Yetvart Artinyan
@yetvart.bsky.social
Innovation without the buzzwords. Just bold insights, fresh blog drops & real talk worth following.
A causality analysis on the most typical startup failures
#3: Wrong Team / missing Skills
More details in the article: substack.com/home/post/p-...
#startup #innovation #founder
#3: Wrong Team / missing Skills
More details in the article: substack.com/home/post/p-...
#startup #innovation #founder
November 26, 2025 at 2:11 PM
A causality analysis on the most typical startup failures
#3: Wrong Team / missing Skills
More details in the article: substack.com/home/post/p-...
#startup #innovation #founder
#3: Wrong Team / missing Skills
More details in the article: substack.com/home/post/p-...
#startup #innovation #founder
From Ghettoblaster to Spotify: Why Innovation Fails When You Confuse Products with Jobs
innovationand.org/p/from-ghett...
innovationand.org/p/from-ghett...
From Ghettoblaster to Spotify: Why Innovation Fails When You Confuse Products with Jobs
Picture a kid in the 1980s walking down the street with a massive ghettoblaster on their shoulder.
innovationand.org
November 25, 2025 at 3:06 PM
From Ghettoblaster to Spotify: Why Innovation Fails When You Confuse Products with Jobs
innovationand.org/p/from-ghett...
innovationand.org/p/from-ghett...
A causality analysis on the most typical startup failures
#2: Running Out of Cash
More details in the article: substack.com/home/post/p-...
#founder #startup #innovation #failure
#2: Running Out of Cash
More details in the article: substack.com/home/post/p-...
#founder #startup #innovation #failure
November 25, 2025 at 1:31 PM
A causality analysis on the most typical startup failures
#2: Running Out of Cash
More details in the article: substack.com/home/post/p-...
#founder #startup #innovation #failure
#2: Running Out of Cash
More details in the article: substack.com/home/post/p-...
#founder #startup #innovation #failure
A causality analysis on the most typical startup failures
#1: No Market Need
More details in the article: substack.com/home/post/p-...
#startup #failure #innovation #businessmodelinnovation
#1: No Market Need
More details in the article: substack.com/home/post/p-...
#startup #failure #innovation #businessmodelinnovation
November 25, 2025 at 7:40 AM
A causality analysis on the most typical startup failures
#1: No Market Need
More details in the article: substack.com/home/post/p-...
#startup #failure #innovation #businessmodelinnovation
#1: No Market Need
More details in the article: substack.com/home/post/p-...
#startup #failure #innovation #businessmodelinnovation
A Thought Experiment: Outcome-Based Pricing for Your Offering
innovationand.org/p/a-thought-...
innovationand.org/p/a-thought-...
A Thought Experiment: Outcome-Based Pricing for Your Offering
Most companies still set prices the same way: add up costs, check competitor rates, add a margin.
innovationand.org
November 21, 2025 at 8:41 AM
A Thought Experiment: Outcome-Based Pricing for Your Offering
innovationand.org/p/a-thought-...
innovationand.org/p/a-thought-...
What if you priced for the outcome, not the product?
👀 New thought experiment live now.
Read: innovationand.org/p/a-thought-...
#innovation #jtbd #strategy #pricing
👀 New thought experiment live now.
Read: innovationand.org/p/a-thought-...
#innovation #jtbd #strategy #pricing
A Thought Experiment: Outcome-Based Pricing for Your Offering
Most companies still set prices the same way: add up costs, check competitor rates, add a margin.
innovationand.org
November 18, 2025 at 3:38 PM
What if you priced for the outcome, not the product?
👀 New thought experiment live now.
Read: innovationand.org/p/a-thought-...
#innovation #jtbd #strategy #pricing
👀 New thought experiment live now.
Read: innovationand.org/p/a-thought-...
#innovation #jtbd #strategy #pricing
If you lead teams, build products, or chase real opportunities, you’ll want the next piece. I break down how to judge what truly matters, where progress and strategy line up.
If that’s your thing, join INNOVATION& and hit subscribe.
innovationand.org
#innovation #strategy #product #leadership
If that’s your thing, join INNOVATION& and hit subscribe.
innovationand.org
#innovation #strategy #product #leadership
November 17, 2025 at 2:43 PM
If you lead teams, build products, or chase real opportunities, you’ll want the next piece. I break down how to judge what truly matters, where progress and strategy line up.
