William Flaiz
@williamflaiz.com
Digital transformation leader blending MarTech, AI, and design thinking to drive customer focused growth. Passionate about innovation, leadership—and hitting the road on my Triumph.
www.williamflaiz.com
www.williamflaiz.com
Your $2M Salesforce migration failed because you moved 47K duplicate records to a new system.
The platform was never the problem—the data was. Here's how to diagnose it before your next migration.
#MarTech #CRM
The platform was never the problem—the data was. Here's how to diagnose it before your next migration.
#MarTech #CRM
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 12, 2025 at 10:00 PM
Your data problem started the day you launched your CRM. 🚨
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
November 12, 2025 at 1:02 PM
Your data problem started the day you launched your CRM. 🚨
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
Healthcare co spent $2.3M on Salesforce. Beautiful dashboards. Useless data.
Their "67% win rate" was fantasy—34% of wins had $0 revenue.
Data quality = governance problem.
#Salesforce #CRM
Marketing automation that breaks silently is worse than no automation at all. This health check finds the breaks. #MarketingAutomation #MarTech #B2B
Marketing Automation Workflow Health Checklist
Evaluate and optimize your marketing automation workflows with this free checklist. Identify broken triggers, improve engagement, and boost pipeline performance.
bit.ly
November 11, 2025 at 10:00 PM
Marketing automation that breaks silently is worse than no automation at all. This health check finds the breaks. #MarketingAutomation #MarTech #B2B
Your CRM migration didn't fail because you picked the wrong vendor.
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 11, 2025 at 6:00 PM
Your CRM migration didn't fail because you picked the wrong vendor.
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
It failed because you had 89 different values for what should've been 6 opportunity stages.
Clean data > new platform
#SalesOps #DataQuality
MYTH: "Our CRM is the source of truth."
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
November 11, 2025 at 1:02 PM
MYTH: "Our CRM is the source of truth."
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
REALITY: It's a dumpster fire. 🔥
I find:
- Same customer, 7 spellings
- 64% missing critical fields
- 3 shadow databases (no one trusts the CRM)
Source of truth? More like source of guesses.
#CRM #DataGovernance
$2.1M Salesforce migration. 18 months of work. Zero performance improvement.
The problem? 47,000 duplicate records and 7 years of dirty data moved to a shiny new platform.
Fix the data first. Then migrate.
#MarTech #CRM
The problem? 47,000 duplicate records and 7 years of dirty data moved to a shiny new platform.
Fix the data first. Then migrate.
#MarTech #CRM
Why Your Platform Migration Failed: The Data Problem
Companies spend $2M on Salesforce migrations but see no improvement. The platform isn't the problem—dirty data that moved with it is. Here's how to diagnose it.
bit.ly
November 10, 2025 at 10:00 PM
Set it and forget it? More like set it and regret it. Your workflows need regular health checks. #MarketingAutomation #MarTech #Workflows
Marketing Automation Workflow Health Checklist
Evaluate and optimize your marketing automation workflows with this free checklist. Identify broken triggers, improve engagement, and boost pipeline performance.
bit.ly
November 7, 2025 at 12:00 AM
Set it and forget it? More like set it and regret it. Your workflows need regular health checks. #MarketingAutomation #MarTech #Workflows
The average company loses 25% of database value annually—not from churn, but decay. 📉
One client had 340K contacts. Only 127K were deliverable. They marketed to 213K dead records.
When did you last validate YOUR database?
#EmailMarketing #DataQuality
One client had 340K contacts. Only 127K were deliverable. They marketed to 213K dead records.
When did you last validate YOUR database?
#EmailMarketing #DataQuality
November 6, 2025 at 1:01 PM
The average company loses 25% of database value annually—not from churn, but decay. 📉
One client had 340K contacts. Only 127K were deliverable. They marketed to 213K dead records.
When did you last validate YOUR database?
#EmailMarketing #DataQuality
One client had 340K contacts. Only 127K were deliverable. They marketed to 213K dead records.
When did you last validate YOUR database?
#EmailMarketing #DataQuality
"We need more leads!"
