Xavier Coiffard
@xaviercoiffard.com
💌 Cold email strategist LeadLeadBangBang.com
🌐 Full Remote jobs dealer RemoteFR.com
🍅 Productivity Booster Focusplus.io
👉 xvrc.net
🌐 Full Remote jobs dealer RemoteFR.com
🍅 Productivity Booster Focusplus.io
👉 xvrc.net
How to make $1000/m FAST (no dev required)
1 - List 2-3 trending topics with high traffic
2 -Buy 5 expired domains w/ traffic
3 -Setup a blog on each one
4 -Plug AI to create daily content (like @outrank_so)
5 - Put them on marketplace to sell guests post.
Who's doing it ?
1 - List 2-3 trending topics with high traffic
2 -Buy 5 expired domains w/ traffic
3 -Setup a blog on each one
4 -Plug AI to create daily content (like @outrank_so)
5 - Put them on marketplace to sell guests post.
Who's doing it ?
November 4, 2025 at 5:08 PM
How to make $1000/m FAST (no dev required)
1 - List 2-3 trending topics with high traffic
2 -Buy 5 expired domains w/ traffic
3 -Setup a blog on each one
4 -Plug AI to create daily content (like @outrank_so)
5 - Put them on marketplace to sell guests post.
Who's doing it ?
1 - List 2-3 trending topics with high traffic
2 -Buy 5 expired domains w/ traffic
3 -Setup a blog on each one
4 -Plug AI to create daily content (like @outrank_so)
5 - Put them on marketplace to sell guests post.
Who's doing it ?
Best cold email subject lines in 2025 👇
• Personal (use their name, role, or data)
• Short + crystal clear
• Mobile-first (most opens happen there)
Stop with clickbait, ALL CAPS, or fake “Re:”. They kill trust.
Bonus: A/B test every week.
Data beats guessing.
• Personal (use their name, role, or data)
• Short + crystal clear
• Mobile-first (most opens happen there)
Stop with clickbait, ALL CAPS, or fake “Re:”. They kill trust.
Bonus: A/B test every week.
Data beats guessing.
October 21, 2025 at 10:25 AM
Best cold email subject lines in 2025 👇
• Personal (use their name, role, or data)
• Short + crystal clear
• Mobile-first (most opens happen there)
Stop with clickbait, ALL CAPS, or fake “Re:”. They kill trust.
Bonus: A/B test every week.
Data beats guessing.
• Personal (use their name, role, or data)
• Short + crystal clear
• Mobile-first (most opens happen there)
Stop with clickbait, ALL CAPS, or fake “Re:”. They kill trust.
Bonus: A/B test every week.
Data beats guessing.
Most founders think sales is just "closing deals"
Wrong ❌
Sales is how you:
- Validate your product
- Get feedback
- Refine your message and ICP
- …
Master sales early = faster PMF, better product better team
It's not optional. It's foundational
Wrong ❌
Sales is how you:
- Validate your product
- Get feedback
- Refine your message and ICP
- …
Master sales early = faster PMF, better product better team
It's not optional. It's foundational
October 20, 2025 at 10:40 AM
Most founders think sales is just "closing deals"
Wrong ❌
Sales is how you:
- Validate your product
- Get feedback
- Refine your message and ICP
- …
Master sales early = faster PMF, better product better team
It's not optional. It's foundational
Wrong ❌
Sales is how you:
- Validate your product
- Get feedback
- Refine your message and ICP
- …
Master sales early = faster PMF, better product better team
It's not optional. It's foundational
Hardest lesson as a founder:
If your startup has no compounding edge, you're just grinding forever.
Audience compounds
SEO compounds
Product loops compound
Paid ads don't.
Cold outreach doesn't
Build assets that work while you sleep, or you'll stay on the treadmill.
If your startup has no compounding edge, you're just grinding forever.
Audience compounds
SEO compounds
Product loops compound
Paid ads don't.
Cold outreach doesn't
Build assets that work while you sleep, or you'll stay on the treadmill.
