Will Kelly
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willkelly.bsky.social
Will Kelly
@willkelly.bsky.social
Writer and content strategist focused on the cloud, DevOps, and enterprise AI. Learn more about me: https://www.linkedin.com/in/willkelly. See my professional writing samples: https://authory.com/willkelly
Ingram Micro Exec Calls On Partners To Rethink AI Strategy: ‘It’s About How You Apply AI, Not Just Where’ url:https://www.crn.com/news/channel-news/2025/ingram-micro-exec-calls-on-partners-to-rethink-ai-strategy-it-s-about-how-you-apply-ai-not-just-where
November 13, 2025 at 4:00 PM
Thought leadership ≠ reposting Gartner quadrants with sassy captions. Interview an SRE, surface a data point, or leave the quadrant on SlideShare. #ContentSnark
November 9, 2025 at 8:24 PM
Content reviewers who randomly add & delete Oxford commas aren’t editors—they’re punctuation vandals. If your pass doubles my Grammarly alerts, you owe me coffee and therapy. #WriterLife #ContentOps
November 7, 2025 at 8:24 PM
Another “no code” platform needing five YAMLs, six CLI flags, and the blood of a senior SRE. Congrats—you invented Yes-Code-But-Secretly. Stop gaslighting PMs with drag-and-drop fairy tales. #DevOops #KubernetesKarma
November 7, 2025 at 3:23 PM
Enablement tools can’t fix broken processes. Automating chaos just scales the mess.
#SalesEnablement #RevOps #ContentOps
November 4, 2025 at 8:24 PM
The biggest enablement myth? That more content equals more confidence. The truth: fewer, better-maintained assets close deals faster.
#ContentOps #SalesStrategy #Enablement
November 4, 2025 at 3:23 PM
One deck. One sheet. One case per segment. Simplicity scales; clutter stalls.
#GoToMarket #SalesEnablement #OperationalDesign
November 3, 2025 at 8:24 PM
Treat sales content like code: version it, test it, delete the obsolete. Governance beats glamour decks every time.
#DevOpsMindset #ContentOps #Enablement
November 3, 2025 at 3:23 PM
Stop calling it enablement if it makes sales scroll harder. Measure friction, not file count.
#SalesEnablement #ContentStrategy #RevOps
October 31, 2025 at 7:24 PM
Enablement that measures downloads instead of outcomes isn’t enablement—it’s storage. Start tracking time to content instead.
#SalesOps #ContentOps #Performance
October 31, 2025 at 2:23 PM
Sales enablement isn’t a content problem—it’s an overproduction problem. If reps can’t find it, it doesn’t enable. Audit, archive, and measure impact—not volume.
#ContentOps #SalesEnablement #GoToMarket
October 30, 2025 at 7:24 PM
When execs hand AI “governance” to HR, it’s not empowerment — it’s offloading. A politically safe place to bury accountability. ⬇️
#AI #HR #EnterpriseCulture
October 30, 2025 at 2:23 PM
If your enablement portal feels like a digital landfill, it’s time for a cleanup sprint. Less clutter = faster deals.
#ContentOps #SalesEnablement #Efficiency
October 29, 2025 at 7:24 PM
Reposted by Will Kelly
I remember being at the #Wegmans across from their old Dulles HQ, seeing the employees remove all the lunch specials targeting AOL employees from a chalkboard and thinking it was another sign of their end as a company.

techcrunch.com/2025/10/29/b...
Bending Spoons to acquire AOL | TechCrunch
Wednesday's news marks a new chapter for AOL, which was once one of the most recognized brands on the internet, known for its email service and "You've Got Mail" notification.
techcrunch.com
October 29, 2025 at 6:02 PM
Every new “enablement initiative” adds slides, not speed. The best programs don’t publish more—they delete more.
#Enablement #OperationalExcellence #ContentStrategy
October 29, 2025 at 2:23 PM
October 27, 2025 at 2:23 PM
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Everyone’s saying HR should lead AI transformation. Sounds safe. Feels inclusive. But safety isn’t strategy — and inclusion isn’t implementation. ⬇️
#AI #HRTech #Leadership
October 26, 2025 at 5:19 PM