Tom Varizan
@varizantom.bsky.social
🇫🇷 | 🇬🇧 Esport intelligence | Esport sponsoring | Works with esport teams and brands | Contact: tom.varizan@gmail.com | (+75 threads sur l’esport. Lien ⬇️)
I've kept this thread short, but I'd be happy to expand on certain points if necessary.
I'm also available if players/organisations wish to discuss this subject in more depth.
I'm also available if players/organisations wish to discuss this subject in more depth.
August 7, 2023 at 7:32 AM
I've kept this thread short, but I'd be happy to expand on certain points if necessary.
I'm also available if players/organisations wish to discuss this subject in more depth.
I'm also available if players/organisations wish to discuss this subject in more depth.
Some player agencies (at last) seem to be introducing this dimension of personal branding into their services.
And we can see that some of them are ahead of the game !
And we can see that some of them are ahead of the game !
August 7, 2023 at 7:32 AM
Some player agencies (at last) seem to be introducing this dimension of personal branding into their services.
And we can see that some of them are ahead of the game !
And we can see that some of them are ahead of the game !
Un joueur français dans cette dynamique là est
@Exakicklol avec de nombreux streams, des tweets simples, de l’humour, il suffit de pas grand chose pour interagir avec la communauté et créer quelque chose.
@Exakicklol avec de nombreux streams, des tweets simples, de l’humour, il suffit de pas grand chose pour interagir avec la communauté et créer quelque chose.
August 7, 2023 at 7:31 AM
Un joueur français dans cette dynamique là est
@Exakicklol avec de nombreux streams, des tweets simples, de l’humour, il suffit de pas grand chose pour interagir avec la communauté et créer quelque chose.
@Exakicklol avec de nombreux streams, des tweets simples, de l’humour, il suffit de pas grand chose pour interagir avec la communauté et créer quelque chose.
@lol_photon from Vitality is also applying these different strategies to develop its brand image.
August 7, 2023 at 7:31 AM
@lol_photon from Vitality is also applying these different strategies to develop its brand image.
We can see that @zyblol vitality's jungler (bench) has put in place a personal branding strategy with the regular publication of photos, videos and SoloQ streams.
August 7, 2023 at 7:31 AM
We can see that @zyblol vitality's jungler (bench) has put in place a personal branding strategy with the regular publication of photos, videos and SoloQ streams.
But in the meantime he has built up an empire of influence on various social networks (Instagram, Twitter, Tiktok).
(900,000 cumulative followers)
(900,000 cumulative followers)
August 7, 2023 at 7:29 AM
But in the meantime he has built up an empire of influence on various social networks (Instagram, Twitter, Tiktok).
(900,000 cumulative followers)
(900,000 cumulative followers)
Le plus grand exemple de personal branding réussi c’est
@RekklesLoL
, alors qu’il était sur le déclin il a fait un comeback chez Fnatic uniquement car c’était une force marketing, aucunement grâce à ces performances sur LoL.
@RekklesLoL
, alors qu’il était sur le déclin il a fait un comeback chez Fnatic uniquement car c’était une force marketing, aucunement grâce à ces performances sur LoL.
August 7, 2023 at 7:29 AM
Le plus grand exemple de personal branding réussi c’est
@RekklesLoL
, alors qu’il était sur le déclin il a fait un comeback chez Fnatic uniquement car c’était une force marketing, aucunement grâce à ces performances sur LoL.
@RekklesLoL
, alors qu’il était sur le déclin il a fait un comeback chez Fnatic uniquement car c’était une force marketing, aucunement grâce à ces performances sur LoL.
Now for a few examples. I've deliberately selected players who haven't been household names for very long and, above all, who don't yet have any big marketing buzz but who are making efforts to do so (except for example 1).
August 7, 2023 at 7:29 AM
Now for a few examples. I've deliberately selected players who haven't been household names for very long and, above all, who don't yet have any big marketing buzz but who are making efforts to do so (except for example 1).
And to get attached to someone you absolutely have to know them, it's stupid but it's true.
As for content, there's no need to make Hollywood-style productions, a soloq stream and simple assets will suffice, the aim being to give content to people who are looking for it.
As for content, there's no need to make Hollywood-style productions, a soloq stream and simple assets will suffice, the aim being to give content to people who are looking for it.
August 7, 2023 at 7:28 AM
And to get attached to someone you absolutely have to know them, it's stupid but it's true.
As for content, there's no need to make Hollywood-style productions, a soloq stream and simple assets will suffice, the aim being to give content to people who are looking for it.
As for content, there's no need to make Hollywood-style productions, a soloq stream and simple assets will suffice, the aim being to give content to people who are looking for it.
There are not only social networks, but also streaming. It's important for players who want to develop their image to stream as much as possible.
Because it's during a stream that you get to know the player and get to know his personality.
Because it's during a stream that you get to know the player and get to know his personality.
August 7, 2023 at 7:28 AM
There are not only social networks, but also streaming. It's important for players who want to develop their image to stream as much as possible.
Because it's during a stream that you get to know the player and get to know his personality.
Because it's during a stream that you get to know the player and get to know his personality.
The prize must be related to the target audience that the player wishes to attract on his social networks. And structures can help this kind of initiative because it indirectly benefits them.