October 19, 2025 at 3:38 PM
Hardest lesson as a founder:
If your startup has no compounding edge, you're just grinding forever.
Audience compounds
SEO compounds
Product loops compound
Paid ads don't.
Cold outreach doesn't
Build assets that work while you sleep, or you'll stay on the treadmill.
If your startup has no compounding edge, you're just grinding forever.
Audience compounds
SEO compounds
Product loops compound
Paid ads don't.
Cold outreach doesn't
Build assets that work while you sleep, or you'll stay on the treadmill.
Cold emails are dead in 2025.
Except we generated 1266 leads with them this year.
Here's what changed (and what 99% of founders still get wrong):
Except we generated 1266 leads with them this year.
Here's what changed (and what 99% of founders still get wrong):
October 16, 2025 at 10:11 AM
Cold emails are dead in 2025.
Except we generated 1266 leads with them this year.
Here's what changed (and what 99% of founders still get wrong):
Except we generated 1266 leads with them this year.
Here's what changed (and what 99% of founders still get wrong):
Just turned down a "commission-only, no upfront fee" deal.
Here's why clients who won't invest $1 upfront will waste 100% of your time:
・They ghost meetings
・Ignore your advice
・Blame you for their inaction.
No skin in the game = no results.
✨Free clients cost the most.
Here's why clients who won't invest $1 upfront will waste 100% of your time:
・They ghost meetings
・Ignore your advice
・Blame you for their inaction.
No skin in the game = no results.
✨Free clients cost the most.
October 14, 2025 at 3:14 PM
Just turned down a "commission-only, no upfront fee" deal.
Here's why clients who won't invest $1 upfront will waste 100% of your time:
・They ghost meetings
・Ignore your advice
・Blame you for their inaction.
No skin in the game = no results.
✨Free clients cost the most.
Here's why clients who won't invest $1 upfront will waste 100% of your time:
・They ghost meetings
・Ignore your advice
・Blame you for their inaction.
No skin in the game = no results.
✨Free clients cost the most.
Pick an ICP
Craft a good offer
Send 10,000+ emails
Book meetings with leads
Ask questions, learn and iterate
Stop procrastinating. Stop second-guessing
The formula is simple. Just do it
Craft a good offer
Send 10,000+ emails
Book meetings with leads
Ask questions, learn and iterate
Stop procrastinating. Stop second-guessing
The formula is simple. Just do it
October 13, 2025 at 4:32 PM
Pick an ICP
Craft a good offer
Send 10,000+ emails
Book meetings with leads
Ask questions, learn and iterate
Stop procrastinating. Stop second-guessing
The formula is simple. Just do it
Craft a good offer
Send 10,000+ emails
Book meetings with leads
Ask questions, learn and iterate
Stop procrastinating. Stop second-guessing
The formula is simple. Just do it
Your cold emails get opened on a 6-inch screen.
But you're still writing them like it's 2015.
But you're still writing them like it's 2015.
October 8, 2025 at 2:03 PM
Your cold emails get opened on a 6-inch screen.
But you're still writing them like it's 2015.
But you're still writing them like it's 2015.
"Your cold email isn't competing with other emails.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."
Win with personalisation & simplicity.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."
Win with personalisation & simplicity.
October 8, 2025 at 1:46 PM
"Your cold email isn't competing with other emails.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."
Win with personalisation & simplicity.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."
Win with personalisation & simplicity.
Analyzed 60 clients, 2.5 years of cold email data.
Found something brutal:
Good offer → 10% reply rate
Bad offer → 1% reply rate
No exceptions. No middle ground.
✨Your problem isn't your copy. It's your offer.
Fix the offer, everything else fixes itself.
Found something brutal:
Good offer → 10% reply rate
Bad offer → 1% reply rate
No exceptions. No middle ground.
✨Your problem isn't your copy. It's your offer.
Fix the offer, everything else fixes itself.
