Yep, use those metrics instead of just win rates and deal sizes to evaluate each of your potential segments. Or analyze the subset of customers with high renewal and expansion rates, what do they look like? Then you are focusing on good customers, not just wins.

Use customer financial metrics. Retention rate, calculated lifetime value, and NRR should be way more prominent than win rate in your analysis.

Is this the evolution of the environmental news aggregator you shared with me a while ago? I'll check it out!