If that’s your thing, join INNOVATION& and hit subscribe.
innovationand.org
#innovation #strategy #product #leadership
If that’s your thing, join INNOVATION& and hit subscribe.
innovationand.org
#innovation #strategy #product #leadership
Analyzing startup failures reveals 3 patterns:
1. Fail to Learn – Love your idea, ignore reality. Test assumptions.
2. Fail to Focus – Chase too much. Guard attention & capital.
3. Fail to Adapt – Culture freezes. Make learning collective.
Read more: innovationand.org/p/why-startu...
1. Fail to Learn – Love your idea, ignore reality. Test assumptions.
2. Fail to Focus – Chase too much. Guard attention & capital.
3. Fail to Adapt – Culture freezes. Make learning collective.
Read more: innovationand.org/p/why-startu...
Why Startups Really Fail: Looking Beyond the Symptoms
During my master’s thesis, I spent months researching why startups fail.
innovationand.org
November 15, 2025 at 9:34 PM
Analyzing startup failures reveals 3 patterns:
1. Fail to Learn – Love your idea, ignore reality. Test assumptions.
2. Fail to Focus – Chase too much. Guard attention & capital.
3. Fail to Adapt – Culture freezes. Make learning collective.
Read more: innovationand.org/p/why-startu...
1. Fail to Learn – Love your idea, ignore reality. Test assumptions.
2. Fail to Focus – Chase too much. Guard attention & capital.
3. Fail to Adapt – Culture freezes. Make learning collective.
Read more: innovationand.org/p/why-startu...
AI doesn’t make leaders better—it amplifies who you are.
It handles routine work and exposes outdated leadership styles.
Leadership is about designing decisions, teams, and experiment in a world where data is missing, human judgment and courage matter most.
AI is just a car; leadership the journey.
It handles routine work and exposes outdated leadership styles.
Leadership is about designing decisions, teams, and experiment in a world where data is missing, human judgment and courage matter most.
AI is just a car; leadership the journey.
November 14, 2025 at 8:42 AM
AI doesn’t make leaders better—it amplifies who you are.
It handles routine work and exposes outdated leadership styles.
Leadership is about designing decisions, teams, and experiment in a world where data is missing, human judgment and courage matter most.
AI is just a car; leadership the journey.
It handles routine work and exposes outdated leadership styles.
Leadership is about designing decisions, teams, and experiment in a world where data is missing, human judgment and courage matter most.
AI is just a car; leadership the journey.
You don’t use AI to master AI.
You use it to get better at being human.
Like driving your kid somewhere — the car is a tool, not your identity.
AI is the same. You don’t need to know the mechanics, only what it unlocks: time, clarity, better choices.
You use it to get better at being human.
Like driving your kid somewhere — the car is a tool, not your identity.
AI is the same. You don’t need to know the mechanics, only what it unlocks: time, clarity, better choices.
November 14, 2025 at 7:51 AM
You don’t use AI to master AI.
You use it to get better at being human.
Like driving your kid somewhere — the car is a tool, not your identity.
AI is the same. You don’t need to know the mechanics, only what it unlocks: time, clarity, better choices.
You use it to get better at being human.
Like driving your kid somewhere — the car is a tool, not your identity.
AI is the same. You don’t need to know the mechanics, only what it unlocks: time, clarity, better choices.
Most startup failure studies list symptoms—not root causes.
The real reason?
👉 Free read, Why Startups really Fail: innovationand.org/p/why-startu...
The real reason?
👉 Free read, Why Startups really Fail: innovationand.org/p/why-startu...
Why Startups Really Fail: Looking Beyond the Symptoms
During my master’s thesis, I spent months researching why startups fail.
innovationand.org
November 11, 2025 at 9:24 AM
Most startup failure studies list symptoms—not root causes.
The real reason?
👉 Free read, Why Startups really Fail: innovationand.org/p/why-startu...
The real reason?
👉 Free read, Why Startups really Fail: innovationand.org/p/why-startu...
Most startup failure studies list symptoms—not root causes. The real reason?
Read: Why Startups Really Fail
innovationand.org/p/why-startu...
Read: Why Startups Really Fail
innovationand.org/p/why-startu...
November 10, 2025 at 8:43 PM
Most startup failure studies list symptoms—not root causes. The real reason?
Read: Why Startups Really Fail
innovationand.org/p/why-startu...
Read: Why Startups Really Fail
innovationand.org/p/why-startu...
Startup post-mortems list symptoms — not causes.
