads in the wild from Instagram, Facebook, TikTok, & YouTube.
@icacm.bsky.social Data Collection Tools & Datasets
Sunday 15th | 4:30 PM - 5:45 PM | Colorado B (Grand 2)
@internetobservatory.org.au
@icacm.bsky.social Data Collection Tools & Datasets
Sunday 15th | 4:30 PM - 5:45 PM | Colorado B (Grand 2)
@internetobservatory.org.au
Reposted by Zexin “Marsha” Ma
Leading up to #ICA25 we're sharing info on Top Paper recipients. Today, you can read about "Effects of Narrative versus Non-Narrative Pictorial Warning Labels on Visual Attention and Alcohol-Related Cancer Risk Perceptions" by Zexin Ma, Joshua Haworth, & Jun Hu: commscience.org/ica-top-pape...
ICA Top Paper: Ma, Haworth, & Hu
Zexin “Marsha” Ma In our lead up to #ICA25, we are providing information about papers that received Top Paper awards from the Communication Science and Biology (CSaB) Interest Group. Ea…
commscience.org
May 30, 2025 at 4:01 PM
Leading up to #ICA25 we're sharing info on Top Paper recipients. Today, you can read about "Effects of Narrative versus Non-Narrative Pictorial Warning Labels on Visual Attention and Alcohol-Related Cancer Risk Perceptions" by Zexin Ma, Joshua Haworth, & Jun Hu: commscience.org/ica-top-pape...
Reposted by Zexin “Marsha” Ma
I just reached out to my senators about the NIH situation. If you need to find out how much impact NIH has in your state in terms of dollars in and their economic impact here's a link: www.unitedformedicalresearch.org/nih-in-your-...
NIH In Your State - United For Medical Research
Select a state on the map to see the impact of NIH funding across America.
www.unitedformedicalresearch.org
January 22, 2025 at 9:34 PM
I just reached out to my senators about the NIH situation. If you need to find out how much impact NIH has in your state in terms of dollars in and their economic impact here's a link: www.unitedformedicalresearch.org/nih-in-your-...
Reposted by Zexin “Marsha” Ma
The FDA wants front-of-package nutrition labels required on packaged foods. The labels would tell consumers if the product has Low, Medium or High levels of saturated fat, sodium and added sugar.
The FDA calls for at-a-glance nutrition labels on the front of packaged foods
The FDA wants front-of-package nutrition labels required on packaged foods. The labels would tell consumers if the product has Low, Medium or High levels of saturated fat, sodium and added sugar.
www.npr.org
January 14, 2025 at 11:10 PM
The FDA wants front-of-package nutrition labels required on packaged foods. The labels would tell consumers if the product has Low, Medium or High levels of saturated fat, sodium and added sugar.
Thank you to @instalcstud.bsky.social for inviting me to share our work! Check out my previous post to learn more about my research on communicating the cancer risks of alcohol.
Do cancer warnings on alcohol work better if they feature graphic imagery or narrative imagery?
In our latest blog, Dr @zxma.bsky.social explains her new eye-tracking study that looked into this. @uconn.bsky.social @uconninchip.bsky.social
www.ias.org.uk/2025/01/07/a...
In our latest blog, Dr @zxma.bsky.social explains her new eye-tracking study that looked into this. @uconn.bsky.social @uconninchip.bsky.social
www.ias.org.uk/2025/01/07/a...
Alcohol warning labels featuring lived experiences attract greater attention - Institute of Alcohol Studies
Do cancer warnings on alcohol work better if they feature graphic imagery or narrative imagery? A new eye-tracking study looked into this.
www.ias.org.uk
January 7, 2025 at 1:45 PM
Thank you to @instalcstud.bsky.social for inviting me to share our work! Check out my previous post to learn more about my research on communicating the cancer risks of alcohol.
Surgeon General Calls for Cancer Warnings on Alcohol www.nytimes.com/2025/01/03/h... I have been working on this topic for several years with colleagues at @uconn.bsky.social, @oaklandu.bsky.social and beyond. I share my relevant publications in this thread.
Surgeon General Calls for Cancer Warnings on Alcohol
Dr. Vivek Murthy’s report cites studies linking alcoholic beverages to at least seven malignancies, including breast cancer. But to add warning labels, Congress would have to act.
www.nytimes.com
January 3, 2025 at 2:08 PM
Surgeon General Calls for Cancer Warnings on Alcohol www.nytimes.com/2025/01/03/h... I have been working on this topic for several years with colleagues at @uconn.bsky.social, @oaklandu.bsky.social and beyond. I share my relevant publications in this thread.
Always a pleasure to work with and learn from amazing @elizabethahintz.bsky.social
🚨 New pub. with Zexin Ma, myself, and Bia Cassano in Frontiers of Communication, "'Are We Saying Every Time You Drink, You’ll Get Cancer?' Lessons Learned from a Focus Group Study of Communicating Difficult-to-Swallow Health-Risk Information." Read it here: www.frontiersin.org/journals/com...
Frontiers | “Are We Saying Every Time You Drink, You’ll Get Cancer?” Lessons Learned from a Focus Group Study of Communicating Difficult-to-Swallow Health-Risk Information
This essay explores lessons learned when conducting focus group interviews with participants exposed to novel health-risk messages. Focus group participants ...
www.frontiersin.org
December 12, 2024 at 1:32 AM
Always a pleasure to work with and learn from amazing @elizabethahintz.bsky.social