Julie Tonna
@julietonna.bsky.social
Few weeks ago, the App Store went web. Find out how it impacts ASO, but also SEO & GEO.
neoads.substack.com/p/the-app-st...
neoads.substack.com/p/the-app-st...
The App Store goes Web: ASO x SEO x GEO
It’s not just product pages anymore. Editorials, collections, and events are now indexable. This unlocks new organic discovery paths across search, share, and AI.
neoads.substack.com
November 17, 2025 at 9:11 AM
Few weeks ago, the App Store went web. Find out how it impacts ASO, but also SEO & GEO.
neoads.substack.com/p/the-app-st...
neoads.substack.com/p/the-app-st...
If you're in Growth, you should read this.
The App Store going well means a shift in ASO, but also in SEO & GEO.
open.substack.com/pub/neoads/p...
The App Store going well means a shift in ASO, but also in SEO & GEO.
open.substack.com/pub/neoads/p...
The App Store goes Web: ASO x SEO x GEO
It’s not just product pages anymore. Editorials, collections, and events are now indexable. This unlocks new organic discovery paths across search, share, and AI.
open.substack.com
November 10, 2025 at 10:13 AM
If you're in Growth, you should read this.
The App Store going well means a shift in ASO, but also in SEO & GEO.
open.substack.com/pub/neoads/p...
The App Store going well means a shift in ASO, but also in SEO & GEO.
open.substack.com/pub/neoads/p...
🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
August 20, 2025 at 10:48 AM
🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
🚨 iOS acquisition just changed overnight.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
July 30, 2025 at 9:54 AM
🚨 iOS acquisition just changed overnight.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
New Games app - iOS 26 beta:
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
June 13, 2025 at 11:23 AM
New Games app - iOS 26 beta:
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
Fortnite is Back on the AppStore and already dominating:
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
May 22, 2025 at 9:30 PM
Fortnite is Back on the AppStore and already dominating:
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
Reposted by Julie Tonna
Patreon’s app can now accept web payments after U.S. App Store changes
Patreon's app can now accept web payments after U.S. App Store changes | TechCrunch
Creator platform Patreon has rolled out an updated version of its app that now allows users to make purchases via the web, in the wake of the Apple-Epic
techcrunch.com
May 6, 2025 at 7:31 PM
Patreon’s app can now accept web payments after U.S. App Store changes
Reposted by Julie Tonna
Apple changes App Store rules to allow external purchases
Apple changes App Store rules to allow external purchases
Through gritted teeth, no doubt.
buff.ly
May 2, 2025 at 10:00 AM
Apple changes App Store rules to allow external purchases
Reposted by Julie Tonna
Apple changes US App Store rules to let apps redirect users to their own websites for payments
Apple changes US App Store rules to let apps redirect users to their own websites for payments | TechCrunch
Apple has changed its App Store rules in the U.S. to let apps link users to their own websites so they can buy subscriptions or other digital goods. This
techcrunch.com
May 2, 2025 at 8:59 AM
Apple changes US App Store rules to let apps redirect users to their own websites for payments
BIG NEWS - Epic vs Apple:
"Apple is no longer allowed to collect fees on purchases made outside apps"
Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee.
Potentially 30% more for devs. It's massive.
"Apple is no longer allowed to collect fees on purchases made outside apps"
Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee.
Potentially 30% more for devs. It's massive.
A judge just blew up Apple’s control of the App Store
The judge called Apple’s insubordination a “gross miscalculation.“
www.theverge.com
May 1, 2025 at 8:31 AM
BIG NEWS - Epic vs Apple:
"Apple is no longer allowed to collect fees on purchases made outside apps"
Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee.
Potentially 30% more for devs. It's massive.
"Apple is no longer allowed to collect fees on purchases made outside apps"
Which means that iOS developers may send users to a web store without paying Apple’s 30 % fee.
Potentially 30% more for devs. It's massive.
Running is IN.
It’s the new way to socialise.
Drop in alcohol consumption for younger generations.
Rise of run clubs and “self care” trends.
neoads.substack.com/p/best-runni...
It’s the new way to socialise.
Drop in alcohol consumption for younger generations.
Rise of run clubs and “self care” trends.
neoads.substack.com/p/best-runni...
The Race for the Best Running App is On
Strava just acquired Runna. But this move isn’t just about product features. It’s about user behavior, market dominance, and what drives people to commit.
neoads.substack.com
April 28, 2025 at 10:26 AM
Running is IN.
It’s the new way to socialise.
Drop in alcohol consumption for younger generations.
Rise of run clubs and “self care” trends.
neoads.substack.com/p/best-runni...
It’s the new way to socialise.
Drop in alcohol consumption for younger generations.
Rise of run clubs and “self care” trends.
neoads.substack.com/p/best-runni...
🚫 NO MERCY FINALLY REMOVED FROM STEAM!
THIS HAS TO BE REMOVED FROM STEAM!
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
April 11, 2025 at 10:24 AM
🚫 NO MERCY FINALLY REMOVED FROM STEAM!
THIS HAS TO BE REMOVED FROM STEAM!
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
April 9, 2025 at 12:03 PM
THIS HAS TO BE REMOVED FROM STEAM!