October 6, 2025 at 12:41 PM
Analyzed 60 clients, 2.5 years of cold email data.
Found something brutal:
Good offer → 10% reply rate
Bad offer → 1% reply rate
No exceptions. No middle ground.
✨Your problem isn't your copy. It's your offer.
Fix the offer, everything else fixes itself.
Found something brutal:
Good offer → 10% reply rate
Bad offer → 1% reply rate
No exceptions. No middle ground.
✨Your problem isn't your copy. It's your offer.
Fix the offer, everything else fixes itself.
Your cold emails are getting opened but ignored.
I know because mine were too—until I changed 7 things that 3x'd my reply rate.
I know because mine were too—until I changed 7 things that 3x'd my reply rate.
October 2, 2025 at 1:35 PM
Your cold emails are getting opened but ignored.
I know because mine were too—until I changed 7 things that 3x'd my reply rate.
I know because mine were too—until I changed 7 things that 3x'd my reply rate.
I shipped 6 products in 6 months trying to follow the 50/50 rule:
50% building, 50% marketing
(It was super hard to stop coding 🥵)
Now with AI? That ratio should be 10/90
Hard truth: Your product isn't your problem. Distribution is
Build fast. Market relentlessly
50% building, 50% marketing
(It was super hard to stop coding 🥵)
Now with AI? That ratio should be 10/90
Hard truth: Your product isn't your problem. Distribution is
Build fast. Market relentlessly
October 1, 2025 at 1:59 PM
I shipped 6 products in 6 months trying to follow the 50/50 rule:
50% building, 50% marketing
(It was super hard to stop coding 🥵)
Now with AI? That ratio should be 10/90
Hard truth: Your product isn't your problem. Distribution is
Build fast. Market relentlessly
50% building, 50% marketing
(It was super hard to stop coding 🥵)
Now with AI? That ratio should be 10/90
Hard truth: Your product isn't your problem. Distribution is
Build fast. Market relentlessly
Unpopular opinion:
Your sales skills are the #1 bottleneck holding your product back.
Not your market
Not your product
Not your competition
Your sales skills are the #1 bottleneck holding your product back.
Not your market
Not your product
Not your competition
July 6, 2025 at 9:49 AM
Unpopular opinion:
Your sales skills are the #1 bottleneck holding your product back.
Not your market
Not your product
Not your competition
Your sales skills are the #1 bottleneck holding your product back.
Not your market
Not your product
Not your competition
INDIE HACKER REALITY CHECK
1️⃣ Rage-quit a safe $5k/mo job
2️⃣ Code a product nobody asked for
3️⃣ 6 months lost in "refactor hell"
4️⃣ Launch to silence - marketing is evil
5️⃣ Watch Stripe stay at $0.00
6️⃣ Back to 9-5 (broke ' fried)
Repeat and call yourself "serial founder"
1️⃣ Rage-quit a safe $5k/mo job
2️⃣ Code a product nobody asked for
3️⃣ 6 months lost in "refactor hell"
4️⃣ Launch to silence - marketing is evil
5️⃣ Watch Stripe stay at $0.00
6️⃣ Back to 9-5 (broke ' fried)
Repeat and call yourself "serial founder"
June 20, 2025 at 11:13 AM
INDIE HACKER REALITY CHECK
1️⃣ Rage-quit a safe $5k/mo job
2️⃣ Code a product nobody asked for
3️⃣ 6 months lost in "refactor hell"
4️⃣ Launch to silence - marketing is evil
5️⃣ Watch Stripe stay at $0.00
6️⃣ Back to 9-5 (broke ' fried)
Repeat and call yourself "serial founder"
1️⃣ Rage-quit a safe $5k/mo job
2️⃣ Code a product nobody asked for
3️⃣ 6 months lost in "refactor hell"
4️⃣ Launch to silence - marketing is evil
5️⃣ Watch Stripe stay at $0.00
6️⃣ Back to 9-5 (broke ' fried)
Repeat and call yourself "serial founder"
🔥Hot take: 99% of outreach advice is noise.
