Will Kelly
@willkelly.bsky.social
Writer and content strategist focused on the cloud, DevOps, and enterprise AI. Learn more about me: https://www.linkedin.com/in/willkelly. See my professional writing samples: https://authory.com/willkelly
SEO isn't strategy—it's survival. Build owned channels: email lists, communities, audiences you control. Algorithms aren't your friends. #ContentMarketing #Distribution
December 31, 2025 at 6:56 PM
SEO isn't strategy—it's survival. Build owned channels: email lists, communities, audiences you control. Algorithms aren't your friends. #ContentMarketing #Distribution
Your AI pilot succeeded because it bypassed governance. Your rollout failed because governance was never built—only deferred. That's not a people problem. It's a structural one. #EnterpriseAI #AIAdoption
December 31, 2025 at 6:12 PM
Your AI pilot succeeded because it bypassed governance. Your rollout failed because governance was never built—only deferred. That's not a people problem. It's a structural one. #EnterpriseAI #AIAdoption
Feedback in the wild beats perfection in review. Treat content like code: test, refactor, relaunch. Perfectionism is fear in a PowerPoint deck. #ContentOps #AgileContent
December 31, 2025 at 1:27 AM
Feedback in the wild beats perfection in review. Treat content like code: test, refactor, relaunch. Perfectionism is fear in a PowerPoint deck. #ContentOps #AgileContent
December 28, 2025 at 1:16 PM
My first try at an infographic describing the #BattleForRelevance that seems to undermine some projects when they get stuck with the wrong manager.
December 27, 2025 at 6:25 PM
My first try at an infographic describing the #BattleForRelevance that seems to undermine some projects when they get stuck with the wrong manager.
Your newsletter should not recap headlines. It should capture patterns you see in delivery: common failure modes, hidden costs, and the fix. That's why people subscribe. #ServicesMarketing #TechMarketing
December 23, 2025 at 7:20 PM
Your newsletter should not recap headlines. It should capture patterns you see in delivery: common failure modes, hidden costs, and the fix. That's why people subscribe. #ServicesMarketing #TechMarketing
Partner marketing works when incentives match. If your "partner" only sends leads after you close, it's not a partner. Build joint offers and shared success metrics. #GoToMarket #ITServices
December 23, 2025 at 5:32 PM
Partner marketing works when incentives match. If your "partner" only sends leads after you close, it's not a partner. Build joint offers and shared success metrics. #GoToMarket #ITServices
Testimonials without context are decoration. Attach them to a specific outcome and constraint: timeline, budget, stakeholders, messiness. Make the proof believable. #ProfessionalServices #ITServices
December 23, 2025 at 3:11 PM
Testimonials without context are decoration. Attach them to a specific outcome and constraint: timeline, budget, stakeholders, messiness. Make the proof believable. #ProfessionalServices #ITServices
Sales enablement is marketing for services. Give reps a 1-page "why now" story, 3 proof points, 1 objection map, and a starter scope. Make it easy to sell. #ProfessionalServices #GTM
December 22, 2025 at 8:06 PM
Sales enablement is marketing for services. Give reps a 1-page "why now" story, 3 proof points, 1 objection map, and a starter scope. Make it easy to sell. #ProfessionalServices #GTM
Services firms overinvest in top-of-funnel and underinvest in close. Tighten proposals: problem, impact, approach, proof, risk, next step. Fewer slides, more clarity. #ITServices #B2BMarketing
December 22, 2025 at 6:07 PM
Services firms overinvest in top-of-funnel and underinvest in close. Tighten proposals: problem, impact, approach, proof, risk, next step. Fewer slides, more clarity. #ITServices #B2BMarketing
Your best marketing channel is your consultants' calendars. Every post, talk, or webinar should map to a real delivery lesson learned. If it's not tied to work, it's fluff. #ITConsulting #ContentOps
December 22, 2025 at 3:20 PM
Your best marketing channel is your consultants' calendars. Every post, talk, or webinar should map to a real delivery lesson learned. If it's not tied to work, it's fluff. #ITConsulting #ContentOps
The unpredictable nature of AI consumption and pricing, along with massive investments from vendors, will lead to an ‘infrastructure reckoning’ in the coming years, IDC says. www.cio.com/article/4107...
CIOs will underestimate AI infrastructure costs by 30%
The unpredictable nature of AI consumption and pricing, along with massive investments from vendors, will lead to an ‘infrastructure reckoning’ in the coming years, IDC says.
www.cio.com
December 21, 2025 at 5:54 PM
The unpredictable nature of AI consumption and pricing, along with massive investments from vendors, will lead to an ‘infrastructure reckoning’ in the coming years, IDC says. www.cio.com/article/4107...
Attribution is hardest in services because trust is the product. Track the boring stuff: first touch, referral source, sales cycle length, win reason, loss reason. Then fix the system. #RevOps #ServicesMarketing
December 19, 2025 at 8:24 PM
Attribution is hardest in services because trust is the product. Track the boring stuff: first touch, referral source, sales cycle length, win reason, loss reason. Then fix the system. #RevOps #ServicesMarketing
Stop chasing “enterprise.” Chase repeatability. One clear offer with a tight ICP beats ten capabilities pages. Scale comes from saying no early. #ITServices #GoToMarket
December 19, 2025 at 3:23 PM
Stop chasing “enterprise.” Chase repeatability. One clear offer with a tight ICP beats ten capabilities pages. Scale comes from saying no early. #ITServices #GoToMarket
Pricing pages do not scare serious buyers. Ambiguity scares them. Even ranges and packages reduce risk and speed qualification. Hide pricing only if you like bad-fit calls. #ProfessionalServices #RevOps
December 18, 2025 at 8:24 PM
Pricing pages do not scare serious buyers. Ambiguity scares them. Even ranges and packages reduce risk and speed qualification. Hide pricing only if you like bad-fit calls. #ProfessionalServices #RevOps
Your website should answer one question in 10 seconds: “Can you fix my specific problem?” If it takes scrolling past awards and stock photos, you lost the buyer. #ServicesMarketing #TechMarketing
December 18, 2025 at 3:23 PM
Your website should answer one question in 10 seconds: “Can you fix my specific problem?” If it takes scrolling past awards and stock photos, you lost the buyer. #ServicesMarketing #TechMarketing
Most “thought leadership” is just opinions. Ship artifacts: assessment checklist, migration plan outline, incident postmortem template. Give buyers something they can use tomorrow. #B2BMarketing #ITServices
December 17, 2025 at 8:24 PM
Most “thought leadership” is just opinions. Ship artifacts: assessment checklist, migration plan outline, incident postmortem template. Give buyers something they can use tomorrow. #B2BMarketing #ITServices
Marketing for IT services is delivery in public. Document your playbooks, templates, and runbooks. Turn them into content. The best lead magnet is competence. #ContentOps #ProfessionalServices
December 17, 2025 at 3:23 PM
Marketing for IT services is delivery in public. Document your playbooks, templates, and runbooks. Turn them into content. The best lead magnet is competence. #ContentOps #ProfessionalServices