Julie Tonna
@julietonna.bsky.social
🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
August 20, 2025 at 10:48 AM
🎙 Live at 4:30PM, chatting with @arielmichaeli.bsky.social, on on @appfigures.com Youtube, about all my fav topics: ASO, Apple Search Ads, and scaling iOS apps the smart way.
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
🔴 Tune in & join the convo!
www.youtube.com/live/1GnCTTD...
🚨 iOS acquisition just changed overnight.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
July 30, 2025 at 9:54 AM
🚨 iOS acquisition just changed overnight.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
Custom Product Pages now get indexed in Search.
Not using them = leaving rankings on the table.
If you’ve been sleeping on CPPs, this is your wake-up call.
New Games app - iOS 26 beta:
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
June 13, 2025 at 11:23 AM
New Games app - iOS 26 beta:
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
- It’s dark, visual, and clearly built to push social play.
- In-App Events take up way more space than just screenshots.
- Rankings are pulled directly from the App Store.
- No reviews or ratings on the game pages - just redirects to the main App Store.
Thoughts?
Fortnite is Back on the AppStore and already dominating:
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
May 22, 2025 at 9:30 PM
Fortnite is Back on the AppStore and already dominating:
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads, appearing on Search tab + Brand & competitors keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!”
🟣 15K+ reviews + top ranks in Adventure & Action
It also means that Fortnite will be back on the App Store next week!!!
May 1, 2025 at 8:34 AM
It also means that Fortnite will be back on the App Store next week!!!
Tbf, there’s no better feeling than finishing a long run and pushing through even when you feel absolutely done.
Pic: me yday after finishing the Nice half marathon!
Pic: me yday after finishing the Nice half marathon!
April 28, 2025 at 10:29 AM
Tbf, there’s no better feeling than finishing a long run and pushing through even when you feel absolutely done.
Pic: me yday after finishing the Nice half marathon!
Pic: me yday after finishing the Nice half marathon!
Anyone can help report this?
Called out by Collective Shout on Instagram - www.collectiveshout.org/no-mercy-gam...
@adashtra.bsky.social @trishlaostwal.bsky.social @katienotopoulos.bsky.social @katie-drummond.bsky.social @sheeraf.bsky.social
Called out by Collective Shout on Instagram - www.collectiveshout.org/no-mercy-gam...
@adashtra.bsky.social @trishlaostwal.bsky.social @katienotopoulos.bsky.social @katie-drummond.bsky.social @sheeraf.bsky.social
April 9, 2025 at 12:07 PM
Anyone can help report this?
Called out by Collective Shout on Instagram - www.collectiveshout.org/no-mercy-gam...
@adashtra.bsky.social @trishlaostwal.bsky.social @katienotopoulos.bsky.social @katie-drummond.bsky.social @sheeraf.bsky.social
Called out by Collective Shout on Instagram - www.collectiveshout.org/no-mercy-gam...
@adashtra.bsky.social @trishlaostwal.bsky.social @katienotopoulos.bsky.social @katie-drummond.bsky.social @sheeraf.bsky.social
THIS HAS TO BE REMOVED FROM STEAM!
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
April 9, 2025 at 12:03 PM
THIS HAS TO BE REMOVED FROM STEAM!
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
"Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer."
"The content includes incest, blackmail, unavoidable non-consensual sex"
store.steampowered.com/app/3299570/...
aaaaaaa my 5 year-old self is so happy rn
March 27, 2025 at 12:04 PM
aaaaaaa my 5 year-old self is so happy rn
Last week I moderated a panel at Gamesforum Barcelona, and we discussed how UA managers now have to also take into account engagement metrics such as Retention or Churn Rates to improve their campaigns' performance.
February 14, 2025 at 3:37 PM
Last week I moderated a panel at Gamesforum Barcelona, and we discussed how UA managers now have to also take into account engagement metrics such as Retention or Churn Rates to improve their campaigns' performance.
AppLovin earnings just dropped ... any surprises here?
If you're in Ad Tech, absolutely none.
AppLovin has been the top performing network for the past 2 years, always scaling with amazing ROAS.
They also announced they're selling their whole gaming portfolio for $900M to focus on Ad tech.
If you're in Ad Tech, absolutely none.
AppLovin has been the top performing network for the past 2 years, always scaling with amazing ROAS.
They also announced they're selling their whole gaming portfolio for $900M to focus on Ad tech.
