Userlist
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userlist.com
Userlist
@userlist.com
Email automation for sophisticated marketers. Built exclusively for SaaS.
9️⃣ Spotify

• Short and to the point
• Different color fonts highlight the essential information
• Clear CTA button
February 25, 2025 at 2:26 PM
8️⃣ Rankin Racoon

• Highlights that the webinar tackles their audience’s major pain point
• Well formated hero makes it easy to skim
• Highlights main takeaways they’ll be covering
• Brief intro of the speakers
February 25, 2025 at 2:26 PM
7️⃣ Netlify

• The announcement is a part of a bigger newsletter
• Hero section contains the topic and essential info
• Clear CTA
February 25, 2025 at 2:26 PM
6️⃣ Koala

• Hero image highlights the most essential details and speakers
• Includes a detailed agenda
• Includes a section about the speakers
• Encourages to respond to the email to send in questions
February 25, 2025 at 2:26 PM
5️⃣ Miro

• Highlights the essential information so it’s easy to skim
• Mentions the expected outcome
• Lists the agenda
• Secondary CTA encourages to sign up to get the webinar recording
February 25, 2025 at 2:26 PM
4️⃣ Canva

• Opens with a TL;DR section with the essential information
• Catchy visual that is very on brand for them
• Play on the reader’s FOMO
February 25, 2025 at 2:26 PM
3️⃣ Headspace

• Catchy visual
• Reinforces the sense of community and support the brand is known for
• Important details are highlighted in bold
• The CTA could be slightly less confusing
February 25, 2025 at 2:26 PM
2️⃣ Baremetrics

• Hero image includes all the essential information
• The email body highlights what the reader will be able to learn during the event
• They offer 2 different times and help the user opt in by placing separate CTA but
February 25, 2025 at 2:26 PM
1️⃣ Buffer

• Intro makes a strong point about the value the viewer gets
• Strong emphasis on the community aspect
• Mentions resources the viewers will get access to
February 25, 2025 at 2:26 PM
7️⃣ Simplecast

• Informs what functionalities could be affected
• Gives an alternative on how to access the dashboard
• Could include what situation would warrant the CTA button
February 11, 2025 at 12:35 PM
6️⃣ The Storygraph

• Informs that a third-party service will affect the app experience
• Provides time slots for 5 different time zones
• The time formatting may be slightly confusing but the overall copy is clear and concise
February 11, 2025 at 12:35 PM
5️⃣ NordPass

• Clear and to the point
• Includes an estimated length of downtime
• Highlights the essential information so it’s easy to skim
February 11, 2025 at 12:35 PM
4️⃣ Pitch

• Includes a link that helps with time zone conversion
• Also the link to the separate status page
• Provides hands-on advice on how to not let the maintenance affect user’s activities
February 11, 2025 at 12:35 PM
3️⃣ Stripo

• Clear on what functionalities will be unavailable
• Gives an estimate for the downtime
• Highlights the relevance of the work being done (focus on security and stability)
February 11, 2025 at 12:35 PM
2️⃣ RightMessage

• Includes the details of what aspects will be affected
• Mentions the outcomes of the upcoming change, and teases the new feature
• Reassures the user about their next steps
• Lengthy but well formatted
February 11, 2025 at 12:35 PM
1️⃣ Transistor

• Provides the details both on the user and the listener side of things
• Reassuring
• Includes the link to the status page for real-time updates
February 11, 2025 at 12:35 PM
⚠️ How to write scheduled maintenance emails?

Just like an engine, SaaS products need maintenance to run smoothly. To prevent user frustrations, you need to communicate your downtime.

Let’s see how we can do that smoothly. 🧵

#saas #email #emailmarketing
February 11, 2025 at 12:35 PM
Thank you for joining us for another year of building Userlist.

We hope you take this time to rest, recharge, and have an enjoyable time.

Happy holidays, and see you next year! 🎊

(We love that being fully remote doesn't stop us from having an adorable holiday card.)
December 24, 2024 at 3:34 PM
5️⃣ Travelpayouts

• Shares Travelpayouts' accomplishments with key figures
• Major changes to Travelpayouts
• Includes holiday-themed graphics
• A clear, compelling CTA
December 13, 2024 at 1:45 PM
4️⃣ Buy Me a Coffee

• Enumerates the exciting features and improvements rolled out during the year
• Graphics make it visually appealing and easier to skim through
• Asks the reader to share their suggestions for a better product
December 13, 2024 at 1:45 PM
3️⃣ CoSchedule

• Builds excitement and anticipation
• Shares new features and updates
• Encourages users to take action
December 13, 2024 at 1:45 PM
2️⃣ Jasper

• Uses figures to show the growth of the Jasper platform
• Includes insights into how the customer used Jasper
• Shares a message from the CEO for impact
• Creates a personal connection
• Recaps new features
• Includes a clear CTA
December 13, 2024 at 1:45 PM
1️⃣ Loom

• Reveals how users brought their team closer together, which is the goal of using the service
• Shows users what they achieved using Loom, including how much time they saved
• Encourages people to share their story
December 13, 2024 at 1:45 PM
Hello, Bluesky! 🦋 Nice to see so many of our SaaS friends here.

We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread.

@kafarina.bsky.social has 10ish cards lying around.

Let's reconnect!
December 11, 2024 at 3:01 PM