Dario van der Kraken - Website Conversion Expert
@vdkr.bsky.social
😫 Tired of poor website conversions?
✨ I help online businesses fix it—fast.
👇 📨 FREE course: Fix Your Site Conversion Rate
https://go.vanderkraken.com/fix-your-conversion
✨ I help online businesses fix it—fast.
👇 📨 FREE course: Fix Your Site Conversion Rate
https://go.vanderkraken.com/fix-your-conversion
10 years ago… I used to shave my head.
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
September 21, 2025 at 11:10 AM
10 years ago… I used to shave my head.
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
My parents were split up, still living with the same floor and kitchen I grew up in. And Bianca was just a puppy 🐶
I’d been in London for a year, working a 9–5, and had just survived a colossal case of food poisoning that knocked 4 kilos off me
How I boosted a client’s form completion rate from 38% to 75% 👇
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
September 17, 2025 at 11:51 AM
How I boosted a client’s form completion rate from 38% to 75% 👇
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
Step 1 – Kill the mystery:
— Told users exactly what happens after they hit submit
— Said who will contact them
— Said when they’ll hear back
1/2
Left:
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
September 16, 2025 at 11:08 AM
Left:
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
❌ “Invalid email. Error. Try again.”
❌ 14 fields including full postal address
❌ No idea when or how you’ll reply
Right:
✅ “Please enter a valid email (e.g. name@domain.com)”
✅ Just the essentials: name + email + message
✅ “We’ll reply within 24 hours by email”
Which form would YOU finish?
Who else is feeling that September pump? 💥
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
September 12, 2025 at 1:14 PM
Who else is feeling that September pump? 💥
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
I’ve finally caught up on all client work - first time since March!
Honestly forgot what this feeling was like 😅
(I mean I'm still behind on my own biz stuff though - but hey ho)
This week I'm focusing on how even the smallest action I take today can have a huge impact in the future 👍
Have a great week everyone!
Have a great week everyone!
September 8, 2025 at 8:06 AM
This week I'm focusing on how even the smallest action I take today can have a huge impact in the future 👍
Have a great week everyone!
Have a great week everyone!
Back-to-school day for my older son today 🎒 and honestly… I couldn’t be happier!
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
September 3, 2025 at 12:22 PM
Back-to-school day for my older son today 🎒 and honestly… I couldn’t be happier!
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
We survived our very first summer with kids and I somehow managed to deliver 3 major projects while spending as much time as possible with the kids. I don’t remember feeling this all over the place in a looooong time 🤯
August 26, 2025 at 9:10 AM
Online shoppers can’t touch your product. Your job? Help them feel it through images, context, and clarity. #websiteconversion
July 31, 2025 at 8:02 AM
Online shoppers can’t touch your product. Your job? Help them feel it through images, context, and clarity. #websiteconversion
Love this sky 😍
July 26, 2025 at 9:59 AM
Love this sky 😍
Office for the day ☕
July 23, 2025 at 10:04 AM
Office for the day ☕
Getting out of your comfort zone is SCARY 👻
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
July 21, 2025 at 12:44 PM
Getting out of your comfort zone is SCARY 👻
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
I remember the first time I had a phone call with a perspective client I was LITERALLY having a stroke 😱😱😱 (ask my boyfriend, he witnessed the whole scene...)
🙈 Not to mention that I literally had to go to the bathroom like 3 times beforehand!
This was my Sunday morning. How's yours? #jurassicworld
July 20, 2025 at 11:30 AM
This was my Sunday morning. How's yours? #jurassicworld
I have analysed thousands and thousands of product pages and I can tell you from experience that 99% of your visitors that land on a product page will browse the product images.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
July 18, 2025 at 3:14 PM
I have analysed thousands and thousands of product pages and I can tell you from experience that 99% of your visitors that land on a product page will browse the product images.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
⚠️ And they will decide whether or not they are interested in the product just by looking at those product images. ⚠️
Yes.
July 18, 2025 at 11:53 AM
Reposted by Dario van der Kraken - Website Conversion Expert
Congrats to Astromoner SEO team for really nailing those brand search signals today. 📈
July 17, 2025 at 10:38 PM
Congrats to Astromoner SEO team for really nailing those brand search signals today. 📈
Picking berries with my little one today 🍓
July 17, 2025 at 7:07 PM
Picking berries with my little one today 🍓
Increasing your website conversion rate doesn't have to be confusing 😕
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
July 17, 2025 at 7:01 PM
Increasing your website conversion rate doesn't have to be confusing 😕
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
There's a clear, structured, easy-to-follow way to increase your conversion rate, bring in extra revenue and get more clients. 🥳
And it's waiting for you in my free, 7 day email course.
Spamming strangers with cold emails is NOT good marketing.
July 15, 2025 at 3:22 PM
Spamming strangers with cold emails is NOT good marketing.
A good freebie title does this:
• Names a real problem
• Promises a quick win
• Feels specific + useful
• Names a real problem
• Promises a quick win
• Feels specific + useful
a drag queen is wearing a witch costume and says that was a freebie
ALT: a drag queen is wearing a witch costume and says that was a freebie
media.tenor.com
July 14, 2025 at 7:32 PM
A good freebie title does this:
• Names a real problem
• Promises a quick win
• Feels specific + useful
• Names a real problem
• Promises a quick win
• Feels specific + useful
I can confirm I don't have a New Yorker subscription and I'm only a geriatric Italian when I'm on holiday 😂 #coffeeaddicted
July 12, 2025 at 2:16 PM
I can confirm I don't have a New Yorker subscription and I'm only a geriatric Italian when I'm on holiday 😂 #coffeeaddicted
My favourite work set up ♥️ #freelancelife
July 11, 2025 at 5:56 AM
My favourite work set up ♥️ #freelancelife
Nothing tanks conversions faster than:
🚫 Surprise shipping
🚫 “Shipping calculated at checkout”
🚫 No info at all
🚫 Surprise shipping
🚫 “Shipping calculated at checkout”
🚫 No info at all
July 10, 2025 at 5:17 PM
Nothing tanks conversions faster than:
🚫 Surprise shipping
🚫 “Shipping calculated at checkout”
🚫 No info at all
🚫 Surprise shipping
🚫 “Shipping calculated at checkout”
🚫 No info at all
Ever wonder if live chat actually helps sales or just annoys people?
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
July 9, 2025 at 7:55 PM
Ever wonder if live chat actually helps sales or just annoys people?
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
Spoiler: It can triple your conversions — if done right. 🧵
#websitetips #onlineshopping