“No Product Market Fit.” “Bad timing.” “Ran out of cash.”
We went deeper.
A fishbone analysis of why startups really fail.
Subscribe now for the coming cause breakdown article next week: innovationand.org
#Innovation #Startups #RootCause #Leadership
“No Product Market Fit.” “Bad timing.” “Ran out of cash.”
We went deeper.
A fishbone analysis of why startups really fail.
Subscribe now for the coming cause breakdown article next week: innovationand.org
#Innovation #Startups #RootCause #Leadership
November 8, 2025 at 6:12 AM
Startup post-mortems list symptoms — not causes.
“No Product Market Fit.” “Bad timing.” “Ran out of cash.”
We went deeper.
A fishbone analysis of why startups really fail.
Subscribe now for the coming cause breakdown article next week: innovationand.org
#Innovation #Startups #RootCause #Leadership
“No Product Market Fit.” “Bad timing.” “Ran out of cash.”
We went deeper.
A fishbone analysis of why startups really fail.
Subscribe now for the coming cause breakdown article next week: innovationand.org
#Innovation #Startups #RootCause #Leadership
The graveyard of tech-first fantasies is full of shiny solutions that never found a real job.
When technology becomes the hero, customers become spectators.
👉 Explore: innovationand.org/p/the-gravey...
⚡ The first 5 free subscribers on Substack get my tool "Value Proposition Tester" first.
When technology becomes the hero, customers become spectators.
👉 Explore: innovationand.org/p/the-gravey...
⚡ The first 5 free subscribers on Substack get my tool "Value Proposition Tester" first.
The Graveyard of Tech-First Fantasies
Every few years, a new technology emerges and with it, a wave of hyped use cases.
innovationand.org
November 8, 2025 at 5:46 AM
The graveyard of tech-first fantasies is full of shiny solutions that never found a real job.
When technology becomes the hero, customers become spectators.
👉 Explore: innovationand.org/p/the-gravey...
⚡ The first 5 free subscribers on Substack get my tool "Value Proposition Tester" first.
When technology becomes the hero, customers become spectators.
👉 Explore: innovationand.org/p/the-gravey...
⚡ The first 5 free subscribers on Substack get my tool "Value Proposition Tester" first.
Not every unmet need is worth solving.
The real art is knowing which jobs are both important and underserved.
That’s where the Underserved Outcome Matrix helps:
yetiart.gumroad.com/l/Underserve...
If you want to prioritize innovation that truly matters, start here.
#business #innovation #jtbd
The real art is knowing which jobs are both important and underserved.
That’s where the Underserved Outcome Matrix helps:
yetiart.gumroad.com/l/Underserve...
If you want to prioritize innovation that truly matters, start here.
#business #innovation #jtbd
Underserved Outcome Matrix
What people want isn’t always what they say.Map which outcomes matter most – and where existing solutions fall short.This tool helps you prioritize innovation efforts by identifying outcomes that are ...
yetiart.gumroad.com
November 8, 2025 at 5:41 AM
Not every unmet need is worth solving.
The real art is knowing which jobs are both important and underserved.
That’s where the Underserved Outcome Matrix helps:
yetiart.gumroad.com/l/Underserve...
If you want to prioritize innovation that truly matters, start here.
#business #innovation #jtbd
The real art is knowing which jobs are both important and underserved.
That’s where the Underserved Outcome Matrix helps:
yetiart.gumroad.com/l/Underserve...
If you want to prioritize innovation that truly matters, start here.
#business #innovation #jtbd
Looking for book recommendations on business innovation and transformation.
Which ones truly shifted your perspective — not just on how to run a business, but how to rethink it?
What are your favorite books that inspired you to lead/drive real innovation and transformation?
Drop your top picks 👇
Which ones truly shifted your perspective — not just on how to run a business, but how to rethink it?
What are your favorite books that inspired you to lead/drive real innovation and transformation?
Drop your top picks 👇
November 6, 2025 at 2:48 PM
Looking for book recommendations on business innovation and transformation.
Which ones truly shifted your perspective — not just on how to run a business, but how to rethink it?
What are your favorite books that inspired you to lead/drive real innovation and transformation?
Drop your top picks 👇
Which ones truly shifted your perspective — not just on how to run a business, but how to rethink it?
What are your favorite books that inspired you to lead/drive real innovation and transformation?
Drop your top picks 👇
Big launches aren’t the same as big jobs.
