Dario van der Kraken - Website Conversion Expert
@vdkr.bsky.social
😫 Tired of poor website conversions?
✨ I help online businesses fix it—fast.
👇 📨 FREE course: Fix Your Site Conversion Rate
https://go.vanderkraken.com/fix-your-conversion
✨ I help online businesses fix it—fast.
👇 📨 FREE course: Fix Your Site Conversion Rate
https://go.vanderkraken.com/fix-your-conversion
10 years ago… I used to shave my head.
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
September 21, 2025 at 11:10 AM
10 years ago… I used to shave my head.
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
How I boosted a client’s form completion rate from 38% to 75% 👇
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
September 17, 2025 at 11:51 AM
How I boosted a client’s form completion rate from 38% to 75% 👇
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
Left:
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
September 16, 2025 at 11:08 AM
Left:
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
Who else is feeling that September pump? 💥
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
September 12, 2025 at 1:14 PM
Who else is feeling that September pump? 💥
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
This week I'm focusing on how even the smallest action I take today can have a huge impact in the future 👍
Have a great week everyone!
Have a great week everyone!
September 8, 2025 at 8:06 AM
This week I'm focusing on how even the smallest action I take today can have a huge impact in the future 👍
Have a great week everyone!
Have a great week everyone!
Back-to-school day for my older son today 🎒 and honestly… I couldn’t be happier!
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
September 3, 2025 at 12:22 PM
Back-to-school day for my older son today 🎒 and honestly… I couldn’t be happier!
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
August 26, 2025 at 9:10 AM
Love this sky 😍
July 26, 2025 at 9:59 AM
Love this sky 😍
Office for the day ☕
July 23, 2025 at 10:04 AM
Office for the day ☕
Getting out of your comfort zone is SCARY 👻
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
July 21, 2025 at 12:44 PM
Getting out of your comfort zone is SCARY 👻
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
This was my Sunday morning. How's yours? #jurassicworld
July 20, 2025 at 11:30 AM
This was my Sunday morning. How's yours? #jurassicworld
I have analysed thousands and thousands of product pages and I can tell you from experience that 99% of your visitors that land on a product page will browse the product images.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
July 18, 2025 at 3:14 PM
I have analysed thousands and thousands of product pages and I can tell you from experience that 99% of your visitors that land on a product page will browse the product images.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
July 18, 2025 at 11:53 AM
Picking berries with my little one today 🍓
July 17, 2025 at 7:07 PM
Picking berries with my little one today 🍓
Increasing your website conversion rate doesn't have to be confusing 😕
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
July 17, 2025 at 7:01 PM
Increasing your website conversion rate doesn't have to be confusing 😕
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
I can confirm I don't have a New Yorker subscription and I'm only a geriatric Italian when I'm on holiday 😂 #coffeeaddicted
July 12, 2025 at 2:16 PM
I can confirm I don't have a New Yorker subscription and I'm only a geriatric Italian when I'm on holiday 😂 #coffeeaddicted
My favourite work set up ♥️ #freelancelife
July 11, 2025 at 5:56 AM
My favourite work set up ♥️ #freelancelife
Bonus tip: keep it quiet on mobile. No auto-opening popup ❌
Space is precious — don’t hijack it. A floating button in a corner is enough.
Space is precious — don’t hijack it. A floating button in a corner is enough.
July 9, 2025 at 7:55 PM
Bonus tip: keep it quiet on mobile. No auto-opening popup ❌
Space is precious — don’t hijack it. A floating button in a corner is enough.
Space is precious — don’t hijack it. A floating button in a corner is enough.
✅ What to do:
– Only show chat when you're actually online
– Let users initiate the convo
– Be fast (under 1min or people ghost 👻)
– Only show chat when you're actually online
– Let users initiate the convo
– Be fast (under 1min or people ghost 👻)
July 9, 2025 at 7:55 PM
✅ What to do:
– Only show chat when you're actually online
– Let users initiate the convo
– Be fast (under 1min or people ghost 👻)
– Only show chat when you're actually online
– Let users initiate the convo
– Be fast (under 1min or people ghost 👻)
👎 What not to do:
– Popups that block the screen
– Auto-messages on every new page
– Bots pretending to be humans
– Popups that block the screen
– Auto-messages on every new page
– Bots pretending to be humans
July 9, 2025 at 7:55 PM
👎 What not to do:
– Popups that block the screen
– Auto-messages on every new page
– Bots pretending to be humans
– Popups that block the screen
– Auto-messages on every new page
– Bots pretending to be humans
✅ A Forrester study found customers who use live chat are 2.8x more likely to buy.
That’s huge! But… only if you use it right.
That’s huge! But… only if you use it right.
July 9, 2025 at 7:55 PM
✅ A Forrester study found customers who use live chat are 2.8x more likely to buy.
That’s huge! But… only if you use it right.
That’s huge! But… only if you use it right.
Ever wonder if live chat actually helps sales or just annoys people?
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
July 9, 2025 at 7:55 PM
Ever wonder if live chat actually helps sales or just annoys people?
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
You don’t need to reinvent the wheel every time. Reuse what worked, tweak it, and give yourself a breather.
Consistency > constant reinvention
Consistency > constant reinvention
July 7, 2025 at 9:48 AM
You don’t need to reinvent the wheel every time. Reuse what worked, tweak it, and give yourself a breather.
Consistency > constant reinvention
Consistency > constant reinvention