February 13, 2025 at 2:57 PM
AppLovin earnings just dropped ... any surprises here?
If you're in Ad Tech, absolutely none.
AppLovin has been the top performing network for the past 2 years, always scaling with amazing ROAS.
They also announced they're selling their whole gaming portfolio for $900M to focus on Ad tech.
If you're in Ad Tech, absolutely none.
AppLovin has been the top performing network for the past 2 years, always scaling with amazing ROAS.
They also announced they're selling their whole gaming portfolio for $900M to focus on Ad tech.
With the latest dodgy moves from Big Tech / social media giants, we’re seeing a shift to smaller and more independant platforms.
- Users moving from Insta / X to Blueksy
- TikTokers coming to Substack
- DeepSeek #1 in the App Store
- French users moving from Spotify to Deezer
- Users moving from Insta / X to Blueksy
- TikTokers coming to Substack
- DeepSeek #1 in the App Store
- French users moving from Spotify to Deezer
January 29, 2025 at 9:11 AM
With the latest dodgy moves from Big Tech / social media giants, we’re seeing a shift to smaller and more independant platforms.
- Users moving from Insta / X to Blueksy
- TikTokers coming to Substack
- DeepSeek #1 in the App Store
- French users moving from Spotify to Deezer
- Users moving from Insta / X to Blueksy
- TikTokers coming to Substack
- DeepSeek #1 in the App Store
- French users moving from Spotify to Deezer
DeepSeek getting top the top of both Productivity & All Categories Ranking.
After Gemini spent probably millions in User Acquisition, trying to scale as much as possible, we can see that nothing beats a great product.
After Gemini spent probably millions in User Acquisition, trying to scale as much as possible, we can see that nothing beats a great product.
January 28, 2025 at 8:12 AM
DeepSeek getting top the top of both Productivity & All Categories Ranking.
After Gemini spent probably millions in User Acquisition, trying to scale as much as possible, we can see that nothing beats a great product.
After Gemini spent probably millions in User Acquisition, trying to scale as much as possible, we can see that nothing beats a great product.
Insane growth on the US AppStore
January 28, 2025 at 8:08 AM
Insane growth on the US AppStore
Just spent 2 days at PocketGamerz London, and what an event!
So nice to meet folks from the gaming industry, hear what's up, and also i had the chance of presenting!
More on this soon...
I've missed these kind of events ☺️
So nice to meet folks from the gaming industry, hear what's up, and also i had the chance of presenting!
I've missed these kind of events ☺️
January 22, 2025 at 3:06 PM
Just spent 2 days at PocketGamerz London, and what an event!
So nice to meet folks from the gaming industry, hear what's up, and also i had the chance of presenting!
More on this soon...
I've missed these kind of events ☺️
So nice to meet folks from the gaming industry, hear what's up, and also i had the chance of presenting!
I've missed these kind of events ☺️
My latest article is about the AI App Wars.
While ChatGPT leads in the US, GoogleGemini is making waves in India.
Why?
Local preferences and multilingual support.
Strategic regionally targeted campaigns.
Focus on affordability and user-friendliness.
Regional strategies are key to win here.
While ChatGPT leads in the US, GoogleGemini is making waves in India.
Why?
Local preferences and multilingual support.
Strategic regionally targeted campaigns.
Focus on affordability and user-friendliness.
Regional strategies are key to win here.
January 20, 2025 at 9:16 AM
My latest article is about the AI App Wars.
While ChatGPT leads in the US, GoogleGemini is making waves in India.
Why?
Local preferences and multilingual support.
Strategic regionally targeted campaigns.
Focus on affordability and user-friendliness.
Regional strategies are key to win here.
While ChatGPT leads in the US, GoogleGemini is making waves in India.
Why?
Local preferences and multilingual support.
Strategic regionally targeted campaigns.
Focus on affordability and user-friendliness.
Regional strategies are key to win here.
Mark Zuckerberg has a clear vision for AI in ads:
“Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.”
“Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.”
December 23, 2024 at 8:50 AM
Mark Zuckerberg has a clear vision for AI in ads:
“Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.”
“Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.”
UGC is definitely having a moment, but saturation is real.
With so many brands jumping on board, I wonder if performance is still holding strong.
Only time will tell if this trend remains relevant or starts to fade.
Read more about this trend here > neoads.substack.com/p/2025-mobil...
With so many brands jumping on board, I wonder if performance is still holding strong.
