Wolf Brüning 💙 Design Systems
@wolfbruening.de
Lead UX designer, blogger, speaker, connector of dots and bricks, casual photographer. Creating digital experiences for OTTO. Writing for @produktbezogen.de
✏️ Topics: UX Design, Design Systems, Product Discovery, eCommerce, Lego
🏠 Hamburg, Germany
✏️ Topics: UX Design, Design Systems, Product Discovery, eCommerce, Lego
🏠 Hamburg, Germany
It's non-tech but I like this product "innovation" example. Let's solve problems no one ever had: like being unable to decide between flat and wave cut chips.
September 10, 2025 at 9:33 AM
It's non-tech but I like this product "innovation" example. Let's solve problems no one ever had: like being unable to decide between flat and wave cut chips.
If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.
September 10, 2025 at 8:22 AM
If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.
Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)
September 9, 2025 at 1:20 PM
Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)
Fabian, wir müssen reden. 🤣
July 18, 2025 at 3:57 PM
Fabian, wir müssen reden. 🤣
Respekt, ChatGPT! 👍
March 2, 2025 at 5:59 PM
Respekt, ChatGPT! 👍
Heute verstehe ich endlich, wie das mit dem antifaschistischen Schutzwall gemeint war. 😕
February 24, 2025 at 3:03 PM
Heute verstehe ich endlich, wie das mit dem antifaschistischen Schutzwall gemeint war. 😕
At first I read „world of ironic dinosaurs“ and boy, would I have gone to see that.
February 15, 2025 at 9:16 AM
At first I read „world of ironic dinosaurs“ and boy, would I have gone to see that.
I‘m glad that the medical checkup for pre-school children now includes the handling of terrible user interfaces. Preparing our children for the hazards of this word is so important.
January 30, 2025 at 8:03 AM
I‘m glad that the medical checkup for pre-school children now includes the handling of terrible user interfaces. Preparing our children for the hazards of this word is so important.
Elon addressing the German right wing party AfD via a giant screen reminds me of this here.
January 25, 2025 at 6:19 PM
Elon addressing the German right wing party AfD via a giant screen reminds me of this here.
And so it ends… perparing to close some Twitter accounts… 👋
January 24, 2025 at 1:51 PM
And so it ends… perparing to close some Twitter accounts… 👋
Apparently you are not the only one ;-)
January 20, 2025 at 3:23 PM
Apparently you are not the only one ;-)
That tweet should make any designer melancholic… 🥲
(by @rileyj.bsky.social on the former bird platform)
(by @rileyj.bsky.social on the former bird platform)
January 15, 2025 at 8:25 PM
That tweet should make any designer melancholic… 🥲
(by @rileyj.bsky.social on the former bird platform)
(by @rileyj.bsky.social on the former bird platform)
That sweet moment when your followers surpass the people you are following.
January 13, 2025 at 2:39 PM
That sweet moment when your followers surpass the people you are following.
I really love the song "Shallow" from Lady Gaga and Bradley Cooper. But something in the music video is letting my inner Monk freak out. Can you spot it? 🔎 😉
January 10, 2025 at 11:31 AM
I really love the song "Shallow" from Lady Gaga and Bradley Cooper. But something in the music video is letting my inner Monk freak out. Can you spot it? 🔎 😉
Even after a decade of building design systems, I’m still amazed at how much thought and effort go into creating even a simple component.
Building DS components is not trivial. They need to be incredibly robust to function across all applicable contexts and with all applicable contents. They… (1/3)
Building DS components is not trivial. They need to be incredibly robust to function across all applicable contexts and with all applicable contents. They… (1/3)
January 8, 2025 at 2:26 PM
Even after a decade of building design systems, I’m still amazed at how much thought and effort go into creating even a simple component.
Building DS components is not trivial. They need to be incredibly robust to function across all applicable contexts and with all applicable contents. They… (1/3)
Building DS components is not trivial. They need to be incredibly robust to function across all applicable contexts and with all applicable contents. They… (1/3)
To all my design and product friends (and to all my other followers as well) here‘s to you. I wish you all a merry and peaceful Christmas with your loved ones. Below for your delightment you find a Christmas image from my awesome friend and colleague Mathias.