Then I check the data:
- 34% duplicates
- 41% incomplete
- 23% bounced emails
- 67% never engaged
You don't have a lead problem. You have a data quality problem. 📊
#MarketingOps #B2BSales #DataQuality
Then I check the data:
- 34% duplicates
- 41% incomplete
- 23% bounced emails
- 67% never engaged
You don't have a lead problem. You have a data quality problem. 📊
#MarketingOps #B2BSales #DataQuality
November 5, 2025 at 1:02 PM
"We need more leads!"
Then I check the data:
- 34% duplicates
- 41% incomplete
- 23% bounced emails
- 67% never engaged
You don't have a lead problem. You have a data quality problem. 📊
#MarketingOps #B2BSales #DataQuality
Then I check the data:
- 34% duplicates
- 41% incomplete
- 23% bounced emails
- 67% never engaged
You don't have a lead problem. You have a data quality problem. 📊
#MarketingOps #B2BSales #DataQuality
Perfect campaigns built on dirty data = perfect failures. Clean your data first, optimize second. #DataQuality #MarketingData #DigitalMarketing
Free MarTech Data Cleanliness & Reliability Checklist
Struggling with unreliable marketing data? Download our free MarTech Data Cleanliness & Reliability Checklist to fix data issues and improve reporting accuracy.
bit.ly
November 4, 2025 at 10:00 PM
Perfect campaigns built on dirty data = perfect failures. Clean your data first, optimize second. #DataQuality #MarketingData #DigitalMarketing
487K contacts in your platform. Sales can reach 91K.
That's 81% decay—and you're paying for every unusable record. 💸
One pharma client cut their licensing costs from $340K to $127K after cleaning their database.
#MarketingOps #DataQuality #CRM
That's 81% decay—and you're paying for every unusable record. 💸
One pharma client cut their licensing costs from $340K to $127K after cleaning their database.
#MarketingOps #DataQuality #CRM
November 4, 2025 at 1:01 PM
487K contacts in your platform. Sales can reach 91K.
That's 81% decay—and you're paying for every unusable record. 💸
One pharma client cut their licensing costs from $340K to $127K after cleaning their database.
#MarketingOps #DataQuality #CRM
That's 81% decay—and you're paying for every unusable record. 💸
One pharma client cut their licensing costs from $340K to $127K after cleaning their database.
#MarketingOps #DataQuality #CRM
23% of marketing workflows fail because of incomplete data. 📊
31% of leads get misrouted to the wrong sales rep.
The cost? Real deals. Real revenue.
Here's the systematic framework we used to fix it ⬇️
#MarTech #SalesOps #RevOps
31% of leads get misrouted to the wrong sales rep.
The cost? Real deals. Real revenue.
Here's the systematic framework we used to fix it ⬇️
#MarTech #SalesOps #RevOps
The 4-Phase Data Cleanup Framework That Increased Deals by 7%
Discover the systematic CT3 methodology for CRM data cleanup that increased closed deals by 7% in 6 months. Audit, Prioritize, Automate, Maintain framework with real implementation tactics.
www.williamflaiz.com
October 31, 2025 at 5:00 PM
Most companies skip the most critical phase of data cleanup: Prioritization. 📊
They try to fix everything at once and see zero results.
Focus on automation blockers first. Everything else is noise.
#MarTech #SalesOps #RevOps
They try to fix everything at once and see zero results.
Focus on automation blockers first. Everything else is noise.
#MarTech #SalesOps #RevOps
The 4-Phase Data Cleanup Framework That Increased Deals by 7%
Discover the systematic CT3 methodology for CRM data cleanup that increased closed deals by 7% in 6 months. Audit, Prioritize, Automate, Maintain framework with real implementation tactics.
www.williamflaiz.com
October 31, 2025 at 1:11 PM
Your data doesn't need to be perfect.
It needs to be: - accurate enough for decisions - clean enough for automation - maintained enough to stay useful.
Perfectionism is procrastination in a suit 🎭
#PracticalAdvice #DataQuality
It needs to be: - accurate enough for decisions - clean enough for automation - maintained enough to stay useful.
Perfectionism is procrastination in a suit 🎭
#PracticalAdvice #DataQuality
October 31, 2025 at 12:01 PM
Your data doesn't need to be perfect.
It needs to be: - accurate enough for decisions - clean enough for automation - maintained enough to stay useful.
Perfectionism is procrastination in a suit 🎭
#PracticalAdvice #DataQuality
It needs to be: - accurate enough for decisions - clean enough for automation - maintained enough to stay useful.
Perfectionism is procrastination in a suit 🎭
#PracticalAdvice #DataQuality
Your data hygiene is worse than you think. And it's costing you more than you realize. Time for a deep clean. #DataQuality #MarTech #MarketingData
Free MarTech Data Cleanliness & Reliability Checklist
Struggling with unreliable marketing data? Download our free MarTech Data Cleanliness & Reliability Checklist to fix data issues and improve reporting accuracy.
bit.ly
October 30, 2025 at 11:00 PM
Your data hygiene is worse than you think. And it's costing you more than you realize. Time for a deep clean. #DataQuality #MarTech #MarketingData
Your sales team isn't losing deals because of bad leads.
They're losing deals because of bad data. 🎯
At CT3: 7% deal increase in 6 months using a 4-phase cleanup framework.
No new tools. No new headcount. Just better execution.
#B2BSales #CRM #DataQuality
They're losing deals because of bad data. 🎯
At CT3: 7% deal increase in 6 months using a 4-phase cleanup framework.
No new tools. No new headcount. Just better execution.
#B2BSales #CRM #DataQuality
The 4-Phase Data Cleanup Framework That Increased Deals by 7%
Discover the systematic CT3 methodology for CRM data cleanup that increased closed deals by 7% in 6 months. Audit, Prioritize, Automate, Maintain framework with real implementation tactics.
www.williamflaiz.com
October 30, 2025 at 1:11 PM
Your sales team isn't losing deals because of bad leads.
They're losing deals because of bad data. 🎯
At CT3: 7% deal increase in 6 months using a 4-phase cleanup framework.
No new tools. No new headcount. Just better execution.
#B2BSales #CRM #DataQuality
They're losing deals because of bad data. 🎯
At CT3: 7% deal increase in 6 months using a 4-phase cleanup framework.
No new tools. No new headcount. Just better execution.
#B2BSales #CRM #DataQuality
Bad data costs money.
Clean data makes money.
The distance between those two states is where you win or lose markets 💡
#CompetitiveAdvantage #DataROI
Clean data makes money.
The distance between those two states is where you win or lose markets 💡
#CompetitiveAdvantage #DataROI
October 30, 2025 at 12:00 PM
Bad data costs money.
Clean data makes money.
The distance between those two states is where you win or lose markets 💡
#CompetitiveAdvantage #DataROI
Clean data makes money.
The distance between those two states is where you win or lose markets 💡
#CompetitiveAdvantage #DataROI
Your CRM has all the tools. Your data doesn't. 🎯
At CT3, we increased closed deals 7% in 6 months—not with new software, but with a 4-phase data cleanup framework.
The problem wasn't technology. It was execution.
#B2BSales #CRM #DataQuality
At CT3, we increased closed deals 7% in 6 months—not with new software, but with a 4-phase data cleanup framework.
The problem wasn't technology. It was execution.
#B2BSales #CRM #DataQuality
The 4-Phase Data Cleanup Framework That Increased Deals by 7%
Discover the systematic CT3 methodology for CRM data cleanup that increased closed deals by 7% in 6 months. Audit, Prioritize, Automate, Maintain framework with real implementation tactics.
www.williamflaiz.com
October 29, 2025 at 9:01 PM
Your CRM has all the tools. Your data doesn't. 🎯
At CT3, we increased closed deals 7% in 6 months—not with new software, but with a 4-phase data cleanup framework.
The problem wasn't technology. It was execution.
#B2BSales #CRM #DataQuality
At CT3, we increased closed deals 7% in 6 months—not with new software, but with a 4-phase data cleanup framework.
The problem wasn't technology. It was execution.
#B2BSales #CRM #DataQuality
Worked with Fortune 500s and startups.
Same data chaos just different spreadsheet sizes.
Solution is always: audit → prioritize → automate → maintain.
Fundamentals don't care about your budget 🎯
#Fundamentals #DataStrategy
Same data chaos just different spreadsheet sizes.
Solution is always: audit → prioritize → automate → maintain.
Fundamentals don't care about your budget 🎯
#Fundamentals #DataStrategy
October 29, 2025 at 12:02 PM
Worked with Fortune 500s and startups.
Same data chaos just different spreadsheet sizes.
Solution is always: audit → prioritize → automate → maintain.
Fundamentals don't care about your budget 🎯
#Fundamentals #DataStrategy
Same data chaos just different spreadsheet sizes.
Solution is always: audit → prioritize → automate → maintain.
Fundamentals don't care about your budget 🎯
#Fundamentals #DataStrategy
Quick wins beat perfect plans. This audit gives you actionable insights you can implement immediately. #MarTech #MarketingAudit #ROI
MarTech Audit Checklist | Streamline Your Marketing Tech
Download the MarTech Audit Checklist to optimize your tech stack, eliminate inefficiencies, ensure compliance, and boost ROI. Future-proof your MarTech today.
bit.ly
October 28, 2025 at 9:01 PM
Quick wins beat perfect plans. This audit gives you actionable insights you can implement immediately. #MarTech #MarketingAudit #ROI
Audited 47K contacts, fixed the active pipeline first, automated duplicate detection, built maintenance workflows.
Deals up 5-7% per month.
The process was more important than the tools (as usual) 📈
#CaseStudy #ProcessWins
Deals up 5-7% per month.
The process was more important than the tools (as usual) 📈
#CaseStudy #ProcessWins
October 28, 2025 at 12:01 PM
Audited 47K contacts, fixed the active pipeline first, automated duplicate detection, built maintenance workflows.
Deals up 5-7% per month.
The process was more important than the tools (as usual) 📈
#CaseStudy #ProcessWins
Deals up 5-7% per month.
The process was more important than the tools (as usual) 📈
#CaseStudy #ProcessWins
Data cleanup is not a project you finish. It's a system you maintain.
Fix once = broken in 6 months. Automate maintenance = clean forever.
Most companies choose wrong 🔧
#DataMaintenance #Systems
Fix once = broken in 6 months. Automate maintenance = clean forever.
Most companies choose wrong 🔧
#DataMaintenance #Systems
October 27, 2025 at 12:01 PM
Data cleanup is not a project you finish. It's a system you maintain.
Fix once = broken in 6 months. Automate maintenance = clean forever.
Most companies choose wrong 🔧
#DataMaintenance #Systems
Fix once = broken in 6 months. Automate maintenance = clean forever.
Most companies choose wrong 🔧
#DataMaintenance #Systems
Just hire a data engineer "just buy better tools".
Neither of these solve bad data.
What works: audit, prioritize, automate, maintain.
Boring? Yes.
Effective? Also yes ✅
#DataStrategy #ProcessThinking
Neither of these solve bad data.
What works: audit, prioritize, automate, maintain.
Boring? Yes.
Effective? Also yes ✅
#DataStrategy #ProcessThinking
October 24, 2025 at 12:01 PM
Just hire a data engineer "just buy better tools".
Neither of these solve bad data.
What works: audit, prioritize, automate, maintain.
Boring? Yes.
Effective? Also yes ✅
#DataStrategy #ProcessThinking
Neither of these solve bad data.
What works: audit, prioritize, automate, maintain.
Boring? Yes.
Effective? Also yes ✅
#DataStrategy #ProcessThinking
I've seen $50M+ in MarTech waste across Fortune 500 companies. This audit prevents you from becoming another statistic. #MarTech #MarketingAudit #Fortune500
MarTech Audit Checklist | Streamline Your Marketing Tech
Download the MarTech Audit Checklist to optimize your tech stack, eliminate inefficiencies, ensure compliance, and boost ROI. Future-proof your MarTech today.
bit.ly
October 23, 2025 at 11:00 PM
I've seen $50M+ in MarTech waste across Fortune 500 companies. This audit prevents you from becoming another statistic. #MarTech #MarketingAudit #Fortune500
Two companies walk into a bar.
One has clean data and automation.
One has spreadsheets and hope.
Only one of them scales 🍻
#ScalingSystems #DataAutomation
One has clean data and automation.
One has spreadsheets and hope.
Only one of them scales 🍻
#ScalingSystems #DataAutomation
October 23, 2025 at 12:01 PM
Two companies walk into a bar.
One has clean data and automation.
One has spreadsheets and hope.
Only one of them scales 🍻
#ScalingSystems #DataAutomation
One has clean data and automation.
One has spreadsheets and hope.
Only one of them scales 🍻
#ScalingSystems #DataAutomation