Your copy isn't failing because it's bad. It's failing because it's selfish.

The best copy makes prospects feel understood before asking to be understood.

Wire your brain to this: The psychology behind why therapists listen first:

Witnessed raw humanity today: Homeless woman asks man for change at gas station. Without hesitation:

"Pick anything you want inside - I'm paying." Her face froze with disbelief, then lit up and she rushed in. Sometimes kindness hits so hard, it takes a moment to believe it's real.

Made my day.

The $250k Instagram Lie

How one of the biggest scams went viral in 48 hours:

Enter Kendall Jenner,

$250k for 1 post
400 influencers posting together
Promise - private islands + supermodels
Reality - Zero planning

They built the perfect hype campaign,

Just forgot to build the festival.
#FyreFest

Ancient Roman marketing was wild because they'd just write "Lucius's bread is better than Brutus's bread" on a wall and that was their whole campaign strategy.

No metrics, no ROI, just pure archaeological shade.

This line gets me every time:

“1,000 songs in your pocket",
made Apple $125K in 90 days.

The true genius of Jobs: He never sold iPods - he sold the desire of being cool at a party. While competitors talked MHz, he sold dreams.

Best marketing lesson: Sell belonging, not boxes.​​​​​​​​​​​​​​​​

Copywriting with Psychology:

Prime your reader.

You can manipulate how they see the rest of your message.

Key words, themes, curiosity, or imagery works well.

Subtle tweaks early on make a big impact.

Gary Thuerk sent the first mass email in 1978. People hated it. He made $14 million.

They called him the 'Father of Spam,' but his email proved one thing: clarity sells.

Here’s how a single email changed marketing. 🧵

First snowfall in Ottawa.

I see this guy whip out his phone like he’s capture the 8th wonder of the world. Snow.

Happens every year. It’s like trying to sell water in a flood—but here we are, amazed at the breaking news.