We stop being fluid humans. And start performing the mold.

More on this in my latest post 🫶🏼

Gurus. Biohackers. Influencers. Apps. Books. Newsletters.

Constant noise. Constant pressure.

Be the “best version” of yourself. Be happier. If only you keep improving.

But it sets a standard no one can reach.

More on this in my latest post 💌

tugbaavci.substack.com/p/always-opt...

More on this in my latest post…
tugbaavci.substack.com/…

They might still be liking your posts, watching your stories, or subtly engaging with your online presence for years.
These small, seemingly insignificant gestures blur the lines—keeping things open-ended when they don’t need to be.

tugbaavci.substack.com/p/i-helped-b...

And here’s the irony:
We often don’t realise how distracted we are......until we finally step away from what’s distracting us.

For the full post, head over to my newsletter ✍🏼

I was there when the smartphone craze exploded.
Right in the middle of it.

But over the years, something shifted.The constant digital stimulation—paired with the demands of my tech job—started to take a real toll.

More on this in my post tugbaavci.substack.com/p/my-take-on...

The best connection happens in balance—where we feel held, but not constrained.
Life is the same way.

Our careers, relationships, and creative passions should bring us closer, not consume us.

So the real challenge?

Staying connected without becoming entangled.

More on this in my latest post

tugbaavci.substack.com/p/excuse-me-...

Then there are influencers who suggest that purpose must come from your job.

While this can be inspiring for some, it also narrows the idea of purpose to just one aspect of life: work.

But what if purpose isn’t something we find?
What if it’s something we create—across multiple areas of our lives?

Or maybe, I’ve been looking in the wrong places.

We’ve been sold this idea that purpose is some grand, singular thing. That it must be found. That it must be tied to work.

Every day, we’re exposed to perfectly curated success stories, setting unrealistic expectations about work and meaning.

Can we get @stasolenchenko.bsky.social on the starter pack too Daniel? Thanks so much!

Wow, I didn’t expect to read this tonight 😫 It’s wild that he was one of your readers. I can’t even imagine how you felt when you discovered it was Luigi.

2025 doesn’t have to be the year of brain rot.
It can be the year of clarity, focus, and value-driven consumption.
More ways on how we can challenge big tech in my latest post ☝🏼