“Blockbuster innovation” often means: big budgets, bold features — and little fit.
The job matters more than the hype.
👉 Read: innovationand.org/p/innovation...
What product impressed you but didn’t last?
“Blockbuster innovation” often means: big budgets, bold features — and little fit.
The job matters more than the hype.
👉 Read: innovationand.org/p/innovation...
What product impressed you but didn’t last?
Innovation Blockbusters That Flopped: Why Boards Get Fooled
Every boardroom has seen it: a shiny innovation deck, promising prototypes, glowing pilot reports.
innovationand.org
November 5, 2025 at 3:26 PM
Big launches aren’t the same as big jobs.
“Blockbuster innovation” often means: big budgets, bold features — and little fit.
The job matters more than the hype.
👉 Read: innovationand.org/p/innovation...
What product impressed you but didn’t last?
“Blockbuster innovation” often means: big budgets, bold features — and little fit.
The job matters more than the hype.
👉 Read: innovationand.org/p/innovation...
What product impressed you but didn’t last?
The biggest gap in innovation isn’t creativity. It’s absorption. We keep inventing faster than we can integrate.
Read the full piece:
👉 innovationand.org/p/were-great-at-inventing-terrible
#innovation #jtbd #productinnovation #businessmodel #founders #strategy #startups
Read the full piece:
👉 innovationand.org/p/were-great-at-inventing-terrible
#innovation #jtbd #productinnovation #businessmodel #founders #strategy #startups
We’re Great at Inventing — Terrible at Deploying
The biggest gap in innovation isn’t creativity. It’s absorption. We keep inventing faster than we can integrate.
innovationand.org
November 4, 2025 at 5:47 PM
The biggest gap in innovation isn’t creativity. It’s absorption. We keep inventing faster than we can integrate.
Read the full piece:
👉 innovationand.org/p/were-great-at-inventing-terrible
#innovation #jtbd #productinnovation #businessmodel #founders #strategy #startups
Read the full piece:
👉 innovationand.org/p/were-great-at-inventing-terrible
#innovation #jtbd #productinnovation #businessmodel #founders #strategy #startups
Many innovation teams fall into problemism and solutionism — defining what they want to fix, or doing endless user research without outcome and traction.
👉 Full reflection: innovationand.org/p/problemism...
👉 Full reflection: innovationand.org/p/problemism...
Problemism vs. Solutionism: When Insight Without Execution—or Execution Without Insight—Kills Innovation
First, top management or boards ignite projects, often fuelled by insights from foresight teams.
innovationand.org
November 4, 2025 at 8:09 AM
Many innovation teams fall into problemism and solutionism — defining what they want to fix, or doing endless user research without outcome and traction.
👉 Full reflection: innovationand.org/p/problemism...
👉 Full reflection: innovationand.org/p/problemism...
“You scroll. They profit. Life slips by.”
November 3, 2025 at 3:14 PM
“You scroll. They profit. Life slips by.”
Most founders start with “Can we build it?” — feasibility. The most expensive risk. The wrong order. Learn desirability and viability first, or you’re running the costliest, dumbest experiment in innovation.
Check out my innovators toolkit: yetiart.gumroad.com?section=MZLx...
Check out my innovators toolkit: yetiart.gumroad.com?section=MZLx...
Subscribe to Yetvart Artinyan on Gumroad
Build what people actually need. I create field-tested tools for innovators, intrapreneurs, and product teams — grounded in Jobs to be Done, designed for clarity, not clutter. Use them to make better ...
yetiart.gumroad.com
November 3, 2025 at 12:17 PM
Most founders start with “Can we build it?” — feasibility. The most expensive risk. The wrong order. Learn desirability and viability first, or you’re running the costliest, dumbest experiment in innovation.
Check out my innovators toolkit: yetiart.gumroad.com?section=MZLx...
Check out my innovators toolkit: yetiart.gumroad.com?section=MZLx...
If I had to explain why many innovations fail to an 8-year-old: teams try to “make the best toy ever,” adding wheels, lights, buttons. But what are kids really trying to do? Have fun, play with friends, show off, learn, feel brave. Watch them play and solve that job, not just the toy.
November 3, 2025 at 11:04 AM
If I had to explain why many innovations fail to an 8-year-old: teams try to “make the best toy ever,” adding wheels, lights, buttons. But what are kids really trying to do? Have fun, play with friends, show off, learn, feel brave. Watch them play and solve that job, not just the toy.
