Will Kelly
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willkelly.bsky.social
Will Kelly
@willkelly.bsky.social
110 followers 90 following 960 posts
Writer and content strategist focused on the cloud, DevOps, and enterprise AI. Learn more about me: https://www.linkedin.com/in/willkelly. See my professional writing samples: https://authory.com/willkelly
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willkelly.bsky.social
hbr.org/2025/11/work...
Workers Don’t Trust AI. Here’s How Companies Can Change That.
Frontline workers’ trust in employer-provided AI is declining, with many turning to unapproved tools. Companies can address this by: 1) measuring trust using real-time, behavioral metrics; 2) investin...
hbr.org
November 26, 2025 at 2:24 PM
willkelly.bsky.social
techcrunch.com/2025/11/23/a...
AI is too risky to insure, say people whose job is insuring risk | TechCrunch
Major insurers including AIG, Great American, and WR Berkley are asking U.S. regulators for permission to exclude AI-related liabilities from corporate policies. One underwriter describes the AI model...
techcrunch.com
November 24, 2025 at 4:10 PM
willkelly.bsky.social
hbr.org/2025/11/when...
When Professional and Personal Setbacks Hit at the Same Time
Leaders facing overlapping personal and professional crises often fall into the trap of over-executing—trying to carry more, move faster, or mask the strain. That instinct may provide short-term relie...
hbr.org
November 22, 2025 at 9:31 PM
willkelly.bsky.social
I wonder how long this wiki will last before Google kills it? Then again, I still haven't forgiven Google for the untimely demise of #GoogleWave.

devops.com/google-code-...
Google Code Wiki Aims to Solve Documentation's Oldest Problem - DevOps.com
Google launches Code Wiki, a platform that automatically maintains up-to-date documentation for code repositories using Gemini AI.
devops.com
November 20, 2025 at 3:20 PM
Reposted by Will Kelly
wired.com
One of the Mac’s most popular productivity apps is incorporating generative artificial intelligence in a way that keeps it offline, private, and customizable. www.wired.com/story/ai-fea...
How to Use the New AI Features in OmniFocus, the Power User’s To-Do List
One of the Mac’s most popular productivity apps is incorporating generative artificial intelligence in a way that keeps it offline, private, and customizable.
www.wired.com
November 15, 2025 at 11:36 AM
willkelly.bsky.social
Ingram Micro Exec Calls On Partners To Rethink AI Strategy: ‘It’s About How You Apply AI, Not Just Where’ url:https://www.crn.com/news/channel-news/2025/ingram-micro-exec-calls-on-partners-to-rethink-ai-strategy-it-s-about-how-you-apply-ai-not-just-where
November 13, 2025 at 4:00 PM
willkelly.bsky.social
medium.com/@willkelly/s...
Stop writing documentation no one can find
If your readers need a map to locate your work, you’re not writing help — you’re hiding it.
medium.com
November 10, 2025 at 4:51 PM
willkelly.bsky.social
www.fastcompany.com/91437395/swe...
Sweetgreen's dream of being a tech company is finally dead
The salad chain has long pitched itself as something more than just a boring old restaurant company. With the sale of its automated bowl assembly tech, guess what?
www.fastcompany.com
November 9, 2025 at 8:30 PM
willkelly.bsky.social
Thought leadership ≠ reposting Gartner quadrants with sassy captions. Interview an SRE, surface a data point, or leave the quadrant on SlideShare. #ContentSnark
November 9, 2025 at 8:24 PM
willkelly.bsky.social
Content reviewers who randomly add & delete Oxford commas aren’t editors—they’re punctuation vandals. If your pass doubles my Grammarly alerts, you owe me coffee and therapy. #WriterLife #ContentOps
November 7, 2025 at 8:24 PM
willkelly.bsky.social
Another “no code” platform needing five YAMLs, six CLI flags, and the blood of a senior SRE. Congrats—you invented Yes-Code-But-Secretly. Stop gaslighting PMs with drag-and-drop fairy tales. #DevOops #KubernetesKarma
November 7, 2025 at 3:23 PM
willkelly.bsky.social
Enablement tools can’t fix broken processes. Automating chaos just scales the mess.
#SalesEnablement #RevOps #ContentOps
November 4, 2025 at 8:24 PM
willkelly.bsky.social
The biggest enablement myth? That more content equals more confidence. The truth: fewer, better-maintained assets close deals faster.
#ContentOps #SalesStrategy #Enablement
November 4, 2025 at 3:23 PM
willkelly.bsky.social
One deck. One sheet. One case per segment. Simplicity scales; clutter stalls.
#GoToMarket #SalesEnablement #OperationalDesign
November 3, 2025 at 8:24 PM
willkelly.bsky.social
www.wsj.com/articles/ama...
Amazon Targets Delivery Operations in Bid for Bigger Grocery Business
The e-commerce giant is testing store formats that more seamlessly align online fulfillment and in-person shopping.
www.wsj.com
November 3, 2025 at 4:22 PM
willkelly.bsky.social
Treat sales content like code: version it, test it, delete the obsolete. Governance beats glamour decks every time.
#DevOpsMindset #ContentOps #Enablement
November 3, 2025 at 3:23 PM
willkelly.bsky.social
www.theverge.com/report/80785...
The government shutdown is delaying new gadgets
The backlog of products awaiting FCC clearance is growing.
www.theverge.com
November 2, 2025 at 12:37 AM
willkelly.bsky.social
www.engadget.com/apps/adobes-...
Adobe's Firefly can now use AI to generate soundtracks, speech and video
Adobe has released the latest version of Firefly that now leans heavily on AI for nearly every facet of video and image post-production.
www.engadget.com
November 2, 2025 at 12:36 AM
willkelly.bsky.social
https://techcrunch.com/2025/10/31/what-is-bending-spoons-everything-to-know-about-aols-acquirer/
November 1, 2025 at 5:35 PM
willkelly.bsky.social
Stop calling it enablement if it makes sales scroll harder. Measure friction, not file count.
#SalesEnablement #ContentStrategy #RevOps
October 31, 2025 at 7:24 PM
willkelly.bsky.social
Enablement that measures downloads instead of outcomes isn’t enablement—it’s storage. Start tracking time to content instead.
#SalesOps #ContentOps #Performance
October 31, 2025 at 2:23 PM
willkelly.bsky.social
Sales enablement isn’t a content problem—it’s an overproduction problem. If reps can’t find it, it doesn’t enable. Audit, archive, and measure impact—not volume.
#ContentOps #SalesEnablement #GoToMarket
October 30, 2025 at 7:24 PM
willkelly.bsky.social
When execs hand AI “governance” to HR, it’s not empowerment — it’s offloading. A politically safe place to bury accountability. ⬇️
#AI #HR #EnterpriseCulture
October 30, 2025 at 2:23 PM
willkelly.bsky.social
I expect way more headlines like this in the next year...

techcrunch.com/2025/10/30/t...
The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps | TechCrunch
YC-backed The Prompting Company helps customers get recommendations from AI. It is also partnering with NVIDIA on "next-generation" search.
techcrunch.com
October 30, 2025 at 1:20 PM
willkelly.bsky.social
If your enablement portal feels like a digital landfill, it’s time for a cleanup sprint. Less clutter = faster deals.
#ContentOps #SalesEnablement #Efficiency
October 29, 2025 at 7:24 PM