WOW! We hit #1 🙌

www.amazon.com/Think-Like-M...

Marketing wisdom meets learning expertise.

(WARNING: may cause uncontrollable urges to redesign all your courses).

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"This is the L&D and marketing crossover you are looking for"

Cara North with a Star Wars-worthy endorsement!

We're on a mission to rescue learning content from the dark side of dullness.

Learn more about "Think Like a Marketer, Train Like an L&D Pro" at amzn.to/4dlBvI5

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Our book is now available for pre-order — and it lands May 27th!

If you're ready to create learning experiences that grab attention, spark action, and drive results, this book is for you.

🔥 Practical.
📚 Research-backed.
🎯 Built for L&D pros.

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When an L&D legend like Karl Kapp says your book will "change the way you think about developing instruction forever," it's both humbling and exciting!

We couldn't be more grateful for Karl's support & can't wait to share these ideas with you!

Pre-order today: amzn.to/4j5F5b6

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FREE CHAPTER ALERT!

Want to transform your L&D programs from "meh" to "wow"? Grab our free sample chapter and discover how marketing secrets can revolutionize your learning designs. Your learners will thank you! #TrainLikeAMarketer

www.td.org/product/book...

Ever wonder why some training just clicks while other programs fall flat?

It comes down to how our brains actually process information. Engaging both intuitive and deliberative thinking is key to creating memorable learning experiences.

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Today's #TrainLikeAMarketer tip:

Make your content skimmable! 👀
Break up text ✍️
Use headlines that pop 🎯
Add clear calls to action ➡️

More tips in our book - coming May 27th!

Learn more and subscribe for updates at trainlikeamarketer.com

Is Your Training Content a Snoozefest?

"Nobody wants to read your sh*t"—and that includes boring training. 😴

Level up your learning content with the S.U.R.E. model:

Simple, Useful, Resonates Emotionally, & Easy to Skim.

Learn more: app.7taps.com/GR2lZtVRnPu5...

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“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions.”

— Don Norman, UX Design Pioneer

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“Visual hierarchy controls the delivery of the experience. If you have a hard time figuring out where to look on a page, it’s more than likely that its layout is missing a clear visual hierarchy.”

- The Nielsen Norman Group