August 7, 2023 at 7:27 AM
The prize must be related to the target audience that the player wishes to attract on his social networks. And structures can help this kind of initiative because it indirectly benefits them.
To "launch" their account, players can create a competition to put the spotlight on their social networks, a competition that can be a low cost for the return it can bring.
August 7, 2023 at 7:27 AM
To "launch" their account, players can create a competition to put the spotlight on their social networks, a competition that can be a low cost for the return it can bring.
(via vlogs, for example) and any other subject that might be interesting to share. If you want to ensure that your posts are accurate, you can set up a communication plan that determines in advance the theme to be covered in today's post.
August 7, 2023 at 7:27 AM
(via vlogs, for example) and any other subject that might be interesting to share. If you want to ensure that your posts are accurate, you can set up a communication plan that determines in advance the theme to be covered in today's post.
🟣How to develop your image?
To develop your image, you need to be present and active on the various social networks. It's not enough to simply be there. To be active, you need to cover a number of topics: your daily life, matches, the insides of a player's life, etc.
To develop your image, you need to be present and active on the various social networks. It's not enough to simply be there. To be active, you need to cover a number of topics: your daily life, matches, the insides of a player's life, etc.
August 7, 2023 at 7:26 AM
🟣How to develop your image?
To develop your image, you need to be present and active on the various social networks. It's not enough to simply be there. To be active, you need to cover a number of topics: your daily life, matches, the insides of a player's life, etc.
To develop your image, you need to be present and active on the various social networks. It's not enough to simply be there. To be active, you need to cover a number of topics: your daily life, matches, the insides of a player's life, etc.
Before you start developing your image, you need to answer a number of questions: Why am I doing this? What are my values? What actions am I taking? And what image do I want to project (fun, tryhard, etc)?
August 7, 2023 at 7:26 AM
Before you start developing your image, you need to answer a number of questions: Why am I doing this? What are my values? What actions am I taking? And what image do I want to project (fun, tryhard, etc)?
Players need to take advantage of the media attention they get when they are at the world's biggest competitions to develop their brand image. These small efforts can prove key to the next stage of their career.
August 7, 2023 at 7:25 AM
Players need to take advantage of the media attention they get when they are at the world's biggest competitions to develop their brand image. These small efforts can prove key to the next stage of their career.
I'd also add a line to say that having a personal branding strategy means you can look forward more calmly to retirement as a streamer, ambassador or host.
August 7, 2023 at 7:25 AM
I'd also add a line to say that having a personal branding strategy means you can look forward more calmly to retirement as a streamer, ambassador or host.
Secondly, you'll be able to claim a higher income, as having significant marketing clout makes you eligible for bigger salaries. What's more, it could open the door to solo partnerships with other brands.
August 7, 2023 at 7:23 AM
Secondly, you'll be able to claim a higher income, as having significant marketing clout makes you eligible for bigger salaries. What's more, it could open the door to solo partnerships with other brands.
You could see the followers of @KarmineCorp growing up
when Rekkles arrived.
A player who has worked on his brand image is therefore more attractive to structures.
when Rekkles arrived.
A player who has worked on his brand image is therefore more attractive to structures.
August 7, 2023 at 7:23 AM
You could see the followers of @KarmineCorp growing up
when Rekkles arrived.
A player who has worked on his brand image is therefore more attractive to structures.
when Rekkles arrived.
A player who has worked on his brand image is therefore more attractive to structures.
... a player who can bring him followers, sell him shirts, bring him figures that can be sold to sponsors. So between a player with 5,000 followers and another with 70,000 at an equivalent level, the choice will be made quickly.
August 7, 2023 at 7:22 AM
... a player who can bring him followers, sell him shirts, bring him figures that can be sold to sponsors. So between a player with 5,000 followers and another with 70,000 at an equivalent level, the choice will be made quickly.
There are 2 main advantages.
Firstly, developing your brand image will give you marketing clout. Let's take the example of an organisation looking for a new player. Admittedly, they're looking for a top-level player, but today they're looking for...
Firstly, developing your brand image will give you marketing clout. Let's take the example of an organisation looking for a new player. Admittedly, they're looking for a top-level player, but today they're looking for...
August 7, 2023 at 7:21 AM
There are 2 main advantages.
Firstly, developing your brand image will give you marketing clout. Let's take the example of an organisation looking for a new player. Admittedly, they're looking for a top-level player, but today they're looking for...
Firstly, developing your brand image will give you marketing clout. Let's take the example of an organisation looking for a new player. Admittedly, they're looking for a top-level player, but today they're looking for...
🟣But why go to the trouble of setting up this process?🟣
August 7, 2023 at 7:21 AM
🟣But why go to the trouble of setting up this process?🟣
In esports we have an advantage in that the main channel for showcasing our skills and developing our reputation is digital, so the majority of our work takes place on the internet and social networks.
August 7, 2023 at 7:21 AM
In esports we have an advantage in that the main channel for showcasing our skills and developing our reputation is digital, so the majority of our work takes place on the internet and social networks.
Today, there is a crucial issue for players: developing their brand image. We'll start by looking at the benefits of developing your own brand image, how to do it and then we'll look at some examples.
August 7, 2023 at 7:20 AM
Today, there is a crucial issue for players: developing their brand image. We'll start by looking at the benefits of developing your own brand image, how to do it and then we'll look at some examples.