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
Things i liked about Nintendo Switch 2 Direct:
- The new GameChat feature
- The camera which gives Wii vibes
- They showed the real screen-sharing experience, with lag and all
- The color of the shirts matching the controllers 🔵 🟠
- The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌
- The new GameChat feature
- The camera which gives Wii vibes
- They showed the real screen-sharing experience, with lag and all
- The color of the shirts matching the controllers 🔵 🟠
- The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌
April 3, 2025 at 9:04 AM
Things i liked about Nintendo Switch 2 Direct:
- The new GameChat feature
- The camera which gives Wii vibes
- They showed the real screen-sharing experience, with lag and all
- The color of the shirts matching the controllers 🔵 🟠
- The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌
- The new GameChat feature
- The camera which gives Wii vibes
- They showed the real screen-sharing experience, with lag and all
- The color of the shirts matching the controllers 🔵 🟠
- The perfectly co-ordinated magnet snap by the presenters at 13:06 🤌
If you missed the news ... Apple was fined €150M by the French competition authority over ATT!!
Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition.
www.pocketgamer.biz/apple-hit-wi...
Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition.
www.pocketgamer.biz/apple-hit-wi...
Apple hit with $162m fine over ATT in France
France's antitrust regulator has hit Apple with a €150 million ($162.3m) fine over the tech giant’s implementation of App Tracking Transparency.
www.pocketgamer.biz
April 1, 2025 at 7:46 AM
If you missed the news ... Apple was fined €150M by the French competition authority over ATT!!
Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition.
www.pocketgamer.biz/apple-hit-wi...
Implementation of App Tracking Transparency (ATT) was deemed disproportionate and unnecessarily complex, leading to user confusion and undermining fair competition.
www.pocketgamer.biz/apple-hit-wi...
aaaaaaa my 5 year-old self is so happy rn
March 27, 2025 at 12:04 PM
aaaaaaa my 5 year-old self is so happy rn
📢 Women are mobile gaming’s most engaged, high-value players. Yet, they remain underserved.
Meanwhile, the biggest opportunity in mobile gaming lies right in front of us: creating games by and for women and investing in an audience that’s proven its loyalty, engagement, and spending power.
Meanwhile, the biggest opportunity in mobile gaming lies right in front of us: creating games by and for women and investing in an audience that’s proven its loyalty, engagement, and spending power.
The Mobile Gaming industry can no longer ignore Women
What if we could tap into an audience and generate profits like we did a few years ago, when the industry was at its peak?
substack.com
March 19, 2025 at 10:33 AM
📢 Women are mobile gaming’s most engaged, high-value players. Yet, they remain underserved.
Meanwhile, the biggest opportunity in mobile gaming lies right in front of us: creating games by and for women and investing in an audience that’s proven its loyalty, engagement, and spending power.
Meanwhile, the biggest opportunity in mobile gaming lies right in front of us: creating games by and for women and investing in an audience that’s proven its loyalty, engagement, and spending power.
That's HUGE !
Discord is plugging directly into games
Discord is plugging directly into games
Thanks to a new SDK.
buff.ly
March 17, 2025 at 5:26 PM
That's HUGE !
Stefano Corazza, head of Roblox's Studio, talked about it in December in an interview for PocketGamer - and now it's been announced.
AI will revolutionise UGC.
www.pocketgamer.biz/roblox-studi...
AI will revolutionise UGC.
www.pocketgamer.biz/roblox-studi...
March 17, 2025 at 5:25 PM
Stefano Corazza, head of Roblox's Studio, talked about it in December in an interview for PocketGamer - and now it's been announced.
AI will revolutionise UGC.
www.pocketgamer.biz/roblox-studi...
AI will revolutionise UGC.
www.pocketgamer.biz/roblox-studi...
Reposted by Julie Tonna
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads.
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
www.marketingbrew.com
March 14, 2025 at 12:41 PM
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads.
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
I just got an opportunity to work on the growth team for the X app.
how do i explain *politely* it's totally against my values and i won't participate in this????
how do i explain *politely* it's totally against my values and i won't participate in this????
March 14, 2025 at 12:20 PM
I just got an opportunity to work on the growth team for the X app.
how do i explain *politely* it's totally against my values and i won't participate in this????
how do i explain *politely* it's totally against my values and i won't participate in this????
Reposted by Julie Tonna
March 13, 2025 at 12:18 AM
Bluesky really feels like the early twitter days, where everyone was accessible, no hate, no fake news, no bots.
March 12, 2025 at 10:49 PM
Bluesky really feels like the early twitter days, where everyone was accessible, no hate, no fake news, no bots.
BIG BIG BIG: Niantic - Pokémon Go developer - is selling its games division to Scopely for $3.5B.
After Monopoly GO!, Scopely is getting another massive IP.
Exciting times!!
techcrunch.com/2025/03/12/p...
After Monopoly GO!, Scopely is getting another massive IP.
Exciting times!!
techcrunch.com/2025/03/12/p...
Pokémon Go maker Niantic is selling its games division to Scopely for $3.5B | TechCrunch
Mobile gaming giant Scopely on Wednesday said it has agreed to acquire Pokémon Go maker Niantic's gaming division for $3.5 billion.
techcrunch.com
March 12, 2025 at 1:22 PM
BIG BIG BIG: Niantic - Pokémon Go developer - is selling its games division to Scopely for $3.5B.
After Monopoly GO!, Scopely is getting another massive IP.
Exciting times!!
techcrunch.com/2025/03/12/p...
After Monopoly GO!, Scopely is getting another massive IP.
Exciting times!!
techcrunch.com/2025/03/12/p...