Un joueur français dans cette dynamique là est
@Exakicklol avec de nombreux streams, des tweets simples, de l’humour, il suffit de pas grand chose pour interagir avec la communauté et créer quelque chose.

We can see that @zyblol vitality's jungler (bench) has put in place a personal branding strategy with the regular publication of photos, videos and SoloQ streams.

Le plus grand exemple de personal branding réussi c’est
@RekklesLoL
, alors qu’il était sur le déclin il a fait un comeback chez Fnatic uniquement car c’était une force marketing, aucunement grâce à ces performances sur LoL.

There are not only social networks, but also streaming. It's important for players who want to develop their image to stream as much as possible.
Because it's during a stream that you get to know the player and get to know his personality.

To "launch" their account, players can create a competition to put the spotlight on their social networks, a competition that can be a low cost for the return it can bring.

(via vlogs, for example) and any other subject that might be interesting to share. If you want to ensure that your posts are accurate, you can set up a communication plan that determines in advance the theme to be covered in today's post.

Before you start developing your image, you need to answer a number of questions: Why am I doing this? What are my values? What actions am I taking? And what image do I want to project (fun, tryhard, etc)?

Players need to take advantage of the media attention they get when they are at the world's biggest competitions to develop their brand image. These small efforts can prove key to the next stage of their career.

I'd also add a line to say that having a personal branding strategy means you can look forward more calmly to retirement as a streamer, ambassador or host.

Secondly, you'll be able to claim a higher income, as having significant marketing clout makes you eligible for bigger salaries. What's more, it could open the door to solo partnerships with other brands.

... a player who can bring him followers, sell him shirts, bring him figures that can be sold to sponsors. So between a player with 5,000 followers and another with 70,000 at an equivalent level, the choice will be made quickly.

There are 2 main advantages.
Firstly, developing your brand image will give you marketing clout. Let's take the example of an organisation looking for a new player. Admittedly, they're looking for a top-level player, but today they're looking for...

In esports we have an advantage in that the main channel for showcasing our skills and developing our reputation is digital, so the majority of our work takes place on the internet and social networks.

Today, there is a crucial issue for players: developing their brand image. We'll start by looking at the benefits of developing your own brand image, how to do it and then we'll look at some examples.

[Thread] Why professional players need to develop their brand image ? (ZywOo🇫🇷, Rekkles🇸🇪, etc)