Trishla Ostwal
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trishlaostwal.bsky.social
Trishla Ostwal
@trishlaostwal.bsky.social
i write about AI + tech for @adweek • 📱signal: trishlaostwal12 • @ColumbiaJourn alum
BREAKING: The DOJ says Google is using its old search monopoly playbook to push Gemini—paying Samsung enormous monthly sums, activation bonuses & ad revenue to make it the default AI assistant. Echoes the tactics behind Google’s $20B Apple deal.

www.adweek.com/media/doj-ac...
DOJ Accuses Google of Using Monopoly Tactics To Push AI Product Gemini
The agency says it's a similar playbook as the tech giant's dominance in search.
www.adweek.com
April 21, 2025 at 5:04 PM
Reposted by Trishla Ostwal
Perplexity begins ads on The Ben Shapiro Show, with Shapiro using the AI search engine to verify claims, as some tech companies embrace right-wing media (Trishla Ostwal/Adweek)

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March 7, 2025 at 7:50 PM
Reposted by Trishla Ostwal
Here we go - it was only a matter of time before we started to see ads in AI Chatbots. Microsoft announced the integration of ads in Copilot, and calls it a “critical component” of its business.

Great article by @trishlaostwal.bsky.social

www.adweek.com/media/micros...
Microsoft Lures Brands to Advertise in Chatbot Copilot with New Formats and AI Agents
Ad relevance in Copilot beats traditional search by 25%, with click-through rates doubling.
www.adweek.com
March 5, 2025 at 2:01 PM
meta employees you can reach me at trishla.ostwal@adweek.com. Would love to chat
Meta is renewing its threats against employees, telling them today that they will hunt for leakers and tolerate zero leaks.

Want to know how that is going? Three Meta employees who I’ve never spoken to before just cold messaged/emailed me offering me to be sources.
January 31, 2025 at 4:29 PM
Reposted by Trishla Ostwal
Can Elon Musk do for TikTok what he did for Twitter (kill it)??? www.bloomberg.com/news/article...
January 14, 2025 at 12:26 AM
If you've been tracking AI startup valuations, the numbers are wild—some hitting over $100 billion. But can these companies sustain the hype, deliver on lofty promises, and justify their swelling price tags. Vanguard's hinting at a ‘correction’ ahead, so maybe these valuations are a bit too dreamy.
Inside the Eye-popping Numbers of 2024’s Hottest AI Firms
Venture capitalists poured $2.9B to U.S.-based companies in 127 deals in Q3 alone.
www.adweek.com
December 12, 2024 at 3:05 PM
Reposted by Trishla Ostwal
In an exclusive article by @trishlaostwal.bsky.social of @adweek.bsky.social, Trishla covers our announcement of Gist.ai, a new AI search engine, with our CEO @billgross.com.
#gistai #aisearch #contentcreators
www.adweek.com/media/prorat...
Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group
www.adweek.com
December 10, 2024 at 7:09 PM

NEW: Last month, I got the scoop on Perplexity's push to launch its ecommerce experience. Today, the Bezos-backed startup officially rolls it out—with no plans to monetize just yet.

www.adweek.com/media/perple...
Perplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
The AI firm is competing against Google and TikTok.
www.adweek.com
November 18, 2024 at 5:20 PM
Reposted by Trishla Ostwal
I may— or may not— have thought Logan and Jake Paul were the same person.
November 16, 2024 at 1:31 PM