Words Over Matter
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wordsovermatter.bsky.social
Words Over Matter
@wordsovermatter.bsky.social
Daily Marketing and Copywriting tips so you get paid what you’re worth!
You got it.

Write things you would want to receive
December 12, 2024 at 6:10 PM
I write words that sell. Whether it's content that converts or sales copy that closes. Need help turning readers into revenue?

DM me →
December 11, 2024 at 12:35 PM
The money pattern:

Mirror their world
Validate their battle
Light the path
Enter with the solve

Your reader's walls crumble when you show you've walked a mile in their shoes.
December 11, 2024 at 12:35 PM
Watch this:

"Drowning in tasks, questioning everything?"

vs

"Our revolutionary app saves time!" (probs an ai written headline too lol)

First one hits different, doesn't it? Because it lives in their head, not your product sheet.
December 11, 2024 at 12:35 PM
Have your ever bought from someone who talked AT YOU instead of understanding you?

Yeah, me neither. That's why most copy flops. It shows up to speak, not listen.
December 11, 2024 at 12:35 PM
The email was simple, clear, and hit a real need.

It wasn’t fancy—it just worked.

Cold outreach works when you solve problems and show value. That’s the real takeaway.

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Follow for more marketing stories to come :)
December 5, 2024 at 4:10 PM
Thuerk emailed 400 people on U.S. Advanced Research Projects Agency Network about DEC’s computers.

He got huge backlash but in return made $14M in sales.
December 5, 2024 at 4:10 PM
Oh wait, that’s just me.
December 5, 2024 at 12:15 AM