@wittlake.bsky.social
For all the talk of Ideal Customer Profiles, most are just Ideal Prospect Profiles. High win rate? Large initial deals?
The ideal CUSTOMER is one that gets value, renews, and expands, not just buys. If the goal is valuable customers (and it should be), we need to change how we build ICPs.
The ideal CUSTOMER is one that gets value, renews, and expands, not just buys. If the goal is valuable customers (and it should be), we need to change how we build ICPs.
December 13, 2024 at 9:14 PM
For all the talk of Ideal Customer Profiles, most are just Ideal Prospect Profiles. High win rate? Large initial deals?
The ideal CUSTOMER is one that gets value, renews, and expands, not just buys. If the goal is valuable customers (and it should be), we need to change how we build ICPs.
The ideal CUSTOMER is one that gets value, renews, and expands, not just buys. If the goal is valuable customers (and it should be), we need to change how we build ICPs.
Let's stop pretending things like Hello <First Name> is personalization. It isn't personalization if it isn't even attempting to improve relevance.
December 10, 2024 at 4:55 PM
Let's stop pretending things like Hello <First Name> is personalization. It isn't personalization if it isn't even attempting to improve relevance.