Only time will tell if this trend remains relevant or starts to fade.
Read more about this trend here > neoads.substack.com/p/2025-mobil...
December 20, 2024 at 9:03 AM
UGC is definitely having a moment, but saturation is real.
With so many brands jumping on board, I wonder if performance is still holding strong.
Only time will tell if this trend remains relevant or starts to fade.
Read more about this trend here > neoads.substack.com/p/2025-mobil...
With so many brands jumping on board, I wonder if performance is still holding strong.
Only time will tell if this trend remains relevant or starts to fade.
Read more about this trend here > neoads.substack.com/p/2025-mobil...
Once mostly used by subscription apps, we’re now seeing web-to-app solutions being widely adopted by mobile games as well.
Developers are leveraging dedicated web stores to offer IAPs and exclusive content at lower prices, unlocking new opportunities for monetisation and direct user engagement.
Developers are leveraging dedicated web stores to offer IAPs and exclusive content at lower prices, unlocking new opportunities for monetisation and direct user engagement.
December 18, 2024 at 1:26 PM
Once mostly used by subscription apps, we’re now seeing web-to-app solutions being widely adopted by mobile games as well.
Developers are leveraging dedicated web stores to offer IAPs and exclusive content at lower prices, unlocking new opportunities for monetisation and direct user engagement.
Developers are leveraging dedicated web stores to offer IAPs and exclusive content at lower prices, unlocking new opportunities for monetisation and direct user engagement.
Search is changing.
They’re learning to search differently.
Apple has added “Search the Way You Talk” in the App Store.
What does it mean for ASO & ASA?
Search behaviors are evolving, and so should your strategy.
Source: Talha Mumtaz on Linkedin
They’re learning to search differently.
Apple has added “Search the Way You Talk” in the App Store.
What does it mean for ASO & ASA?
Search behaviors are evolving, and so should your strategy.
Source: Talha Mumtaz on Linkedin
December 17, 2024 at 9:29 AM
Search is changing.
They’re learning to search differently.
Apple has added “Search the Way You Talk” in the App Store.
What does it mean for ASO & ASA?
Search behaviors are evolving, and so should your strategy.
Source: Talha Mumtaz on Linkedin
They’re learning to search differently.
Apple has added “Search the Way You Talk” in the App Store.
What does it mean for ASO & ASA?
Search behaviors are evolving, and so should your strategy.
Source: Talha Mumtaz on Linkedin
In 2025, alternative app stores are booming.
While I focus on the Apple App Store, it’s hard to ignore platforms like Huawei AppGallery, Samsung Electronics Galaxy Store, Amazon AppStore, and Tencent MyApp, thriving in China.
While I focus on the Apple App Store, it’s hard to ignore platforms like Huawei AppGallery, Samsung Electronics Galaxy Store, Amazon AppStore, and Tencent MyApp, thriving in China.
December 16, 2024 at 9:57 AM
In 2025, alternative app stores are booming.
While I focus on the Apple App Store, it’s hard to ignore platforms like Huawei AppGallery, Samsung Electronics Galaxy Store, Amazon AppStore, and Tencent MyApp, thriving in China.
While I focus on the Apple App Store, it’s hard to ignore platforms like Huawei AppGallery, Samsung Electronics Galaxy Store, Amazon AppStore, and Tencent MyApp, thriving in China.
Best collab of the year 🧸
December 12, 2024 at 3:20 PM
Best collab of the year 🧸
Fast forward a few years, AppLovin introduced AXON, one of the most powerful optimization tools on the market.
Since then, AppLovin has transformed from being just another mobile ad tech company into one of the top-performing ad networks, delivering consistently impressive results.
Since then, AppLovin has transformed from being just another mobile ad tech company into one of the top-performing ad networks, delivering consistently impressive results.
December 10, 2024 at 11:44 AM
Fast forward a few years, AppLovin introduced AXON, one of the most powerful optimization tools on the market.
Since then, AppLovin has transformed from being just another mobile ad tech company into one of the top-performing ad networks, delivering consistently impressive results.
Since then, AppLovin has transformed from being just another mobile ad tech company into one of the top-performing ad networks, delivering consistently impressive results.
It's not a trend: people wants more Relaxed, Chill and Cosy Games to play at home.
December 9, 2024 at 12:42 PM
It's not a trend: people wants more Relaxed, Chill and Cosy Games to play at home.