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It's for personalizing at scale.
What's your biggest cold email struggle right now? 👇
It's for personalizing at scale.
What's your biggest cold email struggle right now? 👇
Volume → Precision
Templates → Intelligence
Spray & pray → Surgical strikes
Volume → Precision
Templates → Intelligence
Spray & pray → Surgical strikes
→ Hyper-personalization (one custom line doubles response rates)
→ Perfect deliverability (Text only + SPF/DKIM/DMARC = non-negotiable)
→ Under 50 words, conversational tone
→ Segment ruthlessly: 1K targeted > 10K generic
→ Hyper-personalization (one custom line doubles response rates)
→ Perfect deliverability (Text only + SPF/DKIM/DMARC = non-negotiable)
→ Under 50 words, conversational tone
→ Segment ruthlessly: 1K targeted > 10K generic
It's YOUR cold email.
CEOs now get 5-10 prospecting emails per day vs 1/month in 2015.
You're not competing with silence anymore.
You're competing with noise.
It's YOUR cold email.
CEOs now get 5-10 prospecting emails per day vs 1/month in 2015.
You're not competing with silence anymore.
You're competing with noise.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."
Design for distraction.
Win with simplicity.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."
Design for distraction.
Win with simplicity.
Write for thumbs, not keyboards
Here's the exact framework:
・Subject Line: 4-6 words max
・Body: 50 words in your
・Text only: no image/videos
・No complex signature
Be crisp !
Write for thumbs, not keyboards
Here's the exact framework:
・Subject Line: 4-6 words max
・Body: 50 words in your
・Text only: no image/videos
・No complex signature
Be crisp !
・Long paragraphs (nobody scrolls)
・Fancy formatting (breaks on phones)
・Images that don't load
・Subject lines that get cut off at 35 characters
Sound familiar?
・Long paragraphs (nobody scrolls)
・Fancy formatting (breaks on phones)
・Images that don't load
・Subject lines that get cut off at 35 characters
Sound familiar?
Yet most founders still send walls of text that require scrolling, zooming, and squinting.
Your prospects delete before they finish reading.
Yet most founders still send walls of text that require scrolling, zooming, and squinting.
Your prospects delete before they finish reading.
All of this fails if you land in spam/promo tabs.
The secret?
➡️ Deliverability infrastructure matters more than your copy.
Need help getting with cold email ?
Comment below and I'll help you 👇
All of this fails if you land in spam/promo tabs.
The secret?
➡️ Deliverability infrastructure matters more than your copy.
Need help getting with cold email ?
Comment below and I'll help you 👇
Forget tricks. Say what you mean.
5. Ask open questions
"Does this interest you?" gets deletes.
"What's your biggest challenge with X?" gets conversations.
6. Every word earns its place
Cut 30%. Then cut 30% more.
Forget tricks. Say what you mean.
5. Ask open questions
"Does this interest you?" gets deletes.
"What's your biggest challenge with X?" gets conversations.
6. Every word earns its place
Cut 30%. Then cut 30% more.
No fluff. No life story. "I help SaaS founders with X. Interested?"
2. Write to ONE person
"Hey founders" = delete.
"Hey Sarah" = reply.
3. Two lines beat four
Every extra sentence cuts your reply rate.
No fluff. No life story. "I help SaaS founders with X. Interested?"
2. Write to ONE person
"Hey founders" = delete.
"Hey Sarah" = reply.
3. Two lines beat four
Every extra sentence cuts your reply rate.
They add clever subject lines, long intros, and multiple CTAs.
The truth?
✨Simplicity wins.
Here are the 7 rules that actually move the needle:
They add clever subject lines, long intros, and multiple CTAs.
The truth?
✨Simplicity wins.
Here are the 7 rules that actually move the needle: