WBTi U.K.
@wbtiuk.bsky.social
World Breastfeeding Trends Initiative (WBTi) UK: human rights-based, evidence-informed collaborative initiative to galvanise ACTION on infant feeding policy and programmes
Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet.
See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
August 7, 2025 at 10:32 AM
Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet.
See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition.
See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
#BabiesBeforeProfits
See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
#BabiesBeforeProfits
August 6, 2025 at 10:06 AM
Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition.
See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
#BabiesBeforeProfits
See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
#BabiesBeforeProfits
Another missing piece: nurseries won’t always accept mum’s expressed milk for her baby! This has got to change!
August 6, 2025 at 7:18 AM
Another missing piece: nurseries won’t always accept mum’s expressed milk for her baby! This has got to change!
All childcare facilities should have a legal obligation to support #breastfeeding and provide a mother’s milk to her baby when in their care.
See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
August 5, 2025 at 6:24 AM
All childcare facilities should have a legal obligation to support #breastfeeding and provide a mother’s milk to her baby when in their care.
See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
#Breastfeeding / expressing breaks and suitable facilities at work should be a statutory right.
See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
August 4, 2025 at 7:18 AM
#Breastfeeding / expressing breaks and suitable facilities at work should be a statutory right.
See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
Families should have access to high quality, integrated infant feeding support services, no matter where they live.
See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
August 3, 2025 at 8:06 AM
Families should have access to high quality, integrated infant feeding support services, no matter where they live.
See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
All maternity, neonatal and community settings should be fully accredited by the UNICEF Baby Friendly Initiative.
See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
August 2, 2025 at 9:12 AM
All maternity, neonatal and community settings should be fully accredited by the UNICEF Baby Friendly Initiative.
See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
Every health professional who works with women and children should have basic training in breastfeeding – not just midwives and HV!
See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
August 1, 2025 at 9:21 AM
Every health professional who works with women and children should have basic training in breastfeeding – not just midwives and HV!
See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
Find facts and figures about the impact of infant feeding in the Intro to our report: ukbreastfeeding.org/wp-content/u...
June 30, 2025 at 10:32 PM
Find facts and figures about the impact of infant feeding in the Intro to our report: ukbreastfeeding.org/wp-content/u...
Support @Jess BrownFullerMP’s Adjournment Debate on 1 July!
Write your MP: ask them to attend - & let Jess know.
Tell your MP why infant feeding matters to you - local stories are powerful!
Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices
Write your MP: ask them to attend - & let Jess know.
Tell your MP why infant feeding matters to you - local stories are powerful!
Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices
June 30, 2025 at 10:28 PM
Support @Jess BrownFullerMP’s Adjournment Debate on 1 July!
Write your MP: ask them to attend - & let Jess know.
Tell your MP why infant feeding matters to you - local stories are powerful!
Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices
Write your MP: ask them to attend - & let Jess know.
Tell your MP why infant feeding matters to you - local stories are powerful!
Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices
Our campaign has been featured in the BMJ!
"Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health."
#FairFeeding #BabiesBeforeProfits
www.bmj.com/content/389/...
"Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health."
#FairFeeding #BabiesBeforeProfits
www.bmj.com/content/389/...
June 27, 2025 at 4:23 PM
Our campaign has been featured in the BMJ!
"Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health."
#FairFeeding #BabiesBeforeProfits
www.bmj.com/content/389/...
"Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health."
#FairFeeding #BabiesBeforeProfits
www.bmj.com/content/389/...
#CallToAction!
We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority!
Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.
We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority!
Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.
June 25, 2025 at 5:04 PM
#CallToAction!
We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority!
Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.
We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority!
Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.
Tonight’s the night!
Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social
#BabiesBeforeProfits #FairFeeding
Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social
#BabiesBeforeProfits #FairFeeding
June 24, 2025 at 10:10 AM
Tonight’s the night!
Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social
#BabiesBeforeProfits #FairFeeding
Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social
#BabiesBeforeProfits #FairFeeding
Yesterday we presented an overview of our findings from our new 2024 report at the APPG on Infant Feeding, hosted by @jessbrownfullermp.bsky.social - a really engaged group attended with so much appetite for advocacy and ACTION! Thank you all!!
June 19, 2025 at 6:52 AM
Yesterday we presented an overview of our findings from our new 2024 report at the APPG on Infant Feeding, hosted by @jessbrownfullermp.bsky.social - a really engaged group attended with so much appetite for advocacy and ACTION! Thank you all!!