December 24, 2024 at 1:41 PM
To all my design and product friends (and to all my other followers as well) here‘s to you. I wish you all a merry and peaceful Christmas with your loved ones. Below for your delightment you find a Christmas image from my awesome friend and colleague Mathias.
Just rediscovered this visual from my first talk on design systems back in 2013 at UXCamp Europe. I still believe that one of the largest benefits of Design Systems is, that they can vastly improve collaboration and understanding between designers and developers. ❤️
December 16, 2024 at 6:29 PM
Just rediscovered this visual from my first talk on design systems back in 2013 at UXCamp Europe. I still believe that one of the largest benefits of Design Systems is, that they can vastly improve collaboration and understanding between designers and developers. ❤️
Währenddessen an jedem Straßenrand in Südostasien…
December 15, 2024 at 2:04 PM
Währenddessen an jedem Straßenrand in Südostasien…
So fascinating that there are products that literally haven’t changed in the last 40 years. I had these planes as a kid too. And today it’s the same fun.
Now imagine that there was a product team that somehow needed to be kept busy and added features over features over 40 years. How would it look?
Now imagine that there was a product team that somehow needed to be kept busy and added features over features over 40 years. How would it look?
December 7, 2024 at 3:45 PM
So fascinating that there are products that literally haven’t changed in the last 40 years. I had these planes as a kid too. And today it’s the same fun.
Now imagine that there was a product team that somehow needed to be kept busy and added features over features over 40 years. How would it look?
Now imagine that there was a product team that somehow needed to be kept busy and added features over features over 40 years. How would it look?
Im on a boat.
Hamburg ❤️⚓️
Hamburg ❤️⚓️
December 5, 2024 at 5:52 PM
Im on a boat.
Hamburg ❤️⚓️
Hamburg ❤️⚓️
A blast from the past in my inbox today.
Remember InVision?
Back in the days I really liked how they made creating interactive prototypes a breeze. And how they aimed to create an ecosystem around product design with their blog, books, podcasts & side products.
What I didn't like was that… (1/7) 🧵
Remember InVision?
Back in the days I really liked how they made creating interactive prototypes a breeze. And how they aimed to create an ecosystem around product design with their blog, books, podcasts & side products.
What I didn't like was that… (1/7) 🧵
December 3, 2024 at 9:49 AM
A blast from the past in my inbox today.
Remember InVision?
Back in the days I really liked how they made creating interactive prototypes a breeze. And how they aimed to create an ecosystem around product design with their blog, books, podcasts & side products.
What I didn't like was that… (1/7) 🧵
Remember InVision?
Back in the days I really liked how they made creating interactive prototypes a breeze. And how they aimed to create an ecosystem around product design with their blog, books, podcasts & side products.
What I didn't like was that… (1/7) 🧵
So AI generated imagery finally reached the burger restaurant in our mall. I can’t decide if the worst thing is that it’s blatantly misleading or that it simply looks disgusting.
December 2, 2024 at 1:22 PM
So AI generated imagery finally reached the burger restaurant in our mall. I can’t decide if the worst thing is that it’s blatantly misleading or that it simply looks disgusting.
Design Systems often feature a type of content called "anatomy" where the sub-parts of each component are named. Especially with smaller components this feels trivial.
I wonder: Are these really helpful to our DS users or is this just design theater to make our work appear more credible?
I wonder: Are these really helpful to our DS users or is this just design theater to make our work appear more credible?
November 26, 2024 at 2:05 PM
Design Systems often feature a type of content called "anatomy" where the sub-parts of each component are named. Especially with smaller components this feels trivial.
I wonder: Are these really helpful to our DS users or is this just design theater to make our work appear more credible?
I wonder: Are these really helpful to our DS users or is this just design theater to make our work appear more credible?