Unnati Narang
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unnati.bsky.social
Unnati Narang
@unnati.bsky.social
Assistant Professor of Marketing @giesbusiness. I study mobile apps, mobility, and digital platforms. Big on Ed Tech/online learning. Dog & cat mom. @tamu grad.
Reposted by Unnati Narang
I was asked recently for some textbook recommendations for improving metrics knowledge. Here are some of my favorites, feel free to chime in with additional ones below.
#EconSky
February 7, 2024 at 3:47 PM
Come join us in the marketing area at @giesbusiness. Wonderful colleagues guaranteed! 😌 Open-rank tenure track position posted on this link: illinois.csod.com/ux/ats/careers…. Apply by March 8.
February 2, 2024 at 3:36 PM
Check out new research from my marketing colleague Frank Liu on how platforms may choose to tolerate fake sales and fake reviews by sellers or even make a fake endorsement to manipulate product attractiveness! Forthcoming at Marketing Science 🎉👇🏼

giesbusiness.illinois.edu/news/2023/12...
Buyer Beware: How to spot fake reviews, platform bias when holiday shopping online
Stay up to date on Gies College of Business. You can find recent news including alumni news, awards, and updates. Browse through the news catalog here!
giesbusiness.illinois.edu
December 15, 2023 at 3:25 PM
Teaching efforts often go unnoticed and opportunities to speak your mind freely can be rare — so I’m grateful that @PoetsAndQuants took the time to review my work, include me in their list, and seek and publish my reflections as a business faculty 👇🏼

poetsandquantsforundergrads.com/news/2023-be...
2023 Best Undergraduate Professors: Unnati Narang, University of Illinois at Urbana-Champaign Gies C...
Congratulations to our 2023 class of the Best Undergraduate Business Professors.
poetsandquantsforundergrads.com
December 14, 2023 at 11:21 AM
How a simple idea that consumers don’t line up in their risk of churn and their responsiveness to marketing interventions led to a cool paper that changed the way marketers think about churn. Listen now👇

podcasters.spotify.com/pod/show/hiw...
Ep. 5 Harvard Business School's Eva Ascarza by How I Wrote This
Brett talks to Eva Ascarza about her paper “Retention Futility: Targeting High Risk Customers Might be Ineffective,” published in JMR in 2018. Eva is the Jakurski Family Associate Professor of B...
podcasters.spotify.com
December 14, 2023 at 11:19 AM
Reposted by Unnati Narang
Der Terrorangriff der Hamas auf Israel ist jetzt bald 4 Wochen her. Vieles ist seitdem passiert, die öffentliche Debatte aufgeheizt und verworren. Im Video deshalb einige Gedanken von Vizekanzler und Minister Robert Habeck zur Einordnung und Differenzierung. youtu.be/ZBtAtsdco-8
Robert Habeck zu Israel und Antisemitismus
Der Terrorangriff der Hamas auf Israel ist jetzt bald vier Wochen her. Vieles ist seitdem passiert, die öffentliche Debatte aufgeheizt und verworren. Im Vide...
youtu.be
November 2, 2023 at 8:20 AM
Hosting a webinar on Gen AI and online learning platforms tomorrow 12pm ET. Sign up below 👇🏼

ivyexec.com/classes/the-...
The Impact of Generative Artificial Intelligence in Online Learning Platforms | Ivy Exec
The rapid growth of generative artificial intelligence (AI) technologies, such as ChatGPT, has led to both excitement and skepticism among academics and industry. 
ivyexec.com
October 31, 2023 at 3:13 AM
Letter by Israeli social psychologists reg. the war. Please read and share.

docs.google.com/forms/d/e/1F...
October 30, 2023 at 2:32 PM
Reposted by Unnati Narang
Hooray @kennethcwilbur.bsky.social is here! If you are interested in data science and marketing and a very smart person's thoughtful perspective, go follow him!
October 11, 2023 at 1:59 AM
Reposted by Unnati Narang
I have been struggling to articulate the complex emotions I've been feeling since Saturday morning as a Jew, a liberal/progressive, a believer that Palestinians and Jews have a right to a homeland, to safety and dignity. A thread (crosspost from X, so please ignore if you have seen it already) 1/
October 12, 2023 at 12:56 PM