You only need 4 things to win:
・A no-brainer offer
・A laser-focused ICP
・A lean tech stack
・Relentless follow-ups
Which one’s your biggest bottleneck right now?
👇 Let’s troubleshoot in the replies.
You only need 4 things to win:
・A no-brainer offer
・A laser-focused ICP
・A lean tech stack
・Relentless follow-ups
Which one’s your biggest bottleneck right now?
👇 Let’s troubleshoot in the replies.
June 3, 2025 at 3:18 PM
🔥Hot take: 99% of outreach advice is noise.
You only need 4 things to win:
・A no-brainer offer
・A laser-focused ICP
・A lean tech stack
・Relentless follow-ups
Which one’s your biggest bottleneck right now?
👇 Let’s troubleshoot in the replies.
You only need 4 things to win:
・A no-brainer offer
・A laser-focused ICP
・A lean tech stack
・Relentless follow-ups
Which one’s your biggest bottleneck right now?
👇 Let’s troubleshoot in the replies.
“Who needs SEO when you’ve got 6 likes on Twitter?” 🫠
If you’re relying on X to grow your startup, you’re not building a funnel—you’re riding an algorithm 🤠
If you’re relying on X to grow your startup, you’re not building a funnel—you’re riding an algorithm 🤠
May 29, 2025 at 3:35 PM
“Who needs SEO when you’ve got 6 likes on Twitter?” 🫠
If you’re relying on X to grow your startup, you’re not building a funnel—you’re riding an algorithm 🤠
If you’re relying on X to grow your startup, you’re not building a funnel—you’re riding an algorithm 🤠
🗣️"Google is dead, GPT replaced the search engine"
I don't know for you, but on my websites it's faaar from true.
Bing is even better that any LLM for now 🤣
(Last month stats)
I don't know for you, but on my websites it's faaar from true.
Bing is even better that any LLM for now 🤣
(Last month stats)
May 28, 2025 at 3:48 PM
🗣️"Google is dead, GPT replaced the search engine"
I don't know for you, but on my websites it's faaar from true.
Bing is even better that any LLM for now 🤣
(Last month stats)
I don't know for you, but on my websites it's faaar from true.
Bing is even better that any LLM for now 🤣
(Last month stats)
Glad to see X is dying for the last few days.
Hope it will bring more people here 😜
Hope it will bring more people here 😜
May 24, 2025 at 2:32 PM
Glad to see X is dying for the last few days.
Hope it will bring more people here 😜
Hope it will bring more people here 😜
Is anyone here with a small newsletter open to cross promo?
I have a new one, 200 subs, mostly founders. NL is about SEO
I have a new one, 200 subs, mostly founders. NL is about SEO
May 21, 2025 at 5:47 PM
Is anyone here with a small newsletter open to cross promo?
I have a new one, 200 subs, mostly founders. NL is about SEO
I have a new one, 200 subs, mostly founders. NL is about SEO
50% marketing
50% coding
Every day
50% coding
Every day
May 11, 2025 at 8:31 PM
50% marketing
50% coding
Every day
50% coding
Every day
Reposted by Xavier Coiffard
You’ve heard this advice 100 times:
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
May 9, 2025 at 3:28 PM
You’ve heard this advice 100 times:
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
You’ve heard this advice 100 times:
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
May 9, 2025 at 3:28 PM
You’ve heard this advice 100 times:
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
“SEO is simple: Just write great content, and Google will reward you.”
I hate to break it to you… but that’s a lie 😬
Here’s why “great content” doesn’t rank itself — and what actually works. 🧵👇
I'm looking for SEO starter kits, is there any?
👀👀👀
👀👀👀
April 26, 2025 at 6:18 PM
I'm looking for SEO starter kits, is there any?
👀👀👀
👀👀👀
Too late 😂😂
It's the weekend so I'm here to remind you not to start yet another project 😜 #buildinpublic
April 26, 2025 at 6:16 PM
Too late 😂😂