Don't let proper grammar get in the way of a good idea.

"Think differently" is grammatically correct.

"Think different" is better. It's stronger. Clearer. It embodies the concept it's trying to convey. And it just sounds better.

Learn the rules. Then break them. Just break them right.

Thinking of converting an old lighthouse into a brunch spot.

Gonna call it…

Mistyped it as "Wild Book Day" and I feel there's something there in wild, untamed books.

(What would top a list of wild books? I'm not sure, but House of Leaves has got to be a contender, right? That book is bananas.)

Like all great children’s books, The Book With No Pictures has a kernel of wisdom deep in its wacky heart.

“Here is how books work: everything the words say, the person reading the book has to say.”

While your prospect is reading, your hand is on the tiller of their thoughts.

“In situations of uncertainty people assume the lowest-priced option is likely to be poor quality and that picking it might make them look a bit mean, whereas the highest-priced option is likely to be overpriced and they might look like a show-off.”

Richard Shotton, The Illusion of Choice

I took over a decade of experience writing case studies and put it on my website. No need to sign up to a newsletter. No paywall. No inside leg measurement needed.

Gatekeeping is so 2020.

What's the biggest challenge you face when it comes to case studies?

yourcopyrighter.com/how-to-get-y...

“AI is coming for you!”

Don’t be afraid.

Is this really “a fraction of the price”?

While technically correct, that phrase feels like it should be reserved for much heftier discounts.

I’ll never top this business description.

I was interviewing a drone operator for a client’s case study. I asked him about his business.

And he dropped this gem on me:

“My business is a bit of mullet.”

Yep. Serious at the front, fun at the back.

Perfection.

Can you beat that?